David Reviews

 Biting the hand that feeds us since 2002.

Bulmers
"Percentages"
60s
17 March 2017
Ireland Cider / Perry

Bulmers Ireland show us a scene with a twist in this energetic ad - reminding us how Irish their cider is just in time for St Paddy's. A pulsing soundtrack accompanies what looks like a house party only the cool kids are invited to, but appearances can be deceiving...

Soon the scene is annotated with percentages which make witty observations about what's really going on with the partygoers. A woman gazes into the distance, trying to remember switching her straighteners off; a man laughs along with his mates despite having no idea what the joke is; another man courageously commits to throwing shapes regardless of the fact he's probably at the wrong bash.

The annotations have a satisfyingly universal feel (we've all seen at least one bloke on a night out who 82% fancies himself), and build up nicely to the final observation that Bulmers is 100% Irish. A solid creative executed with aplomb - excellent work from Neil Gorringe and Lucky Generals.

Hornbach
"No Regrets"

Gary said:

Simply brilliant - (some jealous cunt give this a poor!)


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Bulmers
"Percentages"
60s
17 Mar 2017
Bulmers Ireland show us a scene with a twist in this energetic ad. A pulsing soundtrack accompanies what looks like a house party only the cool kids are invited to, but appearances can be deceiving... Soon the scene is annotated with percentages which make witty observations about what's really going on with the partygoers.

Yorkshire Tea
"Parkinson"
30s
15 Mar 2017
Given The Nightly Show’s flatlining ratings, you’d think ITV would’ve given their old mucker Michael Parkinson a ring by now. Not that the chat show legend is short of work - he’s now heading Yorkshire Tea’s hiring committee. “Good lad” Ali Malik joins the illustrious likes of Billy Connolly and Muhammed Ali in being grilled by Parky. Nice ringtone, by the way.

Hostel World
"Charlie Sheen"
1 min 44s
7 Mar 2017
Think you had actor, hellraiser, and tiger blood donor Charlie Sheen pegged? Think again. Through a series of amusingly-headlined vignettes, we learn Sheen is a man of simple pleasures these days. Hostel World riff on their leading man’s colourful tabloid history with some droll, clickbait-style copy - complete with accompanying grainy pap shots.

Yorkshire Tea
"Couriers"
30s
3 Mar 2017
More stellar work from Lucky Generals for Yorkshire Tea, this time featuring the much-loved Brownlee Brothers . No length is too far for the company who pride themselves on doing things 'proper', and the lads swim, cycle and, er, power walk to make sure their urgent tea delivery is made on time.

Yorkshire Tea
"Kaiser Chiefs"
30s
2 Mar 2017
Yorkshire Tea aren’t fans of ‘on hold’ music. Smooth jazz, panpipes, questionable cover versions… none of which are their, well, cup of tea. So the Harrogate-based company has come up with a better solution: live music from Kaiser Chiefs. When the receptionist puts a caller on hold, we get an amusingly truncated blast of the band’s signature hit, ‘I Predict a Riot’.

Paddy Power
"Surveillance Guy"
30s
28 Feb 2017
Paddy Power round off their covers album with a casino-themed take on Dean Martin's 'Papa Loves Mambo'. This CCTV operator can only watch from a “sneaky camera angle” as these high rollers gamble the night away. Still, at least he can enjoy a cheeky punt on the advertised gaming app. Some tunes have worked better than others in the campaign, but this hits the right notes.

Paddy Power
"Coach Driver"
60s
6 Feb 2017
Paddy Power pay tribute to another unsung hero: a long-suffering coach driver who ferries football fans to and from matches. There are some lovely omedy beats in this ad, from the lacklustre delivery of the driver's own version of 4 Non Blondes' 'What’s Up?' to the introduction of 'Big Fat Phil' - who gets left behind when the coach stops for its passengers to, uh, water the grass behind some bushes.

D&AD Awards
"Mums"
2 mins 36s
1 Feb 2017
D&AD believe there’s nothing like a mother’s pride, and here, the mums of various advertising luminaries shine a light on their offspring's formative years. Some were stubborn, others cleared their plates far too quickly; now they’re all creative hotshots. For those who haven’t entered this year’s D&AD Professional Awards yet, go on - do it for mum.

Pot Noodle
"Gary the Brickie"
60s
20 Jan 2017
Geordie Gary went from being a 'proper normal lad' to President of the United States by borrowing some money from his dad to set up a hotel and... you know where this is going. This is an excellent spoof, hitting all the marks of a good Trump send-up including the graphics of 'Gary Tower', his too-beautiful wife, and the inflammatory tweets which swell his social media following ('cats are crap'... Gary, you monster).

Premier Inn
"The Presentation"
40s
10 Jan 2017
This Premier Inn campaign continues to be a box office draw. The chain continues to present familiar scenarios through a cinematic filter - in this case, a make-or-break business presentation. The hotel amenities are well-cast, the soundtrack is early 80s gold, while receptionist Liesel Hausman demonstrates that she has a bright future ahead of her.

Below the Belt
"The Success Man"
40s
18 Dec 2016
This is a commercial that has to be seen to be believed. It has echoes of a famous Audi ad from the 1990s which gave voice to a young man who turned out to be a complete cock. In both ads, the voice we hear offers a glimpse into its owner's psyche and it doesn't paint a pretty picture. Self-absorption is the order of the day as an immensely selfish philosophy is revealed.

