David Reviews

 Biting the hand that feeds us since 2002.

KFC
"Removal Van"
30s
27 March 2017
UK Fast Food Restaurants

This KFC ad reminds us that age doesn't guarantee wisdom. Jim and John are travelling along a country road when the latter tells the former not to risk the tight squeeze ahead. Boss knows best, of course, and it results in their own removal van being, well, removed. So kind of the roadside recovery truck to bring some KFC for the pair, eh?

Sixt
"The Cult"

Mark said:

She's about to crash into that hedge


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KFC
"Removal Van"
30s
27 Mar 2017
This KFC ad reminds us that age doesn't guarantee wisdom. Jim and John are travelling along a country road when the latter tells the former not to risk the tight squeeze ahead. Boss knows best, of course, and it results in their own removal van being, well, removed. So kind of the roadside recovery truck to bring some KFC for the pair, eh?

KFC
"Irish Chicken"
74s
16 Mar 2017
Randy O'Brien is back to introduce KFC's O'Sanders Feast just in time for St Paddy's Day - and yes, it does include potatoes. In one of BBH's final pieces of work for the brand, Randy attempts to make a '200%' Irish meal through a montage of stereotypes sure to make anyone of Irish descent chuckle: huge families, rain, and, of course, leprechauns.

Seat
"Race Car"
90s
10 Mar 2017
This commercial represents a massive improvement for a brand whose previous advertising has been so lacking in ambition it suggested the car's manufacturers didn't have any confidence in it. Gone are the hoary clichés of family life - instead we're given an emotional glimpse of the car's inner life. The vehicle in question is a racing car and as it's removed from storage every day to see if it can improve on yesterday's times, it yearns for a more fulfilling life on the open road.

Uniqlo
"Wireless Bra"
66s
27 Feb 2017
Sassy, stylish and snappy, this beguiling Uniqlo commercial suggests - in no uncertain manner - that sitting still is going out of fashion. A group of women in chic but conservative officewear start getting busy with dance moves which emphasise half of them are in a state of semi-undress, and the use of Starcrawler's 'Ants' as a soundtrack with its buzz-saw riff is an inspired choice.

Uniqlo
"AIRism"
60s
28 Feb 2017
This steamy Uniqlo ad shows what happens when we get a sweat on. As these folk hustle and bustle, we watch their sweat evaporate as mist escaping into the ether. The Japanese brand's breathable fabric ensures we stay cool when the temperature rises. Black-and-white photography and a controlled, sensual pace combine brilliantly here.

Uniqlo
"Distressed Denim"
45s
28 Feb 2017
More sensuous than Uniqlo's tightly-choreographed 'Wireless Bra' film, this ad for their line of distressed denim also features dancing. A man and woman notice each other through a petrol station window, him seemingly captivated by her uninhibited moves as the clerk sleeps on the counter. The pair never touch, but the moment they pass is charged with potential.

KFC
"Dirty Weekend"
30s
27 Feb 2017
KFC redeem another miserable outing in this 30" commercial. This time, George surprises Daisy with a trip to a music festival… just a shame it’s taking place during monsoon season. Anyone who’s ever regretted buying camping tickets on a whim will sympathise. Luckily, their soggy getaway is salvaged by the fast food chain’s new Dirty Louisiana burger.

KFC
"Teambuilding"
30s
2 Feb 2017
This KFC ad will bring back unpleasant memories for some as we follow Kate and her colleagues enduring a company retreat. “Smells like team spirit”, the Southern-fried VO claims. Looks more like hypothermia. Of course, it isn’t rafting in sub-zero waters that brings them together - it’s the fast food chain’s new Double Bucket meal.

ITV Box Office
"Chris Eubank, Jr."
60s
26 Jan 2017
After a soggy start to ITV’s horseracing coverage, the channel is now taking on pay-per-view outlets like Sky and BoxNation at their own game with Box Office. This black-and-white promo builds anticipation for Chris Eubank, Jr.’s bout against Renold Quinlan. Eubank, Jr. emerges from the shadows as the pre-fight noise builds. Once he’s in the ring, he shows just how fighting fit he is.

Audi A5
"Pure Imagination"
60s
13 Jan 2017
An Audi technician ‘tucks in’ the factory’s supercomputer for the night. But what happens when artificial intelligence drifts off to the land of Nod? Best let Nexus’s GMUNK and the late Gene Wilder field that one. ‘Pure Imagination’ from ‘Willy Wonka and the Chocolate Factory’ scores this fantastical trip through databanks and along information highways.

Acura NSX
"Original Must Be Done"
60s
22 Dec 2016
Making cars look sexy is second nature to Mark Jenkinson and he's pulled it off again in this ad for the Acura NSX. Glimpses of the car being made are married with footage of it strutting its stuff on the race track to create a compelling desirability. There's probably never been a better time to consider buying a performance car.

