David Reviews

 Biting the hand that feeds us since 2002.

Finish
"Combinations"
40s
14 February 2017
UK Dishwasher Detergent

Finish’s ‘Who Cleans The Cleaner?’ campaign continues to stand tall in this sector. This latest instalment focuses on, erm, fusion cuisine. Caesar salad and orange jelly, scrambled eggs with cat food, baby milk and tuna bake… no, it’s not a Heston Blumenthal set menu, it's just some of the unedifying things that nestle beside one another in the dishwasher.

The work that has gone into this has really paid off. Dirty pans, crocks and cutlery meld into each other as they gently fall against a spotlit backdrop to make an art form of food leftovers. In turn, these images create a great contrast with the scenarios that led to them - stylised settings inhabited by memorable characters made flesh by Riff Raff’s The Sacred Egg. The directorial duo place a heavy emphasis on production design... as you may remember, they were recently responsible for MailChimp’s kale dogs. That's something you don't forget once you see it.

Meanwhile, the avuncular VO still relishes the leftovers, extracting every morsel from a fun script: “The goo. The gunk. The yuck!” His delivery adds further texture to the meticulous visuals.

The brand has very much mastered the formula at this point. While the elements are familiar, this campaign manages to keep them fresh and playfully suggests your dishwasher will thank you for buying the advertised detergent. Call it a late Valentine's gift.

Air Wick
"V.I.Poo"

Miles said:

shit ad


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Finish
"Combinations"
40s
14 Feb 2017
Finish’s ‘Who Cleans The Cleaner?’ campaign continues to stand tall in this sector. This latest instalment focuses on, erm, fusion cuisine. Caesar salad and orange jelly, scrambled eggs with cat food, baby milk and tuna bake… no, it’s not a Heston Blumenthal set menu, it’s just some of the unedifying things that nestle beside one another in the dishwasher.

MailChimp
"MailShrimp"
60s
30 Jan 2017
Who knew shrimp could hold a tune? They can if this entertaining MailChimp ad is anything to go by. A shrimp proves he’s more than just a sandwich filling by serenading a mailroom employee on his lunch break. “One day, I know I’ll become MailShrimp”, he croons. Thanks to one big chomp, the prawn achieves his bizarre goal.

MailChimp
"JailBlimp"
60s
24 Jan 2017
Another zany scenario from MailChimp sees a girl take aim at a blimp piñata. While her party guests watch in awe, she swings away. It’s a direct hit… allowing dozens of tiny prisoners to make their dash for freedom. All those hours spent tweaking the brand name in unexpected ways has paid off. Plus, you can beat jelly wobbling in mid-air.

MailChimp
"KaleLimp"
60s
24 Jan 2017
We can imagine vegans will be deeply conflicted by this bizarre ad for email marketing company MailChimp. Now we know where kale really comes from. These upmarket diners order something called “KaleLimp”. We’re then transported to a swimming pool with some rather unusual patrons: dogs made of kale. Well, we are always told to wash vegetables before consumption.

Stella Artois
"Sebastian"
60s
14 Mar 2016
A crazy new origin story for the reassuringly expensive Belgian lager has a young man called Sebastian Artois selling everything he owns in order to buy the brewery. It's a high energy romp which ends with a message about pursuing our own dreams... something that may prove quite difficult if we buy into the core proposition: buying and drinking the advertised lager.

Angry Birds 2
"Bigger, Badder, Birdier"
60s
4 Aug 2015
Huge online gaming hit Angry Birds is back for its second coming and this 'live action' (well, live-ish) commercial offers a graphic reminder of the proposition: pigs are the enemy and the birds must hurl themselves at them for reasons unknown. The highly addictive game was a defining moment for the iPhone's capability as a games portal but what can we expect of the sequel?

Finish
"Glasses"
30s
8 Apr 2015
A companion ad to the epic 'dishes' execution, this glorious spot focuses on the myriad uses we find for glasses - and the need to clean them that inevitably follows. This crushes Finish's rivals by communicating the message with style and makes an endless chore feel like a cause for celebration. Quite an achievement.

Finish
"Dishes"
40s
8 Apr 2015
Hold the phone, what's happened here? Where is the usual twaddle about targeting tough stains? Where are the swoosh-tacular graphics? W+K evidently gave that memo short shrift and decided instead to provide substance via stylishness. In so doing, they've created a terrific new precedent for this sector... one that could improve life immeasurably at DAVID HQ.

Lynx
"Wednesday"
50s
19 Aug 2014
Ker-ching! Powerlift, power dress, power up - that's what chaps should be doing on that tipping point of the week, Wednesdays. With a quick blast of Lynx you'll be good to go for just about anything. We admire the strategy of this campaign - there's no focus on a specific fragrance, just the suggestion that with a little olfactory assistance you can own each working day like no-one else.

Lynx
"Monday"
50s
19 Aug 2014
You'd expect any ad that opened with "You have over 4,000 Mondays in your life" would put an instant dampener on your mood, but far from it with this powerhouse of a commercial from Lynx. Wanna be the man? No - make him want to be you. With a range of fine fragrances at your disposal, you can be a winner every day of the week; a playa tough enough to eat tofu and not gag.

Waitrose
"Reasons To Shop"
40s
6 Sep 2012
Poet Roger McGough's gentle voiceover is backed by stringed instruments and beautiful photography in this soothing commercial for posh supermarket. Increasingly, Waitrose is attempting to address two potentially contradictory ideas: that they are a bastion of quality and that they can match Tesco's prices.

moneysupermarket.com
"Face Off"
40s
11 Sep 2011
After saving money by using the advertised price comparison site, Dave is feeling so bold that he communes with gorillas. The latest in this series aimed at reminding us how good we feel when we've saved ourselves a little bit of money is as bafflingly funny as we've come to expect from this agency.

Vauxhall
"Embrace"
40s
14 Jun 2010
A series of embraces are used to create a link with the welcoming posture of the car when it has its doors open. This image is provoked by the fact that the car's rear doors are hinged at the back rather than the front. Quite why this is the case is beyond us.

Thorntons
"Carol Singers"
30s
3 Dec 2009
This is a pretty odd offering for the confectionery company who hope to shift a lot of product at this time of year. A small troupe of carol singers transform their audience into festive icons as they sing until one of their number temporarily fails to enthuse.

Vodafone
"Rabbits"
20s
20 Jun 2008
Dame Judi hands over a little more of her gravitas to Vodafone in the latest instalment of the ongoing campaign. In this animated commercial, white rabbits popping out of magician's hats represent the network's ability to pass on our email while we are out and about.

Vodafone
"Matches"
20s
2 Jun 2008
Why is having 'facebook' on your mobile phone represented here as being like being a lit match? Did someone slip up on the brief and write 'match.com' instead of 'facebook'? Ironically, through her participation, Dame Judy Dench dilutes the gravitas for which she was handsomely paid.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.