David Reviews

 Biting the hand that feeds us since 2002.

O2
"Goslings"
60s
15 August 2016
UK Mobile Phone Networks

What's so very lovely about this campaign is the way it ticks all the boxes on the brief... and then turns them into living, breathing creatures with irresistible cuddle appeal.

This ability to transform abstracts into tangibles is pretty damn rare, and VCCP are the go-to alchemists in this realm. Their idea of envisaging a good internet connection as fluffy goslings determined to remain with us at all costs is a genius one. Not only does the message come across loud and clear that O2's coverage is strong, it also suggests it's adorably focused on you.

This gives us something to be loyal to, protective of; if O2's service is pursuing us out of blind love then we can't help but feel a duty towards it. Should coverage waver, our sense that it's struggling to do its best to keep up will serve it very well indeed.

Fiat 124 Spider
"Eagle"

Sam said:

there was an almost identical idea for bmw for the US in the 90s...hawk landing in open top sports car etc etc


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O2
"Goslings"
60s
15 Aug 2016
What's so very lovely about this campaign is the way it ticks all the boxes on the brief... and then turns them into living, breathing creatures with irresistible cuddle appeal. This ability to transform abstracts into tangibles is pretty damn rare, and VCCP are the go-to alchemists in this realm. Not only does the message come across loud and clear that O2's coverage is strong, it also suggests it's adorably focused on you.

O2
"Used Phone"
60s
29 Jul 2016
This super piece of work advertising O2's second-hand phone scheme pulls out all the stops in its effort to catch our attention. It's another opportunity for directorial duo Si & Ad to show off their increasingly confident flair and the extraordinary effort they've put into this suggests there might be something in the 'buy one get one free' conceit when it comes to directors.

Nurofen
"The Obvious Choice"
30s
28 Jul 2016
Nurofen have switched the focus of their advertising and it's a wise move. After the slap on the wrist they received for claiming the ibuprofen in their products moves through the body like determined Navy Seals in search of specific areas of pain, they have sensibly opted for a more digestible claim in this bright piece of work.

O2
"Magic Hat"
60s
19 Jun 2016
For better or worse, children are becoming quite the precocious technology users as they learn to tap, swipe, and browse along with their ABCs. Like all kids, however, they'll sometimes find themselves straying too far from the safe path. With this in mind, O2 and the NSPCC collaborate on this ad highlighting the dangers of unsupervised internet access with a pleasing visual treatment.

O2
"Gift"
60s
3 Jun 2016
The dog days are over at O2 as the mobile network replace their animal-centric approach with a friendly gift box. The VO explains how the carrier turns one's phone into a bottomless box of treats, offering customers perks such as cinema tickets, shorter gig queues, and discounted grub. The absence of whiskers is an adjustment, but there's a whimsical feel to the visuals which still communicate the brand's message nicely.

SSE
"Fairground"
60s
3 Oct 2015
SSE's entrancing orang-utan returns in this minute-long commercial, and this time she's discovering the lights and sights of the fairground. The wonders of dodgems, the grab-a-prize machine and the hall of mirrors are all explored, and the way her fur blows in the breeze of the faster rides is a miracle of post production.

Cadbury Puddles
"Bring Me Sunshine"
60s
18 May 2015
Fallon's latest offering for Cadbury offers further proof that the confectionery company has rediscovered the joy of joy. A stuffed toy duck attached to the grill of a lorry doesn't, it would seem, have much to be joyous about but it finds a way. Accompanied by Morecambe and Wise's rendition of 'Bring Me Sunshine', it begins to see moments of happiness reflected in the puddles it sees from its unedifying viewpoint.

Mumsnet
"999 For Kids"
90s
20 Apr 2015
Mumsnet has become a powerful lobbying group over the past few years - the willingness of David Cameron and other politicians to pander to their whims is testament to that - but this is the first time they've used an advertising agency to help communicate anything. And what a piece of communication it is.

SSE
"Broadband Offer"
30s
18 Apr 2015
SSE's much-talked about CGI orang utan is back and he's brought news of an interesting development... apparently if you commit to the advertised company for your gas and electricity needs, you can have two years of free broadband. While this diversification may seem like a good idea, has no one noticed that in science fiction dystopias, there's always a single evil corporation running everything?

KFC
"The Boy Who Learned To Share"
60s
2 Dec 2014
This is a modern-day Christmas Carol, with Scrooge as a greedy little boy and KFC as the Christmas meal that signifies redemption. It's a clever idea, suggesting to children this way that sharing is what really makes you happy... but the boy's anti-social behaviour makes him a bit of a brat when it might have been wiser to portray him as merely a little withdrawn.

