David Reviews

 Biting the hand that feeds us since 2002.

H & M
"Come Together"
3 mins 52s
27 November 2016
UK Clothing Retailers

There are few directors whose style is as distinctive as Wes Anderson and no self-respecting movie fan could look at this without immediately recognising it as his work. All of Anderson's familiar trickery has been deployed but don't let that fool you into thinking a square peg has been lodged into a round hole - the effect is entirely on point and is directed towards creating an utterly charming Christmas commercial.

Frequent Anderson collaborator Adrien Brody plays Conductor Ralph who has to inform his passengers that they are going to have to spend Christmas Day aboard his train.

Ralph is a man for a crisis. Displaying something of the resourcefulness which characterised Monsieur Gustave - the concierge brilliantly played by Ralph Fiennes in Anderson's 'The Grand Budapest Hotel' - the conductor draws on his knowledge and contacts to coolly assemble an improvised Christmas for all of those on board.

Imbued with the timelessness of Anderson's glorious production design, it reminds us of the true spirit of the season. After all, which Christmas are we more likely to remember? One where everything happens as it should thanks to a well-organised trudge through the rituals? Or one where you were stuck on a train with a collection of disparate souls making the best of a strange situation?

An obvious paradox is created by TV commercials nudging us towards a celebration of Christmas less concerned with consumerism. But let's suspend our disbelief for a few minutes and revel in this beautifully rendered scenario... especially as it's never felt more important to 'love thy neighbour' than it does as 2016 draws to a close.

HP
"Brothers"

Toby said:

love, love, love.


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H & M
"Come Together"
3 mins 52s
27 Nov 2016
There are few directors whose style is as distinctive as Wes Anderson and no self-respecting movie fan could look at this without immediately recognising it as his work. All of Anderson's familiar trickery has been deployed but don't let that fool you into thinking a square peg has been lodged into a round hole - the effect is entirely on point and is directed towards creating an utterly charming Christmas commercial.

B
"Be More B"
60s
1 Jun 2016
This charming commercial promoting a new banking service reminds us that we didn't always worry about money. It achieves this by giving us an insight into the playful imagination of young children by showing them living out their fantasies. This looks like it was very enjoyable for its young cast who look like they were given only one note by director Chris Palmer: "Go and have some fun!"

Morrisons
"Morning"
40s
29 Mar 2016
The awful music can't derail the lovely commercial underneath as Publicis once again demonstrate they have the answer to Morrisons' troubles... if only the supermarket would let them provide it. An unusual breakfast time scenario unfolds as a man supervises cereal for his children while preparing fish pie for his wife. The tenderness is revealed as you realise what's what.

Morrisons
"Doughnut"
40s
29 Mar 2016
Has someone in the marketing department at Morrisons been hit by the proverbial bus? The heavy hand of the client is mercifully absent in the latest instalment of their new campaign and it's actually rather good. Dare we hope that the people who know how to make commercials are actually being trusted to get on with the job?

Morrisons
"Chairs"
40s
14 Mar 2016
It's seldom a sign of a harmonious journey when the director's name is absent from the credits distributed by the agency and we have to suspect that there were a few differences of opinion during the making of this. It isn't the strong statement you'd hope to see when an account is in the hands of a new agency and since it suffers from a familiar heavy-handedness, our suspicious nature makes us wonder whether the client appropriated the director's chair.

Virgin Trains
"Arrive Awesome"
60s
20 Sep 2014
It seems you can use public transport and still arrive in style, according to this smart new campaign for Virgin Trains. In a departure from the usual focus travel companies go for - the quality of the journey - the emphasis here is firmly on the moment you reach your destination. It's very clever, because in showing the chilled-out crowd with its hint of swagger, you already know they've enjoyed the ride.

Lurpak
"Bread and Butter Pudding"
20s
16 Jun 2013
Rutger Hauer's gravelly tones welcome a delicious-looking bread and butter pudding in this Lurpak ad with a twist. Due to being shown during a break on the much-hyped French drama The Returned, the ad comes complete with French subtitles. In fact, C4 made sure all the ads in the first break had subtitles - stylish marketing indeed.

VW Up
"Needle In A Haystack"
40s
27 Apr 2013
The young woman in this ad is so tall that she can't find a mate with the same stature, so when her latest potential paramour rolls up in the advertised vehicle she's momentarily dejected. But what's this? The man's a giant. She gets her 'happy ever after' and the public learns that this small car isn't as small as they supposed.

