David Reviews

 Biting the hand that feeds us since 2002.

Lidl
"Easter Lunch"
40s
16 March 2016
UK Supermarkets

Having organised a fiendish Easter egg hunt last time round, Lidl's primary school class now must prepare an appetizing feast for their parents. After squeezing, stirring, and taking scissors to green beans, the children serve up a school dinner with a twist to their impressed mums and dads. A neat reminder from the supermarket to get the kids involved with the cooking this Easter.

Royal Navy Reserves
"Wednesdays"

Matt said:

Corker.


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Lidl
"Easter Lunch"
40s
16 Mar 2016
Having organised a fiendish Easter egg hunt last time round, Lidl's primary school class now must prepare an appetizing feast for their parents. After squeezing, stirring, and taking scissors to green beans, the children serve up a school dinner with a twist to their impressed mums and dads. A neat reminder from the supermarket to get the kids involved with the cooking this Easter.

Lidl
"Easter Egg Hunt"
30s
7 Mar 2016
This sweet-toothed ad for Lidl sees one lucky classroom become the envy of schoolchildren nationwide by setting up an Easter egg hunt for their mums and dads. The enjoyment comes from watching these young 'uns try to figure out the ideal hiding spot for their chocolate treats, while it's a neat way of positioning the supermarket as the home of family fun this Easter.

Lidl
"Christmas Economics"
30s
6 Dec 2015
These Lidl ads really are lovely - the key to their success is the casting of the 'tutors', and this instalment is a perfect example of why their performances are so important. The actors provide earnest encouragement leavened with a hint of impatience; and even their styling has that cosy drabness only found among educators.

Lidl
"Chimney Prep and Puddings"
30s
19 Nov 2015
In our giddy excitement at the prospect of Christmas, it's important not to overlook the details, as we're reminded in this spot from Lidl. Preparing the snack for Santa beside the chimney involves a certain degree of mince pie etiquette, and anyone cavalier enough not to understand the finer points of lighting the pudding may find the situation blows up in their face.

Lidl
"Fussy Eaters"
30s
12 Nov 2015
Another delightful addition to this year's seasonal fare from Lidl has a seminar dedicated to dealing with fussy eaters. The budget supermarket has come a long way over the last year or so and it speaks volumes of advertising's power that their image has been transformed so successfully. Now, about that logo...

Lidl
"Remote Control Fight"
30s
5 Nov 2015
More from the Lidl School of Christmas. This time, the focus is on gift wrapping and how to defuse the annual fight over the television remote control. The latter is achieved by intervening with cake... which seems fair enough. The tone is perfectly judged and this is definitely one of the stand-out Christmas campaigns this year.

Lidl
"The School Of Christmas"
60s
1 Nov 2015
Having spent the last year demonstrating how their fare holds its own against the big brands, Lidl confidently steps away from the comparisons and surprise tastings to offer lessons in making the festive season a splendid affair. Welcome, then, to Lidl's School of Christmas - where the bumbling good folk of Britain discover how to steer their way through the ups and downs of the big day.

Aquafresh
"Surrounded"
30s
31 May 2015
Captain Aquafresh (next to Captain America in the superhero phone directory) has yet more foodstuff foes to vanquish. This time, he finds himself surrounded before unleashing some slow-mo acrobatics. He must be a fan of cinema as the whole conceit is cleverly lifted from the latest entry in the X-Men franchise.

Aquafresh
"Matador"
30s
20 Mar 2015
Captain Aquafresh is back - and this time he's taking no prisoners. It's Easter, which is evidently a very dangerous time of year because the sugar in chocolate bunnies wants to rampage through your mouth like a bull in a china shop. Thank goodness the cap'n knows how to avoid that catastrophe with a flourish of his matador's cape.

Aquafresh
"Captain Aquafresh"
30s
14 Jul 2014
We're sorry - where did this chap spring from? The lantern-jawed superhero figure in this Tesco tie-in appears to be smashing sugary food to smithereens and setting himself up as a staunch defender of teeth everywhere. But the care with which he's been fashioned is lost on on a script whose only concession to the concept is a portentous delivery.

Virgin Trains
"Fly"
60s
3 Jun 2013
Deliciously lush ad with beautiful production values, that feels like it could have been inspired by Mad Men. To Dean Martin's Volare, a Pete Campbell lookalike (with slightly more rebellious hair) falls for an irresistible redhead as the world streaks past in cinematic vignettes. Very, very classy indeed.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.