David Reviews

 Biting the hand that feeds us since 2002.

ITV Racing
"Because"
60s
7 March 2017
UK TV Programmes

ITV have created another beautiful short film about racing, this time centred around their coverage of the Cheltenham Festival. More dramatic than their last outing, the pulsing soundtrack creates a sense of urgency and anticipation. It accompanies intimate visuals of the preparations for the big day, before coming to a head with the thrill of the race itself. As the script says: nothing comes close.

Volvo
"Human Made"

Will said:

top draw bit of advertising.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 51 Results

ADD SEARCH RESULTS TO A LIST

ITV Racing
"Because"
60s
7 Mar 2017
ITV have created another beautiful short film about racing, this time centred around their coverage of the Cheltenham Festival. More dramatic than their last outing, the pulsing soundtrack creates a sense of urgency and anticipation. It accompanies intimate visuals of the preparations for the big day, before coming to a head with the thrill of the race itself. As the script says: nothing comes close.

ITV Racing
"Nothing Comes Close"
90s
5 Dec 2016
ITV mark horse racing’s return to their schedules with this beautifully shot film. Having wrested broadcasting rights back from Channel 4, the station wants to treat the sport of kings with due reverence. tantrum’s Trent Jaklitsch and DP Ben Magahy ensure it’s a fitting spectacle as the channel prepares for the starting flag.

giffgaff
"The Music Box"
2 mins
25 Oct 2016
giffgaff's grip on Halloween tightens with another fitting tribute to the spookiest time of the year. It's been a shrewd investment by the mobile phone service provider as it's enabled them to establish a degree of ownership of an event which has increasing importance to their target market.

San Miguel
"Tony Plant"
1 min 35s
8 Aug 2016
San Miguel's series of shorts arguing that not of all of life's riches are to be found in wallets and bank vaults continues with artist Tony Plant. A landscape artist with a difference, Plant's canvas is the very ground he walks on. He showcases some nifty rake skills as he turns a beach into a circular spectacular before the tide crashes the party. For Plant, it's a creative cycle that provides endless gratification.

San Miguel
"Simin Nadjafi Hinrichs"
90s
8 Aug 2016
San Miguel's series of shorts arguing that not of all of life's riches are to be found in wallets and bank vaults continues with horse whisperer Simin Nadjafi Hinrichs. The German-Afghan explains how trust is crucial in taming wild horses, and this attractively shot piece conveys the satisfaction she gains from her life's work bridging the gap between humans and animals.

San Miguel
"Göran Ehlmé"
1 min 35s
8 Aug 2016
After last year's badly dubbed outing, San Miguel change tack by focusing on how others find their rewards in life. First up is ocean photographer Göran Ehlmé, who relates how his excursions into the deep blue sea and his watery photo shoots both challenge and fulfill him. Squire's Michelle Coomber captures the serenity of Ehlmé's quest for the perfect shot, while the brand position themselves as supporters of discovery in a much more successful fashion.

Royal Bank Of Scotland
"Superhero"
45s
5 May 2016
This commercial for RBS helps us understand the proposition in the recent NatWest ad which also focused on the rewards scheme. Here, the message is much more explicit and we're able to grasp that a mum is able to buy treats for her son with the money she gains from the bank's payback offer.

Audi R8
"Heart Racing"
1 min 45s
3 Nov 2015
The need for speed meets the science of speed as the Audi R8 plays host to some unique laboratory conditions. As test driver Tom Ashton puts the vehicle through its considerable paces, scientist Jack Wilson charts the physical changes that accompany such exhilaration behind the wheel. Slick, exciting, and as palpable a demonstration of a super car as we can remember.

Marks & Spencer
"First Love"
30s
29 Jul 2015
In this spot for M&S uniforms, a young boy solemnly explains to us that he loves his new stain resistant blazer because even tomato ketchup comes off "aukomakickly"... however, it turns out his tangled love life may be harder to deal with. A wonderfully natural performance has been summoned out of this little lad - kudos to director Mark Albiston for this achievement.

Marks & Spencer
"Skinny Fit"
30s
27 Jul 2015
Marks & Spencer pick a lovely way of promoting their Back to School collection by depicting a youngster joining his older sibling in secondary school. Far from being perturbed by his step up to the next level, this lad's looking forward to stepping out in the same stylish uniform worn by his big bro. There's typical bravado and messing around, but a tender fist-bump shows they'll look out for each other too.

Fujitsu
"Skydive"
1 min 45s
13 Jun 2015
This superior piece of corporate communication is set - as tech commercials so often are - in a near future where the cutting edge products the company is developing are ubiquitous. It's a strikingly well-imagined version of tomorrow with a strong suggestion that the coming ability to look at problems in 3D will significantly change our ability to solve them.

