David Reviews

 Biting the hand that feeds us since 2002.

confused.com
"Parking"
40s
30 December 2016
UK Insurance

On the basis of his bullish comments in a recent interview with The Drum, we can only assume confused.com's 'head marketer' Paul Troy must have been discussing his company's latest ad campaign strategy hot on the heels of a boozy Christmas party.

After describing himself as "quietly confident" about his new strategy for the brand, he demonstrated a loose understanding of the adverb he'd used by asserting: "Boxing Day will be a knockout blow... somebody will choke on their Boxing Day turkey, particularly Money Supermarket."

Troy also had some thoughts on Compare the Market's Christmas offering: "Frozen is yesterday. It's old news."

It's the most heavy-handed laying down of a gauntlet since an infamous remark made by Ian Poulter in 2007, when the golfer claimed: "I haven’t played to my full potential and when that happens it will just be me and Tiger." (Though, to be fair, ten years on, Poulter and his erstwhile rival do enjoy a similar world ranking...!)

It'll be interesting to find out whether James Corden's arguable charm delivers the impact expected by Troy but it can't be denied that this is a very skilful piece of work and it's always good to hear a bit of Bryan Ferry.

Virgin Gaming
"Vampire"

Chris said:

Is this bad casting or just not funny? maybe both.


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confused.com
"Parking"
40s
30 Dec 2016
James Corden enjoys more good fortune in his second appearance in a commercial for confused.com. Incoming 'head marketer' Paul Troy ditched Bryan the Robot in an audacious bid to take his brand back to the top of the price comparison tree, and he had some choice words for his rivals in an interesting interview in The Drum.

McDonald's
"Juliette"
90s
21 Nov 2016
McDonald's give hope to toys nationwide with their Christmas film. We're introduced to Juliette - a vintage doll who's never experienced playtime and has learnt to endure her loneliness with silent fortitude. Each day from her toy shop window she wistfully watches people meet up to share food and laughter in the McDonald's across the street... and she resolves to act.

Boots
"The Gift of Beauty"
60s
9 Nov 2016
While the rest of us collapse on the sofa after one Bucks Fizz too many on Christmas Day, for others it's just another day on the job. Boots use their Christmas ad to pay tribute to those keeping us safe and healthy over the festive period. Firefighters, nurses and ambulance staff all receive their moment in the spotlight thanks to the retailer's mobile beauty section.

Harvey Nichols
"Britalia"
60s
4 Nov 2016
While other brands shift towards heartwarming narratives and fake snow for the festive season, Harvey Nichols has eschewed the holiday aesthetic entirely and released an ad focusing on their range of Italian products in their Winter 2016 range. It's a shrewd move that makes their ad stand out from the crowd.., lots of shouting and breaking glass will tend to do that.

Heineken
"Jackie Stewart"
1 min 33s
14 Sep 2016
Heineken continues to promote responsible drinking with this cleverly crafted ad starring Formula One legend Jackie Stewart. Most of the film takes place during Stewart's 1960s-70s heyday, using footage from Roman Polanski's 'Weekend of a Champion'. As Stewart makes his way through bustling pit stops and post-race celebrations, he's constantly offered a bottle by well-wishers - but the driver remains focused on the road.

Betway
"Sharks"
30s
4 Sep 2016
Another amusing dose of cinematic peril from Betway sees two castaways under threat from a gang of sharks... only one is too engrossed in the City v United game on his phone to notice. While his frenzied companion tries to explain that Jaws and friends smell lunch, the gambler simply sits back and relaxes with his mobile betting app. A fun execution in tune with the football-obsessed punter.

McDonald's
"Wedding Dress"
20s
18 Jul 2016
Another tribute from McDonald's to those who like to stretch their budget as far as humanly possible sees a newlywed deciding her bridal gown would make ideal business attire. Nullifying her conspicuous arrival at the morning meeting with a lovely aside about train delays, it's a nicely-observed performance in a diverting plug for the fast food chain's Saver Menu.

Betway
"Arctic"
40s
26 May 2016
This spot for Betway is one of three lovingly made ads in the style of classic movies. Regardless of your feelings about football and betting, this a lot of fun... with the misunderstanding at the heart of it getting sillier and sillier until the poor arctic explorer is engaged in a wrestling match to the death with a polar bear.

IKEA
"Wonderful Life"
90s
21 Apr 2016
We are all involved in our own life adventure according to this charming film for IKEA. While the young couple at the heart of this film have a pretty conventional life, in their heads they see themselves as racing drivers and champion tennis players. DAVID detects the influence of the famous sequence in the Pixar film 'Up' which made much the same point and had a similarly poignant separateness by its end.

Foster's
"Dry Cleaners"
60s
18 Apr 2016
The young man at the centre of this lovely commercial for Foster's has discovered that his job at a dry cleaners allows him to be anyone he wants to be. Like a modern day Mr Benn, he pops on a costume and adopts the persona of the man who would normally wear it... and is not above taking advantage of any misplaced generosity that comes his way.

Jacob's Cracker Crisps
"Ride On Time"
30s
18 Apr 2016
A trio of bridesmaids waiting for the wedding to start become distracted by a packet of the advertised snacks in this lively addition to a winning campaign. Director Gary Freedman has surpassed the considerable gusto of the previous executions and we suspect he's achieved this by urging them to show absolutely no restraint as they mime along to 'Ride on Time'.

