David Reviews

 Biting the hand that feeds us since 2002.

Moncler
"S/S 2017 Camo Collection"
61s
22 February 2017
UK Fashion Labels

French fashion label Moncler channel M.C. Escher in this trippy commercial. These models parade the brand’s new camouflage collection in a realm of endless stairways and gravity-defying landings. Much more exciting than a plain old runway, eh? Another skilful mind-bender from Colonel Blimp’s Alan Masferrer.

McDonald's McCafé
"Madness"

Hanna said:

lovely work! nice one everyone x


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Moncler
"S/S 2017 Camo Collection"
61s
22 Feb 2017
French fashion label Moncler channel M.C. Escher in this trippy commercial. These models parade the brand’s new camouflage collection in a realm of endless stairways and gravity-defying landings. Much more exciting than a plain old runway, eh? Another skilful mind-bender from Colonel Blimp’s Alan Masferrer.

Barclays
"Interview Skills"
30s
22 Jan 2017
Plenty of us have wished we could wind back the clock on a job interview. Well, Barclays do just that in this well-shot ad. The bank continues to support young jobseekers with practical advice, such as how to nail the final interview. This lad’s reverse walk is neatly done and it helps give the message some dynamism.

Short Films
"King Lear Act 2 Scene IV"
4 mins 46s
15 Nov 2016
Colonel Blimp’s journey through Shakespeare’s tragedies continues with Billy Lumby’s take on King Lear. The setting is updated to a nursing home, but the language stays the same. Forget castle walls and royal quarters; Act II Scene 4 now unfolds in dull corridors and unwelcoming social areas.

NSPCC
"Party"
5 mins
20 Sep 2016
Much of this film rings true. In a bid to remind teenage girls to trust their instincts, it depicts a very believable scenario as an innocent party is spoiled by the arrival of a young man with sexual designs on a young teenage acquaintance. The devil is in the detail. It's in the face of her young male friend when the newcomers arrive and it's in their pushy attempt to make him 'one of them' by pressing beer on him. It's in the girl's effort to juggle the contrasting demands of two sets of friends. It's in her willingness to lie to her mum about who she is with. But most of all it's in the pervading sense of doom Dan and his friend bring with them.

T K Maxx
"Space Station"
30s
10 Sep 2016
A woman in T K Maxx's health and beauty department striking eye for a bargain leads her to join the space programme. Forget about exploring new planets or establishing contact with aliens - this crew's mission is all about looking and feeling fabulous. The zero-gravity visuals are impressively realised, while Katherine Parkinson's VO maintains the retailer's carefree spirit.

T K Maxx
"Biker Jacket"
30s
3 Sep 2016
T K Maxx has captured the frisson associated with a new and unexpected purchase throughout this campaign with a variety of eye-catching scenarios, and this ad maintains the sophisticated silliness with a woman taking motorcycle stunts to new levels of chic. As if the addition of a designer dress and a biker jacket to her wardrobe wasn't enough, the latter inspires her to add some two-wheeled thrills to her Tuesday afternoons.

Short Films
"Solo"
3 mins 34s
17 Aug 2016
Music's soothing properties are pushed to the brink in this riveting short film from Colonel Blimp director Abbie Stephens. A violinist enters a building in an agitated state. The root of his despair is left to the viewer's imagination, but his catharsis is plain to see and absorbed in searing fashion. After initially throwing away his instrument, the protagonist stands at the edge of the room and begins channelling his emotions into the violin.

Hinds
"Warts"
2 mins 51s
14 Jul 2016
We knew the music industry was cutthroat, but you'd think an act would be safe on the set of their own video. Alas, Madrid quartet Hinds find their friendly warning to a besotted young lad falling on deaf wars with grisly results in this multicoloured promo for 'Warts'. With skin-like ice and an equally cool demeanour, this femme fatale ultimately tires of the band's presence and begins as visually refined a massacre as we can remember seeing.

Short Films
"Pauline"
6 mins 08s
28 Jun 2016
If 'Ghostbusters' assumed they had this year's spectral-inspired comedy market taped, they didn't reckon on Fred Rowson's superb insight into paranormal activity in North London. Well, specifically in Pauline Poulter's kitchen. In an entertaining flurry of documentary-style scenes and quick cuts, the film follows Pauline as she describes the sinister machinations of her oven.

Short Films
"You Are Awake"
4 mins 28s
5 Jun 2016
Oscillating somewhere between a dream and a nightmare is this eerie short film by Colonel Blimp's Pedro Martín-Calero. Based on the bizarre sleeping plague which has afflicted a Kazakh village since 2013, this unnerving and confounding piece explores a world where taking forty winks produces infinite uncertainty.

Short Films
"Macbeth Act I Scene 5"
3 mins 06s
23 May 2016
The Colonel Blimp stable has clearly embraced the challenge of taking some of William Shakespeare's most iconic scenes and injecting them with fresh blood. Following on from Pedro Martin-Calero's thoroughly modern take on 'Julius Caesar', director David Wilson gets to grips with Act I Scene 5 of 'Macbeth' with equally riveting results.

