David Reviews

 Biting the hand that feeds us since 2002.

IKEA
"My Way"
60s
21 October 2016
Italy Furniture Retailers

IKEA encourage us to embrace our weirdness and live how ever we like in this ad. They promise not to tell anyone about our nude dinners or kitchen dance parties... and we almost believe them.

The montage is nicely put together here, clips of different lives shown affectionately and without judgement in a way that makes them feel universal. A father has an oddly-costumed tea party with his daughter, a young couple piece a clandestinely-dropped quiche back together before the in-laws can see, and a man sneaks down at night for a secret raid of the biscuit tin.

This is a warm and appealing ad, tied together nicely by the soundtrack of Bill Martin and Phil Coulter's 'I Gotta Get The World Off my Back'. The freedom to close the world out and be ourselves is a good angle for IKEA, and this ad leaves us with a more genuine feeling than some of their other more sentimental efforts.

Childhood Trauma
"Chad"

Matt said:

An actor? Really? If so then that is an extraordinary performance. I'm totally convinced he's real.


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IKEA
"My Way"
60s
21 Oct 2016
IKEA encourage us to embrace our weirdness and live how ever we like in this ad. They promise not to tell anyone about our nude dinners or kitchen dance parties... and we almost believe them. The montage is nicely put together here, clips of different lives shown affectionately and without judgement in a way that makes them feel universal.

Yorkshire Building Society
"Outgrown"
30s
26 Sep 2016
In an ideal world, when our family grows, our home would automatically create space in return. Instead, it can feel like the walls are closing in. This Yorkshire Building Society commercial shot by Pete Riski depicts this idea with clever set design and a lightness of touch. This family finds their home to be less and less roomy as their needs expand.

Folgers
"Coach"
90s
10 Aug 2016
Pete Riski demonstrated his ability to squeeze every drop of emotion from a script with a Wrigley's ad which picked up a number of awards as well as finding favour with the public. Now, he's only gone and done it again with a splendid Olympics-themed commercial for Folgers coffee.

Cathedral City
"Nachos"
28s
25 Jul 2016
This well-observed ad from Cathedral City highlights another common truth familiar to cheese addicts. This time, a dish of nachos slathered in cheese requires careful analysis by the lad given first dibs at the serving dish. Of course, one does not simply grab the first nacho to hand, and this rule of thumb is conveyed with a lovely bit of business from the cheese-to-nacho ratio expert.

Cathedral City
"Cheese Sauce"
27s
25 Jul 2016
Cathedral City returns to the rule book in order that cheese lovers everywhere know exactly where they stand when it comes to cheddar. This witty execution focuses on a woman facing a cheese sauce quandary: how much is too much? According to David Jason's sage VO, this is a common situation - and as we soon learn, more is definitely always more.

Cathedral City
"The Rules of Cheese"
30s
3 Jun 2016
David Jason details the rules of cheese in this wry piece for Cathedral City which marries humour and deliciousness in an unlikely fashion. It's a highly relatable set of vignettes and it has DAVID hankering after a indecently-sized hunk of the advertised product in a fashion suggesting it's achieved its core goal.

Weetabix
"Incredible Body"
40s
13 Feb 2016
A reworking of an ad from last year with some extra elements once again positions Weetabix as the cereal of choice for responsible adults who care about what they eat. It reminds us that our bodies are incredible and offers a visual representation of modern life which makes the case for sprinkling your wheaty biscuits with some amphetamines just to get through the day.

Wrigley's Extra
"Sarah & Juan"
2 mins
8 Oct 2015
It takes a lot of bottle to imbue a commercial with this much sentimentality and - if you're going to do it - it's best to commit fully. Rattling Stick's Pete Riski has done exactly that in this ad for Wrigley's Extra and the result is absolutely lovely. The famous scene in the film Up! recapping Carl and Ellie's marriage set a high bar for sequences of this kind and it looks to us as though the authors of this film had it in mind when creating this tableau

Short Films
"Here With Me"
11 mins 31s
22 Sep 2015
A man’s world falls to pieces in violent fashion while a glimmer of better times lingers in this absorbing drama from Rattling Stick's Pete Riski. Non-linear storytelling takes you from the calm into the storm and back again at well-judged junctures. Riski manages to invite both sympathy and dismay at the plight of his characters, while Jean-Noel Mustonen’s imagery renders the grim scenario with eerie tranquillity.

Weetabix
"Southend Shimmy"
30s
17 Aug 2015
One of the go-getters from Weetabix's dynamic ad from earlier this summer gets an ad all to himself. Stealing the show at a party, Frankie shows the young crowd his mastery of the Southend Shimmy (the original and best). It's another warm and well-edited piece of work as the brand posits itself as essential fuel for those with a zest for life like Frankie.

UPC
"Pixie"
60s
16 Jul 2015
This sweet tale from Ireland illustrates the positive side of social media as a missing dog is tracked down through the network of connections in which we all live these days. There's even a hint that the two human protagonists might get it on as a consequence of their pets' flighty behaviour, given that the young woman's parrot has taken off at the end, suggesting the story continues.