Asda
"Surprise Visitor"
20s
19 Mar 2016
The giant chocolate hen is causing seismic waves around the Easter dinner table in this ad for Asda. A pleasant chappie has brought the roast lamb through and is just sitting down to general murmurs of approval when the hen decides to sit down too. The boom that ripples around the room suggests our man is heavier than he seems. Better lay off the dessert.

Asda
"Chocolate Hen"
60s
7 Mar 2016
If you're a supermarket, how do you make people think of you for their Easter eggs rather than other supermarkets? Well, if you're Asda you tell them about the arrival of the giant chocolate hen that's wheeled to your stores each year. This formidable beast climbs upon the roof and lays eggs which roll down a vast chute towards the eagerly waiting staff inside... and having captured our attention with this, Asda can casually mention the 20 million eggs we can rush out and buy from them as a result.

Jacob's Snacks
"Total Eclipse of the Heart"
30s
29 Feb 2016
Bonnie Tyler's 'Total Eclipse of the Heart' - Adland's karaoke staple - receives a fun airing in this ad for Jacob's Mini Cheddars. These three lads demonstrate their Lip Sync Battle credentials while the packets in their hands provide the backing vocals. Lovely piece of background work also from the mum trying and failing to get the couch choir's attention.

Jacob's Cream Crackers
"Move It"
30s
21 Feb 2016
Well, it was bound to happen eventually: Jacob's Cream Crackers have actually gone crackers themselves. Don't call the men in white coats yet though as they may just have a hit on their hands. A woman sits herself down in front of the exotic fish tank at an aquarium to enjoy a light snack- the perfect excuse for her packet of Jacob's crackers to break into an animated rendition of Reel 2 Real's 'I Like To Move It'.

McDonald's
"Proposal"
20s
4 Jan 2016
This lightweight addition to McDonald's advertising for its value range wouldn't work nearly as well if didn't start where it does. The decision to skip the marriage proposal that's being rejected and leading instead with the rejection itself is quite inspired as it forces viewers to piece together what they're seeing.

EE
"Game Changer"
40s
28 Oct 2015
Kevin Bacon goes on one of his signature treks across the capital in order to celebrate more people being connected to EE than ever before. He compliments various punters on their use of 4G before arriving on the pitch at Wembley Stadium. He sure gets around, doesn't he? Regular cinemagoers over the years may have mixed feelings about the man, but you can't argue with Kevin Bacon's energy reserves.

Foster's
"Rehearsal"
25s
18 Aug 2015
More amusing business here as the new face of Foster's gives us an insight into the rigours of training for his unconventional pursuit. Actions speak louder than words as the protagonist focuses on nailing the moves required from a Tornadoes cheerleader. We don't get any sense whether his squadmates are impressed or bemused by his efforts, but it doesn't matter - he embodies the Foster's spirit.

Currys PC World
"Twins"
30s
3 Aug 2015
What better way to try and persuade your dad to cough up for a new laptop than to send a little flattery his way? It's the logic favoured by this teenager as he favourably compares his pa's features to those of a chiselled hunk (David Gandy, if our eyes don't deceive us). Lovely understated comedy as the family aren't buying it while the lad maintains his façade of amazement.

Currys PC World
"Song"
30s
2 Aug 2015
This will no doubt raise a knowing smile on the faces of parents across the land. After all, haven't all offspring tried heavy-handed manipulation to get something they want? It's as clever as it is funny because the song is just the right side of completely awful - terrific performance from the young actress - and, like its companion ad with Benji the pug, nails a fundamental truth about human behaviour.

Currys PC World
"Dog"
30s
1 Aug 2015
Oh dear - poor Benji the pug. While mum's out, dad is plotting to get a new pc and has decided the dog is just what he needs for success. Concocting a liquid that can pass for pee, he spills a glass liberally over the keyboard of the family laptop and puts Benji on the table beside it. Cue the return of his other half, who is horrified at what she assumes is the mutt's incontinence.

Foster's
"Cheerleader"
60s
24 Jul 2015
This, then, is the first salvo in the brave new world of post-laddishness Foster's advertising... and it's a pretty bold shout. The protagonist is a young man who has become a cheerleader and we get a glimpse of his trials and tribulations in a beautifully-judged piece of mockumentary by Glue Society's alumnus Gary Freedman.

HSBC
"Lift"
90s
10 Jun 2015
The word 'journey' is so over-used these days that it may soon be time to pop it in a small suede box and let it have a rest for a hundred years or so but - before we reach that point - it's absolutely the best word to describe this extraordinary film which depicts a man's 'journey' through life via glimpses of pivotal moments, all set in a lift.

EE
"Even Here"
30s
8 Jun 2015
The ever-affable Kevin Bacon continues his tireless travels across the land to persuade others to join the mobile network. He explains to everyone from bearded lighthouse keeper to disbelieving passenger how EE customers can make calls and send text messages from any WiFi location. The proposition is put across clearly and with enthusiasm, and we hope the lighthouse odd couple shared a nice cup of tea.

EE
"Chris and Stephen"
40s
25 Feb 2015
It may have seemed like a good idea to engage with the Goggleboxers, but this is a little awkward. We suspect Chris and Stephen were starstruck into near paralysis by the presence of Kevin Bacon, although the man himself gamely plays his part with trademark poise. One thing, though - we hope our hairdressers got permission from Channel 4 before taking part... it would be a tragedy to lose one of the programme's most entertaining households.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.