David Reviews

 Biting the hand that feeds us since 2002.

23 March 2017
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Skeletor saved with moneysupermarket.com, and now he feels epic. So epic, in fact, that he's ready to renounce a life of universe-conquering and dance triumphantly through the streets to Irene Cara's 'Fame'.

The villain quickly wins the town over with his hip-thrusting moves... which we can't quite imagine Frank Langella busting out. Even He-Man is impressed, showing that sometimes all that's needed to bury the hatchet - sorry, Sword of Power - is astutely managed finances.

It remains to be seen whether the brand has retired the 'squads' conceit but this feels like a shrewd move even if it's only to provide a bit of respite from a well-loved but relentless campaign. Epic Skeletor has a weirdness factor and nostalgic twist sure to inspire the Twittersphere. Mother and Fredrik Bond have certainly made this one #epic.

Leroy Merlin
"Life's Adventure"

Mark said:




1-25 of 481 Results


23 Mar 2017
Skeletor saved with moneysupermarket.com, and now he feels epic. So epic, in fact, that he's ready to renounce a life of universe-conquering and dance through the streets to Irene Cara's 'Fame'. The villain quickly wins the town over with his hip-thrusting moves... which we can't quite imagine Frank Langella busting out.

1 Mar 2017
While Just-Eat corner the market on takeaway-based humour and Hungry House go the Gogglebox route, Deliveroo's first ad campaign showcases the memorable moments we create around food. Accompanied by a VO who really seems to feel the script, we see a skilfully constructed montage of joyful foodie moments - everything from first dates to the first bite of a wedding cake.

Top Gear
"Risk Assessment"
22 Feb 2017
This amusing trail for the latest series of Top Gear sees presenters Matt LeBlanc, Chris Harris, and Rory Reid face a grilling in the BBC insurance department. The humourless pen-pusher (he’s stingy with biscuits, as well) has some concerns about the programme’s impending return. It’s safe to say these three aren’t the ones to ease them.

"Champions League"
17 Feb 2017
Given his beloved Leicester City’s current domestic woes, Gary Lineker must be fearing for their Champions League prospects. Still, he’s his usual cheeky self as Walkers promote their sponsorship of the competition. Animated flourishes lend an extra football flavour to those enjoying the brand’s new Sharing Packs.

Turkish Airlines
"Look to Africa"
1 Feb 2017
This engaging ad from Turkish Airlines has some serious star clout, with charitable chap Didier Drogba describing the vibrancy, creativity, and ingenuity of his home continent. Rather than looking to the West for inspiration, he says, Africa is the future. With gorgeous visuals and an energetic soundtrack to back up his works, we certainly believe it.

"Apple Watch"
30 Jan 2017
Stanley the dachshund has nothing to say for once. Instead, he enjoys the view while his owner peddles up a hill. She’s soon joined by Jessica Ennis-Hill, who seems impressed by her new friend’s Apple Watch. Their interaction is a touch awkward, though active Vitality customers can enjoy a healthy discount on said smartwatch.

"The Get Away Car"
2 mins 51s
30 Jan 2017
The words of the late Alan Watts echo through this Volvo film. As Watts encourages us to live in the moment, we see modern types decide the time has come to reconnect with their true passions. The familiar imagery is given extra heft by the philosopher's 1959 speech. Mind you, we can’t help but wonder if the car brand took inspiration from this YouTube video.

13 Jan 2017
This ad for Santander shows a montage of funny clips pulled from the internet, while a VO explains ways in which the bank is here to help its customers prosper. These kind of content-mined ads can feel like a cop-out, but the inclusion of clips that feature the brand's spokespeople is a subtle way to link this to the rest of their campaign.

"The Whole House (Extended)"
1 min 55s
11 Jan 2017
This is the extended version of the HomeAway commercial we brought you recently. Parks & Recreation’s Nick Offerman recites an ode to the great family getaway. While he champions spending quality time with just the family, we’re also shown some creative means of destroying office equipment.

11 Jan 2017
HSBC Premier launch their Jade membership scheme with this attractive-looking commercial. After delivering a mysterious box (the best kind of box), a young boy finds all doors open to him as he explores the high life. We're left unsure about what being a Jade member entails, but, then again, this is likely aimed at a very select portion of the bank's clientele.

5 Jan 2017
Did you know you're officially an everyday athlete if you can run to your front door? We think it should only apply if the front door is inconveniently situated at the far end of the east wing or you're halfway up a mountain. All the same, Jessica Ennis duly times the woman rushing to receive her Ocado order, which comes with a discount on healthy foods.

Cadbury Crème Eggs
"Hunting Season"
4 Jan 2017
Cadbury declare open season on Creme Eggs in this fun ad. A gang of sweet-toothed hunters take to the countryside in various modes of transport including tractors, rollerblades, and even mobile cabins (love the 'poaching' joke). It's like Stanley Kramer's 'It's a Mad, Mad, Mad, Mad World' all over again - only with chocolate eggs replacing the $350,000 bounty.

