David Reviews

 Biting the hand that feeds us since 2002.

Paddy Power
"Coach Driver"
60s
6 February 2017
UK Betting

Paddy Power pay tribute to another unsung hero in this ad: a long-suffering coach driver who ferries football fans to and from matches, never getting to see the action himself.

There are some lovely comedy beats in this ad, from the lacklustre delivery of the driver's own version of 4 Non Blondes' 'What’s Up?' to the introduction of 'Big Fat Phil' - who gets left behind when the coach stops for its passengers to, uh, water the grass behind some bushes.

The combination of classic tunes and comedy works effectively for this campaign, directed by Randy Krallman. While this instalment lacks the confrontational bite of 'Steward', we're charmed when the coach driver consoles himself by having a cuppa and a flutter on the game he can't see.

Pukka Pies
"Mum"

Matt said:

Just a pie for dinner then? On a tiny plate?


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Paddy Power
"Coach Driver"
60s
6 Feb 2017
Paddy Power pay tribute to another unsung hero: a long-suffering coach driver who ferries football fans to and from matches. There are some lovely omedy beats in this ad, from the lacklustre delivery of the driver's own version of 4 Non Blondes' 'What’s Up?' to the introduction of 'Big Fat Phil' - who gets left behind when the coach stops for its passengers to, uh, water the grass behind some bushes.

D&AD Awards
"Mums"
2 mins 36s
1 Feb 2017
D&AD believe there’s nothing like a mother’s pride, and here, the mums of various advertising luminaries shine a light on their offspring's formative years. Some were stubborn, others cleared their plates far too quickly; now they’re all creative hotshots. For those who haven’t entered this year’s D&AD Professional Awards yet, go on - do it for mum.

Pot Noodle
"Gary the Brickie"
60s
20 Jan 2017
Geordie Gary went from being a 'proper normal lad' to President of the United States by borrowing some money from his dad to set up a hotel and... you know where this is going. This is an excellent spoof, hitting all the marks of a good Trump send-up including the graphics of 'Gary Tower', his too-beautiful wife, and the inflammatory tweets which swell his social media following ('cats are crap'... Gary, you monster).

Premier Inn
"The Presentation"
40s
10 Jan 2017
This Premier Inn campaign continues to be a box office draw. The chain continues to present familiar scenarios through a cinematic filter - in this case, a make-or-break business presentation. The hotel amenities are well-cast, the soundtrack is early 80s gold, while receptionist Liesel Hausman demonstrates that she has a bright future ahead of her.

Below the Belt
"The Success Man"
40s
18 Dec 2016
This is a commercial that has to be seen to be believed. It has echoes of a famous Audi ad from the 1990s which gave voice to a young man who turned out to be a complete cock. In both ads, the voice we hear offers a glimpse into its owner's psyche and it doesn't paint a pretty picture. Self-absorption is the order of the day as an immensely selfish philosophy is revealed.

Premier Inn
"Great Aunt Mabel"
60s
22 Nov 2016
This cinematic 60" spot for Premier Inn is a class act. Presented in the style of opening credits, it introduces us to the stars of ‘Great Aunt Mabel’s Birthday’ - and they're not who you think they might be. It's made in the style of a movie trailer... but cleverly, it never loses sight of what the ad is really all about.

Paddy Power
"Steward"
60s
20 Nov 2016
Paddy Power pay tribute to football’s hi-vis heroes in this terrific ad. Rooted to the spot with a limited pitchside view, it’s a hard-knock life being a steward. This one decides to change the game. Tired of looking at the crowd’s jeering mugs for ninety minutes each week, the steward plays his own “part” in the action. How? By placing a bet on the opposition.

Paddy Power
"Racegoer"
30s
21 Nov 2016
Another droll musical number from Paddy Power about betting in testing circumstances. This punter sings a racing-inspired version of Stealers Wheel's 'Stuck in the Middle with You', bemoaning "tweeds to the left of me" and "WAGS to the right". It's not quite as strong as the bookmaker's steward anthem, but Paddy Power's cover version still merits a chuckle.

Hostel World
"Famous Faces"
1 min 45s
8 Nov 2016
Following their last outing featuring 50 Cent, Hostel World are back with another celebrity-centric film. Only this time it's not just one star but a multitude of the biggest names in music - including acts that are no more, like One Direction (quite a feat in itself). Here, Drake, Adele, Ed Sheeran and the Bieber live it up before an awards ceremony. Genius.

Betfair
"Cards"
30s
27 Oct 2016
Betfair's high-octane campaign continues with this 30" ad promoting their casino hub. Close-up shots of chips flitting through fingers, roulette balls dancing across the wheel, and the make-or-break final card are rendered in a golden hue. Meanwhile, snippets of the rodeo and a wall of death show the bookmaker likes its punters to live dangerously... erm, responsibly.

Amazon Fire
"Drone Relief"
30s
22 Sep 2016
With Amazon Prime's The Grand Tour nearing its November launch date, motormouth and amateur pugilist Jeremy Clarkson is back to plug the Amazon Fire Stick. "Probably the best thing to happen to this country ever", the widget grants viewers access to on-demand services from ITV, Channel 4, and - yes! - the BBC. Clarkson has no time for sour grapes, though - he has a fleet of Stick-carrying drones to pilot across the English Channel.

