David Reviews

 Biting the hand that feeds us since 2002.

Doritos
"Baby Dragon"
40s
6 March 2017
UK Crisps

As fire hazards go, a baby dragon ranks among the cutest. Doritos nab one for this fun commercial which evokes 80s critters like Gizmo and ALF. Dogs, beware - looks like manís found a new best friend.

Itís a cuddlier proposition than those found in Game of Thrones. Biscuitís Jeff Low ensures an idyllic bond between man and miniature beast, including trips to the park and go-karting. Boy racers would certainly appreciate this dragonís nitrous boost.

Brands in this sector are constantly looking for memorable ways to convey flavour; in this case, BBQ and extra heat. This bright and zany treatment complements the productís duality by blending the Ďawwí factor with some serious firepower - an underappreciated double act.

Road Safety
"The Carvin Family"

Matt said:

Wow. Powerful stuff.


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Doritos
"Baby Dragon"
40s
6 Mar 2017
As fire hazards go, a baby dragon ranks among the cutest. Doritos nab one for this fun commercial which evokes 80s critters like Gizmo and ALF. Dogs, beware - looks like manís found a new best friend. Biscuitís Jeff Low ensures an idyllic bond between man and miniature beast, including trips to the park and go-karting.

UGG
"Jeff Bridges"
30s
30 Nov 2016
Jeff Bridges stars in this festive UGG commercial directed by Biscuitís Jeff Low. We catch the actor at home sorting presents for under the Christmas tree. Suddenly, the tree gives Bridges his own present - a pair of UGG slippers. The manís grateful for his fur-lined gift, though heís oblivious to the treeís toasty predicament. Read the subtitles, man!

Lotto
"James Blunt"
40s
16 Jun 2016
Known here at DAVID HQ as "the campaign that keeps on giving" for very good reason, Lotto's superb series of celebrity caricatures returns with serial balladeer and thoroughly nice chap James Blunt outlining his jackpot masterplan: to make everyone feel beautiful by appearing in their mirrors.

BT Broadband
"Alec Baldwin"
40s
3 Jun 2016
This much improved campaign has made the awkwardness of Ewan McGregor's curious performance in the first execution a distant memory. Alec Baldwin is the latest of the unlikely stars to turn out for the telecoms company as he sets out to demonstrate that BT's Broadband is as good as his dramatic delivery.

Lotto
"Britain's Got Talent Sponsorship"
70s
9 Apr 2016
We've now seen The National Lottery's Katie Price 'KTV' channel in various guises since it launched last summer, but the concept manages to lend itself well to the bumper format. With each ad break for Britain's Got Talent, we get a glimpse at what a Katie Price-laden schedule would look like, including sports reporting that makes Alan Partridge look a broadcast heavyweight.

Heinz Tomato Ketchup
"Wiener Stampede"
60s
2 Feb 2016
Less isn't always more. For their Super Bowl commercial, Heinz laugh at the notion of featuring just one or two dachshunds and plump instead for an entire wave of wiener dogs. Suitably attired to look like their spirit snack, they bound across a field to Harry Nilsson's 'Without You'... and this audio-visual experience alone would normally be enough to leave everyone happy.

Halls
"Tough Love, Soft Love"
30s
20 Jan 2016
If you're looking for sympathy on account of your winter cough, good luck finding it from John C McGinley. Well, sort of - it depends which side of the bed you're looking at. Halls assign their menthol and honey variants to two very different spokespeople - both played with gusto by the 'Scrubs' and 'Platoon' actor.

Lotto
"Vinnie Jones"
40s
18 Oct 2015
As with the previous executions, the broadcast version of the new National Lottery film gives us a taste of what's in store if we watch the extended version. Vinnie Jones wants to spend his lottery windfall on a plan to channel everyone's anger into a new energy source and this lovely piece of tomfoolery explains how he's going to do it.

Lotto
"Vinnie Jones (Extended)"
1 min 40s
19 Oct 2015
This is the campaign that keeps on giving. It's not often these days that agencies carry on delivering on a promising conceit but you have to hand it to AMV: the second wave of 'please don't let it be them' is every bit as good as the first. Much of the credit for that belongs to director Jeff Low who has coaxed wonderful pieces of self-deprecation from the subjects of these films.

Lotto
"Noel Edmonds"
2 mins
8 Oct 2015
Another fine helping of fun courtesy of the excellent new campaign for the National Lottery. This time Noel Edmonds sends up his own image with a greedy plan to cash in on his association with the concept of the 'house party'. Given some of Edmonds's strange political views, this could have been a whole lot darker!

Tena For Men
"Focus"
50s
24 Sep 2015
After his show-stopping introduction earlier this year, Tena For Menís Stirling Gravitas has become the saviour for incontinence control. Look the words up in the dictionary and youíll find his satisfied face next to them. In another terrific Jeff Low-directed outing, Stirling demonstrates just how unflappable he is in the face ofÖ well, everything.

