David Reviews

 Biting the hand that feeds us since 2002.

Maltesers
"Dance Floor"
30s
6 September 2016
UK Chocolate

The third of the three excellent commercial for Maltesers which won £1 million of free airtime on Channel 4 has a woman in a wheelchair describing a mishap on the dance floor at a wedding. It didn't end badly for her though... she managed to pull the best man. Another enlightening instalment.

Kenzo
"My Mutant Brain"

Nicky said:

yes it's pretty special, I love the fact you can't see any cameras anywhere with all the mirrors, she's got to win the 'Best performance' at


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Maltesers
"Dance Floor"
30s
6 Sep 2016
The third of the three excellent commercial for Maltesers which won £1 million of free airtime on Channel 4 has a woman in a wheelchair describing a mishap on the dance floor at a wedding. It didn't end badly for her though... she managed to pull the best man. Another enlightening instalment.

Maltesers
"Theo's Dog"
30s
6 Sep 2016
Another helping of funny and rude from the campaign for Maltesers which was selected by Channel 4 to champion diversity. In this execution - which is told in sign language - we learn how a hearing aid was swallowed by a dog and the only prospect of its return lies in filtering the pet's excrement. None of this is explicit but it doesn't take much to read between the lines.

Maltesers
"New Boyfriend"
30s
6 Sep 2016
It's sometimes said that the Marx Brothers got away with their most risqué gags because the censors didn't understand the innuendo and we have to wonder whether something similar happened here - as we can't quite believe a gag as rude as this has made it onto our screens. We're bloody glad it has though, as it's a perfect way of reminding a general audience that you don't have to be able-bodied to have a wicked sense of humour.

Maltesers
"Barney"
20s
13 May 2016
Maltesers may be little balls of deliciousness, but they take on a whole new perspective in this spot. A woman's dog - wearing the lampshade of humiliation - wanders into the kitchen where the woman and a friend are chatting at the table. Using the confectionery to offer a visual explanation, we learn that Barney has been unmanned, so to speak. The shame.

Maltesers
"Gran"
20s
13 May 2016
A couple of colleagues are taking a break in the stock room and get talking about a mutual friend's evidently frail gran. Using a Malteser to demonstrate the sorry tale, one of the women tells how a small gust of wind proves fatal. It's an amusing idea for a campaign - whatever the nature of the story being told, the glibness of acting it out with confectionery can't help but make us smile.

Maltesers
"Necklace"
20s
13 May 2016
Individual Maltesers continue to help illustrate the key themes of various anecdotes and confessions in this fun new campaign. Here, a nurse admits she borrowed a friend's treasured necklace on the evening she danced with Jamie, "the really fit one". But that's not all that happened, it turns out. She primes her friend for the outcome by lining up Maltesers and scattering them... we can all see where this is heading.

Maltesers
"Leaving"
20s
8 May 2016
Following in Mum and Dad's footsteps can be a tricky proposition for many. When yours are comedy greats Jennifer Saunders and Ade Edmondson, it's, erm, no laughing matter. Luckily, Beattie Edmondson looks to have inherited both her parents' funny bones as this chucklesome Maltesers ad demonstrates.

Hallmark Cards
"Baby's First Christmas"
30s
9 Nov 2015
Not even the baby Jesus would get a look-in with this doting mum and dad on the loose. Ticking off every unbearable first-time parent trope on the list, this pair lavish praise on their bilingual, fully self-aware offspring... but his corneas are strictly off-limits. At least he enjoys the Hallmark ornament that celebrates his first Christmas. Why wouldn't he - "he knows his ornament!"

Hallmark Cards
"Vegan Christmas"
55s
9 Nov 2015
One would expect Hallmark's festive campaign to be coated in a layer of sentimentality a mile deep, but as this alternative Christmas dinner shows, they've shrewdly tapped into the modern vagaries of the holiday to enjoyable effect. Sure to resonate with anyone whose face turns green at the phrase, "We're going vegan this year", the ad delivers a welcome twist on the Hallmark moment.

Conoco
"The Long Goodbye"
60s
7 May 2015
If this funny commercial from the US doesn't resonate with you then clearly you're the clueless friend rather than the car driver who cannot wait to be by herself. It's a brilliant depiction of a drawn out departure between two besties and the slowness of the reveal is terrific... but it feels more like it's advertising a car than petrol and that weakens the impact.

Weight Watchers
"Still More Plans"
20s
24 Feb 2015
Another fun, energetic ad in the Weight Watchers campaign sees plans designed for pastaholics, bridegrooms-to-be, bread deniers and a host of other types who are floundering around making excuses for not starting that all-important diet today. As we've probably said before, this strikes just the right balance between firmness of purpose and humorous empathy.

Weight Watchers
"More Plans"
20s
19 Jan 2015
A lovely hi-octane follow-up to Weight Watchers' new campaign 'we've got a plan for that'. Rather than making people feel as if they're being fussy or simply looking for excuses not to diet, the brand announces that they've got every objection covered. It manages to be both warm / empathic and brisk / no-nonsense all at once... quite a feat.

Weight Watchers
"Plan"
30s
27 Dec 2014
Basically this ad tells us that if we're putting off losing weight, there's nowhere left to hide. It doesn't matter if our kitchen's out of commission, we have to go for drinks with the client, or we just don't have time to plan a macrobiotic diet filled with lentils we've knitted out of recycled Bags for Life. Whatever our obstacle, Weight Watchers has a set of meals to power you through it.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.