David Reviews

 Biting the hand that feeds us since 2002.

Royal Navy Reserves
"Wednesdays"
60s
17 March 2016
UK Recruitment

It always creates high hopes for a film when almost everyone involved contacts you on the day of its release urging you to pay attention to it... and that happened to an unprecedented degree with Max Fisher's new film for the Royal Navy. It leaves you hoping the film can deliver... all the more so if you also interviewed the director recently after his move to a new production company and you found him to be a highly likeable and impressive figure.

Luckily for DAVID, Max Fisher and everyone who's been in touch, this film is sensational. More than any previous recruitment film for the reserve wings of our armed services, this portrays the visceral excitement of the experience. But it does so with responsibility... there's no glorification of combat here. It's about self-fulfilment and creating an area of your life which differs from the humdrum of day-to-day living. Its authenticity derives from the use of real people rather than actors... Fisher's keen documentary eye finding exactly the right person to focus on.

It's also a beautifully composed film. The individual contributions of DP Luke Jacobs; editor Rebecca Luff and sound designer Culum Simpson each help to make this an outstanding piece of work and a highly auspicious debut for Outsider's newest director.

Jaguar
"British Intelligence"

Chris said:

I thought it was going to be a re-hash (sorry homage) of the "Taxi.


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Royal Navy Reserves
"Wednesdays"
60s
17 Mar 2016
More than any previous recruitment film for the reserve wings of our armed services, this portrays the visceral excitement of the time you might spend with them. But it does so with responsibility... there's no glorification of combat here. It's about taking self-fulfilment and creating an area of your life which differs from the humdrum of day-to-day living.

Royal Navy
"Submariner"
60s
15 Dec 2015
The final instalment in WCRS's excellent series of Royal Navy films focuses on the camaraderie recruits can experience during their stint. While this submariner admits the prospect of working with advanced technology pulled him in, it's the bonds developed with his fellow sailors that have made him stay. Another strong and persuasive piece with personal development at its heart.

Royal Navy
"Pride"
60s
10 Nov 2015
Another strong entry in the Royal Navy's impressive series of recruitment films employs a neat visual device to chart this young man's shift from an uncertain future to gracing the pitch at Twickenham. As with any big decision, it's the first step out the door which matters the most. That's the one that starts him on his way to a Royal Navy recruitment office, then on to aircraft carriers, foreign lands, and the home of English rugby.

Royal Navy
"Tom"
60s
26 Aug 2015
Another excellent spot commandingly convincing us that a stint in the Royal Navy will turn recruits from ditherers to doers. Tom's mum reads out his mediocre school reports and marvels at how her apparently unremarkable son has turned into such a capable adult. It's beautifully done, and the filming allows the results to speak for themselves.

Royal Navy
"Shantel"
70s
13 Aug 2015
This film from the Royal Navy is designed to chime with those looking to hone their culinary skills in a way they may not have previously considered. The personable Shantel relates how her cooking prowess has grown from making pasta and corned beef at home to preparing food for an entire crew. It's a clever way to show how joining the forces can do more for your personal growth than simply teaching you how to deal with emergencies.

Candy Crush Soda Saga
"Laundrette"
30s
11 May 2015
This lively ad for Candy Crush's Soda Saga spin-off certainly brightens up another dreary trip to the laundrette for these patrons. To the unmistakable sound of Dead or Alive's You Spin Me Round, the whole place is flooded with purple water and treated to an explosion of colourful critters. Arresting advertising brimming with E numbers.

Royal Navy
"Made in the Navy - cinema"
90s
7 Apr 2015
This version of Ed Morris's "Made in the Navy" film has been specially extended for cinema release, and does what we didn't think could be done - it improves on the original. It's a bold decision to do away with the narrated script that was so effective first time around, but "You'll Never Walk Alone" as the soundtrack is an inspired choice.

Royal Navy
"Made in the Royal Navy"
60s
30 Dec 2014
This powerful commercial for the Royal Navy delivers on many levels. A superb script conveys its message directly and with impact, yet never feels forced. The correlating imagery is creative without being contrived. The pace - dictated by the script's rhythm - is impassioned but beautifully devoid of machismo. Grace and resourcefulness win the day: a triumph all round.

Candy Crush Soda Saga
"New York"
60s
21 Nov 2014
This big, bountiful launch ad for the spin-off sister game to Candy Crush is arresting to say the least. People in a busy New York street discover they're immersed in a Candy Crush Soda game which leads to all kinds of delightful chaos. Sweets fall from the sky and fizzy drinks erupts from the mains and pedestrians become walking pieces of candy.

B & Q
"Barbecue"
30s
5 Jun 2014
Another fun spot in which mere mortals become DIY gods to rival anything in Greek mythology (or at least whenever they have barbecue tongs in their weathered hands). Men, women and children alike unleash their inner superheroes because with B&Q, they have got the power. Just don't let that little girl near a chainsaw.

