David Reviews

 Biting the hand that feeds us since 2002.

HP
"Brothers"
2 mins 50s
22 November 2016
UK Computer Hardware

AMV BBDO have managed to capture the warmth and togetherness of the holiday season without succumbing to schmaltz in this touching ad for the HP Spectre x360. The bond between siblings is strained as one - who is deaf - cannot share in the other's passion for music. Seeing his brother struggle, the musician decides something must be done.

Using HP Spectre technology, he creates a multi-sensory experience by connecting sound to light. Through this - what you could call applied synaesthesia - he enables his brother to share his passion on a level that wasn't previously possible.

Seb Edwards's clever treatment puts you inside the head of both protagonists. One as he struggles to comprehend the senses he knows he's missing, and the other as he plots to give his younger sibling a taste of the passion that drives him.

McDonald's
"Juliette"

Matt said:

Bit creepy?


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HP
"Brothers"
2 mins 50s
22 Nov 2016
AMV BBDO have managed to capture the warmth and togetherness of the holiday season without succumbing to schmaltz in this touching ad for the HP Spectre x360. The bond between siblings is strained as one - who is deaf - cannot share in the other's passion for music. Seeing his brother struggle, the musician decides something must be done.

Boots No 7
"Makeup Doesn't Mean Anything"
60s
22 Oct 2016
Chimamanda Ngozi Adichie, award-winning author and celebrated feminist speaker, is the new face of Boots No. 7 range of cosmetics. In between featuring on Beyoncé albums and writing thank-you notes to Michelle Obama, the woman often identified as the most influential in Africa finds time to give us her thoughts on cosmetics and their function in the world: 'Make-up is just make-up, it's how you feel wearing it that matters.'

Virgin Media
"Control Entertainment"
20s
16 Oct 2016
This postscript to Virgin Media's recent ad focuses on the way their TV service is easily searchable across multiple platforms, which is pretty important for parents who don't want to be left at the mercy of their children's programming whims. Quirky as she might be, there's only so much Peppa Pig an adult human can watch in one go.

Savills
"Unfaithful"
60s
12 Sep 2016
Houses have personalities in this new series of commercials for estate agents Savills and this one is feeling a bit betrayed after discovering that its owners have been "seeing somewhere else". What does the new prospect have that he doesn't? Ric Cantor's subtle treatment successfully uses the analogy of a failing relationship to get its point across with a touch of poignancy as well as comedy.

Savills
"Man Cave"
30s
12 Sep 2016
This is one of a pair of commercials for estate agent Savills which inject a little levity into the process of house hunting. It's an astute move as it's an activity many find quite harrowing and it's useful to remind people that not every aspect of it has to be an ordeal. In this instalment, a man begins harbouring fantasies about a 'man cave' before his wife suggests a different purpose for the space.

Virgin Media
"Masters of Entertainment"
60s
10 Sep 2016
In 1933's Duck Soup, Groucho Marx's character exclaims: "Clear? Huh! Why a four-year-old child could understand this report! Run out and find me a four-year-old child, I can't make head or tail of it." Not much has changed since then according to this cleverly-scripted piece of work for Virgin Media. It's still children we need to unravel certain kinds of complexity and the youngsters in this ad are very much masters of their domain.

Virgin Trains
"Bound For Glory"
90s
17 Sep 2015
This is a triumphant celebration of Virgin Trains's capture of the East Coast franchise to complement their existing West Coast routes. The young man at the centre of the commercial has travelled by train to visit his girlfriend's family for the first time and needs his to be on his 'A Game' to win them over. What follows is a delightful depiction of how he achieves this.

Tesco
"More Price Cuts"
30s
15 May 2015
Mum continues to quietly alarm her family as she talks to the disembodied presence that is the Tesco discount fairy in this excellent follow up. Her girls cautiously inspect the fridge to see if some strange being is residing there, while her husband pricks his ears as she chatters away in the shower. More worrying is her willingness to listen to her voices in public, like the lift at work and the supermarket aisles. It's done with such affection that we're totally in her corner.

McDonald's
"Trees"
40s
17 Aug 2014
This starts with trees and ends with eggs. Chickens seeking shade are somewhere in the middle, as you might expect. Within the pantheon of expert communication we've come to expect from McDonald's this is a middling achievement as it slightly overplays its hand, but will nonetheless offer gentle reassurance to those prepared to take the food giant's claims at face value.

Ronald McDonald House Charities
"Dad's Voice"
60s
25 Jul 2014
This low-key and tenderly made ad for Ronald McDonald House Charities underlines the perception that this is a company that puts something back into the community. Providing free home-from-home accommodation for families with a child in hospital, the charity enables mum and dad to stay close at hand so that at least some element of the strange new world they've found themselves in is comfortingly familiar... like dad's voice.