Weetabix
"Incredible Inside"
60s
8 Jun 2015
In case viewers have started taking their bodies for granted, Weetabix wishes to remind people just how remarkable our collections of bones, organs, and muscles are. The way they've gone about it isn't too shabby either. In fact, it's rather terrific. A sincere, colourful film that celebrates how our bodies help us achieve everything from getting work done to wowing others with some spry dance moves.

Colman's
"Leaving Home"
30s
26 Mar 2015
This mustard really ought to be called 'English Reserve' as - to judge by this commercial - that's what it's helping to offset in the depicted scenario. A family's oldest son is heading to university and as his parents prepare a farewell meal, their minds are full of thoughts about the departing adolescent and his new adventure.

Nuffield
"Small Victory"
60s
29 Dec 2014
This lovingly composed film for Nuffield focuses on the notion that the private health company has an holistic approach to healthcare. As well as the hospitals they are best known for, they have more than seventy gyms up and down the country and we see a variety of people taking advantage of these facilities in a bid to stay fit.

Durex
"Delivery"
50s
10 Dec 2014
Oh dear... this poor delivery guy sees sex happening all around him but just isn't getting any himself in this steamy ad for Durex. He's dropping off a package that no doubt contains various bedroom toys given the state of arousal the recipients are in; and we suspect the sight of hot girl-on-girl action etc is designed to get us checking out what we can buy without having to even get dressed.

McVitie's Biscuits
"Christmas Choir"
60s
4 Dec 2014
The campaign featuring cute animals emerging from packets of McVitie's Biscuits has proved a big hit... so it's no surprise that the Christmas selection tin should unleash a festive frisson of furry fun. Kittens, puppies, ducks, hedgehogs, narwhal whales... all pop out and demand some form or other of cuddles while squeaking and barking along to a Christmassy version of Only You.

Stockmann
"The Letter"
60s
24 Nov 2014
There are shades of John Lewis's 'The Long Wait' in this immensely sweet commercial from Finland which has a young boy discovering an old letter while looking for Christmas decorations. It gives him pause for thought, and provides the spur for the gift we see him inexpertly wrapping. This gift is handed to his father on Christmas Day... and it's evidently something with massive resonance.

Arla
"Model Railway"
50s
9 Oct 2014
This poor chap may have no charisma but he's not harming anyone with his model railway and there's no reason why his efforts shouldn't be rewarded with a bit of his favourite cheese. However, an unexpected host of marauders suddenly appear in his living room and steal it without so much as a murmur of protest from him... to his wife's evident disgust.

McDonald's
"Bubbles in Heaven"
30s
6 Oct 2014
Another in the excellent series celebrating the 40th anniversary of McDonald's arrival in the UK has a father helping his daughter come to terms with the demise of her pet goldfish. Wordlessly the two of them contemplate the forlornly empty bowl and he hands her a milkshake from the fast food joint to comfort her in her hour of need. Lovely.

McDonald's
"After Movie Natter"
30s
1 Sep 2014
After proving that it isn't just teenagers who annoy the hell out of other cinema-goers by nattering through the film, this sweet pair continue their conversation in McDonald's where it's a bit more sociable to chat. It's a neat addition to the series of films celebrating the fast food company's forty years in the UK and will certainly appeal to the demographic depicted.

McDonald's
"Camping"
30s
28 Aug 2014
It's not a new idea, but it does perfectly capture that British stoicism in the face of dour weather. People camping sit in silence waiting, it's revealed, for someone to return with their McDonald's take-out. Over the top, Peters & Lee's Rainbow plays (DAVID remembers Peters & Lee) to mark the fast food restaurant's fortieth UK birthday. Have a good one, Maccy D.

McDonald's
"Just Moved In"
30s
28 Aug 2014
If you're familiar with the song, you'll wonder why this McDonald's ad is using a goofball track from 1974. Well, that's to acknowledge that this year Maccy D is celebrating the 40th anniversary of its arrival in the UK and just because Melanie's new roller skates don't have a great deal of relevance to moving house doesn't mean it's not a nice fit in this spot about a family moving home and rewarding themselves with a take-out from the fast food restaurant.

McDonald's
"Nervous First Date"
30s
28 Aug 2014
One of four well-observed ads celebrating Maccy D UK's 40th anniversary with contemporary scenarios backed by 40 year old tracks - a nice way to successfully encompass all the age groups. Here, two youngsters go on their first date and end up bonding over fries in a McDonald's. The casting is lovely as the couple are both simultaneously ordinary and radiant, evoking memories of sweaty palms and trying to eat food attractively.

McDonald's
"Just Passed Test"
30s
28 Aug 2014
A car full of Inbetweener-aged boys jerks to a halt at a McDonald's drive-in while The Boys Are Back In Town plays throughout. Not an incongruous choice of music, and made thoroughly pertinent by the fact it's forty years old - the same age that Maccy D (UK) is celebrating this year. Well-cast and well-observed, this depicts the eternal awkwardness teenage lads display around girls.

Vodafone
"Race Day"
30s
14 May 2014
They're very good, these ads; not only does the strapline vary to contain both a feature and its benefit, but each execution has a real warmth and humanity as well. In this spot, devoted sons ensure their elderly father (just how old was he when he had them?) doesn't miss out on the big horse race he's too frail now to attend.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.