David Reviews

 Biting the hand that feeds us since 2002.

Hula Hoops
"Bank Robber"
30s
17 February 2017
UK Crisps

This stick-up artist picks the wrong branch of West Heath Bank to rob. While he tries his best Guy Ritchie routine, the cashier is still enjoying snack time. Fortunately, a show of hands - and an expertly munched Hula Hoop - is all it takes to thwart the would-be criminal. Some folk just aren't designed for the outlaw life.

The brand’s strength has always lain in depicting adults giving into their childish urges. Outsider’s Jim Gilchrist ensures this latest offering is fun, snappy, and packs some cinematic verve. The cashier’s polite manner of turning the tables is also nicely done. Next time you’re told off for playing with your food, this ad will come in, erm, handy.

Finish
"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


CLICK HERE TO SEE CLIP

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Hula Hoops
"Bank Robber"
30s
17 Feb 2017
This stick-up artist picks the wrong branch of West Heath Bank to rob. While he tries his best Guy Ritchie routine, the cashier is still enjoying snack time. Fortunately, a show of hands - and an expertly munched Hula Hoop - is all it takes to thwart the would-be criminal. Some folk just aren't designed for the outlaw life.

Batiste
"2in1 Invisible"
30s
13 Feb 2017
The boffins at the Batiste lab have been hard at work concocting a true Frankenstein's monster of a product - dry shampoo which simultaneously conditions your hair. Considering this sounds like it should be a blend similar to flour and water, we're curious if the effects will really be as flawless as this ad suggests. Its smooth, candy-coloured style wll have big appeal for the teen market, we suspect.

Rubicon
"Spring Fling"
30s
11 Aug 2016
Oo-er! Rubicon seems to be suggesting that H2O ain't such an innocent drink after all. Lady Spring-Water is encouraging some rather muscular mangos et al to get fruity with her while her flavourless hubby looks on, scandalised. Is this what you want in your beverage? Probably, because it's promising lots of flavour for only 15 calories. Certainly attention-grabbing.

New Balance
"You Are Your Toughest Opponent "
60s
24 Apr 2016
New Balance strengthen their foothold in the UK market with this understated film profiling some of our top athletes and their most formidable adversaries: themselves. The likes of Aaron Ramsay, Joe Root, and Heather Watson reveal how looking inward has provided them with the necessary drive to succeed in their respective fields. It's a thoughtful idea and one that chimes well with the brand's ethos of constant refinement.

Dairylea
"Knights"
30s
5 Apr 2016
This is a great way for Dairylea to return to our screens. The sensibility is reminiscent of Quiet Storm's excellent Haribo work and it also brings to mind last year's Hovis ad. However, it's better than the latter while more than holding its own against the former. Two knights are readying themselves for a battle with some dragons when they stop for a little sustenance... but not all is as it seems.

Rowse
"Natural"
30s
4 Nov 2015
This ad cleverly reveals that far from endangering bees when we steal their honey, we're actually boosting their activity and helping the little blighters germinate our crops. At a time when bee populations are frequently subjected to catastrophic falls, it's an astute pitch. It's been amusingly done too with lots of human nakedness acting as a cipher for the natural goodness.

McCoy's
"Car-aoke"
60s
25 Aug 2015
In promoting McCoy’s as the man’s crisp, it can be all too easy to stray into “well ‘ard” territory. BMB neatly sidesteps that problem with a plumber’s showstopping rendition of Ella Henderson’s ‘Ghost’ - see, it’s all about having confidence in what you do. Recently, we’ve seen ads with ordinary blokes strutting, cheerleading, and twirling like they just don’t care. Now we can add singing to the list with equally pleasing results.

Space Raiders
"Autopsy"
1 min 35s
20 Aug 2015
A great deal of affection has gone into this origin story for Space Raiders. Grainy, shaky cam footage captures the initial examination of an alien crash site and the subsequent autopsy. Bravely testing the alien's corn-based entrails, the examiner discovers humanity's only chance of defeating the extraterrestrial menace - by eating inexpensive packets of their "babies".

Hula Hoops
"Music Video"
30s
23 Jun 2015
Imagination has been brought to life in this sparky commercial for Hula Hoops which suggests they're as much fun to play with as they are to eat (something that's true... though not necessarily in a good way). A young girl pictures herself as a groovy grown-up dancer after placing two of the potatoey snacks on her finger tips.

New Balance
"Run Different"
60s
9 Mar 2015
A group of joggers head out in the night... their fluorescent trainers bright flashes of colour as they make their way towards their goal - not to outrun one another, but to give a neglected play park a new lease of life. It's an astute way of suggesting that New Balance isn't all "me, me, me" like some of the other sportswear brands.

Beef
"Midweek"
40s
24 Sep 2014
Shades of the famous Tango Blackcurrant ad as an office-bound fellow declares that we should consider a mini roast to bring a bit of Sunday to the tedious terrain of midweek. It's a lovely piece of hyperbole with a suitably silly climax and stands a chance of persuading people to do exactly as they're instructed. Watch out, farm animals - we're coming for your delicious corpses.

Yorkshire Tea
"Cricket Challenge"
90s
15 Jul 2014
Rosemary Shrager and Michael Vaughan are the all-important judges in a competition between two rival cricket clubs in this engaging ad for Yorkshire Tea. The winner will be granted £10,000 for a new clubhouse but the battleground is not the field of play - instead, it's the ad-hoc kitchen where the tea is made for the twenty minute interval. Winning stuff.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.