Short Films
"Julius Caesar Act II Scene 1"
3 mins 35s
30 Mar 2016
It's the 400th anniversary of William Shakespeare's death in April and amongst the activity celebrating the event is a series of films designed to show that his work is as alive today as when he put quill to parchment all those years ago. Colonel Blimp's Pedro Martin-Calero has delivered his contribution with aplomb by taking a scene from Julius Caesar and bringing it right up to date.

O2
"A Gift On Us"
30s
19 Mar 2016
Want a new phone... on the house? That's what you'll get with O2, apparently. After 12 months, that is, if you choose the latest model on their 30GB tariff. Shame there has to be such a rider, but all the same this does make it sound as if you're a rather privileged customer. Suavely done with some slick choreography.

IKEA
"Joy of Storage Bumpers"
90s
7 Jan 2016
This series of bumpers for IKEA has been very cleverly compiled using stock footage. The boffins at BlinkInk (and Colonel Blimp) have replaced objects in short sequences from the archive with household objects which are then placed perfectly in the space designed for them by IKEA.

Chambord
"Spritz"
45s
18 Nov 2015
Another lovely spot for French liqueur Chambord which provides all we need to know in order to make what looks like a very yummy beverage indeed. Full of joie de vivre and attitude, this campaign is colourful and refreshingly irreverent about the approach to cocktail making... forget time-honoured recipes and arcane mixologizing; this is the way forward.

Chambord
"Black Raspberry Margarita"
45s
18 Nov 2015
These ads for Chambord are very cool. The grading is exquisite, as is the sound design; and we admire the fact that while keeping the whole thing stylish, useful information isn't sacrificed - they make sure we can easily note down how to produce these elegant cocktails. Perfect for the Christmas season, classy and sassy.

Stealing Sheep
"Apparition"
3 mins 45s
20 Oct 2015
When the album 'Into The Diamond Sun' came out, it was apparent that a new and distinct sound had emerged on the music scene. Stealing Sheep - a female trio from Liverpool - bring a strange whiff of pagan folksiness into the clean and precise world of electronic music... and the only thing that could improve on their latest track 'Apparition' would be a video by the excellent Dougal Wilson. Which is what we have right here.

Tame Impala
"Let It Happen"
4 mins 27s
19 Aug 2015
Kevin Parker continues to impress with his music; released to an eagerly waiting world without much fanfare from himself. Let It Happen is a big, beautiful, swirling number that's deceptively effortless, and David Wilson's promo picks up on what appears to be the song's theme - whatever comes your way, you can't fight it: instead, give yourself up to it and accept your fate.

Channel 4
"Years & Years"
3 mins 30s
10 Jul 2015
This then is the three-and-a-half minute long performance of Years & Years's new single which occupied an entire ad break on Friday night. As each thirty seconds elapse, punters can opt for which promo they want to see for the next thirty seconds. Cleverly, a certain amount of dynamism was guarantee by not allowing the current promo to be chosen.

Channel 4
"Years & Years Trail"
20s
10 Jul 2015
The first part of an audacious piece of marketing organised by The Outfit signals a takeover of the next commercial break. Social media users will be able to choose between three different promos for a new single by the band Years & Years. The interaction will be maintained throughout the three-and-a-half minute song.

Beagle Street
"Limousine"
20s
4 Jan 2015
The insurance policy gremlin rears its ugly head again to blast its cuter counterpart through the roof of a stretch limo. Why? The excitement of sitting on unclaimed cash has caused it to produce a gaseous emission. Fortunately, the limo happens to be passing a lady jogger and her dog at that very moment - and the latter is due some of that cash himself.

J2O
"There's Joy in the Blend"
30s
16 Nov 2014
You have to hand it to J2O for inventiveness: combining breakdancing with old Irish folk dancing is not something you expect to see every day. But this blend of rollicking fiddles and eye-watering moves stands as a visual metaphor for the unexpected flavour combinations in a bottle of the drink in question; and if it's as unusual as the scene suggests it'll be one helluva beverage.

Beagle Street
"Gremlin"
30s
1 Oct 2014
There you are, having a relaxing bath and minding your own business, when suddenly you're accosted by some foul-minded gremlin who's popped up down the taps end. It's happened to us all, especially those of us who are wondering which life insurance to take out. Thankfully, if you choose Beagle Street your nightmares are transformed into blissful tranquility.

O2
"Lady Gaga"
60s
1 Feb 2014
If you're an O2 customer you can get first dibs on a Lady Gaga ticket. Which apparently means you're more dog. It's a little tricky to marry these two messages up if you're not familiar with the campaign, but we're guessing it means that, like dogs, O2 customers joyously embrace all life-affirming experiences and going to see Lady G in concert must be one of them.

Tesco
"Steak"
40s
19 Aug 2013
Another lovely compilation of stock footage and snippets of the featured food combined to create a film designed to excite people about steak. We're talking proper cuts of meat here and this ad unapologetically highlights the appeal of a really lovely slice of beef. An excellent continuation of a key campaign.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.