David Reviews

 Biting the hand that feeds us since 2002.

UNICEF
"Harry and Ahmed"
2 mins 05s
8 February 2017
UK Charities

This thoughtful UNICEF film reminds us that time doesn’t necessarily heal everything. Harry and Ahmed are separated by decades, yet united by hardship.

Side by side, the two describe their respective ordeals. Faces, countries, and technologies may change, but the language of suffering remains the same. When Harry and Ahmed’s stories overlap, the humbling effect is compounded.

Meanwhile, there are uncanny similarities between the footage of World War II and images from the current migrant crisis. History, it seems, has a nasty habit of repeating itself.

It’s a sombre tribute to humanity’s will to survive, but also its inability to learn from its mistakes. One can imagine Ahmed reciting this story seventy years later, with another child refugee sitting in his place. The charity hopes enough lessons are learned to avoid such a scenario.

Adidas
"Creativity"

Matt said:

I can't get past the 'creativity starts new religions' line.


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UNICEF
"Harry and Ahmed"
2 mins 05s
8 Feb 2017
This thoughtful UNICEF film reminds us that time doesn’t necessarily heal everything. Harry and Ahmed are separated by decades, yet united by hardship. Side by side, the two describe their respective ordeals. Faces, countries, and technologies may change, but the language of suffering remains the same. When Harry and Ahmed’s stories overlap, the humbling effect is compounded.

Army Recruitment
"Jungle"
30s
9 Jan 2017
Another effective Army Recruitment film highlighting camaraderie in the armed forces. A young soldier shivers on his own during a downpour before his squadmates remind him they're all in this together. This wordless exchange conveys a real sense of unity between different age groups, whatever the conditions they may face.

Army Recruitment
"Song"
30s
9 Jan 2017
Marking a new direction in their recruitment drive, the Army eschew a focus on self-improvement and instead appeal to potential soldiers' urge to belong. There's a palpable camaraderie during this snowy hike, even if an attempt to start a morale boosting sing-song is met with the assessment that the chap 'sounds like a dying cow'. Bit harsh, but drives home the idea that they're all mates.

Marks & Spencer
"Mrs Claus"
3 mins
11 Nov 2016
Janet McTeer plays Santa's wife in Marks & Spencer's epic Christmas ad. As her husband sets off on his annual gift-giving pilgrimage, she notices that one of the last batch of letters is addressed to her. It's a plea for help from a six year old boy in England who wants her to help him show his big sister that he loves her... despite all the mischief he's caused.

Colman's
"Wedding"
10s
16 Oct 2016
Another fun 10" ad demonstrating the firepower behind Colman's mustard. This wedding guest gets more than she bargained for thanks to a dollop of the advertised condiment. Luckily, a nearby ice sculpture provides emergency relief. Despite her fetching wedding outfit, there's just no classy way of rubbing your tongue against a chunk of ice, is there?

Bose
"Get Closer"
60s
13 Oct 2016
As a woman dances in the empty streets of London, we can't help thinking of Danny Boyle's '28 Days Later' and worrying that she should be keeling an eye out for the rampaging 'infected'. The lone dancer unselfconsciously struts her stuff through the empty streets; past famous landmarks, down deserted main roads, and even in the eerily-silent underground.

Colman's
"Ice Bucket"
10s
28 Sep 2016
Colman's presents another uncool customer who's suffering from a case of mustard overload. Deciding he can give chilled wine a miss, this smartly-dressed man downs the contents of a hotel ice bucket. The culprit? A liberal dollop of the advertised condiment on his sarnies. A comical sight gag and a tight execution convey the brand's fiery quality to good effect.

Colman's
"Paddling Pool"
10s
28 Sep 2016
Colman's preaches caution when it comes to enjoying its mustard with this amusing 10" ad. Unfortunately, this chap hasn't followed this advice. His 'hot' hot dog causes him to dive head first into the kids pool, while his son looks on like a disapproving parent. It's quick and eye-catching, while the concise runtime strengthens the brand's 'a little goes a long way' message.

The Prince's Trust
"Parallel Lives"
90s
11 Jun 2016
It's difficult to recall a more effective use of split-screen than that seen in this admirably restrained film highlighting the role of The Prince's Trust in guiding young people away from potential disastrous lifestyle choices. The parallel lives it depicts belong to a young woman living in a high rise. In one version of her life, she eagerly awaits the arrival of a young man on whom she has pinned her highest romantic hopes. In the other, she faces the dismal prospect of being paid for sex.

Lexus
"Slide"
2 mins 12s
5 Aug 2015
As fans of the 'Back to the Future' series of films will know, there's a special significance to this year when it comes to the invention of the hoverboard. The fantasy plaything appeared when Marty McFly is sent thirty years into the future in the second film... landing him squarely in 2015. The day itself will prompt an outbreak of nostalgia for the film and Lexus have got ahead of the game to cleverly hijack some of the attention.

