David Reviews

 Biting the hand that feeds us since 2002.

More Than
"Doggyssentials"
42s
19 January 2017
UK Insurance

More Than aim to provide, well, more for policyholders by launching a canine care package. The insurer has included everything from treats to health products in each box - and they’ve recruited the ideal delivery service. The idea taps into the popularity of subscription boxes while suggesting the insurer goes the extra mile for its customers.

Sainsbury's
"Food Dancing"

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More Than
"Doggyssentials"
42s
19 Jan 2017
More Than aim to provide, well, more for policyholders by launching a canine care package. The insurer has included everything from treats to health products in each box - and they’ve recruited the ideal delivery service. The idea taps into the popularity of subscription boxes while suggesting the insurer goes the extra mile for its customers.

Nationwide
"ITV Documentary Sponsorship"
53s
18 Jan 2017
Nationwide give a voice to some budding poets as the building society sponsor ITV’s documentary strand. Each bumper consists of a micropoem - economical poetry for the Twitter generation. Sure, none of them are exactly Poet Laureate material, but there’s a low-key charm to the cast's observations about what makes a house a home.

Nationwide
"Solemates"
20s
12 Jan 2017
It's the little things that matter when sharing a home, according to Laurie Bolger. Living with someone else can take you by surprise early on... especially if you're used to just one pair of shoes in the hallway. Now she wouldn't have it any other way. It's a sweet observation as Nationwide encourages us to think about joint current accounts.

Nationwide
"Home"
60s
11 Jan 2017
Poet Laurie Bolger talks about moving on in this latest Nationwide ad. She describes the freedom she has when her flatmates are out for the day, allowing her to "dance by the sink with that dodgy playlist" and not worry about the loo roll situation. The building society promises to help more first-time buyers turn such small pleasures into a reality.

Purple Bricks
"Cake"
30s
10 Jan 2017
This funny ad deals with the phenomenon known as 'commisery' - the realisation that you've spent money on estate agent commissions which you could have saved if only you'd known about Purple Bricks. The humour here is both slapstick and dry, as a woman wordlessly slams her face into a cake when she realises her property mistake.

Virgin Gaming
"Vampire"
40s
26 Dec 2016
'Virgin Games' takes on a whole new meaning in this ad presented to us by a cheery vampire. We see him going about his ordinary life, brushing his fangs and avoiding sunlight, as he talks about how the app has helped him get out more. It's unclear whether this ad would convince anyone to download the gaming app (other than the undead demographic which it has nailed down) but it's definitely amusing to watch. Plus, great ketchup gag.

Compare The Market
"Let it Go"
60s
25 Dec 2016
For the latest instalment, we're offered an update on Oleg - the baby meerkat adopted by Aleksandr and Sergei three Christmases ago and taken back to Africa the following year. These updates are perhaps set to become a regular part of a Christmas push by the price comparison site as we rejoin the youngster in a winter wonderland.

Irwin Mitchell
"Human Touch"
30s
15 Oct 2016
"Widely regarded as the number one personal injury law firm" is a line of copy that must be ruffling feathers at 'Lawyers4U' - the company that sounds like one of those songs Prince never got around to releasing - but this sensitive treatment makes the claim plausible. Instead of making a mishap sound like an opportunity, Irwin Mitchell make it sound as though they've got your back.

Müller
"Mount Olympus"
30s
24 Oct 2016
We feel like we've seen Nicole Scherzinger's 'fall over and giggle' bit for Müller before. Oh, that's right, we have - ad-ruddy-nauseum. The X Factor judge now finds herself up that Mount Olympus before her usual balance issues take over. Still, we can't be too harsh - we're not the ones having to experience Honey G in person.

Nationwide
"Isadora: Keys"
60s
20 Oct 2016
Isadora waxes lyrical about keys in this latest Nationwide ad based on modern poetry. She reveals how a small piece of metal has always meant the world to her. Now a teenager, Isadora never forgets when she gained her token of independence aged eleven. To help her with life's next steps, the building society suggests opening a FlexOne current account.

Compare The Market
"Aleksandr and Sergei's Rush to the Cinema"
30s
3 Oct 2016
This Compare The Market commercial pays tribute to both 'Speed' and 'Anchorman 2' in one fur-raising trip to the local multiplex. Sergei insists 49.3 mph is the optimum speed to reach the snack counter in time, though he and Aleksandr are put through the slo-mo ringer thanks to some ducks crossing the road. Lovely nods to baby Oleg dotted around the RV, too.

Easyjet
"Why Not?"
60s
17 Sep 2016
Easyjet have improved beyond measure over the years and they've moved a hell of a long way from the days when they would be bracketed with Ryanair as a cautionary tale about the wisdom of buying cheap air fares. But some things never change and this ad has the tricky task of working with the airline's orange motif.

