David Reviews

 Biting the hand that feeds us since 2002.

"Food Dancing"
18 January 2017
UK Supermarkets

Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client.

Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

Part of its boldness lies in the lack of slickness. Siri Bunford has delivered a film which - like the food prepared in the majority of British homes - looks like it's been thrown together rather than carefully assembled using tweezers. It gives it a relatable authenticity... very much advertising's plat de jour and, judging by the response on social media, the public are buying into the conceit with precisely the positivity hoped for by both Sainsbury's and their new agency.

Short Films
"2D Run"

Matt said:




1-25 of 257 Results


"Food Dancing"
18 Jan 2017
Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client. Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

13 Jan 2017
This ad for Santander shows a montage of funny clips pulled from the internet, while a VO explains ways in which the bank is here to help its customers prosper. These kind of content-mined ads can feel like a cop-out, but the inclusion of clips that feature the brand's spokespeople is a subtle way to link this to the rest of their campaign.

The National Autistic Society
1 min 50s
28 Oct 2016
The National Autistic Society once again compel us to view the world through someone else’s eyes. This time, the viewer experiences a series of job interviews as an autistic candidate. Pre-interview nerves are one thing, but imagine feeling as though everything is calibrated to put you off-balance once you enter the building… even someone stirring a mug of tea. Suddenly, sensory overload can turn an opportunity into an ordeal.

23 Oct 2016
Whiskas continue to celebrate curiosity in this amusing ad which features a cat who hasn't quite figured out that hairbrushes are nigh on unkillable. Julian Barratt's voiceover brings the kitty's inner monologue to life, as he stalks and pounces on his unsuspecting, spiny prey - only to be distracted by the sound of much more edible food being opened.

20 Oct 2016
Regular filmgoers will know superpowers are the 'in thing' these days, so you can't blame nPower for wanting a piece of the action. Instead of CGI-heavy booms and bangs, however, the energy supplier celebrates more modest abilities. This ad introduces us to Russell from Norfolk: father, husband, and expert, erm, 'trumpeter'.

18 Oct 2016
This wry Freesat commercial demonstrates how the satellite service plays a very important role in these customers' lives. One places it above every accolade and trophy she's ever won; another thinks it provides better entertainment value than his musically-inclined children; and why would this couple pay for marriage counselling when there's subscription-free telly?

"Water Drop"
13 Oct 2016
Cat owners will be familiar with the inner monologue of the kitty in Whiskas' new ad. While he thinks of himself as a calculating, ruthless hunter stalking his prey with satisfaction, the opening of a Whiskas packet reveals him as a domestic cat watching a dripping tap. This is a fun exploration of the curiosity of cats... in a non-lethal sense.

"Acting Masterclass"
1 min 40s
18 Aug 2016
This year's crop of summer blockbusters may have failed to set the world alight, but this well-performed McDonald's ad hints at a seat-filler with extra bite. One can't help but wonder how the lead in this watery epic manages to summon such raw emotion in each and every take... but the reason has more to do with matters of the stomach than the heart.

"The Wall"
10 Aug 2016
This visually striking ad for Huawei has Lionel Messi facing down a defensive wall with a serious "You shall not pass!" policy. Opponents, the media (a recurring target for football-based advertising this summer), and even a rampaging scoreboard combine to form an impenetrable barrier. However, all it takes is a selfie with a fan to inspire the Argentine wizard to score. It's not the most graceful brand integration we've seen, but Knucklehead's Gary Shore steers the VFX spectacle with a sure hand.

"The Swim"
8 Aug 2016
As the UNHCR‎'s recent film highlighting the Refugee Olympic Team showed us, Rio 2016 is aiming to unite countries during disunited times. And this commercial celebrating Syrian Yusra Mardini's journey to the Olympics is unquestionably inspiring. Knucklehead's Siri Bunford does a super job of reminding viewers that this is the young woman who used her swimming prowess to rescue a dinghy full of refugees and connecting her heroism to her Rio exploits.

1 Aug 2016
It's no mean feat stopping us from automatically tuning out from a Flash commercial, and this respectably daft tribute to Queen's work on 'Masters of the Universe' grabs both the eyes and the ears. An erstwhile muddy dog and his owner give it their best Freddie Mercury to communicate the brand's comprehensive cleaning properties. Good, clean fun.

"The Journey"
7 Jul 2016
Usain Bolt narrates an uplifting account of his journey to sprinting glory in this ad for Enertor insoles. Dramatic music builds as Bolt takes us through some of the challenges he faced along the way, visually represented in a series of picturesque vignettes. Bolt's presence in an ad like this, even the sound of his voice alone, has the power to create a real sense of anticipation.