Labour Party
"The Un-credible Shrinking Man"
3 mins 45s
7 May 2014
Nick Clegg is parodied as the Un-credible Shrinking man in this party political broadcast for the Labour Party. It's a hard-hitting message and one that ruthlessly tears apart the reputation of the Liberal Democrats but are they the right target as we head towards an election likely to be dominated by new of UKIP's success?

Barclays
"Thank You"
90s
29 Oct 2013
We sometimes forget just how successful football's Premier League is as an international brand. While a special commission is about to start examining the reasons why England is unable to challenge meaningfully at World Cups and European Championships, the country's elite competition goes from strength to strength and its universal appeal is beautifully illustrated by this lovely ad made by Academy's Seb Edwards.

Johnnie Walker
"Morning"
75s
11 Apr 2013
A very unusual - and rather brave - angle to take for a whisky commercial. Instead of the traditional routes - ie, the blend men choose to bond over / the quirky logo-based approach / the single malt that transports you to its place of origin - this aligns itself with significant moments, whether planned or yet to arrive. It suggests Johnnie Walker is the brand appropriate to commemorate them. Shrewd.

Barclays
"Family Portraits"
60s
13 Mar 2013
Another beautifully weighted piece of cynicism designed to remind us that life is what happens while we're "busy making other plans". The hapless male at the centre of it all needs to find a way out and and DAVID imagines he might have stumbled across the flyer for the advertised ISA while searching for his father's old service revolver.

Barclays
"Family Portraits"
40s
10 Mar 2013
Another beautifully weighted piece of cynicism designed to remind us that life is what happens while we're "busy making other plans". The hapless male at the centre of it all needs to find a way out and and DAVID imagines he might have stumbled across the flyer for the advertised ISA while searching for his father's old service revolver.

Virgin Media
"Multiple Tennants"
40s
22 Jan 2013
David Tennant has acted alongside other versions of himself before - as fans of Doctor Who will doubtless recall. Here the Scottish actor is accompanied by an additional three versions of himself to highlight the advertised service's ability to record three streams at once.

RAC
"Toy Car Rescue"
30s
6 Nov 2012
This lovely commercial for the RAC has two boys demonstrating how useful the service can be when you've broken down. One sits helplessly in a snow shower waiting for the other to arrive in his orange-liveried toy car. The latter fixes the battery and both boys are happy.

Kwik-Fit
"Barbara & Duncan"
20s
1 Oct 2012
Duncan gets extra bacon whenever he has breakfast at the café where Barbara works because she thinks that that's why she gets such a great deal when she goes to Kwik-Fit. Perhaps it's time to make one of these where the punter thinks they're getting a great deal because of the used notes they surreptitiously hand to a member of staff.

Kwik-Fit
"Paul & Neil"
20s
5 Sep 2012
Another in this amusing series which suggests that Kwik-Fit's customers believe there's a personal reason why they get such a good price. In this execution, one man believes that the electric wok he gave as a wedding present many years ago still wins him special discounts when he needs an MOT.

Orange
"Sweeney Goldspot"
65s
8 Aug 2012
The latest Goldspot ad for Orange is something of a return to form. Ray Winstone and Ben Drew turn up at a London pub in their roles as Regan and Carter in the rebooted version of The Sweeney but something is amiss. It couldn't be that they've found themselves in the midst of an Orange commercial, could it?

Kwik-Fit
"Paul & Sue"
20s
4 Jul 2012
Another in this winning series suggesting that people think they're getting a special deal because of their relationship with a member of staff at Kwik-Fit. The secret to these is the understated way they're performed and both actors in this piece are terrific as Sue feeds Paul's monstrous cat and thinks she's getting discounts on tyres in return.

Tesco
"Corn Flakes"
30s
20 May 2012
Another of the excellent series of ads for blue supermarket that look likely to be The Red Brick Road's swansong. The quality of the advertised range is highlighted rather than its cheapness and this, along with the smart packaging, seems likely to lift the stigma associated with buying from the budget range.

Kwik-Fit
"Craig & Andrew"
20s
3 May 2012
Another in this winning series which has people wrongly imagining that they're getting a special rate at the advertised car repair retailer because of a relationship they have with one of the staff. In this case, a man suspects that helping an acquaintance move house has led to discounts on tyres and the like.

Tesco
"Tea Bags"
30s
16 May 2012
Another beautifully filmed commercial for Tesco's budget range, this time focusing on tea bags. This series cautiously avoids using any language which explicitly identifies this range as 'cheap' or 'budget' preferring instead to describe it as 'everyday'. We're waiting for one of the supermarkets to describe such offerings as their 'austerity range'.

Tesco
"Fish Fingers"
40s
2 May 2012
Another lovely example of Red Brick Road's work for blue supermarket as the two prepare to part company. It's good to see budget ranges being promoted in a fashion which emphasises quality rather than price... a necessary fightback in the light of Aldi's successful work?

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.