David Reviews

 Biting the hand that feeds us since 2002.

Nike
"This is Us"
60s
13 March 2017
Turkey Sportswear

This film is one of three Nike spots commissioned for International Women's Day, each focused on a different part of the world. Here we take a look at Turkey and the stereotypes Turkish women come up against in their day-to-day lives. Beyoncé's feminist anthem 'Run The World' is an appropriate choice of soundtrack to accompany the powerful visuals - it certainly gets the blood pumping.

Nike
"What Are Girls Made Of?"

Matt said:

Nice ad. Unfortunately http://bit.ly/2mMPPir


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Nike
"This is Us"
60s
13 Mar 2017
This film is one of three Nike spots commissioned for International Women's Day, each focused on a different part of the world. Here we take a look at Turkey and the stereotypes Turkish women come up against in their day-to-day lives. Beyoncé's feminist anthem 'Run The World' is an appropriate choice of soundtrack to accompany the powerful visuals - it certainly gets the blood pumping.

BUPA
"Dancing"
60s
6 Jan 2017
A woman expresses herself on the dance floor in this uplifting yet understated BUPA commercial. Opening on her short journey from the drinks table, the array of emotions on her face suggest a far longer journey has taken place in her life. Then we learn she's had successful treatment for cancer, and understand we're witnessing her emergence from a long dark tunnel into the bright, welcome light of day.

Volvo
"The Flying Passenger"
2 mins 06s
29 Nov 2016
Volvo like to think outside the box when it comes to demonstrating their trucks. Last year they let a four-year-old girl control an FMX via remote control. This time, it's inland paragliding. While a walk in the Croatian countryside would satisfy most, Guillaume Galvani chooses a more unorthodox travel method: attaching himself to a ruddy big truck.

Coors
"Ice Cave Rave"
60s
24 Apr 2016
Jean-Claude Van Damme reprises his role as the Ice Man in this promotional spot for Coors. Here, he seeks out The Ice Cave - a sort of sub-zero night club - in the hope it's a worthy location in which to drink the beer. It's not, but you can win the chance to party in its icy confines anyway. As ever, the entertainment lies in the deadpan visual treatment with our hero urging his huskies over mountaintops.

Android
"Monotune"
2 mins
16 Feb 2016
In this spot, Android uses a brilliantly simple and effective concept to demonstrate that for things to work together, they don't need to be the same - they simply need to work in harmony with each other. And this virtuoso performance using two piano keyboards illustrates the point perfectly.

Channel 4
"New Identity"
3 mins 05s
30 Sep 2015
These oblique new idents for Channel 4 are extraordinary, and extraordinarily beautiful. Four in total, their cast includes a super-organism made of white-coated scientists; a shamanic bee figure; a magnified mite, and multi-hued crystals. They owe their existence to director Jonathan Glazer; who collaborated closely with 4 Creative to create films that reveal the source of the colours in the original 'four' logo.

VW Passat
"Family Man"
60s
23 Jan 2015
Who is the mystery man in the VW Passat ad? The VO tells us that he is sought after - "praised by many, respected by all" - as the action cuts between a lavish society event and the car in question, possibly driving to said event. The tension builds... has he arrived yet? Is he the one the guests are looking at? But it turns out he's more down to earth than expected, because he's got his priorities straight.

Canon
"Urban Deer"
90s
2 Dec 2014
JWT and Jonathan Glazer have let the footage do the talking as we watch urban deer taking over the neighbourhood in the wee hours. It's brave to rely so heavily on the appeal of the 'Springwatch' style footage and - in truth - it feels as though it needs another element to anchor the footage to something the advertised cameras can do.

Audi
"Motivation"
60s
5 Oct 2014
This very stylish ad for Audi actually demonstrates what its strapline - "presence redefined" - means, which is a refreshing change from the abundance of advertising that relies on baffling non sequiturs. A gramophone in an austere old warehouse pours forth redundant advice on how to obtain said presence with posture and language... till a sleek new Audi rolls in and nudges the instrument to the floor.

Canon
"Gladiator Football"
90s
15 Sep 2014
Jonathan Glazer has captured the spectacle of Florence's Calcio Storico - an annual contest which has retained the brutality of football's medieval origins in an apparent free-for-all of physical violence. The shots are beautiful, and that's very much the point as the whole thing was shot using commercially-available equipment made by Canon.

