David Reviews

 Biting the hand that feeds us since 2002.

Seat
"Race Car"
90s
10 March 2017
UK Cars

This commercial represents a massive improvement for a brand whose previous advertising has been so lacking in ambition it suggested the car's manufacturers didn't have any confidence in it.

Gone are the hoary clichés of family life - instead we're given an emotional glimpse of the car's inner life. The vehicle in question is a racing car and, as it's removed from storage every day to see if it can improve on yesterday's times, it yearns for a more fulfilling life on the open road. It's a gloriously slow reveal and - bravely - one an inattentive viewer could miss altogether.

It's a clever way of communicating the revelation that Seat participate in racing events without boasting about it. In addition, it seems much more likely to have an impact with this lateral delivery than through some brash announcement of its successes (all the better if there aren't any successes to be brash about!).

The race track is to the motoring industry as the catwalk is to fashion... an opportunity to win a reputation for excellence with offerings which will never be available to the man or woman in the street.

But having found a way to impart this surprise, this commercial dismisses it. Seat want us to know that this is not a car whose temperament is suited to the clinical demands of the racetrack... it wants to be on the open road, providing freedom to those who drive it.

It's a spirited piece of work made to look very beautiful by the skilled director Noam Murro and demonstrates once again that Droga5 London are on the up and up.

Volvo
"Human Made"

Will said:

top draw bit of advertising.


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Seat
"Race Car"
90s
10 Mar 2017
This commercial represents a massive improvement for a brand whose previous advertising has been so lacking in ambition it suggested the car's manufacturers didn't have any confidence in it. Gone are the hoary clichés of family life - instead we're given an emotional glimpse of the car's inner life. The vehicle in question is a racing car and as it's removed from storage every day to see if it can improve on yesterday's times, it yearns for a more fulfilling life on the open road.

Doritos
"Baby Dragon"
40s
6 Mar 2017
As fire hazards go, a baby dragon ranks among the cutest. Doritos nab one for this fun commercial which evokes 80s critters like Gizmo and ALF. Dogs, beware - looks like man’s found a new best friend. Biscuit’s Jeff Low ensures an idyllic bond between man and miniature beast, including trips to the park and go-karting.

moneysupermarket.com
"Gaffer"
30s
25 Jan 2017
moneysupermarket.com have introduced a new character into their well-choreographed mix as a gaffer turns up to urge the construction workers back to their building site. In keeping with the brand's motif, she's on the larger side and we can't help worrying that some will feel they're being invited to laugh at her because of it.

T K Maxx
"Sing-Song"
50s
7 Nov 2016
Film fans were recently hit with the news that Quentin Tarantino’s next two films will likely be his last. To soften the blow, T K Maxx’s Christmas ad pays tribute to Pulp Fiction with an unorthodox a cappella rendition of the movie’s signature tune, ‘Misirlou’. Before everyone has a chance to recite Vincent Vega and Jules Winnfield’s ‘Royale with cheese’ scene, the ad’s oddball choir steals the show.

moneysupermarket.com
"Epic Squads"
60s
3 Sep 2016
One would be forgiven for thinking moneysupermarket.com's dance-off between builder Colin and shorts 'n' tie strutter Dave earlier this year marked the peak of this campaign's drive for epicness. As this latest outing shows, the price comparison site believes there's plenty of mileage left in shaking booty and misappropriating building site equipment.

Stella Artois
"Never Heard of It"
30s
16 Jun 2016
The grass court season is once again underway and with Wimbledon edging ever closer, tournament sponsors Stella Artois remind us that even the sport's most hallowed championships had to work for an audience. This mutton-chopped tout is disheartened to learn his tickets to the first Wimbledon mean diddly squat to 1877 society. Luckily, a bartender reminds him that the advertised lager also had to wait for its time to shine.

Lotto
"James Blunt"
40s
16 Jun 2016
Known here at DAVID HQ as "the campaign that keeps on giving" for very good reason, Lotto's superb series of celebrity caricatures returns with serial balladeer and thoroughly nice chap James Blunt outlining his jackpot masterplan: to make everyone feel beautiful by appearing in their mirrors.

Lotto
"Britain's Got Talent Sponsorship"
70s
9 Apr 2016
We've now seen The National Lottery's Katie Price 'KTV' channel in various guises since it launched last summer, but the concept manages to lend itself well to the bumper format. With each ad break for Britain's Got Talent, we get a glimpse at what a Katie Price-laden schedule would look like, including sports reporting that makes Alan Partridge look a broadcast heavyweight.

Heinz Tomato Ketchup
"Wiener Stampede"
60s
2 Feb 2016
Less isn't always more. For their Super Bowl commercial, Heinz laugh at the notion of featuring just one or two dachshunds and plump instead for an entire wave of wiener dogs. Suitably attired to look like their spirit snack, they bound across a field to Harry Nilsson's 'Without You'... and this audio-visual experience alone would normally be enough to leave everyone happy.

Travel Supermarket
"Towel Drop"
30s
15 Jan 2016
Travel Supermarket's über-organised German holidaymaker shows he's at the top of his game when it comes to commandeering sun loungers. While he lands his ideal spot in the sun from way up high, he explains how we too can "holiday like a German" by keeping abreast of holiday price changes with the help of the advertised website.

moneysupermarket.com
"Epic Wolf"
60s
10 Jan 2016
moneysupermarket.com's ongoing campaign seems to grow in stature with each execution and the latest instalment adds to the sense that this advertising will run and run. It must now be starting to compete with the meerkats in terms of awareness in this sector and that's quite an accolade. They aren't altering the formula much but the scale seems to edge up each time.

