David Reviews

 Biting the hand that feeds us since 2002.

Channel 4
"We're Going on a Bear Hunt"
30s
15 December 2016
UK TV Stations

The makers of Christmas classic 'The Snowman and The Snowdog' have adapted children's classic 'We're Going On A Bear Hunt' for Channel 4 this festive season. This beautifully animated bumper for the half-hour special features the intrepid family climbing over pieces of the 4 logo... while a bigger creature hides from view. He's behind you!

VW
"Relief"

Matt said:

Beautiful.


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Channel 4
"We're Going on a Bear Hunt"
30s
15 Dec 2016
The makers of Christmas classic 'The Snowman and The Snowdog' have adapted children's classic 'We're Going On A Bear Hunt' for Channel 4 this festive season. This beautifully animated bumper for the half-hour special features the intrepid family climbing over pieces of the 4 logo... while a bigger creature hides from view. He's behind you!

Channel 4
"Connections to 4"
65s
29 Nov 2016
Channel 4's cultural importance has been reinvigorated by its coverage of the Paralympics and it has built on a legacy of inclusiveness at a time when we need the values it espouses more than ever. This film reminds us of the meaning of '4' as it attaches itself to those whose voices wouldn't necessarily be heard with the broadcaster's commitment to diversity.

BBC+
"Rambling"
55s
18 Nov 2016
The new BBC+ app lets you tailor your home screen to focus on the stuff you really like, as demonstrated in this amusing in-house ad. A couple going for a ramble are revealed to be nudists, and their, er, breezy conversation combined with some amusing visual details make the spot very entertaining. Love the cherry air freshener - subtle.

Channel 4
"Voices of 4"
2 mins
17 Nov 2016
This film introduces another diverse cast of continuity announcers. From a drag queen introducing Gogglebox, to the UK’s only Manx Gaelic class presenting The Simpsons, they’re all connected by the number - you guessed it - four. Like Channel 4’s recent visit to Leicester's Narborough Street, these vignettes let both personalities and inclusivity shine.

VW
"Barry's Golden Beetle"
2 mins 11s
4 Nov 2016
The VW Beetle's legacy has been beautifully tapped into by this online film from adam&eveDDB - Doyle Dane Bernbach's contemporary equivalent - which has been directed with great sensitivity and skill by documentarian Amanda Blue. The agency are never fearful of using sentimentality and this really seems to help them employ it effectively.

All 4
"Grayson Perry Meets Geoff"
4 mins 04s
3 Nov 2016
4Creative has produced a new four-part short-form series starting Grayson Perry, which have the artist discussing his own gender identity and meeting people from the trans community who've had to take risks to be themselves. It's the latest in Channel 4's Born Risky series, which has repeatedly pushed boundaries for the LGBT community (memorably with Gay Mountain, a trail created to support gay athletes competing at the 2014 Sochi Winter Olympic Games).

All 4
"Grayson Perry"
3 mins
3 Nov 2016
This film from the collection made by Grayson Perry for Channel 4's 'Born Risky' series has the artist discussing his own gender identity. Perry talks about his early ventures into cross-dressing and how he grew into the person he is now, exploring ideas of sexuality and identity in a candid talk accompanied by archive footage of his past.

Francobollo
"Wonderful"
3 mins 45s
2 Nov 2016
Swedish outfit Francobollo gets the award for Most Unlikely Promo of the Year thanks to production collective Mad Ruffian. A lovable clump of pubic hair (indeed) appears miffed that it is missing out on some hot Tinder action because its owner has had a preparatory shave. This is your chance to find out what happens to all that bodily detritus you presume has swirled down the plughole... we can all learn something here.

Channel 4
"Fright Bites"
20s
26 Oct 2016
Channel 4 promise to deliver some short sharp shocks in this ad for their 'Fright Bites' series of short horror films. The sinister six range from four to six minutes, playing on common fears such as handsy spirits and crazy old ladies. The clown episode might be a wee bit dicey given the current epidemic of weirdos in masks scaring the pants off people, but the rest leave a lovely chill behind. Might be keeping the lights on tonight.

Unibet
"Lopez"
30s
13 Oct 2016
This fun Unibet ad relates one footballer's journey from sinner to saint. A punter thinks Señor Lopez is destined for the referee's notebook, but his mates tell a different story. Thanks to some spiritual enlightenment and a new manager, Lopez is a changed man. Having an ultra-cautious ref helps. An entertaining reminder that doing your homework can't hurt your chances.

Hollyoaks
"Halloween"
60s
12 Oct 2016
Hollyoaks do the monster mash with this creepy promo for their Halloween extravaganza. We leave a subdued costume party and stumble into a spooky alternate reality. Our characters are trapped in an invisible maze, the unsettling soundtrack - a call-back to classic horror 'The Exorcist' - picking up as they try to break free of their supernatural prison.

Emmerdale
"The Last Dance"
60s
10 Oct 2016
Emmerdale create suspense for their teased October death in this atmospheric trail. Opening with an ominous ticking clock, the tension builds from the start as Dinah Washington's 'What A Difference A Day Makes' echoes though an undefined space that must have taken a fair whack of the budget to fill with dry ice. A shadowy spectre billows threateningly around our couples - dancing, appropriately - as we wonder who will take their last dance and be killed this Autumn.