Premier Inn
"Great Aunt Mabel"
60s
22 Nov 2016
This cinematic 60" spot for Premier Inn is a class act. Presented in the style of opening credits, it introduces us to the stars of ‘Great Aunt Mabel’s Birthday’ - and they're not who you think they might be. It's made in the style of a movie trailer... but cleverly, it never loses sight of what the ad is really all about.

Paddy Power
"Steward"
60s
20 Nov 2016
Paddy Power pay tribute to football’s hi-vis heroes in this terrific ad. Rooted to the spot with a limited pitchside view, it’s a hard-knock life being a steward. This one decides to change the game. Tired of looking at the crowd’s jeering mugs for ninety minutes each week, the steward plays his own “part” in the action. How? By placing a bet on the opposition.

Paddy Power
"Racegoer"
30s
21 Nov 2016
Another droll musical number from Paddy Power about betting in testing circumstances. This punter sings a racing-inspired version of Stealers Wheel's 'Stuck in the Middle with You', bemoaning "tweeds to the left of me" and "WAGS to the right". It's not quite as strong as the bookmaker's steward anthem, but Paddy Power's cover version still merits a chuckle.

Hostel World
"Famous Faces"
1 min 45s
8 Nov 2016
Following their last outing featuring 50 Cent, Hostel World are back with another celebrity-centric film. Only this time it's not just one star but a multitude of the biggest names in music - including acts that are no more, like One Direction (quite a feat in itself). Here, Drake, Adele, Ed Sheeran and the Bieber live it up before an awards ceremony. Genius.

Betfair
"Cards"
30s
27 Oct 2016
Betfair's high-octane campaign continues with this 30" ad promoting their casino hub. Close-up shots of chips flitting through fingers, roulette balls dancing across the wheel, and the make-or-break final card are rendered in a golden hue. Meanwhile, snippets of the rodeo and a wall of death show the bookmaker likes its punters to live dangerously... erm, responsibly.

Premier Inn
"Scaffolders"
60s
27 Sep 2016
You can see what the plan was here: turn the scaffolders into a modern day Top Gun crew but all we can think about is how icky it would be to have a bunch of sweaty, muddy construction workers striding through a hotel while you're secretly enjoying an insanely unhealthy breakfast. This looks great but is it the right message?

Amazon Fire
"Drone Relief"
30s
22 Sep 2016
With Amazon Prime's The Grand Tour nearing its November launch date, motormouth and amateur pugilist Jeremy Clarkson is back to plug the Amazon Fire Stick. "Probably the best thing to happen to this country ever", the widget grants viewers access to on-demand services from ITV, Channel 4, and - yes! - the BBC. Clarkson has no time for sour grapes, though - he has a fleet of Stick-carrying drones to pilot across the English Channel.

Premier Inn
"Night Out"
60s
10 Sep 2016
Not as strong as some of the other work in this series, this film depicts the start of a big night out. A young woman ends a phone conversation with one of her children before admiring herself in the mirror and heading out of her hotel room where she's joined by some of her friends. A less pristine version of this crew will be available in a few hard-drinking hours time.

Betfair
"Ready?"
60s
8 Aug 2016
Be it through the referee's whistle, the starter's gun, or the ringside bell, sports stars are primed for when battle commences. Act too early or too late, however, and momentum is immediately compromised. As this blistering Betfair ad proclaims, only the elite react bang on time, time after time.

Paddy Power
"Les Strikers"
60s
29 Jun 2016
Never one to resist pushing the boundaries of good-natured joshing, Paddy Power present former England international Teddy Sheringham with some topical opposition: striking French air traffic controllers. While the bookmaker's ever-present VO calls the on-pitch action at the 'Stade de Paddypower', Sheringham experiences traditional English heartache against his picketing rivals.

Paddy Power
"Scotland"
60s
31 May 2016
Before a ball has even been kicked, Euro 2016 has been a success story for the home nations and the Republic of Ireland... well, with one notable omission. Having fallen at the qualification hurdle, Scotland won't be scrambling to find their passports to France, but advertising court jesters Paddy Power are keen to get the Tartan Army onside in the name of "la bantz".

Hostel World
"In Da Hostel with 50 Cent"
2 mins 30s
23 May 2016
Having brought Alan Partridge fans' dreams to life last year by having Chris Eubank turn his monocle to the nation's youth hostels, Hostel World now enlist the most appropriate spokesman imaginable: 50 Cent. Yes, that one. Considering his recent money troubles (we would say he doesn't have a cent to his name, but that wouldn't really work), there's an enjoyably mad sense of logic to the rapper extolling budget-friendly accommodation.

Hostel World
"Meet The World (Edit)"
30s
14 Apr 2016
Eyebrows were raised by the nudity in the original ad but its real problem was surely the tremendous height from which the young people leap. Both problems have been resolved in this version suitable for all audiences... though it's still quite saucy by the standards of British telly, and its promise of adventure certainly hasn't been neutered.

Paddy Power
"Pianist"
30s
31 Mar 2016
An eccentric customer played - as ever - by Kayvan Novak calls the Paddy Power complaints line to ask how he can play online when he's already playing. The piano, that is. The chap at the other end wants to make short work of the call as it's interrupted his own call of nature, and he whispers a suggestion as to what other part of the musician's anatomy could be used to placed a bet with. Cheeky.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.