David Reviews

 Biting the hand that feeds us since 2002.

Finish
"Combinations"
40s
14 February 2017
UK Dishwasher Detergent

Finish’s ‘Who Cleans The Cleaner?’ campaign continues to stand tall in this sector. This latest instalment focuses on, erm, fusion cuisine. Caesar salad and orange jelly, scrambled eggs with cat food, baby milk and tuna bake… no, it’s not a Heston Blumenthal set menu, it's just some of the unedifying things that nestle beside one another in the dishwasher.

The work that has gone into this has really paid off. Dirty pans, crocks and cutlery meld into each other as they gently fall against a spotlit backdrop to make an art form of food leftovers. In turn, these images create a great contrast with the scenarios that led to them - stylised settings inhabited by memorable characters made flesh by Riff Raff’s The Sacred Egg. The directorial duo place a heavy emphasis on production design... as you may remember, they were recently responsible for MailChimp’s kale dogs. That's something you don't forget once you see it.

Meanwhile, the avuncular VO still relishes the leftovers, extracting every morsel from a fun script: “The goo. The gunk. The yuck!” His delivery adds further texture to the meticulous visuals.

The brand has very much mastered the formula at this point. While the elements are familiar, this campaign manages to keep them fresh and playfully suggests your dishwasher will thank you for buying the advertised detergent. Call it a late Valentine's gift.

Air Wick
"V.I.Poo"

Miles said:

shit ad


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Finish
"Combinations"
40s
14 Feb 2017
Finish’s ‘Who Cleans The Cleaner?’ campaign continues to stand tall in this sector. This latest instalment focuses on, erm, fusion cuisine. Caesar salad and orange jelly, scrambled eggs with cat food, baby milk and tuna bake… no, it’s not a Heston Blumenthal set menu, it’s just some of the unedifying things that nestle beside one another in the dishwasher.

Finish
"Heartbreak"
30s
30 Mar 2016
Finish note that a broken heart is often swiftly followed by a hearty appetite. These unlucky-in-lovers are shown wallowing in the depths of despair and comfort eating in a nicely OTT sequence, leaving behind a trail of filthy dishes. With their characteristic reasoned approach to life and washing up, the brand boast they can provide the necessary cleaning power... if not a shoulder to cry on.

Finish
"Ageing"
30s
29 Mar 2016
If Batman duking it out with Superman has left you with a splitting headache, then Finish have a more playful skirmish in store for you in this new addition to their excellent campaign. The fight against ageing is an advertising staple, and the dishwasher detergent pedlars claim to have the ideal antidote - the Powerball.

Halls
"Tough Love, Soft Love"
30s
20 Jan 2016
If you're looking for sympathy on account of your winter cough, good luck finding it from John C McGinley. Well, sort of - it depends which side of the bed you're looking at. Halls assign their menthol and honey variants to two very different spokespeople - both played with gusto by the 'Scrubs' and 'Platoon' actor.

Finish
"Who Cleans The Cleaner?"
30s
11 Aug 2015
Finish are evidently determined to defy the law of diminishing returns. After their splendid reinvigoration of the sector earlier this year, W+K have crafted another execution alive with the joy of cleaning. With stylish ingenuity, directing duo RBG6 chart a year's worth of dirty bowls, plates, and cutlery from the perspective of the dishwasher.

Finish
"Glasses"
30s
8 Apr 2015
A companion ad to the epic 'dishes' execution, this glorious spot focuses on the myriad uses we find for glasses - and the need to clean them that inevitably follows. This crushes Finish's rivals by communicating the message with style and makes an endless chore feel like a cause for celebration. Quite an achievement.

Finish
"Dishes"
40s
8 Apr 2015
Hold the phone, what's happened here? Where is the usual twaddle about targeting tough stains? Where are the swoosh-tacular graphics? W+K evidently gave that memo short shrift and decided instead to provide substance via stylishness. In so doing, they've created a terrific new precedent for this sector... one that could improve life immeasurably at DAVID HQ.

Aldi
"The Power of Cheese"
30s
11 Mar 2014
In this amusing Australian ad for the cut-price retailer, a motivational speaker promises an awed audience that they can prosper thanks to the power of cheese. It's a well-judged spoof with a perfectly-cast protagonist and some neatly observed reactions from the crowd. This needed to be cheesy on several different levels and it succeeds.

Coca Cola
"Lola"
30s
13 Jun 2007
Full circle in more than ways than one here as The Kinks classic Lola makes its way into an ad for the product its lyrics originally mentioned by showing a man caught singing a refrain from the song and then having it given a bit of treatment and broadcast on a massive outdoor screen.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.