David Reviews

 Biting the hand that feeds us since 2002.

KFC
"Teambuilding"
30s
2 February 2017
UK Fast Food Restaurants

This KFC ad will bring back unpleasant memories for some as we follow Kate and her colleagues enduring a company retreat. “Smells like team spirit”, the Southern-fried VO claims in a cheesy nod to Nirvana. Looks more like hypothermia. Of course, it isn’t rafting in sub-zero waters that brings them together - it’s the fast food chain’s new Double Bucket meal.

Well-meaning team exercises like this are ripe for parody, and the script does a lovely job capturing the discomfort of Kate and co. Sharp transitions between their watery antics and everyone gathered around the campfire helps portray the Colonel’s finest as ideal comfort food. Plus, if Adam survives this outing, he’s due a promotion.

D&AD Awards
"Mums"

George said:

A RED PENCIL, SAL?! How do we win of one of those?


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KFC
"Teambuilding"
30s
2 Feb 2017
This KFC ad will bring back unpleasant memories for some as we follow Kate and her colleagues enduring a company retreat. “Smells like team spirit”, the Southern-fried VO claims. Looks more like hypothermia. Of course, it isn’t rafting in sub-zero waters that brings them together - it’s the fast food chain’s new Double Bucket meal.

ITV Box Office
"Chris Eubank, Jr."
60s
26 Jan 2017
After a soggy start to ITV’s horseracing coverage, the channel is now taking on pay-per-view outlets like Sky and BoxNation at their own game with Box Office. This black-and-white promo builds anticipation for Chris Eubank, Jr.’s bout against Renold Quinlan. Eubank, Jr. emerges from the shadows as the pre-fight noise builds. Once he’s in the ring, he shows just how fighting fit he is.

Audi A5
"Pure Imagination"
60s
13 Jan 2017
An Audi technician ‘tucks in’ the factory’s supercomputer for the night. But what happens when artificial intelligence drifts off to the land of Nod? Best let Nexus’s GMUNK and the late Gene Wilder field that one. ‘Pure Imagination’ from ‘Willy Wonka and the Chocolate Factory’ scores this fantastical trip through databanks and along information highways.

Acura NSX
"Original Must Be Done"
60s
22 Dec 2016
Making cars look sexy is second nature to Mark Jenkinson and he's pulled it off again in this ad for the Acura NSX. Glimpses of the car being made are married with footage of it strutting its stuff on the race track to create a compelling desirability. There's probably never been a better time to consider buying a performance car.

KFC
"Brexit Nativty"
60s
5 Dec 2016
This commercial for KFC certainly has the 'huh?' factor. So much so that - on first viewing - it prompted a lot of puzzled faces and a certain amount of head shaking. But the idea of a traditional head teacher being thrown by one of her teacher's politicisation of the annual Nativity play has grown on us. It's an ad of our time.

Nurofen
"IT Guy"
20s
5 Dec 2016
Offices don't realise how much they depend on their IT person, so when Carl is off sick with a cold his place of employment flounders. Printers rebel, error messages multiply like rabbits, and presentations are over before they start. Nurofen Cold and Flu gets him back on his feet and flexing his keyboard-ready fingers before long - much to everyone's relief.

KFC
"Unrequited Love"
40s
5 Dec 2016
The Colonel narrates an unexpected love triangle in this ad for KFC. A pair of geriatric lotharios who caused a stir in their retirement home fighting over a 'fine young filly' are reconciled by their mutual fondness for KFC. And a good thing too, because their fair lady was busy "mutton-busting" another chap while they slugged it out, the floozy.

Road Safety (Republic of Ireland)
"Crashed Lives"
1 min 50s
5 Dec 2016
This gruelling road safety film gives words to the unspeakable. One by one, we meet those haunted by Ciarán Treacy’s death: his parents; the emergency services who attended the scene; and the nurses who fought to save the four-year old’s life. These are the ripple effects of drink driving laid bare.

KFC
"Difficult Daughter"
30s
28 Nov 2016
The Colonel brings feuding families together with KFC's first Christmas Burger launched in the UK (featuring no turkey, weirdly). Kids may throw tantrums and teens may bring their obnoxious boyfriend along for the ride, but peace and serenity can be restored for the price of a burger - it's a Christmas miracle.

Science Museum
"Wonderlab"
60s
24 Nov 2016
Sir David Attenborough lends his wonderful voice to this ad for the Science Museum’s Wonderlab, a new interactive gallery dedicated to inspiring young minds. We're all made of stars, he informs us in his grandfatherly voiceover - as a look of wonder dawns across a young girl's face. Deceptively simple yet effective stuff with a lovely script.

Lexus
"Hybrid"
30s
8 Nov 2016
The eco march continues with this ad for the Lexus Hybrid collection. The electrical motif is played to the hilt as miniature currents surge through the car's innards and even the driver. However, putting aside this odd suggestion that the vehicle will give you an electric shock each time you drive it, the impressive roar from the engine informs customers this is still a car with substance.

Rustlers
"80 Years of Torment"
60s
3 Nov 2016
The past may have been brutal, and 2016 may already look pretty grim, but at least you can have a steaming hot burger fresh from the microwave in ninety seconds. That's the message of hope in this punchy, attention-grabbing ad from Rustlers, purveyors of food to the after-pub crowd nationwide. Superb work from director Steve Rogers.

