David Reviews

 Biting the hand that feeds us since 2002.

Sainsbury's
"The Greatest Gift: Food"
60s
24 November 2016
UK Supermarkets

Having set the scene in its opening commercial and brought in the Goggleboxers over a full ad break, Sainsbury's now lays out its festive stall in all its glory.

We're offered a sumptuous blend of live action food photography and stop-motion animation over the course of a swift-moving 60” – kudos to food director Helen Downing for making every dish and morsel look irresistible. No wonder the two kiddies are having fun fishing for goodies with a candy cane.

A marriage between live action and animation doesn't always work but this brings the two elements together beautifully.

Jungle's sound design also deserves a mention, getting the level of the ambient family chatter just right under an instrumental version of the James Cordon song. Terrific work all round – no wonder people are loving it.

HP
"Brothers"

Toby said:

love, love, love.


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Sainsbury's
"The Greatest Gift: Food"
60s
24 Nov 2016
Having set the scene in its opening commercial and brought in the Goggleboxers over a full ad break, Sainsbury's now lays out its festive stall in all its glory. We're offered a sumptuous blend of live action food photography and stop-motion animation... it's a real treat.

Sainsbury's
"Googlebox Christmas"
3 mins 20s
18 Nov 2016
The cast of Gogglebox become stop-motion characters in this special adbreak from the show's creators Channel 4, and Sainsbury's. Following the groundbreaking ad to promote The Lego Movie - in which Orange Supermarket's current agency PHD recreated an entire commercial break in Lego - this ad sees the Gogglebox crew react to the Sainsbury's animated Christmas ad which launched last week.

Sainsbury's
"The Greatest Gift"
3 mins 30s
14 Nov 2016
As Sainsbury's saunter across London and park their account between the penny farthings at the HQ of Wieden+Kennedy, their heads will be filled with a parting serenade created for them by outgoing agency AMV. Sung by James Corden and written by Flight of the Conchords's Bret McKenzie, it's a part of a farewell gift that may have the retailer questioning the wisdom of their decision to part company with the agency after forty years.

Doritos
"For The Bold"
70s
22 Mar 2016
Being in the right place at the right time is one thing, but you also need a dollop of 'the right stuff' to take things to the next level. With this in mind, Doritos continue to position themselves as the official snack food for the dauntless thanks to this epic lads holiday. A case of mistaken identity allows this lucky trio to enjoy the life of Riley for the afternoon.

Sainsbury's
"Mog's Christmas Calamity"
3 mins 20s
12 Nov 2015
Sainsbury's Christmas commercial always comes later than the others because of the supermarket's respectful decision to defer their seasonal marketing until after Armistice Day. And for the third year running, it's been worth the wait... John Lewis's offering continues to attract the most attention but Sainsbury's is running them a close second these days and this spectacular commercial featuring Judith Kerr's much-loved Mog the Cat edges them ever closer.

Walkers
"Stairlift"
30s
29 Mar 2015
Gary Lineker's stairlift repairman arrives to fix a kindly old lady's malfunctioning chair. She then spots a bag of Walkers crisps in his toolbox. He slyly fends her thieving mitts off when tries to nab them, but a sly bit of vengeful tinkering from the hungry gran sees the apparatus launch poor Gary out of a first floor window. You'd think he would've learned to give the trade a miss after his misadventures at the building site.

Walkers
"New Mixups"
30s
2 Mar 2015
As a result of his immersion in concrete - we presume - Gary Lineker is recovering in hospital. His offspring come to visit, but he's too preoccupied with a bag of Mixups from Walkers to really care. To add insult to injury, he doesn't even offer to share it. This calls for retribution in the shape of further bodily trauma, which the kids duly carry out.

Walkers
"Building Site"
30s
19 Feb 2015
In this new spot for Walkers, the tables are turned on Gary Lineker. We're used to seeing him as the cunning thief nicking crisps off babies and preferring bags of cheese and onion to the company of supermodels... so it's a change to watch someone attempting to nick them off him. There's a nice bit of silent slapstick before the decisive moment occurs.

Sainsbury's
"Christmas is for Sharing"
3 mins 20s
12 Nov 2014
There has long been a rumour that Sainsbury's Christmas commercial was going to be a bit special... and when it was shown for the first time - halfway through Coronation Street last night - it didn't disappoint. The supermarket backed AMV to the hilt and they, in turn, provided director Ringan Ledwidge with the canvas and the tools to create a masterpiece and he has rewarded their faith with a truly stupendous piece of work.

Snickers
"Mr Bean Kung Fu"
60s
4 Oct 2014
What on earth is Mr Bean doing in this setting? In fact, what's he doing on our tellies at all? These are the first two questions that go through our heads on seeing this. Bafflingly, he's with a bunch of oriental warriors sneaking about at night, and they all seem to know him as someone else. Then we discover - of course! - he's not Mr Bean, he's just a warrior in need of a Snickers.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.