David Reviews

 Biting the hand that feeds us since 2002.

Nationwide
"Mother's Day"
2 mins
26 March 2017
UK Building Societies

Th latest instalment in VCCP's campaign for Nationwide featuring young poets is a really moving piece of work. Filmed just twenty-four hours before it was broadcast, it has Laurie Ogden articulating the feelings of Gavin - a young man from Belfast - in a specially composed poem for mothers day.

The poem is called 'Hands' and describes the incredible gratitude Gavin feels for the support he's been given by his mum, even as they coped with terrible loss. Ogden's words have a profound impact on Gavin's mum as her uncertainty makes way for an al-out assault on her ability to hold it together.

With little time to edit what they captured, the team behind this must have been grateful that all the emotionality of the poem is etched upon mum's face. At the heart of this film, the camera holds its gaze on her for more than ninety seconds. It's a quite remarkable sequence and provides a full reward for a risky endeavour.

Sixt
"The Cult"

Mark said:

She's about to crash into that hedge


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Nationwide
"Mother's Day"
2 mins
26 Mar 2017
Th latest instalment in VCCP's campaign for Nationwide featuring young poets is a really moving piece of work. Filmed just twenty-four hours before it was broadcast, it has Laurie Ogden articulating the feelings of Gavin - a young man from Belfast - in a specially composed poem for mothers day.

The FA
"Casey Stoney"
30s
23 Mar 2017
Footballer Casey Stoney movingly discusses the sexism she's faced throughout her career in this inspiring spot for the FA. It's heartening to hear that women's football is gaining recognition and respect and that the FA have made a commitment to double the number of female players by 2020. But with an insane disparity in wages - a top female player earns less in a year than a top male player earns in a day - there's still along way to go.

The FA
"James Blackwell"
30s
23 Mar 2017
As Gareth Southgate becomes the latest man tasked with bringing glory to English football, the FA signal a belief that bringing more players into the game is just as important as anything achieved by the national team. This 30" profile of England midfielder James Blackwell shines a light on the body’s support of cerebral palsy football. It's a support which has allowed Blackwell to be defined by his talent, rather than his disability.

Compare The Market
"Tail"
20s
20 Mar 2017
Poor Sergei. The venerable meerkat once again falls victim to Aleksandr's rapier wit during a two-for-one cinema jolly. This time, the whiskered duo is watching the live-action remake of 'Beauty and the Beast'... and Aleksandr can never resist a good pun. One can only imagine would life would've been like had Sergei picked Nicole Kidman instead.

Transport For London
"Build a Picture"
40s
15 Mar 2017
Transport for London revisit their ‘Report It to Stop It’ campaign with another measured film focusing on sexual harassment. We watch a business meeting led by a man with a pixelated face. His confident voice soon transitions into women providing police statements. With each detail given, the man’s face becomes clearer - and his fate is soon sealed.

Compare The Market
"Heimlich"
40s
6 Mar 2017
Aleksandr and Sergei give Kate and Leo a run for their money in this amusing movie tribute. The furry friends (or maybe more) take the iconic 'king of the world' pose over a stray chunk of shrimp, inhaled during a romantic dinner on deck. Will the pair become the first same-sex meerkat couple on TV? Sergei seems to hope so...

O2
"Follow the Rabbit"
40s
2 Mar 2017
O2 introduce a brand new animal mascot in this intriguing ad for their 'un-rewindable' live experiences across the UK. We get a good long look at the stunningly animated little fella as we're asked if we're the kind of person who'll follow our curiosity - or will it be another night on the sofa for us?

Nationwide
"Trust Me Mum"
20s
13 Feb 2017
Having waxed lyrical about keys last time out, Isadora now wants a little faith. The teeanger insists she's ready to take the next step with her finances, and Nationwide’s FlexOne current account can help her do just that. Her poem ends rather abruptly, but it’s a gentle take on growing up and the responsibilities that follow.

Nationwide
"Toby"
20s
1 Feb 2017
This is an off-beat addition to Nationwide’s ongoing poetry slam. We’re asked to spare a thought for poor Toby Campion. Despite his parents’ best intentions, his first name is the “ninth most popular in the world… for a dog”. Must be a pain having dog walkers constantly shout your name in the park, eh? Apparently Nationwide took more care when calling themselves a building society.

Nationwide
"Building a Building Society"
60s
30 Jan 2017
Nationwide change tack with their poetry campaign by focusing on their history. Jo Bell charts the building society’s arrival at a time when “fortune favours the fortunate”. Thanks to a certain Mr Cooper, more were given the chance to set foot on the property ladder. Bell’s earnest delivery conveys the brand’s time-honoured values well.

More Than
"Doggyssentials"
42s
19 Jan 2017
More Than aim to provide, well, more for policyholders by launching a canine care package. The insurer has included everything from treats to health products in each box - and they’ve recruited the ideal delivery service. The idea taps into the popularity of subscription boxes while suggesting the insurer goes the extra mile for its customers.