Nationwide
"Matt Abbot: This Place"
60s
14 Sep 2016
The third in this series of pieces by modern poets is nice enough but - in its own way - it reinforces the strength of Hollie McNish's output. Matt Abbott delivers a tribute to home comforts and it contains a lot of relatable moments but, alongside McNish's masterclass of self-expression, it's a little pedestrian.

Nationwide
"Jeremiah: Face To Face"
90s
14 Sep 2016
This rumination on the perils of leaning too much on technology when it comes to communication is delivered with sincerity by poet Jeremiah and may give many pause for thought the next time we use a messenger app for a chat instead of making time for someone who matters to us. Or, perhaps we'll simply 'share' this Nationwide ad with our nearest and dearest.

Nationwide
"Hollie: Little Things"
2 mins
14 Sep 2016
Like other contemporary art, modern poetry is a mixed bag. The craft is often well-disguised, which makes it easier for charlatans to fool themselves and others that their work has merit. As well as lionising the unworthy, this can result in the truly talented being overlooked, and no doubt some poetry lovers see in Hollie McNish everything they dislike about modern verse. All the more so now that her poetry has been used in a commercial.

O2
"Goslings"
60s
15 Aug 2016
What's so very lovely about this campaign is the way it ticks all the boxes on the brief... and then turns them into living, breathing creatures with irresistible cuddle appeal. This ability to transform abstracts into tangibles is pretty damn rare, and VCCP are the go-to alchemists in this realm. Not only does the message come across loud and clear that O2's coverage is strong, it also suggests it's adorably focused on you.

Macmillan
"Not Alone"
60s
1 Aug 2016
This is the second ad in the new Macmillan campaign, and it's an even stronger, more assured execution than the first. We follow the journey of a man stumbling through the dark days of his diagnosis and treatment for cancer - and at the points when it appears he doesn't have the strength to take another step, others are there urging him on.

O2
"Used Phone"
60s
29 Jul 2016
This super piece of work advertising O2's second-hand phone scheme pulls out all the stops in its effort to catch our attention. It's another opportunity for directorial duo Si & Ad to show off their increasingly confident flair and the extraordinary effort they've put into this suggests there might be something in the 'buy one get one free' conceit when it comes to directors.

Compare The Market
"Macaulay Culkin"
40s
8 Jul 2016
Is it possible to look unengaged from the job of looking unengaged? Somehow, Macaulay Culkin manages to do this as he takes a day off from headlining online click-bait articles to appear in the latest Compare the Market film. This campaign has had many high points so it's bound to have the occasional off day and Culkin provides one.

Enertor
"The Journey"
43s
7 Jul 2016
Usain Bolt narrates an uplifting account of his journey to sprinting glory in this ad for Enertor insoles. Dramatic music builds as Bolt takes us through some of the challenges he faced along the way, visually represented in a series of picturesque vignettes. Bolt's presence in an ad like this, even the sound of his voice alone, has the power to create a real sense of anticipation.

Müller Corner
"Team GB"
30s
4 Jul 2016
A union flag-clad Scherzinger announces she's fallen in love with us Brits and our (not very British-sounding) Müller Corners. So she's supporting Team GB at the Olympics as a result. Yay for that, we mutter. Cue a bunch of people espousing the same idea as they hang out flag bunting, sport flag face paint / boots / scarves and dress their dogs in red, white and blue too.

O2
"Magic Hat"
60s
19 Jun 2016
For better or worse, children are becoming quite the precocious technology users as they learn to tap, swipe, and browse along with their ABCs. Like all kids, however, they'll sometimes find themselves straying too far from the safe path. With this in mind, O2 and the NSPCC collaborate on this ad highlighting the dangers of unsupervised internet access with a pleasing visual treatment.

Nationwide
"Share"
40s
10 Jun 2016
Seems Nationwide are in a generous mood as summer arrives, and this new ad conveys the building society's chipper outlook with a box full of cupcakes. The exterior shots please the eye with a summery sheen to the visuals, while the well-cast protagonist enjoys her role as a girl with superheroic generosity. By recommending Nationwide to a friend, customers can enjoy their own sweet treat in the form of £100.

Müller Rice
"Benson and the Bear"
30s
7 Jun 2016
Evidently miffed at Baloo taking the singing bear crown in 'The Jungle Book' earlier this year, Müller Rice's rapping grizzly returns to our screens with this Olympic tie-in. Triathlon training is hungry business for medal hopeful Gordon Benson, and his rumbling stomach prompts the formidable mascot to intervene. An amusing showing from one of the brand's more appealing campaigns.

O2
"Gift"
60s
3 Jun 2016
The dog days are over at O2 as the mobile network replace their animal-centric approach with a friendly gift box. The VO explains how the carrier turns one's phone into a bottomless box of treats, offering customers perks such as cinema tickets, shorter gig queues, and discounted grub. The absence of whiskers is an adjustment, but there's a whimsical feel to the visuals which still communicate the brand's message nicely.

1-25 of 604 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.