Lotto
"Laurence Llewelyn-Bowen"
2 mins 30s
15 Jul 2015
AMV and Biscuit's Jeff Low have saved the best until last. Laurence Llewelyn-Bowen (LLB) leaves Piers Morgan and Katie Price trailing in his wake as he mercilessly sends himself up on behalf of the National Lottery. Laurence Llewelyn Bowen's comedy version of himself - on the other hand - is merely him with the volume turned up to eleven.

Lotto
"Piers Morgan (Extended Version)"
2 mins
7 Jul 2015
The extended version of The National Lottery spot featuring Piers Morgan, is - it has to be said - even better than the broadcast spot. Much as we hate to admit it, he plays the part frighteningly well, and the various scenarios bear the weight of additional time without sagging in the slightest - all of which goes to show how strong a piece of work this is.

Lotto
"Katie Price"
2 mins 20s
7 Jul 2015
Another entertaining ad for The National Lottery focuses on fame-hungry Katie Price, and the dreams she plans to realise on scooping a massive prize. Hats off again to Jeff Low for evidently putting her at ease enough to enjoy running with the gag... she proves herself very game, and her limitations - both acting and expression-wise - are key to the fun.

Lotto
"Piers Morgan"
40s
5 Jul 2015
Piers Morgan trades on his reputation in this clever ad for the National Lottery which suggests his egotism would know no bounds if he were to win a big prize. The idea that we should buy a ticket to make that less likely isn't mathematically sound but is nonetheless persuasive as surely we would all do anything to stop the former newspaper editor from pushing ahead with the tongue-in-cheek plans he outlines in this commercial.

Alpha Betty
"Lecture"
30s
10 Jun 2015
This spot initially amuses and intrigues as a stupendously dull lecturer (the good-natured paint mixer from the current B&Q ads, if our vision serves us right) is startled by a series of unexpected appearances. A student discoverers that his own surreptitious moving of Scrabble letters is responsible for this - but the reveal that tells us nothing except it's a game called Alpha Betty Saga is an anti-climax.

Aldi
"Passata Sauce"
15s
28 May 2015
These quick but effective brand comparison ads from Aldi often throw up a nice visual gag to accompany the pricing obligations. This 15" piece from the supermarket's Australian strand does so nicely with a family of stereotypical Italians warring over which brand of passata sauce is best. The head of the table's contribution ensures the argument will continue until well after dessert.

Aldi
"Cockroaches"
15s
28 May 2015
These quick but effective brand comparison ads from Aldi often throw up a nice visual gag to accompany the pricing obligations. This 15" piece from the supermarket's Australian strand does so nicely with this family of well-furnished cockroaches. While Papa Roach extols the benefits of Aldi's own pest killer, his offspring can't hide their embarrassment. Lovely brickwork, by the way.

Tena For Men
"Clench"
45s
6 May 2015
Stirling Gravitas finds himself up a tree in this latest outing for the man who has no time for incontinence. With his trademark brio, he passes on some helpful advice about pelvic floor exercises designed to help strengthen your defence against urine leakage. Used alongside the advertised product, you're a step closer to living life the Stirling way. Remember now: "Clench!"

Heinz
"The BBQ"
30s
21 Apr 2015
A friendly barbeque becomes a tense affair as Heinz Ketchup and his new Yellow Mustard partner run into his old flame. We feel for the poor hot dog caught in the middle when he's asked which variant he prefers. It's a nice idea that's sold well by the understated performances, complete with humorously restricted body movements.

Pizza Hut
"Imposter"
30s
16 Apr 2015
When Tom comes home, he discovers an imposter sharing pizza with his girlfriend and is plainly astonished that she hasn't notice he's not the real deal. It's the absurdity of the disguise, of course, that makes this so funny... but we also love the way he crashes through the wall when it's evident that the game's up.

Tena For Men
"Tips"
60s
1 Apr 2015
It's a welcome return for Stirling Gravitas as he suggests methods of controlling urine leakage the only way he knows how: through suave bombast. While we're a little taken aback by Stirling's shift from feats of amazement to outright vandalism, the priceless delivery of the script once again ups the standard for advertisements of this type of product.

Tena For Men
"Stirling Gravitas"
50s
11 Mar 2015
Incontinence control. Surely there's no fun to be had with this? Wrong. Tena For Men have a secret weapon for promoting their product with wit and charm. Enter Stirling Gravitas - a gentleman for whom winning is as natural as breathing. A montage of awesomeness underlines how not even urine leakage can faze him.

World Animal Protection
"Before They Book"
2 mins 30s
14 Oct 2014
This cleverly pitched piece of work has a young woman cheerfully describing the dreadful treatment meted out to elephants to make them willing to have tourists sitting on their backs. The suffering that goes on behind the scenes may not have occurred to visitors to Thailand et al but they certainly won't disregard it once they've seen this film. Sterling work.

EE
"Buffer Face"
30s
11 Oct 2014
Kevin Bacon tries to persuade the zombified users of other networks that it's time to make a change in the latest instalment of the mobile phone network's ongoing campaign. They possess what he politely refers to as 'buffer face' - a description that deserves to have currency beyond this commercial and become a playground insult.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.