Freeview
"The Other Way"
90s
2 Oct 2016
Freeview presents a collection of bite-sized ads designed to catch the eye and start a dialogue with the viewing masses. While the platform admits it doesn't possess the financial muscle of its subscription rivals, it's focused on a more altruistic path. Thanks to some intriguing production choices, Anomaly London and DBLG's gambit pays off.

Humans
"Product Recall"
60s
26 Sep 2016
Last year, Channel 4 rattled viewers with a mysterious communication from Persona Synthetics - later revealed to be the architects behind the world of sci-fi series Humans. Now, the corporation wishes to placate anxious customers with a product recall announcement.

SAS: Who Dares Wins
"Teaser"
20s
15 Sep 2016
Channel 4 suggests military-grade thrills with this trail for SAS: Who Dares Wins. The camera remains locked on these contestants' eyes as their initial shock and terror slowly turns to resolve. The visuals capture the sensory barrage awaiting those looking to prove their mettle in the programme, while '2020' by Suuns is an apt track choice with its spiralling notes and throbbing beat.

HM Government
"Chris's Apprenticeship"
30s
7 Sep 2016
Chris is "the guy from the council estate, aspiring to do better," in this latest ad for HM Government's 'Get In, Go Far' campaign. He's an engaging young man who obtained an apprenticeship at IBM and is doing the same work as his graduate peers - but because he was learning on the job rather than at uni, he's also been enjoying a salary along the way.

Film 4
"Claps"
40s
31 Aug 2016
Film 4 enlist another impressive crop of big-screen talent to get clapping on camera. The likes of Cate Blanchett, Jeff Goldblum, and Brie Larson contribute to Dave Brubeck's 'Unsquare Dance' before everyone decides to kick back and chat to whoever's behind the lens. Only Emily Blunt knows what's so astonishing about the set-up, but the viewer is left in little doubt about the star quality of the channel.

PhotoBox
"Moments"
30s
23 Aug 2016
Looks like this family go on holiday... a lot. So to ensure their trips don't merge into one big overseas blob, they take a gazillion photos and make an album of each break with the help of PhotoBox. At least, that's what we assume their reasoning is, as the sheer number of snaps flying about in this feels quite overwhelming.

E4
"Celebs Go Dating"
40s
17 Aug 2016
Joey Essex provides us with an early "wallop!" in this trail for E4's Celebs Go Dating. The TOWIE alum along with the likes of Charlotte Crosby and Tyger Drew-Honey (we're sure someone out there can name the entire roster) are all looking for a little romance and the medium of television is conveniently the best means of finding it. It's easy to lose track of the number of televised dating shows, but this variation should attract the reality TV crowd.

IKEA
"Cheese Balls"
34s
28 Jul 2016
Another handsy execution from Ikea sees this young man prepare some cheese balls with some help from an extra pair of 'arms'. The cultured score and kitchen counter choreography make for an entertaining watch, and the brand's new focus on making a song and dance out of food preparation continues to be well-served by these shorts directed by tantrum's Stephen Pipe.

IKEA
"Crispbread"
37s
28 Jul 2016
Next on the Ikea menu is crispbread hors d'oeuvres, and this two-in-one chef makes a gleeful mess of applying cheese, figs, seeds, and honey to their crunchy slices. There is method to the madness, however, and the duo's sense of fun is conveyed well as the Swedish retailer continues to instil as much spontaneity into our kitchen spaces as possible... even if the work surfaces have to bear the messy brunt.

Channel 4
"Leicester Announcers"
60s
1 Aug 2016
While the lot of LGBT people, disabled people, non-white people and women has - to a greater or lesser extent - improved since Channel 4's foundation in 1982, recent events have illustrated the underlying fragility of this progress. So what better time to celebrate the diversity found in multi-cultural Leicester?

IKEA
"Mocktail"
44s
28 Jul 2016
This is one of several amusing new pieces for IKEA which back up their proposition that we should all be having a lot more fun in the kitchen. It's a familiar comic stunt... one person stands behind another, providing their 'arms' and attempting to execute something quite tricky. In this case, the objective is to make a cocktail. As you might expect, not everything goes entirely to plan but there's a lot of laughter and the frivolity neatly serves the core proposition.

Channel 4
"Book Shop"
20s
26 Jul 2016
We'd love to know what Dylan Moran's morose bookseller, Bernard Black, would make of chirpy Ian here. The proprietor of Tin Drum Books continues Channel 4's experiment on Leicester's Narborough Road by announcing one of the broadcaster's programmes. In this instance, it's The Job Interview - an ordeal Ian happily hasn't endured for forty-eight years.

Channel 4
"Luigi"
30s
26 Jul 2016
Channel 4's trip along Leicester's Narborough Street takes them to Luigi's barbershop, where the silver-haired snipper has a go at introducing Child Genius to the viewing masses. While the broadcaster's usual announcers needn't fear for their long-term employment, we can't help but appreciate Luigi's insistence that his hair looks good for the cameras. Most professional.

1-25 of 458 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.