David Reviews

 Biting the hand that feeds us since 2002.

Marks & Spencer
"Mrs Claus"
3 mins
11 November 2016
UK High Street Retailers

Janet McTeer plays Santa's wife in Marks & Spencer's epic Christmas ad. As her husband sets off on his annual gift-giving pilgrimage, she notices that one of the last batch of letters is addressed to her. It's a plea for help from a six year old boy in England who wants her to help him show his big sister that he loves her... despite all the mischief he's caused.

This 180" version won't get too much airplay which is probably just as well... charming though it is, you don't really need to see the story unfold this slowly more than once.

McTeer's Mirrenesque performance (do you think they asked Dame Helen first?) is a perfect blend of warmth and coolness. Her grand-maternal glow is tempered by a clinical efficiency as she completes her mission with the glee of a Yuletide secret service agent.

If social media is any guide, then this campaign has caught the imagination of the British public with a lot of people using Twitter and Facebook to volunteer the view that they prefer this to John Lewis's ad (though even using John Lewis as the benchmark seems to concede they are still the 'daddy' in this particular arena).

It's a triumph for outgoing agency Rainey Kelly but its success must be bittersweet. The problems for Marks & Spencer's non-food offer are deep-rooted and it's naive to imagine they could be solved by advertising alone. The recent announcement revealing a plan to close clothing stores in favour of the hugely successful food operation suggests the retailer is well aware of what the future holds. It's a realism which makes it hard to understand the decision to ditch the agency which created the winning formula on that side of the business.

Aldi
"Hunger of The Gods"

Alexander said:

^ sure is. Actors name is Colin Michael Carmichael!


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Marks & Spencer
"Mrs Claus"
3 mins
11 Nov 2016
Janet McTeer plays Santa's wife in Marks & Spencer's epic Christmas ad. As her husband sets off on his annual gift-giving pilgrimage, she notices that one of the last batch of letters is addressed to her. It's a plea for help from a six year old boy in England who wants her to help him show his big sister that he loves her... despite all the mischief he's caused.

Royal British Legion
"Rethink Remembrance: Jim"
70s
27 Oct 2016
Another in the emotional series of films released by the Royal British Legion to shift public perception of what a combat veteran looks like. In this one, Jim relates the experience of being injured and struggling to reclaim his identity after being confined to a wheelchair, only for it to be revealed that he's actually delivering the story of Anna, an RAF veteran paralysed in 2013.

Royal British Legion
"Rethink Remembrance: Roy"
72s
27 Oct 2016
The Royal British Legion urge us to rethink remembrance this November, starting with this emotional campaign to shift public perception of what veterans of combat look like. The film begins with a familiar premise: an elderly WWII veteran proudly wearing his medals and relating his experiences of combat and the horrific consequences of war... except this time they're the words of a much younger man.

BBC Sport
"Rio"
90s
10 Jul 2016
The moth had barely finished drinking Ronaldo's tears at last night's Euro 2016 football final before the BBC unveiled the trail for their coverage of this summer's other big sporting event... the Olympics. There was a time when this event overshadowed all others but football's star has now risen so high in the sky that it cannot be eclipsed by anything.

Royal British Legion
"The Story Behind the Poppy"
3 mins 21s
26 Oct 2015
This deeply moving film for the Royal British Legion reminds us that buying a poppy shouldn't only be in commemoration of those who fell defending our country. It's also a way to acknowledge our respect and appreciation of those who continue to defend us. To that end, a photographer recreates portraits of servicemen taken a century ago, featuring a group of ex-forces folk standing in front of the very backdrop used in the originals.

Breast Cancer Now
"The Last One"
60s
14 Jun 2015
A group of women weave their stories together in this profoundly moving ad for Breast Cancer Now. One by one they tell us they won't be the last to find a lump, or lose a breast, or find it's spread, or tell the children. They won't be the last to die from the disease. But their message is that with our help, there will, one day, be someone with the distinction of being the last person to die from this disease.

Royal British Legion
"Every Man Remembered"
60s
1 Sep 2014
Is DAVID alone in thinking the anniversary of the start of World War I has been badly mishandled? Perhaps it's because the events marking the centenary began in January - but there doesn't seem to have been the right level of gravitas in most of the coverage. This film for the Royal British legion offers a glimpse of how it ought to have been done. Infused with a dignified sombreness, it reminds us of the human tragedy that started to unfold a hundred years ago.

Home Office - Slavery
"Closer Than You Think"
30s
1 Aug 2014
This worthy but flawed effort demonstrates that modern slavery within the UK may be too complex a problem for a 30" commercial. There isn't time for us to be wrong-footed by the idea that these scenarios are located in this country rather than overseas (as we're supposed to think) and it's even less clear what we're supposed to do about it.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.