Hertz
"Cleaned Out"
60s
15 Apr 2015
adam&eveDDB once again prove themselves masters of domestic comedy in this finely-judged ad for Hertz directed by Smuggler's Guy Shelmerdine. Mum and Dad offer tender farewells to their son as he flies the figurative nest but there's a rude awakening waiting for them when they retreat into their house for a consoling cuppa.

Airwaves
"Passion Killer"
20s
16 Jun 2014
Airwaves do 'fresh breath' ads so much better than their pan-global competitors with their unreal models and dazzling teeth. In this entertaining spot, a very real couple are walking through the streets after what's evidently been a great night out, and after popping some gum into her mouth, the young woman decides to take her man back to her place. Things don't quite go to plan, however.

Carling
"Escape"
40s
24 May 2014
An office drone desperate to get to the pint his mate's just bought for him and the televised footie match in the pub daringly leaves the office a bit early. He executes a variety of strategic moves in order to escape unnoticed... only to fall at the last hurdle, which takes the form of plate glass. On the other side of it, his mate rates his performance as "not quite Carling".

Robinsons Squash'd
"Set Free"
30s
29 Mar 2014
Appropriately enough, a lot is squeezed into thirty seconds in this commercial for a new product from Robinsons that appears to allow punters to enliven water with a squirt of cordial while they're out and about. The action jumps from one scenario to the next as we follow the progress of the robust little container that holds the product.

MTS
"Internet Baby"
70s
28 Feb 2014
In this captivating piece of work, the medical team assisting at a birth are stunned when the baby emerges unaided and makes a beeline for all the mobile devices within reach. It's evidently the world's first natural-born internet user, and represents India's mobile phone network MTS, who claim to be "born for the internet".

Volvo
"The Chase"
2 mins 30s
13 Oct 2013
If you're going to base a piece of advertising around one of the most iconic events in the world, you'd better make sure you bring something fresh to the enterprise - and that's exactly what director Henry-Alex Rubin, cinematographer Stephane Fontaine, and editor Spencer Ferszt have done with this splendid twist on one of Spain's famous bull runs.

Adidas
"Nitrocharge"
60s
28 May 2013
An array of disconnected images have been welded together to brilliant effect in this spectacular ad for the German sportswear giant. Don't try to seek meaning in any of it, just let the images rush over you like the crazy sped-up montage it is, and - if you're among the target market - the idea will permeate that Adidas has the coolest gear around.

Waitrose
"Water Cress"
40s
22 May 2013
So now you know. Not only is Posh Supermarket's watercress superior to other watercress; so is the water it's grown in. As usual, this is sumptuously shot: you can almost taste the cold, clear, flinty spring and smell the peppery leaves of the aforementioned product. Never again will you buy the slimy yellowing stuff found at lesser supermarkets.

Samsung
"Everyone Can Take Part"
30s
1 Sep 2012
There are displays of astonishing positivity in this commercial drawing attention to Samsung's sponsorship of the Paralympic Games. The lack of squeamishness and the extraordinary celebration of the extraordinary exhibited by this and the excellent Channel 4 trails have really helped to shift attitudes. Advertising at its best.

Guinness
"World"
60s
4 Nov 2009
This visually stunning piece for Guinness shows a barren world being transformed by the extraordinary labour of a devoted team of men. An analogy is sought between bringing the world to life and doing the same to a pint of Guinness... and we thought Guinness evolved.

Guinness
"World"
90s
3 Nov 2009
This visually stunning piece for Guinness shows a barren world being transformed by the extraordinary labour of a devoted team of men. An analogy is sought between bringing the world to life and doing the same to a pint of Guinness... and we thought Guinness evolved.

Royal Mail
"Ideas"
20s
26 Jan 2009
Some of the more surreal moments from the previous ad have been plundered to make this re-edited version. This is one of those odd campaigns which leaves us unsure how we are supposed to respond... if we find it persuasive will we write more letters?

Royal Mail
"Growth"
60s
5 Oct 2008
A lively and intriguing ad uses stop-frame animation to show stuff being made... once it's been made, the Royal Mail will get it to wherever it needs to be. This is a really impressive piece of film but does advertising for the Royal Mail prompt people to use it more or do we just use it when we need to?

Royal Mail
"Growth"
40s
5 Oct 2008
A lively and intriguing ad uses stop-frame animation to show stuff being made... once it's been made, the Royal Mail will get it to wherever it needs to be. This is a really impressive piece of film but does advertising for the Royal Mail prompt people to use it more or do we just use it when we need to?

Wrigley's Extra
"Parka"
30s
21 Jul 2008
The togetherness campaign continues with this ad which depicts a parka-clad man standing at a snow-bound bus stop. It turns out that he is not as alone as he first appears for inside the parka alongside him is a young woman... and we assume he knew she was there.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.