David Reviews

 Biting the hand that feeds us since 2002.

Acura NSX
"Original Must Be Done"
60s
22 December 2016
UK Cars

Making cars look sexy is second nature to Mark Jenkinson and he's pulled it off again in this ad for the Acura NSX. Glimpses of the car being made are married with footage of it strutting its stuff on the race track to create a compelling desirability.

There's probably never been a better time to consider buying a performance car. The environmental claims of diesel-fuelled cars lie in tatters and - as we spend four years contemplating the possibility that World War III will be triggered by a fit of Trumpian peevishness - we might as well party on.

After all, converting the world's remaining crude oil into petroleum for the Mad Max dystopia that lies ahead may be the only thing that's going to make the rest of this century any fun.

VW
"Relief"

Matt said:

Beautiful.


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Acura NSX
"Original Must Be Done"
60s
22 Dec 2016
Making cars look sexy is second nature to Mark Jenkinson and he's pulled it off again in this ad for the Acura NSX. Glimpses of the car being made are married with footage of it strutting its stuff on the race track to create a compelling desirability. There's probably never been a better time to consider buying a performance car.

Audible
"Juliet Stevenson"
30s
5 Oct 2016
The latest ad in this winning series for Amazon's talking books service has Juliet Stevenson suggesting we let our imagination enhance the daily commute. Her description of such fantastical images as a newborn dragon and an intimate murder has us picturing impossible things, once again demonstrating how "when we listen, amazing things happen".

Audible
"Eddie Marsan"
30s
4 Oct 2016
Eddie Marsan sounds slightly threatening as he plays with our imagination in this commercial from Audible, Amazon's audiobook branch. The actor delivers a boatload of gravitas as he conjures surreal images which demonstrate the power of words to enliven our lives... even when we're enduring the most boring commute imaginable.

Audi R8
"Spin"
60s
1 Jun 2016
When it feels like you're going around in circles, it can be a frustrating experience. Audi, on the other hand, like nothing better than going for a good long spin. Having shown they can let rip like the best of them in the past, the luxury brand present a cultured take on a boy racer's speciality. The camera remains in faithful orbit around the R8 as it executes a textbook doughnut on a warehouse floor.

Audi
"Virtual Cockpit"
60s
25 Apr 2016
You can trust Rogue's Mark Jenkinson to elicit drama out of dashboard instruments, and Audi's faith in the director is rewarded with this neat piece of storytelling. It appears the car maker is rather proud of its digital interface, one which displays everything a road user requires along with some nifty extras. Outside the comfort of the cab, however, all is not well.

BBC Radio
"Turn It Up"
60s
22 Mar 2016
BBC Radio present a lyrical and eye-catching tribute to the wireless with this 60" ad directed by Rogue's Mark Jenkinson. Poet and wordsmith James Massiah is our guide through an ever-changing environment as he ponders radio's ability to keep us switched on from the moment we slide out of bed.

Porsche
"Compete (Director's Cut)"
90s
29 Feb 2016
In this extended director's cut of a Porsche commercial we brought you earlier this year, the parallels have a bit more room to breathe, so the resulting languorous film has just a tad more impact. The two Alis has understandably caught people's attention but the other doubles are deftly handled too.

Porsche
"Compete"
60s
13 Dec 2015
This striking ad for Porsche pits icon against icon in a manner that will send chills down sporting fans' spines. With a little help from the boffins in the visual effects lab, Muhammad Ali steps into the ring at the peak of his powers. His opponent? Muhammad Ali. Joining him/them on this fantasy card are Maria Sharapova and chess grandmaster Magnus Carlsen facing off against themselves.

Skoda
"ITV Mystery Drama Bumpers"
60s
14 Oct 2015
Good production values help make these bumpers drawing attention to Skoda's sponsorship of ITV Mystery Dramas engaging mini-thrillers on their own. Various tense goings-on involving Skoda vehicles reveal themselves to be of a rather more mundane nature than we're led to expect. Keep an eye on that pug, though - we think he might still be up to something.

Nissan Leaf
"Electric"
30s
15 Sep 2015
There's no shortage of talking in this eco-driven ad for Nissan. It's all about the difference between talkers and doers, with the earnest VO placing Nissan firmly in the latter camp when it comes to developing electric car technology. Shot with typical sleekness, whether this aerial escapade actually persuades people to take the electric route is another matter.

BMW 3 Series
"Hard Act To Follow"
30s
21 May 2015
We really like this as an idea because of its simplicity - taking each car in the BMW 3 Series right from the very first model, and overtaking it with the superseding one. Good line too: "A hard act to follow is the best act to follow". This isn't ground-breaking but it's a lovely demonstration of the brand's heritage while illustrating that their cars have come a long way.