Travelodge
"Get Up And Go"
40s
10 May 2014
Travelodge has certainly upped its game with this ad. A nicely-crafted script - that playfully references both Björk and the Beastie Boys - suggests the hotel chain's recent refurbishment makes it a natural choice for impromptu weekends away. "Take the kids, leave the kids, make more kids" is a terrifically succinct way of expressing its versatility... whatever you're after in a break, they can cater for it.

Homebase
"Decor"
40s
6 Mar 2014
A terrific new direction for Homebase sees a family redecorating their home using a starting point so many of us have begun with ourselves. Tearing a corner of wallpaper which turns into a great swathe revealing older paper underneath, a dad sets the scene for the store to show off all kinds of ideas for transforming your home. Beautifully done.

Homebase
"Gardens"
40s
6 Mar 2014
This ad - and its counterpart ad for home interiors - is a real step up for Homebase. While we very much liked the 'container' campaign, it had begun to outstay its welcome. The new approach is very clever, suggesting the ease with which the store can help you transform your surroundings, and provides lots of inspiration and alternatives into the bargain.

Sky Sports
"Formula One Facts"
60s
4 Mar 2014
For any other broadcaster, trails in the build-up to a new F1 season would probably focus on trying to draw a new audience to the sport, but Sky's mission is slightly different. Now that live races largely sit behind their paywall, a lot of the sport's fans have had to decide whether they want to take out a subscription to watch Formula One; and it's the fans who haven't opted to buy a package which includes Sky's dedicated F1 channel that they're trying to appeal to here.

Sky Sports
"Formula One Facts"
30s
2 Mar 2014
This Sky Sports trail for the new Formula One season has been very stylishly done and offers fans of the sport a few amazing facts to whet their appetites for the coming season. This is plainly designed to build the anticipation of those already interested in motor racing rather than appeal to anyone not already persuaded of its brilliance.

London Grammar
"Hey Now"
3 mins 21s
25 Feb 2014
A wig gets lost in a forest at night in this strange video for London Grammar. The track's nice enough, Hannah Reid's vocals adding depth and atmosphere to its melancholy weight, but we're rather nonplussed by the visuals. The elements just don't seem to gel together – the flat, rather underexposed light of the location is disturbed by special effects that seem to belong in other videos and are unintentionally silly.

Warner Hotels
"Fantasy"
40s
9 Jan 2014
This is a much better commercial than the first in this series which introduces us to the couple who watched their neighbours head to a Warner Hotel. There's some nice humour in the elaborate fantasy that unfolds when it become clear that the nosy neighbour's husband is quite taken with the hotel chain's offer.

Direct Line
"Park Walk"
30s
28 Dec 2013
A family watch their car being written off by a passing lorry with a teddy on the front (nice touch), but luckily for them Direct Line can sort everything out. As the VO explains what they can expect from their cover, the trademark red line snakes alongside their new car in a way that's a little bit disturbing, before resolving itself into a 20% discount sign.

Warner Hotels
"Too Old for New Things"
30s
26 Dec 2013
A nosy neighbour in the vein of Hyacinth Bucket disapprovingly explains that "next door has gone off to a Warner Hotel again". The way it's done suggests that Saga Holidays are for daredevil thrill seekers in comparison, and the hen-pecked husband role is so anachronistic it's not even tired any more.

Gran Turismo
"Beat"
2 mins
9 Dec 2013
This takes beatboxing to a whole new level... instead of creating percussive sounds, the young guy in this spot produces the throaty, turbo-charged revs of a racing car engine. He continues for so long there comes a point when you're wondering if his larynx will start bleeding, but it's very impressive and demonstrates that wherever you are, your head can be still competing in the vehicle of your choice thanks to Gran Turismo.

Lotto
"I Heard a Story"
60s
28 Sep 2013
The "life-changing" National Lottery is presented in musical form here; starting with a single voice as the day dawns. More and more people join in, explaining through song how the jackpot's bigger and "there'll be more winners than had hot dinners". This seems likely to arouse renewed interest in the lottery.

Short Films
"Glance"
2 mins 55s
26 Jul 2013
Academy's Conkerco have surpassed themselves with this sublime short film capturing a moment that many will recognise. A man and a woman catch each other's eye as they pass like strangers in the night and momentarily witness the happiness they could enjoy together if only they could connect.

Vision Express
"Glasses for Life"
30s
6 Mar 2013
The opticians chain has a new campaign designed to illustrate the size of their range. Possibly inspired by the choppy promo used for the track - Ice Cream's Battles - this ad shows lots of people (including chef Heston Blumenthal) doing a variety of everyday things in a trendy way.

Nisa
"Bored Dog"
30s
31 Dec 2012
A worthy effort by Nisa to raise them game, this revolves around a bored dog amusing himself while his owner shops. He reads a newspaper with lovely doggy headlines, and by the time his owner emerges our canine hero is busy busking. Problem is, you remember the dog rather than Nisa - though if you've ever been in one then you may know that that's no bad thing.

1-25 of 51 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.