KFC
"Brexit Nativty"
60s
5 Dec 2016
This commercial for KFC certainly has the 'huh?' factor. So much so that - on first viewing - it prompted a lot of puzzled faces and a certain amount of head shaking. But the idea of a traditional head teacher being thrown by one of her teacher's politicisation of the annual Nativity play has grown on us. It's an ad of our time.

Nurofen
"IT Guy"
20s
5 Dec 2016
Offices don't realise how much they depend on their IT person, so when Carl is off sick with a cold his place of employment flounders. Printers rebel, error messages multiply like rabbits, and presentations are over before they start. Nurofen Cold and Flu gets him back on his feet and flexing his keyboard-ready fingers before long - much to everyone's relief.

KFC
"Unrequited Love"
40s
5 Dec 2016
The Colonel narrates an unexpected love triangle in this ad for KFC. A pair of geriatric lotharios who caused a stir in their retirement home fighting over a 'fine young filly' are reconciled by their mutual fondness for KFC. And a good thing too, because their fair lady was busy "mutton-busting" another chap while they slugged it out, the floozy.

Road Safety (Republic of Ireland)
"Crashed Lives"
1 min 50s
5 Dec 2016
This gruelling road safety film gives words to the unspeakable. One by one, we meet those haunted by Ciarán Treacy’s death: his parents; the emergency services who attended the scene; and the nurses who fought to save the four-year old’s life. These are the ripple effects of drink driving laid bare.

KFC
"Difficult Daughter"
30s
28 Nov 2016
The Colonel brings feuding families together with KFC's first Christmas Burger launched in the UK (featuring no turkey, weirdly). Kids may throw tantrums and teens may bring their obnoxious boyfriend along for the ride, but peace and serenity can be restored for the price of a burger - it's a Christmas miracle.

Science Museum
"Wonderlab"
60s
24 Nov 2016
Sir David Attenborough lends his wonderful voice to this ad for the Science Museum’s Wonderlab, a new interactive gallery dedicated to inspiring young minds. We're all made of stars, he informs us in his grandfatherly voiceover - as a look of wonder dawns across a young girl's face. Deceptively simple yet effective stuff with a lovely script.

Lexus
"Hybrid"
30s
8 Nov 2016
The eco march continues with this ad for the Lexus Hybrid collection. The electrical motif is played to the hilt as miniature currents surge through the car's innards and even the driver. However, putting aside this odd suggestion that the vehicle will give you an electric shock each time you drive it, the impressive roar from the engine informs customers this is still a car with substance.

Rustlers
"80 Years of Torment"
60s
3 Nov 2016
The past may have been brutal, and 2016 may already look pretty grim, but at least you can have a steaming hot burger fresh from the microwave in ninety seconds. That's the message of hope in this punchy, attention-grabbing ad from Rustlers, purveyors of food to the after-pub crowd nationwide. Superb work from director Steve Rogers.

Tripl Stitched
"Proper"
72s
27 Oct 2016
This lovingly-crafted film for Tripl Stitched reveals how much effort goes into producing one shirt button. Turns out it requires some solid graft and a mean pickaxe. Nexus’s Jack Cunningham reminds us how rewarding stop-motion animation can be as his silent buttonmaker lets his work speak for itself.

Vigorsol
"Secret Yogi"
40s
21 Oct 2016
Vigorsol play with tropes and stereotypes in this ad for their stevia-sweetened gum. It's fun and packs a lot into just 40" thanks to some economic storytelling from director Martin Werner. It's a familiar tale of a teenage girl disappointing her parents possessing an unconventional twist.

BBC Radio 3
"Upside Down"
30s
11 Oct 2016
One of three well-crafted films promoting BBC Radio 3 as the home of sonic innovation. Jazz rules this housing estate as a saxophonist wanders through the block with his bandmates nestled on walkways and stairways. In the distance, two high-rises mimic sound levels being pushed to the limit. Those in favour of Planet Jazz can get their fix thanks to the advertised station's eclectic output.

BBC Radio 3
"Requiem"
30s
11 Oct 2016
One of three well-crafted films promoting BBC Radio 3 as the home of sonic innovation. This string quartet gives their rock 'n' roll brethren something to think about with a pyrotechnic display of instrument destruction. Once they've finished sawing, drilling, and immolating the tools of their trade, they await their round of applause. A good blend of evocative music and classy vandalism.

BBC Radio 3
"Rain"
30s
11 Oct 2016
BBC Radio 3 celebrates its seventieth anniversary with a trio of films demonstrating the station's commitment to immersive programming. This execution takes poet Alice Oswald's 'Rain' and stages a monsoon in the kitchen. Not that this listener appears too fussed by her extra soggy cuppa - instead, she's content to let the words wash over her.

Barnardo's
"Believe In Me"
60s
26 Sep 2016
Some labels stick firmer than others, and it's enough to derail a child's life before it's even begun. Children's charity Barnardo's believes this shouldn't be the case, and this powerful ad from FCB Inferno makes the point with a cocktail of kicks, punches, twirls, and drum beats. Various youngsters are shown observing their dreary surroundings. Instead of losing hope, they leap into action.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.