O2
"Ed Sheeran"
60s
18 Nov 2014
This excellent ad features Ed Sheeran, portraying his rise to fame from his bedroom at the family's home, through to busking on the underground and ending with an appearance at Wembley Stadium. The whole commercial was filmed in a single shot which gives it a lovely dynamism and proves Sheeran must be good at hitting his marks.

Evans Cycles
"Cyclists"
30s
16 Aug 2014
This spot for Evans is great: really gets to the heart of what makes road cyclists tick. That is, the cyclists who secretly dream of being Chris Hoy and hope shaving their legs will shave time off their Sunday challenge if not their daily commute. It implies that if Evans understands all the things they say they do, they'll have additional stuff cyclists never even knew they needed - an irresistible siren call to this breed.

Daniel James
"Ain't No Money"
3 mins 47s
4 Jul 2014
Up-and-coming singer songwriter Daniel James has released the lead single Ain't No Money from his eponymous debut EP... and a rousing, gospel-tinged number it is. About greed and corruption, it comes with a striking video from director Mark Jenkinson. Set in the streets of the city at night, a venal businessman is pursued by some unexpected followers who increasingly unnerve him.

Jaguar
"The Art of Villainy"
2 mins 10s
6 Apr 2014
Mark Jenkinson's follow up to the Super Bowl ad highlighting the Britishness of villains in Hollywood movies is more than a match for its big budget prequel. Tom Hiddlestone - who also appeared in Tom Hooper's film - pulls out all the stops as he offers a step-by-step guide to villainy that incorporates a Shakespeare recital and a lot of smouldering.

Seat
"Simulator"
3 mins 43s
21 Mar 2014
A couple of Seat fans are given the opportunity to experience a simulation of the brand's fastest-ever car... or so they think. What actually happens in this compelling viral is that they get taken out on a zippy test drive in the new model itself, which must be for all the world like off-road go-karting - great fun. We imagine speed fans everywhere will enjoy this.

Auto Trader
"Coming Home"
40s
25 Mar 2013
Auto Trader has the car you're looking for, and this ad ad uses a very effective visual idea to demonstrate how smoothly their search engine works. As a woman refines her choices on an iPad, a convoy of cars drives towards her – and any that don't meet her needs take turnings that lead away to other destinations.

Audi R8
"Evolution / Revolution"
80s
4 Mar 2013
This is one for petrolheads and those fascinated by advertising's increasingly inventive attempts to capture the public's attention. Punters who point their mobile devices at the distinctive Blippar barcode on a poster will see the featured clip on their handset. Audi is hoping that this will excite them enough to investigate further.

Rapha
"Interviews"
7 mins 37s
10 Jan 2013
This engaging series of interviews with members of Team Sky - including the newly knighted Tour de France hero Bradley Wiggins - reveals the dedication required to reach the pinnacle of the sport. With the acclaim delivered by recent accomplishments, they have our attention at long last.

Rapha
"Icknield Way"
4 mins 30s
4 Dec 2012
Another of Mark Jenkinson's beautifully-shot Rapha films. This one shows cyclists making their way along The Icknield Way - a journey immortalised by war poet Edward Thomas the year before the start of the conflict that would both cost him his life and define his poetry.

Rapha
"Lucid"
2 mins 43s
19 Nov 2012
Another of Mark Jenkinson's enigmatic films for the online cycling resource has Jonathan McGuinness reading from The Tempest and making his way through the streets of St Petersburg. These are clearly a labour of love for the young director and offer a useful exhibition of his skills.

Short Films
"Assynt"
5 mins 55s
10 Sep 2012
This broodingly beautiful film by Mark Jenkinson is clearly a labour of love. Accompanied by a poetic take on the shipping forecast, a group of cyclists make their way along some of the barren roads at the north end of this island and take in all of its bleak but undeniable beauty.

Auto Trader
"The One"
40s
10 Sep 2012
This attractively framed commercial depicts the moment when ownership of a new car is taken and a dream is fulfilled. Working through the years, it seems that the magic of this moment hasn't changed much even as the cars (and the fashions) have. A genuinely impressive piece of work.

Auto Trader
"The One"
60s
7 Sep 2012
This attractively framed commercial depicts the moment when ownership of a new car is taken and a dream is fulfilled. Working through the years, it seems that the magic of this moment hasn't changed much even as the cars (and the fashions) have. A genuinely impressive piece of work.

NatWest
"The Secret Cricketer"
6 mins 35s
22 Aug 2011
This lovely tale of revenge features former England captain Michael Vaughan as 'The Secret Cricketer'. After taking a battering in their previous fixture against Dishforth, Goldsborough decided they needed something a bit special this time around but not everything goes entirely to plan.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.