Branston
"So Many Things"
10s
27 Oct 2014
For a 10" ad (largely taken from last year's 30"), this is very sweet. An earnest dad and his son brave the dank grey skies of winter to launch a home-made model rocket. Unfortunately, it merely jumps and falls over like a stroke-felled seagull - not the blazing triumph dad was hoping for. But while he can't make some things, he can make others - and applies the same degree of concentration to the construction of a sandwich for the boy far more success.

SSE
"Orang-Utan"
90s
4 Oct 2014
This ad for power company SSE provides an opportunity to look at the world through a fresh pair of eyes - those belonging to an orang-utan inconspicuously roaming the streets and studying the modern world as he goes. Had DAVID been sat at the meeting when this was first proposed, he's pretty sure he'd have been among the unimaginative nay-sayers but he's happy to report how wrong he'd have been as this is an immensely engaging piece of film.

Marks & Spencer
"Growth Spurts"
20s
18 Aug 2014
Another helping from this charming campaign which advertises the M & S range of schoolwear. In this execution, a boy tries to intimidate his young friend by telling how he plans to be bigger than him one day. When pushed for reasons, he falls back on "I just do", because sometimes we just can't explain our innermost desires.

Marks & Spencer
"Getting Dressed"
20s
11 Aug 2014
What a truly delightful ad this is. The most engaging little girl - what a casting find - takes real delight in telling us how she can now dress herself and doesn't need mummy's help any longer. Her voice constantly rises up in a squeal of excitement and wonder as she's telling us, as if to say 'I know! I wouldn't believe it either!'

Branston
"Sorry"
30s
7 Dec 2013
A heartwarming ad in a traditional style, Branston plays on the father-son relationship that's been a real trope of the past year in advertising. Even if dad gets it wrong on lots of well-meaning levels, at least he knows how to make a decent sandwich for his lad. Well targeted for its inherently conservative audience, and likely to draw new consumers into the mix.

Morrisons
"Special Bread"
20s
11 Dec 2012
When members of the Morrisons Christmas family reach into the cereal box, they find strangely shaped patisserie instead of the usual crispy corn. This is to highlight an offer at yellow supermarket that promises to make each part of Christmas Day that little bit more special.

Morrisons
"Christmas Pud"
20s
30 Nov 2012
This commercial taps cleverly into a universal truth... not everyone likes Christmas pudding. Two boys conspire with the family dog to get rid of a slice of the offending patisserie and, it turns out, not even a potted plant can abide it. A neat postscript to Morrisons' main Christmas ad.

Morrisons
"Multi-Tasking"
20s
26 Nov 2012
Another addendum to Morrisons' Christmas commercial has mum bringing a whole new meaning to the phrase 'multitasking'. An extra pair of arms wouldn't go amiss as we prepare Christmas dinner so we can understand why this woman feels as though she needs two extra pairs.

Morrisons
"Quality Street Tin"
20s
13 Nov 2012
This short post script to the Christmas campaign that broke this weekend shows the put-upon mum disappearing into a box of Quality Street in the same way Renton journeyed into a toilet in Trainspotting. It's an apt way of portraying the endless search for favoured confectionery.

Asda
"Trolley Bay"
30s
24 Aug 2012
A bar chart is made from shopping trolleys in this commercial for green supermarket which seeks to prove to us that it's the cheapest option by far. Apparently, it has twice as many of the cheapest prices than any of the other major supermarkets according to data provided by mysupermarket.co.uk.

thetrainline.com
"Be Sensible"
60s
22 Aug 2012
There's pandemonium on board a train when passengers realised that they could have saved money by using the advertised service. The sequence that follows is wonderfully over the top there are moments reminiscent of the panic scenes in 'Airplane!' - but one passenger is calm amidst the carnage and you can guess why.

Halfords
"The Trip"
60s
16 May 2012
This lovely piece of film uses the track 'Into the Valley' by 'The Skids' in an unashamed celebration of nostalgia. The innocent non-electronic pleasures of the 1970s are used to remind us that the best memories of our childhood are often delivered when we are away from home.

Halfords
"The Trip"
80s
15 May 2012
This lovely piece of film uses the track 'Into the Valley' by 'The Skids' in an unashamed celebration of nostalgia. The innocent non-electronic pleasures of the 1970s are used to remind us that the best memories of our childhood are often delivered when we are away from home.

Thinkbox
"Harvey And Rabbit"
60s
30 Apr 2012
It was a brave decision by Thinkbox to offer a second appearance to Harvey the wonder dog. In order for this film to work as well as its predecessor it would need to be even better so it's just as well that it is. An absolutely charming film from start to finish. A triumph.

Marks & Spencer
"Here Comes The Sun"
90s
4 Apr 2012
Marks & Spencer's spring ad features Twiggy (or Ropey as she should surely now be called), Myleene Klass and Dannii Minogue with Jamie Redknapp literally showing up as well. It builds to a campfire scene where it's revealed that the wet version of 'Here Comes The Sun' is being delivered by Gary Barlow.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.