B & Q
"Painters"
30s
13 Apr 2014
Considering a spring clean? The DIY store suggests you go a step further and redecorate in this amusing spot. A determined woman turns paint-roller ninja as she unleashes her inner B&Q; flashing swatch cards like nunchucks and brandishing brushes at the garden shed. The dog had better get out the way though, or he might end up a fetching shade of mint too.

B & Q
"Easter Weekend Power"
20s
11 Apr 2014
It's Easter - which, chocolate eggs aside, can only mean one thing: the annual descent on DIY stores. Here, B&Q tap into our primordial desire to conquer nature by enticing us in with a variety of lawn mowers, hedge cutters and more so that we can feel like the victors of our own back gardens. There's nothing more manly than knowing how to wield a strimmer, eh?

B & Q
"Kid Power"
30s
9 Apr 2014
A young robot enthusiast unleashes the power of B & Q in the latest instalment of WCRS's excellent opening salvo for the DIY chain. Taking advantage of the store's easy grow range of bedding plants, he creates a garden display devoted to his enthusiasm for mechanical people which prompts mum to show that she's got the moves too.

B & Q
"Unleash"
60s
4 Apr 2014
WCRS debut work for B & Q has ordinary people being empowered by the DIY chain as they suddenly recognise that they "have the power" to get things done. Good as it is - and it is good - we have to question whether it has any more potential than the excellent work by other agencies that ultimately wasn't good enough as far as someone at B & Q was concerned.

Sky Movies
"Children's Films"
60s
28 Jan 2014
The elder statesmen of epic blockbusters has already aimed an ad at couples, asking when was the last time they couldn't get a movie out of their heads. It was a tad portentous - only reasonable when you think who's delivering the lines - but here, directing his questions at families and children, it's lighter. And you do get to see him being hit in the face with with a foam pie, so there's that.

Sky Movies
"Harrison Ford"
60s
1 Jan 2014
Harrison Ford - looking more and more like an elder statesman - asks us to rummage in the dusty recesses of our minds for the last time a film had a particular effect on us. Which one couldn't we stop thinking about, or really had to watch, or made us miss our stop (because we couldn't stop thinking about it?). He asks us from different settings to ensure we get the picture, so's to speak.

Sky
"Christmas Cabbie"
90s
20 Dec 2013
Now that Christmas television isn't about planning your viewing schedule and knowing that when you sit down to watch the annual Eastenders killing fest several million people are watching it at the same time, you can take comfort in having Sky offer up its choccy box of delights as and when you need it. And in this spot, there are several occasions where people seem to need it quite a lot.

Sky Broadband
"Roll Over"
10s
11 Dec 2013
This bumper for Sky Broadband sees our vet talking to one of the farm animals - presumably a sheepdog - who is just out of sight. As he issues the order to lie down and roll over, the farmer overhears... with predictably amusing results. We can't help but think of Mark Gatiss's hapless vet in The League of Gentlemen - surely a tragic error is only a syringe away.

Sky Broadband
"Saxy Vet"
15s
11 Dec 2013
One in an amusing series of bumpers for the broadband provider. The jokes are real groaners, but sometimes the old chestnuts are the best and these suit the time of year perfectly, like the jokes in that box of discount crackers you thought seemed a good buy at the time. Nicely done, too - well cast, well directed.

Sky
"Magic Moments"
60s
9 Nov 2013
Ahh, Christmas. A time when the family get together to watch a movie. Or do they? These days, it's as likely that each individual will have their face buried in a gadget of their own where they'll be decapitating zombies in Minecraft; using angry birds to kill murderous pigs; watching old episodes of favourite panel shows on YouTube or messaging idly with a faraway friend.

Sky Broadband
"Jennifer Aniston"
60s
26 Dec 2012
Sky have once again splashed cash on a major Hollywood star... this time Jennifer Aniston. The former Friends actress refuses to leave an Internet cafe because her broadband connection at home isn't working but she's persuaded by the staff to consider switching to Sky. There's some good fun with the word 'doddle'.

Sky
"Mirror, Mirror"
40s
20 Apr 2012
The latest in Sky's Fairy Tale series features the queen from the Snow White legend asking her talking mirror whether she's still the fairest in the land. After hearing a full explanation of Sky's new offers, she has to concede that their deals are the "fairest in the land" and she switches her energy to attacking thus who've snubbed her on Facebook.

Sky
"The Boy Who Cried Wolf"
50s
26 Dec 2011
The broadcaster maintains the fairytale theme as the 'boy who cried wolf' turns up in the village with another tall tale. But the residents' speculation about the farfetchedness of his utterances is ungenerous this time because he's telling the truth about Sky's winter sale.

Sky Movies
"Christmas Movies"
60s
7 Nov 2011
Iconic movie figures have been beautifully integrated into new footage in this ad for Sky Movies which seeks to remind us that the satellite broadcaster can deliver films to your living room this Christmas. It's been superbly crafted.

Sky Broadband
"The Three Musketeers"
60s
8 Jul 2011
D'artagnan becomes the fourth musketeer after telling the other three about Sky Broadband. There's a strong claim here that other 'unlimited' offers have a fair usage clause whereas Sky's doesn't but it's a bit buried beneath all the horseplay.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.