David Reviews

 Biting the hand that feeds us since 2002.

T K Maxx
"Sing-Song"
50s
7 November 2016
UK Clothing Retailers

Film fans were recently hit with the news that Quentin Tarantino’s next two films will likely be his last. To soften the blow, T K Maxx’s Christmas ad pays tribute to Pulp Fiction with an unorthodox a cappella rendition of the movie’s signature tune, ‘Misirlou’.

Before everyone has a chance to recite Vincent Vega and Jules Winnfield’s ‘Royale with cheese’ scene, the ad’s oddball choir steals the show. Leading the group is the retailer’s resident pianist Doris, who gives the ivories a rest and showcases her gurgling skills instead.

There’s a lovely oddness to each performer. The way the couple glide towards us as they ‘sing’ is a surreal touch, while the front door opens to a carol singer with extra oomph. Thanks to director Andreas Nilsson’s light touch, the spectacle entertains from start to finish.

The brand successfully melds its off-beat humour with the trappings of a traditional Christmas ad. Dale’s surf rock track is unlikely to challenge for the festive number one spot, but the song’s cultural resonance should ensure this strikes a chord with festive shoppers and movie buffs alike.

Chanel No. 5
"Lily-Rose Depp"

Laura said:

it's bollocks.. and mum was a stunner.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 99 Results

ADD SEARCH RESULTS TO A LIST

T K Maxx
"Sing-Song"
50s
7 Nov 2016
Film fans were recently hit with the news that Quentin Tarantino’s next two films will likely be his last. To soften the blow, T K Maxx’s Christmas ad pays tribute to Pulp Fiction with an unorthodox a cappella rendition of the movie’s signature tune, ‘Misirlou’. Before everyone has a chance to recite Vincent Vega and Jules Winnfield’s ‘Royale with cheese’ scene, the ad’s oddball choir steals the show.

Leo Vegas
"Milk Bottle Orchestra"
30s
1 Nov 2016
The natural musical talents of the lion-headed man introduced in the previous ad are showcased in this delightfully odd piece of work for Leo Vegas mobile casino. The message is to 'find play in the everyday', whether that's indulging in some inadvisable online gambling or... this. We know that cats like milk, but this is a whole new level of dairy appreciation.

Victim Support
"Break The Routine"
3 mins 27s
14 Oct 2016
This film for Victim Support offers an unsettling exploration of abuse. Domestic violence has been filtered through contemporary dance, enabling a depiction which is unsettling without being gratuitous. The choreography and the empty house in which it occurs give it a dream-like quality akin to a nightmare.

Snickers
"Firemen"
30s
7 Oct 2016
In this Snickers ad a group of mimes struggle when trying to use an invisible hose to put out an actual fire. It feels like it should be a poignant metaphor for something, but it turns out they're just really hungry. A Snickers bite quickly transforms the firemen back to usual, of course. The ad amusingly extends the long-running "you're not you when you're hungry" idea into a new scenario, though it does give a slightly alarming portrayal of the emergency services.

Maltesers
"Dance Floor"
30s
6 Sep 2016
The third of the three excellent commercial for Maltesers which won £1 million of free airtime on Channel 4 has a woman in a wheelchair describing a mishap on the dance floor at a wedding. It didn't end badly for her though... she managed to pull the best man. Another enlightening instalment.

Maltesers
"Theo's Dog"
30s
6 Sep 2016
Another helping of funny and rude from the campaign for Maltesers which was selected by Channel 4 to champion diversity. In this execution - which is told in sign language - we learn how a hearing aid was swallowed by a dog and the only prospect of its return lies in filtering the pet's excrement. None of this is explicit but it doesn't take much to read between the lines.

Maltesers
"New Boyfriend"
30s
6 Sep 2016
It's sometimes said that the Marx Brothers got away with their most risqué gags because the censors didn't understand the innuendo and we have to wonder whether something similar happened here - as we can't quite believe a gag as rude as this has made it onto our screens. We're bloody glad it has though, as it's a perfect way of reminding a general audience that you don't have to be able-bodied to have a wicked sense of humour.

moneysupermarket.com
"Epic Squads"
60s
3 Sep 2016
One would be forgiven for thinking moneysupermarket.com's dance-off between builder Colin and shorts 'n' tie strutter Dave earlier this year marked the peak of this campaign's drive for epicness. As this latest outing shows, the price comparison site believes there's plenty of mileage left in shaking booty and misappropriating building site equipment.

Leo Vegas
"Carcass"
40s
21 Aug 2016
The online gambling market is huge and getting huger, so it's not surprising to see campaigns in this sector becoming ever more outlandish in a bid to make an impression. None more so than Leo Vegas and their extraordinary new commercial featuring a lion getting it on with an indeterminate carcass that looks as though it's been professionally prepared by a butcher.

Lotto
"James Blunt"
40s
16 Jun 2016
Known here at DAVID HQ as "the campaign that keeps on giving" for very good reason, Lotto's superb series of celebrity caricatures returns with serial balladeer and thoroughly nice chap James Blunt outlining his jackpot masterplan: to make everyone feel beautiful by appearing in their mirrors.

Rustlers
"Reality Anthem"
3 mins 17s
15 Jun 2016
Depending on when you read this, Chesney Hawkes and Peter Shilton's humorous call for tempered expectations on behalf of Rustlers will either be a fitting epitaph to England's Euro 2016 adventure, or an overly-pessimistic ditty. In either case, the union of the king of the one-hit wonders and England's all-time leading cap holder produces a good-humoured addition to the pantheon of unofficial team anthems.