Travel Supermarket
"Who Rules at Holidays?"
30s
7 Jan 2016
This eye-catching film has a German tourist boasting of his compatriots' ability to organise holidays. He - it would seem - can do it standing on his head even if it makes him sound like Joe Strummer on 'Red Angel Dragnet'. He then saunters off like a man with a glass of Southern Comfort in his hand to the bar where he collects a glass of milk. Strange but certainly memorable.

Rentalcars.com
"Glen The Guru"
60s
26 Nov 2015
Churchill's mascot has enjoyed a comfortable few years as the top nodder in the business, but now he has a challenger for his crown - Rentalcar.com's Glen the Guru. Whenever bad karma manifests in car rental, the minute spiritual leader shall appear. When this pleasant couple are met with a grunt and an old banger with a questionable paint job, Glen invites Alice and Tim to embark on a more satisfying trip via a tap of his head.

C4 Random Acts
"A Knock At The Door"
3 mins 10s
17 Nov 2015
The writing's on the wall for the protagonist of Caswell Coggins's tense short for Channel 4's 'Random Acts' initiative. Seemingly trapped with only a fistful of cigarettes for company, his anxiety manifests in disconcerting fashion as he scuttles and throws himself around the apartment. Erratic sound does little to settle our nerves either, and we're left unsure as to what fate lies beyond the door.

Lotto
"Vinnie Jones"
40s
18 Oct 2015
As with the previous executions, the broadcast version of the new National Lottery film gives us a taste of what's in store if we watch the extended version. Vinnie Jones wants to spend his lottery windfall on a plan to channel everyone's anger into a new energy source and this lovely piece of tomfoolery explains how he's going to do it.

Lotto
"Laurence Llewelyn-Bowen"
2 mins 30s
15 Jul 2015
AMV and Biscuit's Jeff Low have saved the best until last. Laurence Llewelyn-Bowen (LLB) leaves Piers Morgan and Katie Price trailing in his wake as he mercilessly sends himself up on behalf of the National Lottery. Laurence Llewelyn Bowen's comedy version of himself - on the other hand - is merely him with the volume turned up to eleven.

Lotto
"Piers Morgan (Extended Version)"
2 mins
7 Jul 2015
The extended version of The National Lottery spot featuring Piers Morgan, is - it has to be said - even better than the broadcast spot. Much as we hate to admit it, he plays the part frighteningly well, and the various scenarios bear the weight of additional time without sagging in the slightest - all of which goes to show how strong a piece of work this is.

Lotto
"Katie Price"
2 mins 20s
7 Jul 2015
Another entertaining ad for The National Lottery focuses on fame-hungry Katie Price, and the dreams she plans to realise on scooping a massive prize. Hats off again to Jeff Low for evidently putting her at ease enough to enjoy running with the gag... she proves herself very game, and her limitations - both acting and expression-wise - are key to the fun.

Lotto
"Piers Morgan"
40s
5 Jul 2015
Piers Morgan trades on his reputation in this clever ad for the National Lottery which suggests his egotism would know no bounds if he were to win a big prize. The idea that we should buy a ticket to make that less likely isn't mathematically sound but is nonetheless persuasive as surely we would all do anything to stop the former newspaper editor from pushing ahead with the tongue-in-cheek plans he outlines in this commercial.

Alpha Betty
"Lecture"
30s
10 Jun 2015
This spot initially amuses and intrigues as a stupendously dull lecturer (the good-natured paint mixer from the current B&Q ads, if our vision serves us right) is startled by a series of unexpected appearances. A student discoverers that his own surreptitious moving of Scrabble letters is responsible for this - but the reveal that tells us nothing except it's a game called Alpha Betty Saga is an anti-climax.

World Animal Protection
"Before They Book"
2 mins 30s
14 Oct 2014
This cleverly pitched piece of work has a young woman cheerfully describing the dreadful treatment meted out to elephants to make them willing to have tourists sitting on their backs. The suffering that goes on behind the scenes may not have occurred to visitors to Thailand et al but they certainly won't disregard it once they've seen this film. Sterling work.

Centraal Beheer
"Driverless Cars"
60s
30 Jul 2014
What a great way of highlighting a brand's adaptability and its readiness for the future. There's a lot of media noise about driverless cars of late and one of the key issues in everyone's mind is 'safety'. How can we know that the coming technology will not create new dangers? Of course, when we wonder about that, one the whole we're thinking about a pilotless vehicle responding incorrectly to something in its path or what might happen if it is fed the wrong information about a route.

The Guardian
"Do It All"
60s
9 Jan 2014
One doesn't expect to leave one's other half home alone for an hour in the fear they'll trash the place like some Inbetweener on a cider-fuelled bender. However, that's not taking into account other halves left with a Guardian Weekend in their possession. This is the sorry tale of Ian, who didn't know any better.

The Guardian
"Mega Glove"
30s
13 Sep 2013
One of the series of bolder, sassier Guardian / Observer ads announcing that they own the weekend. Visually, this is a delight. But again, the VO is just too sardonic and the script on the wordy side. If it's allowed to get into its stride, the campaign could achieve a level of confidence and viewer familiarity that tips it from very good to superb. But is there enough budget for that?

The Guardian
"Paella"
30s
13 Sep 2013
The Guardian and Observer have fine-tuned their campaign idea of owning the weekend with the latest series of ads. We love the way that foolhardy types who pay no attention to these newspapers are bound to come a cropper and remember they're not in charge of their Saturdays and Sundays.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.