Tripl Stitched
"Proper"
72s
27 Oct 2016
This lovingly-crafted film for Tripl Stitched reveals how much effort goes into producing one shirt button. Turns out it requires some solid graft and a mean pickaxe. Nexus’s Jack Cunningham reminds us how rewarding stop-motion animation can be as his silent buttonmaker lets his work speak for itself.

Vigorsol
"Secret Yogi"
40s
21 Oct 2016
Vigorsol play with tropes and stereotypes in this ad for their stevia-sweetened gum. It's fun and packs a lot into just 40" thanks to some economic storytelling from director Martin Werner. It's a familiar tale of a teenage girl disappointing her parents possessing an unconventional twist.

BBC Radio 3
"Upside Down"
30s
11 Oct 2016
One of three well-crafted films promoting BBC Radio 3 as the home of sonic innovation. Jazz rules this housing estate as a saxophonist wanders through the block with his bandmates nestled on walkways and stairways. In the distance, two high-rises mimic sound levels being pushed to the limit. Those in favour of Planet Jazz can get their fix thanks to the advertised station's eclectic output.

BBC Radio 3
"Requiem"
30s
11 Oct 2016
One of three well-crafted films promoting BBC Radio 3 as the home of sonic innovation. This string quartet gives their rock 'n' roll brethren something to think about with a pyrotechnic display of instrument destruction. Once they've finished sawing, drilling, and immolating the tools of their trade, they await their round of applause. A good blend of evocative music and classy vandalism.

BBC Radio 3
"Rain"
30s
11 Oct 2016
BBC Radio 3 celebrates its seventieth anniversary with a trio of films demonstrating the station's commitment to immersive programming. This execution takes poet Alice Oswald's 'Rain' and stages a monsoon in the kitchen. Not that this listener appears too fussed by her extra soggy cuppa - instead, she's content to let the words wash over her.

Barnardo's
"Believe In Me"
60s
26 Sep 2016
Some labels stick firmer than others, and it's enough to derail a child's life before it's even begun. Children's charity Barnardo's believes this shouldn't be the case, and this powerful ad from FCB Inferno makes the point with a cocktail of kicks, punches, twirls, and drum beats. Various youngsters are shown observing their dreary surroundings. Instead of losing hope, they leap into action.

Calm
"(T)hugs"
2 mins 18s
31 Aug 2016
This is the full-length version of director Klaas Diersmann's award-winning entry at the ADCAN Awards we covered recently. Working off a brief from suicide prevention charity CALM, Diersmann crafts a hard man thriller with a soft centre. A ride in the boot, and the classic gaffer tape and rope combination doesn't suggest good times ahead for this poor chap... but all his captors want is a cuppa and a chat.

Miike Snow
"Pull My Trigger"
3 mins 22s
23 Aug 2016
Miike Snow's follow-up to 'Ghengis Khan' is as poppy and infectious as its predecessor - so it made perfect sense for director Ninian Doff to create a follow-up promo too. 'Pull My Trigger' features the same cast as before, but in an alternative conflict... this time there are nukes rather than giant lasers.

Nurofen
"The Obvious Choice"
30s
28 Jul 2016
Nurofen have switched the focus of their advertising and it's a wise move. After the slap on the wrist they received for claiming the ibuprofen in their products moves through the body like determined Navy Seals in search of specific areas of pain, they have sensibly opted for a more digestible claim in this bright piece of work.

Stride Gum
"The Strength Within"
15s
26 Jul 2016
It's impossible to glean from the action onscreen just what crazy flavour Stride Gum boasts, but we suspect that's less a priority than its sheer intensity. A disembodied blue mouth challenges us to look inside its gum, which reveals an animated muscleman arm wrestling a monster truck. The appeal lies in being 'out there' enough to choose it rather than to buy it for its taste alone.

Stride Gum
"Momma's Home"
15s
26 Jul 2016
If Stride Gum is anything like as explosive on the tongue as its advertising is on the eyes, it'll be like Bikini Island in your mouth. These brief but frenzied US spots for the gum are hugely inventive from a visual perspective, suggesting a mind-churningly trippy taste sensation. No doubt uninitiated youngsters will be desperate to try it.

Audi Quattro
"Everyday Extremes"
60s
17 Jul 2016
The best of Audi's advertising tends to focus on the car as an object of desire, serving it up in a fashion designed to give petrolheads an erotic experience. The emphasis is different here but it retains an important element of the other approach... a intensely visceral soundtrack. The bass guitar riff from the 'Are You Being Served?' theme music provides an excellent sound bed to which String & Tins's Will Cohen has added an appropriate array of other noises to give this after-hours exploration of a department store real vim.

BBC Music
"Crowds"
30s
6 Jul 2016
This marvellous little film brilliantly conveys the eclecticism of the BBC's music output and cleverly suggests that our responses to our favourites isn't as different as we might imagine it to be. With Glastonbury just gone and the Proms around the corner, it's a great moment to celebrate everything our national broadcaster does to support musicians of all ilks.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.