Lotto
"Britain's Got Talent Sponsorship"
70s
9 Apr 2016
We've now seen The National Lottery's Katie Price 'KTV' channel in various guises since it launched last summer, but the concept manages to lend itself well to the bumper format. With each ad break for Britain's Got Talent, we get a glimpse at what a Katie Price-laden schedule would look like, including sports reporting that makes Alan Partridge look a broadcast heavyweight.

Sky Q
"Apartment"
40s
1 Mar 2016
A two storey flat plays host to this demonstration of Sky Q's streaming abilities. This scene from 'The Walking Dead' is an odd choice perhaps - maybe the sight of guts and gore bouncing up from the living room to the bedroom would have been too harrowing for the squeamish. The ad doesn't tell us anything new, unfortunately, but at least it serves to remind us the service exists.

Sky Q
"Home Viewing"
40s
22 Feb 2016
The VFX boffins behind Sky Q's launch campaign produce another colourful depiction of the broadcaster's new device-to-device streaming technology. This execution focuses on what will be a tempting hook for parents - keeping children engrossed in Peppa Pig from living room to car seat. Visually arresting work, though all we need now are concrete details about Sky Q's requirements to accompany the flying globules.

Sky Q
"Avengers"
60s
11 Feb 2016
Sky is introducing a new feature which emulates one of Netflix's cleverest aspects: the ability to seamlessly watch content across multiple screens. Instead of having to remember where you were up to and fast-forward, Sky - like Netflix - now enables you to move to a new device and simply pick up from where you left off.

Samsung
"The Only Way To Know"
90s
10 Feb 2016
If you think this style of advertising has been done to death then think again... Biscuit's Chris Riggert is here to prove there's plenty of life in it yet. His beautiful representation of the odyssey towards Olympic greatness features battles with self-doubt evolving into something more hopeful in a fashion that puts you on the edge of your seat.

Discordia
"The Calais Jungle"
3 mins 38s
4 Feb 2016
Esteemed cinematographer Dan Bronks visited a refugee camp in Northern France to see for himself the reality of life there, and - with a lot of support from people in our industry - he documented the squalid existence of those in 'the Calais Jungle'. What he has captured is beautifully hopeful despite the grimness, and he has provided us with a truth many will find uncomfortable.

Halls
"Tough Love, Soft Love"
30s
20 Jan 2016
If you're looking for sympathy on account of your winter cough, good luck finding it from John C McGinley. Well, sort of - it depends which side of the bed you're looking at. Halls assign their menthol and honey variants to two very different spokespeople - both played with gusto by the 'Scrubs' and 'Platoon' actor.

Travel Supermarket
"Towel Drop"
30s
15 Jan 2016
Travel Supermarket's über-organised German holidaymaker shows he's at the top of his game when it comes to commandeering sun loungers. While he lands his ideal spot in the sun from way up high, he explains how we too can "holiday like a German" by keeping abreast of holiday price changes with the help of the advertised website.

moneysupermarket.com
"Epic Wolf"
60s
10 Jan 2016
moneysupermarket.com's ongoing campaign seems to grow in stature with each execution and the latest instalment adds to the sense that this advertising will run and run. It must now be starting to compete with the meerkats in terms of awareness in this sector and that's quite an accolade. They aren't altering the formula much but the scale seems to edge up each time.

Travel Supermarket
"Who Rules at Holidays?"
30s
7 Jan 2016
This eye-catching film has a German tourist boasting of his compatriots' ability to organise holidays. He - it would seem - can do it standing on his head even if it makes him sound like Joe Strummer on 'Red Angel Dragnet'. He then saunters off like a man with a glass of Southern Comfort in his hand to the bar where he collects a glass of milk. Strange but certainly memorable.

Rosie Fortescue Jewellery
"Tasting Menu"
60s
16 Nov 2015
All of that socializing must take its toll after a while, so it's good to see that Rosie Fortescue from 'Made In Chelsea' has other irons in the fire. Biscuit's Lucie Beecham does an appealing job of turning Fortescue's range of jewellery into a tasting session with extra sparkle. As long as fans don't take the ad literally, they should have some delectable accessories ready for the party season.

Lotto
"Vinnie Jones"
40s
18 Oct 2015
As with the previous executions, the broadcast version of the new National Lottery film gives us a taste of what's in store if we watch the extended version. Vinnie Jones wants to spend his lottery windfall on a plan to channel everyone's anger into a new energy source and this lovely piece of tomfoolery explains how he's going to do it.

Lotto
"Vinnie Jones (Extended)"
1 min 40s
19 Oct 2015
This is the campaign that keeps on giving. It's not often these days that agencies carry on delivering on a promising conceit but you have to hand it to AMV: the second wave of 'please don't let it be them' is every bit as good as the first. Much of the credit for that belongs to director Jeff Low who has coaxed wonderful pieces of self-deprecation from the subjects of these films.

Lotto
"Noel Edmonds"
2 mins
8 Oct 2015
Another fine helping of fun courtesy of the excellent new campaign for the National Lottery. This time Noel Edmonds sends up his own image with a greedy plan to cash in on his association with the concept of the 'house party'. Given some of Edmonds's strange political views, this could have been a whole lot darker!

1-25 of 99 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.