Nationwide
"ITV Documentary Sponsorship"
53s
18 Jan 2017
Nationwide give a voice to some budding poets as the building society sponsor ITV’s documentary strand. Each bumper consists of a micropoem - economical poetry for the Twitter generation. Sure, none of them are exactly Poet Laureate material, but there’s a low-key charm to the cast's observations about what makes a house a home.

Nationwide
"Solemates"
20s
12 Jan 2017
It's the little things that matter when sharing a home, according to Laurie Bolger. Living with someone else can take you by surprise early on... especially if you're used to just one pair of shoes in the hallway. Now she wouldn't have it any other way. It's a sweet observation as Nationwide encourages us to think about joint current accounts.

Nationwide
"Home"
60s
11 Jan 2017
Poet Laurie Bolger talks about moving on in this latest Nationwide ad. She describes the freedom she has when her flatmates are out for the day, allowing her to "dance by the sink with that dodgy playlist" and not worry about the loo roll situation. The building society promises to help more first-time buyers turn such small pleasures into a reality.

Purple Bricks
"Cake"
30s
10 Jan 2017
This funny ad deals with the phenomenon known as 'commisery' - the realisation that you've spent money on estate agent commissions which you could have saved if only you'd known about Purple Bricks. The humour here is both slapstick and dry, as a woman wordlessly slams her face into a cake when she realises her property mistake.

Nuffield
"Health MOT"
30s
7 Jan 2017
Nuffield Health let us know that members get a free 'health MOT' and personalised gym plans in this upbeat ad for their fitness centres. Bright colours and snappy costume changes suggest it is possible to beat the start of year blues and stay on track with getting in shape. With the right support, of course.

Virgin Games
"Vampire"
40s
26 Dec 2016
'Virgin Games' takes on a whole new meaning in this ad presented to us by a cheery vampire. We see him going about his ordinary life, brushing his fangs and avoiding sunlight, as he talks about how the app has helped him get out more. It's unclear whether this ad would convince anyone to download the gaming app (other than the undead demographic which it has nailed down) but it's definitely amusing to watch. Plus, great ketchup gag.

Compare The Market
"Let it Go"
60s
25 Dec 2016
For the latest instalment, we're offered an update on Oleg - the baby meerkat adopted by Aleksandr and Sergei three Christmases ago and taken back to Africa the following year. These updates are perhaps set to become a regular part of a Christmas push by the price comparison site as we rejoin the youngster in a winter wonderland.

Irwin Mitchell
"Human Touch"
30s
15 Oct 2016
"Widely regarded as the number one personal injury law firm" is a line of copy that must be ruffling feathers at 'Lawyers4U' - the company that sounds like one of those songs Prince never got around to releasing - but this sensitive treatment makes the claim plausible. Instead of making a mishap sound like an opportunity, Irwin Mitchell make it sound as though they've got your back.

Müller
"Mount Olympus"
30s
24 Oct 2016
We feel like we've seen Nicole Scherzinger's 'fall over and giggle' bit for Müller before. Oh, that's right, we have - ad-ruddy-nauseum. The X Factor judge now finds herself up that Mount Olympus before her usual balance issues take over. Still, we can't be too harsh - we're not the ones having to experience Honey G in person.

Nationwide
"Isadora: Keys"
60s
20 Oct 2016
Isadora waxes lyrical about keys in this latest Nationwide ad based on modern poetry. She reveals how a small piece of metal has always meant the world to her. Now a teenager, Isadora never forgets when she gained her token of independence aged eleven. To help her with life's next steps, the building society suggests opening a FlexOne current account.

Compare The Market
"Aleksandr and Sergei's Rush to the Cinema"
30s
3 Oct 2016
This Compare The Market commercial pays tribute to both 'Speed' and 'Anchorman 2' in one fur-raising trip to the local multiplex. Sergei insists 49.3 mph is the optimum speed to reach the snack counter in time, though he and Aleksandr are put through the slo-mo ringer thanks to some ducks crossing the road. Lovely nods to baby Oleg dotted around the RV, too.

Easyjet
"Why Not?"
60s
17 Sep 2016
Easyjet have improved beyond measure over the years and they've moved a hell of a long way from the days when they would be bracketed with Ryanair as a cautionary tale about the wisdom of buying cheap air fares. But some things never change and this ad has the tricky task of working with the airline's orange motif.

Nationwide
"Matt Abbot: This Place"
60s
14 Sep 2016
The third in this series of pieces by modern poets is nice enough but - in its own way - it reinforces the strength of Hollie McNish's output. Matt Abbott delivers a tribute to home comforts and it contains a lot of relatable moments but, alongside McNish's masterclass of self-expression, it's a little pedestrian.

Nationwide
"Jeremiah: Face To Face"
90s
14 Sep 2016
This rumination on the perils of leaning too much on technology when it comes to communication is delivered with sincerity by poet Jeremiah and may give many pause for thought the next time we use a messenger app for a chat instead of making time for someone who matters to us. Or, perhaps we'll simply 'share' this Nationwide ad with our nearest and dearest.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.