David Reviews

 Biting the hand that feeds us since 2002.

Audi A5
"Pure Imagination"
13 January 2017
UK Cars

An Audi technician ‘tucks in’ the factory’s supercomputer for the night. But what happens when artificial intelligence drifts off to the land of Nod? Best let Nexus’s GMUNK and the late Gene Wilder field that one.

‘Pure Imagination’ from ‘Willy Wonka and the Chocolate Factory’ scores this fantastical trip through databanks and along information highways. Each visual element is made of data - constantly morphing as if the computer is learning to dream. There’s even a fun tribute to the original movie’s manic boat ride as the camera surges through a tunnel.

Some may find the shift from Ever-Lasting Gobstoppers to a sports coupé jarring, but Wilder’s contribution adds an emotional layer to the film. His tribute to unbound creativity will draw film fans in straightaway.

Audi suggests their new A5 model stems from the same creative juices. The ad concludes without fully cementing the idea, but there’s enough visual fireworks from GMUNK and The Mill to command attention.

"Believe In More"

Gary said:

Believe in more - wasn't that Guinness?



1-25 of 3010 Results

Audi A5
"Pure Imagination"
13 Jan 2017
An Audi technician ‘tucks in’ the factory’s supercomputer for the night. But what happens when artificial intelligence drifts off to the land of Nod? Best let Nexus’s GMUNK and the late Gene Wilder field that one. ‘Pure Imagination’ from ‘Willy Wonka and the Chocolate Factory’ scores this fantastical trip through databanks and along information highways.

"Hard Liquor"
4 mins 04s
9 Jan 2017
With 'Hard Liquor' SOHN adds Moby-style blues to his usual cocktail of plangency and tricksy electronics. Jovan Todorovic's accompanying promo amplifies the mood, centring around a man stumbling through a monochrome setting in which a car lurks predatorily in the shadows. His drink-dazed intensity is impressively compelling.

9 Jan 2017
Well, Tesco, I hope you're proud of yourselves. There's David - valiantly keeping his antipathy towards spicy food under wraps for the fifteen years he and Maria have been together - and you've come along and blown his cover. Even though he's specifically asked you not to. Hey ho. What's poor Maria going to do now she knows she's married to a gustatory lightweight?

"Porsche Design"
1 min 33s
12 Jan 2017
Huawei and Porsche collaborate on a new smartphone apparently based on their shared design sensibilities. Voices from both parties try to convince us of the fact, but it’s the visuals that command our attention. One question remains: does owning this count as owning a Porsche?

"Winter Sale"
12 Jan 2017
See, not all winter sale ads have to be drab affairs. DFS return to the handstitched factory introduced in their Christmas ad, where Aardman's charming character designs produce some fun moments as we tour the workshop. We especially like the 'no hands!' flourish from one employee. In the end, we see one of their handcrafted sofas in action, so to speak.

Short Films
"Now You See It"
2 mins 40s
11 Jan 2017
As Joni Mitchell once sang: “You don’t know what you got ‘till it’s gone’. This affecting short film from director Rebecca Manley and narrated by Ewan McGregor depicts the consequences of ignoring our planet’s woes. We see an orangutan’s home razed to the ground; a mountain of discarded toys dominates the horizon; and a paper globe is dissolved by an endless shower.

"Scooby Doo"
9 Jan 2017
Halifax continue raiding the Hanna-Barbera vault by bringing Scooby-Doo and the Mystery Incorporated gang to life. While evading a pesky mummy, Scoob and Shaggy learn about the rewards available to current account customers. We can only assume the unmasked 'mummy' at the end is a dastardly employee of a rival high street bank.

Samsung Gear
4 Jan 2017
This vertiginous ad from Samsung depicts a bungee jump in reverse. We follow a woman from just below the water’s surface back to her starting position. Looks like a scream, eh? As it turns out, she isn’t actually perched a hundred-odd feet above a river - she’s in her living room wearing a VR headset.

"No Resolutions"
3 Jan 2017
This raunchy film for the Arcane Gallery - the "place to go for sartorially elegant, luxurious and handmade fashion" - marks the debut of a new directorial duo called Rabble. The film is eye-catchingly saucy with a distracted young woman discovering there's more than one way to use a condom for safe sex.

BT Mobile
"Jeremy Renner"
2 Jan 2017
BT have become synonymous with A-list talent in recent times, including Alec Baldwin, Willem Dafoe, Ryan Reynolds, and Rebel Wilson. Now it’s Jeremy Renner’s turn to provide some OTT star power. Renner makes an impressive landing in front of this unsuspecting family, promising to save them from an unseen threat. Alas, his “awesome” antics aren’t quite what the familiar BT duo had in mind.

"The Broadcast"
22 Dec 2016
This pleasingly cryptic piece of communication from Thinkbox reminds us how television advertising can enable anyone to punch above their weight. In this case, an alien with intentions unknown begins broadcasting on all frequencies to the people of planet Earth prompting waves of panic as the population awaits its fate.