Right Guard
21 Jun 2016
Sequels are always tricky, but Right Guard produce a worthy successor to last summer's 'Kung Fu Fighting' ad with another helping of synchronised entertainment. Having conquered their workplace foes with a dance-off on a basketball court last time out, the deodorant brand's hip-to-be-square trio (led by one of the best beards in the business) hit the gym the only way they know how - and that's with a skip in their step.

Short Films
"Talgar The Hunter"
12 mins 39s
20 Jun 2016
Knucklehead's Charlie Crane directs this contemplative short film set in the beguiling terrain of Kyrgyzstan. As the title suggests, protagonist Talgar is a huntsman who roams with an ageing car and an air rifle. Alas, his impressive eagle, Tumara, has lost her urge to hunt. It prompts a classic journey across land and sea as Talgar hopes to coax his prized bird back into the air.

"Don't Stop"
3 mins 30s
24 May 2016
Holly Blakey really has the golden touch - her involvement in any music video pretty much guarantees it's going to be a winner. And this piece for Dutch duo Klyne is hypnotic. Beautifully lit and graded, it shows off Blakey's choreographic style to perfection: as earthy as it is ethereal, it somehow taps into the amorality of the human self and reflects back it back at us - ancient, pre-verbal, non-negotiable.

"Ski Resort"
1 min 45s
11 May 2016
The words 'ski resort' and 'equator' are not the most natural of bedfellows, but this stylish spot from Guinness proves that they can nestle comfortably in the same sentence. A group of friends decide to set out in search of a rumoured resort in the unlikely setting of Indonesia and this is their journey, ably assisted by bottles of the black stuff.

"Bear Breath"
8 May 2016
This 2014 commercial for Halls has just made its way on to British TV for the first time in this abbreviated 20" edit. After consuming a lozenge, a biker's breath emerges as a cloud of polar bears... each with their own fetching moustaches. A mad, but eye-catching piece of polar fun.

"Don't Worry About Me"
3 mins 45s
4 May 2016
Young singer-songwriter Frances has penned a touching song for someone who has been there for her and who she now wants to be strong for in turn. The simplicity of the track is all the more poignant for Zak Razvi's accompanying promo, which focuses on an elderly man keeping vigil at his dying wife's bedside.

"Near Death"
14 Mar 2016
This chap looks set to meet his maker when he walks into the path of a bus. Luckily, he has a guardian VO looking out for him, and he's whisked away to his dream beach in Monterey. While the lucky man acclimatises to his surroundings, we're given a few not-so-subtle clues about this beach's dress code. As it turns out, there's nothing our protagonist would like more than to swap his business suit for his birthday suit...

Red Cross
"The Promise"
18 Jan 2016
In their latest US film, the Red Cross has a powerful answer for those who believe charity should begin at home and therefore don't donate because they worry the funds will be squandered on ungrateful foreigners who wish them harm. Because this spot points out that the Red Cross also offers assistance to locals who are imperiled - something even the most internationalist of givers may be impressed to learn.

"The Meeting"
12 Jan 2016
This may be the best Dolmio ad we've ever seen... now, that isn't saying a great deal as we're not huge fans of the puppet-based ads but - by offering a Godfather parody - this does at least have something about it! The familiar 'papa' from the regular ads adopts the role of - well, Don Dolmio we assume - and promises rival families an offer they can't refuse.

Sara Charlton Foundation
"12 Days"
1 Dec 2015
A little girl plays with a tree bauble while reciting - in VO - alternative lyrics to the Twelve Days of Christmas. But they're not gifts she's describing. They're acts of violence her dad has inflicted on her mum; leading to a Christmas in which police and A&E play a central role instead of crackers and turkey leftovers. This spot, filmed for the Sara Charlton Foundation for victims of domestic violence, is filmed very simply to contrast with the brutality in the girl's descriptions.

"Blind Spot"
4 mins 28s
5 Nov 2015
Directors Ben and Joe Dempsey evoke the sweltering atmosphere of 'Only God Forgives' in this promo for Darkly. As the days and nights slip away, the pressure only rises for this tuk-tuk driver as his takings fall ever shorter. The minimalist beats and Tom Butler's yearning vocals combine well over the driver's three-wheel crisis on the streets of Bangkok. When fate presents him with a solution, will he make the right choice?

Lenovo Yoga
"Good Weird"
22 Oct 2015
Computer manufacturer Lenovo pays tribute to all that is weird in this eye-catching commercial. Ideas at first considered too offbeat or outlandish - like a hand-operated flying contraption - are often the brave first step to something that is game changing. The brand wishes to inspire others to create things that are "good weird" by using their technology as a launch pad.

13 Oct 2015
Viking warriors lurk in the undergrowth, biding their time - before suddenly launching themselves at an enemy tribe with a ferocious roar. But wait... is that a selfie stick one of them is using to capture the scene? It is - because these fearsome dudes are more concerned with getting some great pics for their Ifolor photo book that they are in bloodthirsty murder.

1-25 of 257 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.