Betfair
"Ready?"
60s
8 Aug 2016
Be it through the referee's whistle, the starter's gun, or the ringside bell, sports stars are primed for when battle commences. Act too early or too late, however, and momentum is immediately compromised. As this blistering Betfair ad proclaims, only the elite react bang on time, time after time.

Paddy Power
"Les Strikers"
60s
29 Jun 2016
Never one to resist pushing the boundaries of good-natured joshing, Paddy Power present former England international Teddy Sheringham with some topical opposition: striking French air traffic controllers. While the bookmaker's ever-present VO calls the on-pitch action at the 'Stade de Paddypower', Sheringham experiences traditional English heartache against his picketing rivals.

Paddy Power
"Scotland"
60s
31 May 2016
Before a ball has even been kicked, Euro 2016 has been a success story for the home nations and the Republic of Ireland... well, with one notable omission. Having fallen at the qualification hurdle, Scotland won't be scrambling to find their passports to France, but advertising court jesters Paddy Power are keen to get the Tartan Army onside in the name of "la bantz".

Hostel World
"In Da Hostel with 50 Cent"
2 mins 30s
23 May 2016
Having brought Alan Partridge fans' dreams to life last year by having Chris Eubank turn his monocle to the nation's youth hostels, Hostel World now enlist the most appropriate spokesman imaginable: 50 Cent. Yes, that one. Considering his recent money troubles (we would say he doesn't have a cent to his name, but that wouldn't really work), there's an enjoyably mad sense of logic to the rapper extolling budget-friendly accommodation.

Hostel World
"Meet The World (Edit)"
30s
14 Apr 2016
Eyebrows were raised by the nudity in the original ad but its real problem was surely the tremendous height from which the young people leap. Both problems have been resolved in this version suitable for all audiences... though it's still quite saucy by the standards of British telly, and its promise of adventure certainly hasn't been neutered.

Paddy Power
"Pianist"
30s
31 Mar 2016
An eccentric customer played - as ever - by Kayvan Novak calls the Paddy Power complaints line to ask how he can play online when he's already playing. The piano, that is. The chap at the other end wants to make short work of the call as it's interrupted his own call of nature, and he whispers a suggestion as to what other part of the musician's anatomy could be used to placed a bet with. Cheeky.

Paddy Power
"Burger Van"
30s
8 Mar 2016
The smooth operator in charge of Paddy Power's complaints hotline is ready to placate another opinionated customer - this time, it's the owner of "Pitta Andre" who fears his offers aren't up to scratch when compared with the bookmaker's. Luckily, the man with the silver (or should that be green?) tongue manages to put the vendor's mind at ease - and even receives a cheeky offer in return...

Paddy Power
"Complaints Line"
30s
8 Mar 2016
Having turned prank calls into an award-winning art form with both Fonejacker and Facejacker, comedian Kayvan Novak is the ideal fit for Paddy Power's humorous behind the scenes look at their 'complaints department' - comprising one smooth-talking chap in a green blazer. Alas, it seems not everyone is so taken with the bookmaker's generosity.

Amazon
"Yoga"
30s
11 Jan 2016
This wonderfully silly commercial for Amazon has a woman in a yoga class suddenly being struck by something as she looks at a man curled up on his mat. For a moment, you're wondering whether this is going to be a 'find someone to love your imperfections' ad for match.com so it's a delightful surprise when it turns out to be something altogether stranger.

Pot Noodle
"Competition Winner"
50s
1 Dec 2015
Scary Lady Hot Shot is back - this time with a winner of the time-saving device competition for Pot Noodle. An unlikely young woman named Bianca has come up with a 'kettle cup' - figure it out for yourself - and her invention has won her a ticket to Las Vegas. But Scary Lady Hot Shot isn't finished yet... she wants more ideas and more winners, so get yer thinking hat on.

Paddy Power
"Pocket Jostle"
30s
25 Nov 2015
Paddy Power take their cheeky approach to new heights in an outing that was deemed too risqué for the telly box. The Irish bookmaker is notorious for pushing the envelope when it comes to advertising but this time they may have shoved the envelope off a cliff. To illustrate how easy it is to use their new phone App, punters are shown using them inside their trouser pockets and that - combined with an innuendo-laden VO performance - makes it look as though they are all having a crafty hand shandy.

Amazon Fire
"Jeremy Clarkson"
30s
30 Oct 2015
Jeremy Clarkson's legion of fans have been impatient for the opportunity to watch their hero deliver his distinctive combination of overwrought metaphors and curiously emphatic enunciation on a channel which isn't funded by an organisation with a prissy disapproval of punching subordinates in the face. Well, now their wait is nearly over.

Pot Noodle
"#YouCanMakeIt"
80s
30 Sep 2015
Dragons' Den could learn a thing or two from this blast of entrepreneurial gusto courtesy of Pot Noodle. Having helped a lad achieve his in-ring ambitions last time out, the gauntlet is thrown down to budding inventors in deeply entertaining fashion. If you want to be a "successful Steve, wonderful Wendy, or brilliant Brenda", Pot Noodle believes in you.

Pot Noodle
"The Ring"
60s
2 Sep 2015
Lucky Generals couldn't have asked for a better start to their work for Pot Noodle than with this terrific underdog story. Stick-thin, but packed full of Northern grit (and chicken and mushroom), our protagonist is determined to make the poster on his wall a reality. we can't help but join the hype for his in-ring debut. When it comes, it's a certainly a knockout.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.