"The Whole House"
27 Dec 2016
HomeAway continue their mission to persuade us that there's a better alternative to AirBnB through the medium of humour and - in this case - song. Nick Offerman provides both via a winning VO performance which fans of US comedy Parks & Recreation will appreciate... even if no one else has any idea who it is.

"Mr and Mrs Claus"
4 Dec 2016
Iceland's Christmas ad threatens to be overshadowed by the supermarket's tiff with the Icelandic government. It's not the first Mrs Claus Mrs Claus we've seen this year either. Still, a reet Northern Santa and his loving wife Sarah project a warm bond in this festive spin on this campaign's fly-on-the-wall approach.

Apple Music
23 Nov 2016
Taylor Swift made a viral splash falling off a treadmill for Apple Music back in April, and this time around Drake is busy pumping iron to a soundtrack of Frank Ocean... at least until his trainer leaves. Then it's straight into his playlists and in no time he's getting his groove on to Swift's 'Bad Blood'.

Spring King
4 mins 11s
15 Nov 2016
Put Blind Date in a blender with The Fast Show's Channel 9 and add a little League of Gentlemen. The resulting cocktail would be Jack Whiteley's promo for 'City' by Manchester rockers Spring King. It's part two of a pair - 'Detroit' introduced us to dating show Euro Lover; now Bartek and Penelopete are off to 'enjoy' the sights and sounds of the aforementioned city circa 1990.

4 Nov 2016
One of three expressive films directed by Lisa Gunning for the Mini Countryman. As this man walks through an ultra-modern office building, we realise his mind is elsewhere. In his own time, he enjoys taking in the sights and sounds of the countryside. Soft visuals and well-calibrated sound design create a convincing shift from work to play.

4 Nov 2016
One of three expressive films directed by Lisa Gunning for the Mini Countryman. This instalment depicts a boy re-enacting a halcyon trip into the woods with his family. His hand-carved toys transport him from a bustling classroom to a day playing fetch with the dog, flying through the air on a tyre swing, and enjoying a lift from dad. A neat way of conveying our desire to travel.

1 min 45s
4 Nov 2016
Good Egg’s Lisa Gunning has directed a trio of films for Mini imagining the great escape. Gunning’s ability to capture the minutiae of life is apparent for all to see as town and country blend into one. This swimmer finds herself sharing her pool time with the freestyle masses. Far from offering respite, it’s an ocean of noise. Before taking to the water, she imagines another place - a beach all to herself, water without lanes, and waves to be surfed.

The Avalanches
"Because I'm Me"
4 mins 44s
2 Nov 2016
The Avalanches drop their sample-tastic approach to go for the 1970s Big Apple sound on this latest track. 'Because I'm Me' is evocative of classics like Odyssey's 'Native New Yorker' and 'More Than A Woman' by the Tavares - in fact, you could almost pop it into the Saturday Night Fever OST without anyone even noticing.

"The Experimental Series"
26 Oct 2016
Space take a scientific approach for Glenfiddich here, with a sultry Scottish voiceover telling us facts about the mind accompanied by dynamic shots suggesting curiosity and creativity. 'The mind lets us play with maybe, why, and what if' - which for Glenfiddich means creating a craft beer purely to season the casks that finish off their first experimental whisky.

"Secret Yogi"
21 Oct 2016
Vigorsol play with tropes and stereotypes in this ad for their stevia-sweetened gum. It's fun and packs a lot into just 40" thanks to some economic storytelling from director Martin Werner. It's a familiar tale of a teenage girl disappointing her parents possessing an unconventional twist.

20 Oct 2016
Regular filmgoers will know superpowers are the 'in thing' these days, so you can't blame nPower for wanting a piece of the action. Instead of CGI-heavy booms and bangs, however, the energy supplier celebrates more modest abilities. This ad introduces us to Russell from Norfolk: father, husband, and expert, erm, 'trumpeter'.

29 Sep 2016
This ad from Argos is as innovative as it is colourful, showing deliveries made with a bit more oomph than you might expect. Not your typical high-street ad, the choreography is fun without being slapstick, and the comic, colour-coordinated customers are a lovely visual touch. DAVID might have to order something if the same-day delivery comes complete with acrobatics like that.

"The Chant"
26 Sep 2016
This technical sophistication of the current generation of games consoles means the beautiful game has rarely looked more convincing. EA Sports' FIFA series consistently wins plaudits for its near-broadcast standard presentation, and the roar from the crowd is captured in all its glory in this immersive ad for FIFA 17. The camera follows a Manchester United starlet from the dressing room to the pitch.

1-25 of 481 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.