Nike
"Risk Everything"
60s
2 Apr 2014
Jonathan Glazer may be a man of many talents but he's also a director of very few commercials and it's a cause for celebration each time he adds to his impressive canon. This isn't as showy as you might expect from a collaboration between Nike and Glazer but it doesn't half whet the appetite for this summer's tournament and it positions Nike exactly where they want to be... attached to some of football's most intriguing characters.

Jägermeister
"Journey to Surf"
60s
25 Feb 2014
This arresting ad follows a group of young men through the inhospitable terrain of Iceland in pursuit of the ultimate surf experience. It's almost beyond the bounds of belief to think they're voluntarily looking to don wetsuits out there in the arctic weather - but they do, and warm up afterwards with a bonding shot of the liqueur in question.

mothers2mothers
"A World Apart"
90s
26 Nov 2013
We're an island people, insular by nature; and find it hard to see far-away cultures as relevant to our own. So the idea of showing one young mother's experience as if she were British rather than sub-Saharan Africa is strikingly powerful... helping us relate to her desperation meaningfully without feeling lectured.

Audi
"Boxing Referee"
60s
27 Aug 2013
This is such a good idea that it must have been tempting to exclude the car from it altogether and let the metaphor stand for itself. But maybe that was too brave even for Audi. It's an immensely clever celebration of discreet power. When we picture a boxing match, we see two individuals going at it hammer and tongs. But they're not alone - there's a third person in the ring and he's in charge.

Vodafone
"Lake"
60s
24 May 2013
This utterly beautiful commercial for Vodafone makes its point about the network's coverage in an extremely clever fashion. A young woman enjoying the sunshine as she lies on a jetty at the foot of a lake refuses to allow a phone call to shatter her idyll... but the choice is hers. And that's the point.

Vodafone
"The Kiss"
90s
4 Apr 2013
This marks the journey of a couple embarking on a lifelong relationship; each stage punctuated by a kiss and still going strong in advanced old age. It's an immensely moving way to demonstrate that something can last forever... which turns out to be a metaphor for a mobile phone deal offering unlimited calls and and messages.

Sainsbury's
"Active Kids Memories"
60s
22 Feb 2013
David Beckham lends his charisma to Sainsbury's annual effort to get children exercising inside their schools. Paralympic hero Ellie Simmonds offers her support too and both contribute to a nostalgia-tinged film designed to gain support from a generation with fond (and not so fond) memories of playing sport at school.

Red Cross
"I Am A Crisis"
60s
26 Sep 2012
A young woman representing all the crises and ill fortune endured by human beings casually reveals her identity in this striking film for the Red Cross that reminds the audience that the charity helps people in this country as well as those based overseas. It's always welcome to see a fresh approach when it comes to fund-raising.

Lotto
"Mother"
60s
18 Jun 2012
A woman reveals her own thwarted ambition to become a runner as she describes her daughter's success in this lovely commercial for the National Lottery. It's pleasing to see that good causes (such as funding for athletes) is being highlighted at the expense of tastelessly reminding punters of the millions they stand to gain.

Lotto
"Mother"
90s
18 Jun 2012
A woman reveals her own thwarted ambition to become a runner as she describes her daughter's success in this lovely commercial for the National Lottery. It's pleasing to see that good causes (such as funding for athletes) is being highlighted at the expense of tastelessly reminding punters of the millions they stand to gain.

Emirates
"Tomorrow"
60s
4 Apr 2012
A young man working in the fashion industry has a successful meeting while a Jerry Garcia lookalike runs for a bus. The former looks like he'd be unimpressed at the prospect of communicating with the latter but this is a commercial so they laugh together as they consider their next adventure.

British Airways
"Pioneers"
90s
21 Sep 2011
This striking new ad for British Airways takes a look back at the pioneers of flight in order to emphasise the airline's heritage. It's slickly constructed but has the feel of a piece of communication that's been made for shareholders rather than punters.

British Airways
"Teaser"
20s
5 Sep 2011
BBH demonstrate their faith in social media by signalling their intent to début their new British Airways commercial on Facebook. From the looks of things, it's going to be pretty spectacular so it's just as well that they're planning to show it on television later that same day.

Guinness
"Dark Life"
60s
16 Dec 2010
Dark clouds gather above a variety of different landscapes in this Irish ad for Guinness which isn't afraid to use imagery that many will find quite disturbing. It's used to illustrate the idea that there's life in "there's more life in the dark".

Sony
"3D"
60s
24 May 2010
This is a cunningly clever way to advertise Sony's 3D televisions. We know we're not getting the full benefit of the experience but the ghosting images hint at a superior outcome if we invest in the new technology.

1-25 of 51 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.