Lurpak
"Tomorrow"
60s
10 Feb 2013
This ad is indisputable proof that Lurpak are on top of their game at the moment. With its cinematic opening and gravelly VO from Rutger Hauer, it delivers the message that if humankind can survive an ice age it can survive the next week... as long we have the hefty sustenance provided by the advertised butter. Epic stuff, truly.

BFI London Film Festival
"Film Dialogue"
90s
9 Feb 2011
An excellent compilation of moments from the movies refilmed using ordinary punters. The fun of this is trying to remember which films provided the original snatches of dialogue and the juxtaposition of familiar words in unfamiliar mouths.

Stella Artois
"L'Apartomatic"
60s
12 Oct 2010
This quirky ad offers a fantastic view of modernity from a bygone era as a man brings his date back to his gadget-laden apartment. Her curiosity soon gets her into trouble and by the time he's slipped into something more comfortable she's inadvertently replaced herself with a glass of the advertised beer.

J2O
"Doctors & Romans"
30s
23 Nov 2009
The Carry On movies appear to have provided part of the inspiration for this addition to the ongoing series of ads for J2O. As before the sound of one sequence has been swapped with the sound of another to create a comic juxtaposition.

Surf
"Shadows"
40s
2 Sep 2009
This part-animated ad suggests we lose ourselves in the fragrance of the advertised product. It looks attractive as well... DAVID hasn't seen people lose themselves in an aroma in this fashion since the days of sixth form discos when solvent abuse was all the rage.

Lotto
"Stadium"
30s
30 May 2009
Three men jump over a wall to gain access to a football ground at night so they can have a kick about on the pitch. Security guards watching them seem to think it's sweet. Perhaps teenagers will write to the ASA complaining that this ad encourages oldies to misbehave.

Head & Shoulders
"The Parting"
60s
8 May 2009
The longer version of this ad has a lot more going for it than the abbreviated version which has largely been shown on TV. It's still a spurious connect to the product but at least this tomfoolery here is a good deal more fun.

J2O
"A Horse Called Cynthia"
30s
12 Apr 2009
Another amusing juxtaposition has a cowboy declaring his love for a horse and a period drama taking a strange direction. Talking horses is always a winner with Joe Public... but the connection with the advertised product is a bit spurious to say the least.

J2O
"Riviera Truck Stop"
30s
10 Apr 2009
An amusing conceit has the soundtracks of two scenes being swapped to create a comic effect. The voices of a pair mechanics are superimposed on a scene from one of those late night movies that can make you go blind... and vice versa.

Fonecta
"Immigrant"
90s
27 Mar 2009
This Finnish ad introduces us to a self-made man who is looking back on his long and financially successful life. He's come to the conclusion that he must track down distant family members so he can give them his money... if only they knew.

Head & Shoulders
"Don't Break Up"
30s
15 Mar 2009
This metaphor would work better if it was being claimed that Head & Shoulders prevents hair loss... something tacitly acknowledged by the super which reads: "refers to hair breakage" just in case anyone should get the idea it'll make hair grow on a bald bonce.

Skoda Fabia
"Quick Assembly"
10s
1 Mar 2008
Another postscript to one of the most memorable commercials of last year uses a sped-up sequence of the bakers constructing a car shaped cake. It is going to prove interesting to see what Skoda does next... a hard act to follow.

Skoda Fabia
"Temptation"
10s
4 Feb 2008
Various personnel involved in the making of the cake car which wowed the industry last year, are shown licking their fingers. This is a neat postscript to one of 2007's most memorable commercials.

Skoda Fabia
"The Baking Of Fabia"
60s
17 May 2007
Exceptional ad has a team of bakers making a cake version of the new Fabia. The metaphor of abundant special features is underlined by Julie Andrews singing Favourite Things from The Sound Of Music. Surely evidence that the baton of great car advertising has been passed from Honda to Skoda.

Heinz Salad Cream
"The Ladybugs Picnic"
60s
17 Apr 2007
Charming commercial for the mayonnaise of the proletariat uses music purloined from Sesame Street to accompany sped-up footage of people heading towards the park for play and picnic. It's a lovely evocation of summer with a slightly vintage feel which neatly backs up the 'pourable sunshine' claim.

Heinz Salad Cream
"The Ladybugs Picnic"
30s
16 Apr 2007
Charming commercial for the mayonnaise of the proletariat uses music purloined from Sesame Street to accompany sped-up footage of people heading towards the park for play and picnic. It's a lovely evocation of summer with a slightly vintage feel which neatly backs up the 'pourable sunshine' claim.

Orange
"Mac Headroom"
10s
28 Mar 2007
My, they had some fun on this shoot. Here the idea that people are good together is explored further by a strange bit of footage in which a number of different heads emerge from the top of a body wearing a Mac.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.