David Reviews

 Biting the hand that feeds us since 2002.

North London Waste Authority
"A Message From The Netherlands"
30s
18 January 2017
UK Local Authorities

This funny ad for the North London Waste Authority features a hapless young man explaining how he can't buy decent trainers since the Netherlands ran out of plastic. Instead he has to wear wooden clogs... which get him soundly rebuffed by a potential date at the bar. If only people had recycled more - then at least he could get knocked back with cool shoes on.

Sainsbury's
"Food Dancing"

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North London Waste Authority
"A Message From The Netherlands"
30s
18 Jan 2017
This funny ad for the North London Waste Authority features a hapless young man explaining how he can't buy decent trainers since the Netherlands ran out of plastic. Instead he has to wear wooden clogs... which get him soundly rebuffed by a potential date at the bar. If only people had recycled more - then at least he could get knocked back with cool shoes on.

KFC
"Brexit Nativty"
60s
5 Dec 2016
This commercial for KFC certainly has the 'huh?' factor. So much so that - on first viewing - it prompted a lot of puzzled faces and a certain amount of head shaking. But the idea of a traditional head teacher being thrown by one of her teacher's politicisation of the annual Nativity play has grown on us. It's an ad of our time.

KFC
"Unrequited Love"
40s
5 Dec 2016
The Colonel narrates an unexpected love triangle in this ad for KFC. A pair of geriatric lotharios who caused a stir in their retirement home fighting over a 'fine young filly' are reconciled by their mutual fondness for KFC. And a good thing too, because their fair lady was busy "mutton-busting" another chap while they slugged it out, the floozy.

KFC
"Difficult Daughter"
30s
28 Nov 2016
The Colonel brings feuding families together with KFC's first Christmas Burger launched in the UK (featuring no turkey, weirdly). Kids may throw tantrums and teens may bring their obnoxious boyfriend along for the ride, but peace and serenity can be restored for the price of a burger - it's a Christmas miracle.

John Lewis
"Buster the Boxer"
2 mins
10 Nov 2016
As the world reels in revulsion at the decision to put Donald Trump in The White House, one wise Twitter user summed up the mood of the nation. Philip Westerman used the social media platform to say: "The John Lewis Christmas advert better be fucking spectacular". Well, we've got news for you, Mr Westerman... for the next two minutes, everything's going to be all right because it is "fucking spectacular".

Kerrygold
"Wetter Weather"
30s
1 Nov 2016
There's a lovely trend in Irish advertising to take a self-deprecating approach to all things related to the Emerald Isle, and the weather is no exception in this charming ad for Kerrygold butter. A chap cycles happily through the rainy countryside, past people who certainly don't seem to have been put off by the weather as they picnic, read the paper, and even get married in the pouring rain.

BBC Sport
"No Guts No Glory"
30s
31 Oct 2016
This steely trail for the BBC's FA Cup coverage encapsulates the toil of the competition's early rounds. Black-and-white imagery captures the joy and the heartbreak experienced by lower-league teams at this stage. To be in with a shot of becoming third-round giant killers, the likes of Eastleigh and Swindon still have a couple more hurdles to complete.

Maisons Du Monde
"Keytar Hero"
40s
26 Oct 2016
French home furnishing retailer Maisons Du Monde make a colourful splash with this ad to announce their website hitting the UK. A young keytar player discovers she has the power to make furniture appear and disappear at will, transforming her house as she plays. The soundtrack is a lovely piece of synth-driven 80s nostalgia, which ties in with the young player's fashion sense - nothing wrong with legwarmers.

Shuffle Cats
"Try Again"
30s
24 Oct 2016
One of two colourful ads for Shuffle Cats from Blink directing duo Los Pérez. Loading the featured rummy game transports these players to a Roaring Twenties-inspired club. Despite tasting early defeat, this man-bunned geezer makes a swift return to the action. His opponent? A woman with a love of retro tennis apparel.

Shuffle Cats
"Play The World"
30s
24 Oct 2016
One of two colourful ads for Shuffle Cats from Blink directing duo Los Pérez. Loading the rummy game transports these players to a Roaring Twenties-inspired club. Once there, only smart play stops from you from exploding in a cloud of confetti. It's another time-killing app at the end of the day, though Los Pérez can always be relied upon to create a vibrant world.

Arla Protein
"Outdoor Planking"
30s
17 Oct 2016
This entertaining ad for Arla Protein features a right planker. Eager to strengthen his core, this chap enrols in an outdoor boot camp. As if working his abs wasn't hard enough, a dog gets extra friendly with the side of his face. Only the strongest can endure such conditions, according to the steely VO - and Arla's protein range can help such fitness nuts stay in the zone.

Virgin Atlantic
"Office Holiday"
90s
7 Sep 2016
Wish You Were Here... ?'s Judith Chalmers provides the authentic voiceover for this nicely-observed film for Virgin Atlantic directed by The Bobbsey Twins From Homicide. More accustomed to describing the world's most picturesque destinations, here Chalmers presents an office building as the holiday spot for 2016. Unsurprisingly, the grim reality doesn't quite match up to the smooth pitch Chalmer.