Short Films
"Morning After the Night Before"
16 Dec 2016
The Mill have created a unique take on a Christmas film by focusing on the aftermath of a dinner party which didn't quite go to plan. The raucous shindig is shown in flashback as the camera slowly pans down the animated table of remains, placid tweeting of the dawn chorus interrupted by corks popping (and... pants and cats?!) until we reach the snoozing partier at the end - bottle still in hand. Truly the most wonderful time of the year... for hangover cures.

Elvis Presley
"The Wonder of You"
2 mins 34s
13 Dec 2016
It seems there are visual parallels between Kate Moss's fashion pics and some of the more iconic shots of Elvis. At least, the apparent similarity is what inspired Vaughan Arnell to film this black and white clip of the supermodel lip-syncing to the ballad 'The Wonder of You' in a variety of outfits, including a leather jumpsuit akin to one worn by The King himself.

Bell's Whisky
12 Dec 2016
Stephen Toast has seen it all before in this latest Bell's Whisky commercial. Matt Berry's comic thesp is unimpressed by the number of repeats on telly, so he chucks away the remote control. Alas, he becomes trapped in his own Del Boy-esque gag. Those who are all too familiar with that sense of déjà vu at this time of year will raise a glass in recognition.

7 Dec 2016
A wee chap gets ready for his family's Christmas party in this Morrisons ad. He's very concerned about his hair and natty outfit - because a young lady he has designs on will be attending. Luckily he's got a platter of party food ready to woo her, and they hang out under the table while the grown ups get sozzled and talk about boring stuff up above.

Das Handwerk
"The Cutter"
2 mins 20s
5 Dec 2016
This superb ad for German trade body Das Handwerk turns hairdressing into a kung fu epic. A young hairdresser realises what he must become to earn Master’s respect: pure salon steel. Under Master’s relentless gaze, the apprentice pushes himself to the limit as he learns true scissor control.

"Brexit Nativty"
5 Dec 2016
This commercial for KFC certainly has the 'huh?' factor. So much so that - on first viewing - it prompted a lot of puzzled faces and a certain amount of head shaking. But the idea of a traditional head teacher being thrown by one of her teacher's politicisation of the annual Nativity play has grown on us. It's an ad of our time.

Land Rover
"Sat Nav"
7 Dec 2016
Ever fancied being a voiceover artist? Land Rover just may change your mind. This chap’s tasked with reciting every conceivable sat nav direction for the new DIscovery Sport. That’s a pretty chunky script, but the seasoned pro and his sound engineer both seem keen. Well, we hope they don’t have dinner plans...

Smart Energy GB
5 Dec 2016
Flat-hunting's stressful enough without being given uber-vague details. When this woman asks her potential flatmates how much the rent is, they respond with some unorthodox parameters - like if she has a regular toothbrush or one that goes "vrrrr". Her befuddlement encapsulates why we should never tolerate estimates when it comes to our energy bills.

"Unrequited Love"
5 Dec 2016
The Colonel narrates an unexpected love triangle in this ad for KFC. A pair of geriatric lotharios who caused a stir in their retirement home fighting over a 'fine young filly' are reconciled by their mutual fondness for KFC. And a good thing too, because their fair lady was busy "mutton-busting" another chap while they slugged it out, the floozy.

"ITV Weather Sponsorship"
5 Dec 2016
A pair of charming idents promoting SSE's sponsorship of ITV National Weather. The energy company's uncanny CGI orangutan tries to befriend a frog during a rainstorm before hanging around during a gentle breeze. The Mill's VFX boffins ensure Maya remains as transfixing as ever - and show us that even orangutans can't stand the rain.

ITV Racing
"Nothing Comes Close"
5 Dec 2016
ITV mark horse racing’s return to their schedules with this beautifully shot film. Having wrested broadcasting rights back from Channel 4, the station wants to treat the sport of kings with due reverence. tantrum’s Trent Jaklitsch and DP Ben Magahy ensure it’s a fitting spectacle as the channel prepares for the starting flag.

"Difficult Daughter"
28 Nov 2016
The Colonel brings feuding families together with KFC's first Christmas Burger launched in the UK (featuring no turkey, weirdly). Kids may throw tantrums and teens may bring their obnoxious boyfriend along for the ride, but peace and serenity can be restored for the price of a burger - it's a Christmas miracle.

H & M
"Come Together"
3 mins 52s
27 Nov 2016
There are few directors whose style is as distinctive as Wes Anderson and no self-respecting movie fan could look at this without immediately recognising it as his work. All of Anderson's familiar trickery has been deployed but don't let that fool you into thinking a square peg has been lodged into a round hole - the effect is entirely on point and is directed towards creating an utterly charming Christmas commercial.

Robbie Williams
"Love My Life"
3 mins 26s
23 Nov 2016
Robbie Williams just loves being the centre of attention, eh? To be fair to the man, there's no ripping off shirts and/or skin in this promo for 'Love My Life'. He's dressed for winter as a group of black-clad camerawomen record his afternoon stroll. Slickly shot, though there's no escaping the fact the track sounds like any of the popster's past ballads.

1-25 of 3010 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.