David Reviews

 Biting the hand that feeds us since 2002.

Sport England
"This Girl Can Returns"
90s
24 February 2017
UK Lobby Groups

The bedrock of the long-awaited second instalment of Sport England's 'This Girl Can' campaign is provided by Maya Angelou's mischievous reading of her own poem 'Phenomenal Woman'. It's a perfect fit for the everywoman approach which drew so many plaudits for the original film... also directed by Somesuch's Kim Gehrig.

The new film is the same... but different. It builds on the 2015 film by coyly acknowledging its success, which was enormous. The honest and relatable depiction provided a catharsis for women who have grown up trying to live up to impossible standards and social media was ablaze with positive responses.

This looks destined to have a similar impact. Street casting delivers a tangible authenticity and it's this honesty which makes it such a compelling proposition.

We suspect there was blood, sweat and tears on both sides of the camera as the athletes toiled, and its makers worried whether they could make a film worthy of the original. Everyone can relax... you've done it.

Lancôme
"My Shade My Power"

Matt said:

How dull. They might as well have been telling me what size their shoes are.


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Sport England
"This Girl Can Returns"
90s
24 Feb 2017
The bedrock of the long-awaited second instalment of Sport England's 'This Girl Can' campaign is provided by Maya Angelou's mischievous reading of her own poem 'Phenomenal Woman'. It's a perfect fit for the everywoman approach which drew so many plaudits for the original film... also directed by Somesuch's Kim Gehrig.

Eurostar
"Travel State of Mind"
60s
20 Feb 2017
There’s plenty of joie de vivre in this 60” ad for Eurostar. These travellers discover what can happen when you just say qui. A lot, as it happens - you’ve just got to have the right mindset. Long lunches, lost and found love, and discovering one’s dancing shoes… sod the itinerary and just roll with it.

Audi Quattro
"Everyday Extremes"
60s
17 Jul 2016
The best of Audi's advertising tends to focus on the car as an object of desire, serving it up in a fashion designed to give petrolheads an erotic experience. The emphasis is different here but it retains an important element of the other approach... a intensely visceral soundtrack. The bass guitar riff from the 'Are You Being Served?' theme music provides an excellent sound bed to which String & Tins's Will Cohen has added an appropriate array of other noises to give this after-hours exploration of a department store real vim.

Vita Coco
"Karaoke"
60s
23 May 2016
There's a myriad of ways for you to work up a sweat, be it through exercise, physical labour, or mental exertion. Eventually, you're giving it your all on a beach hut karaoke stage, and it's this unlikely scenario which Vita Coco pitches as the ideal situation for some life-restoring coconut water. It's fair to say a mustachioed Frenchman giving a creative rendition of Celine Dion's 'It's All Coming Back To Me Now' is an oddity, but it's an enjoyable one.

Three
"Before Dawn"
60s
13 May 2016
Jackson and Will.i.am. turn up as tech-tastic cowboys riding at the gates of dawn in this new spot for Three. The singer and Voice judge has a fashion and technology brand called i.am+, which has developed a voice-activated watch available exclusively through the mobile network, and here the pair ride through the purple-hued night spreading the news to kids out way past their bedtime.

Hennessy
"A New Further"
90s
18 Apr 2016
This stirring ad for Hennessy tells the story of two generations of the Piccard family - a clan seemingly destined to chart the great unknown. Before we have to get our bearings, we're propelled into the heavens as Auguste Piccard begins his historic flight up, up, and up in 1931 before son Jacques begins his own record-breaking expedition.

Age UK
"Man on the Moon"
50s
20 Nov 2015
This film underlining the importance of John Lewis's partnership with Age UK for this year's Christmas commercial offers a further insight into the plight of old people who feel abandoned by their family and friends at this time of year... and it's been achieved by making the agency look like the bad guys!

John Lewis
"Man on the Moon"
2 mins
6 Nov 2015
The anticipation ahead of the John Lewis Christmas commercial grows and grows and this year it's been so great that the backlash began before anyone had even seen it. Those silly naysayers have - as you might expect - just been completely trumped by the film itself which is unerringly beautiful.

Honda
"Stepping"
60s
2 Sep 2015
Honda tends to make commanding, challenging and intelligent ads. Some of them leave us to join the dots ourselves, others literally spell their message out - but never half-heartedly and always with chutzpah. This launch spot for the Honda HR-V communicates the brand's obsession with engineering perfectionism; marrying its mechanical precision to the movement of its human counterparts.

Sport England
"This Girl Can"
90s
12 Jan 2015
This 90-second spot is - to our minds - one hell of an achievement. Aimed at encouraging more women to just shrug off their self-consciousness and go exercise, it features an array of all shapes and sizes revelling in the sheer pleasure of what their own bodies can do; and the use of Missy Elliot's 'Get Ur Freak On' is genuinely inspired.

Anchor Cheese
"Nothing Days"
60s
9 Mar 2014
Peter Capaldi once again provides a perfectly laconic VO for Anchor... this time to make the case for 'blank diary days' when we allow glorious nothingness to occupy us. This looks like it was only partially scripted - some of these set-ups look like they weren't set up at all and this 'candid camera' aspect perfectly underlines the central proposition.

Metronomy
"I'm Aquarius"
4 mins 11s
20 Dec 2013
We're not hugely enthusiastic about Metronomy here at the Zoo, but maybe that's because we've only heard a few singles which have sounded a bit insipid to our jaded ears. They have plenty of fans, though, and we're sure I'm Aquarius is going to win over an even bigger swathe of followers. That, we suspect, is as much to do with the video as it is the track.

John le Carré
"A Delicate Truth"
1 min 40s
29 Apr 2013
It's very rare to see a book being promoted with any kind of élan so this 'trail' by Somesuch's Kim Gehrig breaks new ground. The octogenarian author provides a neat finish and his intriguingly cryptic breakdown of the story will have his legion of fans foaming at the mouth.

KFC
"Let's Stick Together"
30s
9 Mar 2013
Farmers thoughtfully caressing grain in the wholesome country air, nice delivery people shifting boxes with 'Assured Food Standards' printed on them, slo-mo shots of hand-prepared, coated chicken legs... KFC are ticking all the boxes when it comes to signposting that their fast food doesn't cut corners.

Asics
"Running Hood"
60s
23 Jan 2013
This is a superb piece of advertising. A young woman slipping into a new pair of trainers for her first run is rudely passed by a mysterious hooded figure but who can it be? She's determined to find out and sets off after him or her with unstoppable determination... what will she find out?

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.