Channel 4 Paralympics Coverage
"We're the Superhumans"
2 mins 53s
14 Jul 2016
While Rio's main event is bogged down by fears about the Zika virus and by the banning (or otherwise) of athletes from Russia and Kenya because of systematic cheating, the Paralympics is left to hold aloft the torch of Olympic ideals all by itself. The scale and importance of these Games has lifted it from a cultural after-thought to a series of events so much more in keeping with the Olympian ideal that there may come a time when it completely eclipses its able-bodied equivalent.

A-Z
"Zlatan Ibrahimovic"
1 min 48s
24 Jun 2016
In this immensely atmospheric piece of work, the words of Swedish footballer Zlatan Ibrahimovic are put into the mouths of aspiring athletes. It is an inspiring speech displaying the level of self-belief we've come to expect from a star with as rampant an ego as anyone in world sport. This, after all, is the man who responded to the news that he'd been named the second greatest Swedish sports star of all time by saying: "On that list I would have been number one, two, three, four and five, with due respect to the others."

Go Ahead!
"GIF Girl"
30s
4 May 2016
How do you harness the online energy of a GIF in a TVC? That must have been the question asked along the way to making this ad for Go Ahead! And the answer they came up with is pretty good... have a woman create the repetitive movements of a GIF in an otherwise GIF-free environment. 'Sarah' dances manically because it's "snack o'clock" - and her colleagues are dumbfounded.

Pizza Hut
"Much Better"
30s
23 Mar 2016
Hot on the heels of its 'Big Deal' ad in which life-changing events pale into insignificance compared to Pizza Hut's special offers comes this little gem. A customer with a leg in plaster has so much confidence in the new pizza seasoning that he reckons it must improve just about anything... including broken bones. Lovely idea with lots of potential - it'd be good to see the humour pushed even further.

McDonald's
"Bacon Clubhouse"
30s
2 Feb 2016
There's so much going on in this ad that we only caught 'bacon' and brioche' the first time around in this new McDonald's ad. But that made us pay attention more closely the second time, as the snappy editing and intriguing shots suggest a barrage of delicious ingredients assembled between the two halves of that soft, buttery roll. Nicely done.

Specsavers
"Fawlty Car"
60s
3 Jan 2016
There was some debate at DAVID HQ about the number of stars we should give this. It's John Cleese reprising a scene from one of the greatest comedies ever made and while it's not the first time he's been asked, it's the first time he's agreed to do it... that, in itself, ought to be enough to earn it five stars. Add to that the fact that it's such an iconic moment from Fawlty Towers and you've surely got a combination of assets that makes it impossible to be churlish about any creakiness in Cleese's performance.

First Choice
"Life's Too Short To Say 'No'"
90s
19 Dec 2015
The woman at the heart of this impressive commercial for First Choice is ready to begin following her heart's desires so she begins a magical journey by pursuing an ice cream van. The dream-like quality continues as she dives into a lake only to emerge in a tropical paradise.

Sainsbury's
"The Pact"
20s
14 Dec 2015
Having more than one Christmas dinner can be both a blessing and a curse as 'The Vicar Of Dibley' once so memorably demonstrated. This latest festive scenario from Sainsbury's shows how maintaining your discipline in this situation is easier said than done, so it's not surprising this young couple's plan to pace themselves comes a cropper when the appetisers come round.

Sainsbury's
"Cheese Facts"
20s
14 Dec 2015
First Waitrose and now Sainsbury's: the supermarkets are certainly giving cheese its due this Christmas. The wise voice of the latter's festive campaign returns to contemplate how there's always enough room left to fit in a helping of our favourite fromage... while others are still exploring what the likes of cheddar and Wensleydale can do for them.

Sainsbury's
"Unexpected Guests"
20s
6 Dec 2015
Sainsbury's have done a good job of communicating the importance of sharing this Christmas without getting all sugary sweet about it. As this instalment shows, making sure everyone gets their share of salmon and scallop tartlet requires both improvisation and a face which assures guests their surprise arrival is nothing but a pleasant one - every host's secret weapon.

Sainsbury's
"The Cake Chief"
20s
18 Nov 2015
After kicking off their Christmas advertising with Mog's show-stopping misadventure, Sainsbury's present a strong trio of ads based around sharing. Everyone would love the title of "Cake Chief", and when the apple of your eye is after a slice, it doesn't hurt to abuse your position of power a little. Another warm execution, plus the timing of the two protagonists is just lovely.

Sainsbury's
"Prosecco"
20s
18 Nov 2015
After kicking off their Christmas advertising with Mog's show-stopping misadventure, Sainsbury's present a strong trio of ads based around sharing. These friends are having a grand old time catching up, but the host ensures every one is equal when she opens a new bottle of Prosecco. Of course, many others will find conversation doesn't necessarily have to be governed by your supply of sparkling wine.

Sainsbury's
"The Seventh Plate"
20s
18 Nov 2015
After kicking off their Christmas advertising with Mog's show-stopping misadventure, Sainsbury's present a strong trio of ads based around sharing. This episode sees Zoe realise the numbers aren't in her favour when it comes to dessert. Luckily, her dad has his priorities straight and it's a case of lucky number seven for Zoe. Sweet and effective.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.