David Reviews

 Biting the hand that feeds us since 2002.

Sainsbury's
"Dance"
10s
24 February 2017
UK Supermarkets

This brief instalment of Sainsbury's 'Food Dancing' campaign features a chap playing fast and loose with a grater while he grooves. The ubiquitous orange shopping bag in these otherwise black and white ads creates a distinctive look which stands out during any commercial break. The brand are encouraging everyone to get involved and boogie in their kitchen - just watch your fingers while you're at it!

Time To Change
"Mates"

Frankie said:

"Who knows - it may even persuade advertisers to pursue more nuanced and varied portrayals of male friendship in future" let's hope so!


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Sainsbury's
"Dance"
10s
24 Feb 2017
This brief instalment of Sainsbury's 'Food Dancing' campaign features a chap playing fast and loose with a grater while he grooves. The ubiquitous orange shopping bag in these otherwise black and white ads creates a distinctive look which stands out during any commercial break. The brand are encouraging everyone to get involved and boogie in their kitchen - just watch your fingers while you're at it!

Arla
"The Deal"
40s
21 Feb 2017
Anyone who’s tried to organise a summer barbecue will know you can’t reason with Mother Nature. Dairy farmer Bill, on the other hand, has come to an arrangement with the big boss: as long as Mother Nature keeps the rain coming, Bill will only make pure, organic milk. We’d love to see the minutes from that meeting.

Finish
"Combinations"
40s
14 Feb 2017
Finish’s ‘Who Cleans The Cleaner?’ campaign continues to stand tall in this sector. This latest instalment focuses on, erm, fusion cuisine. Caesar salad and orange jelly, scrambled eggs with cat food, baby milk and tuna bake… no, it’s not a Heston Blumenthal set menu, it’s just some of the unedifying things that nestle beside one another in the dishwasher.

Sainsbury's
"Love Dancing"
30s
8 Feb 2017
A commercially-contrived event February 14th may be, but at least Orange Supermarket suggests we embrace the mood of the day rather than imply we're losers in love if we don't buy perfunctory gifts for our significant others. Better still, there's no discount price points cancelling out the thoughtfulness behind the limp flowers / battered chocolate box / bottle of Lambrini flogged by everyone else.

Arla Skyr
"The Judge"
40s
24 Jan 2017
In a country which experiences fewer than two murders a year - to the point a recent, rare case has gripped the nation - we like to imagine this is what the Icelandic judiciary spend their time getting up to. This funny film sees a judge ruling - Solomon style - on cases as serious and varied as a tug of war, a mountain climbing race, and her husband's tie selection.

Sainsbury's
"Food Dancing (Extended)"
2 mins 55s
20 Jan 2017
This extended version of the new Sainsbury's 'Food Dancing' campaign features some interesting additions, including dance instructions and a colourful 80's rap video-style segment. Despite the campaign causing health and safety concerns in some quarters (dancing with sharp knives or flinging around tea-towels near open flames... maybe they have a point), this extended version is an effective promo for MysDiggi's specially-created song.

Sainsbury's
"Food Dancing"
60s
18 Jan 2017
Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client. Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

T K Maxx
"Sing-Song"
50s
7 Nov 2016
Film fans were recently hit with the news that Quentin Tarantino’s next two films will likely be his last. To soften the blow, T K Maxx’s Christmas ad pays tribute to Pulp Fiction with an unorthodox a cappella rendition of the movie’s signature tune, ‘Misirlou’. Before everyone has a chance to recite Vincent Vega and Jules Winnfield’s ‘Royale with cheese’ scene, the ad’s oddball choir steals the show.

Babbel
"Tiny Whale"
30s
31 Oct 2016
Just as the English-learning version of this ad satirised period dramas such as Downton Abbey for colouring the world's view of Britain, Babbel send up Amélie here for their French course. This 30s ad has it all: cryptic dialogue, existential musings about the metaphors in mundane things, and some lovely visual call-backs to the film involving heavy fringes and coquettish glances. And even a British bloke who manages to avoid making a fart joke about the sound of a ketchup bottle... c'est bien.

Babbel
"Messy Dress"
30s
31 Oct 2016
Babbel send up period dramas and the rest of the world's perception of Britain in this funny ad for their language-learning app. Two elegant ladies in Edwardian costumes daintily sip tea and gossip about a high-spirited young relative who wants to play freely and not conform to the staid social norms - a well-constructed play on tropes - when a modern-day man appears and shares his own comments about the young lady's unbecoming commitment to free will.

Lurpak
"Game On, Cooks"
60s
22 Sep 2016
Has cooking become too much of a spectator sport? Lurpak thinks so, and the brand makes a bold move by telling viewers to switch their attention from telly to belly. Lurpak being Lurpak, they've done a first-rate job. Somesuch's Daniel Wolfe meets this campaign's exacting standards head on with a brilliant execution. Once the game begins, it's something to behold.

T K Maxx
"Space Station"
30s
10 Sep 2016
A woman in T K Maxx's health and beauty department striking eye for a bargain leads her to join the space programme. Forget about exploring new planets or establishing contact with aliens - this crew's mission is all about looking and feeling fabulous. The zero-gravity visuals are impressively realised, while Katherine Parkinson's VO maintains the retailer's carefree spirit.

T K Maxx
"Biker Jacket"
30s
3 Sep 2016
T K Maxx has captured the frisson associated with a new and unexpected purchase throughout this campaign with a variety of eye-catching scenarios, and this ad maintains the sophisticated silliness with a woman taking motorcycle stunts to new levels of chic. As if the addition of a designer dress and a biker jacket to her wardrobe wasn't enough, the latter inspires her to add some two-wheeled thrills to her Tuesday afternoons.

Maynards Bassetts
"Robot"
20s
9 Aug 2016
Maynards Bassetts continue to add a splash of colour to the ad break with another Blinkink creation (this time courtesy of illustrator Rob Flowers). A tin man finds the confectioner's Juicy Chews to be a psychedelic shock to the system, and each sweetie that passes through the android's head prompts a colourful reaction. Now we know to deal with any evil robots that cross our path.

Stride Gum
"The Strength Within"
15s
26 Jul 2016
It's impossible to glean from the action onscreen just what crazy flavour Stride Gum boasts, but we suspect that's less a priority than its sheer intensity. A disembodied blue mouth challenges us to look inside its gum, which reveals an animated muscleman arm wrestling a monster truck. The appeal lies in being 'out there' enough to choose it rather than to buy it for its taste alone.

Stride Gum
"Momma's Home"
15s
26 Jul 2016
If Stride Gum is anything like as explosive on the tongue as its advertising is on the eyes, it'll be like Bikini Island in your mouth. These brief but frenzied US spots for the gum are hugely inventive from a visual perspective, suggesting a mind-churningly trippy taste sensation. No doubt uninitiated youngsters will be desperate to try it.

Maynards Bassetts
"Chewing Cup 2016"
20s
15 Jun 2016
Our nation's summer of sport continues in unlikely fashion with the grand final of the Chewing Cup, brought to us courtesy of Maynards Bassett. This woolly competitor shows no signs of nerves as it lazily chews on a selection of Bertie Bassett's jelly treats, and Blinkink's Chris Bristow produces a fun addition to the brand's weird and wonderful reel of intermissions.

Maynards Bassetts
"Intermissions"
60s
26 Apr 2016
Maynards Bassetts celebrate their brand union with an ambitious collection of ad break 'intermissions' starring their most famous confections. We didn't want to dilly dally at the pick 'n' mix stand for too long, so we've selected three 20" instalments for you to chew over, including Bertie Bassett as you've never seen him before; an awkward exchange in the bedroom; and a drummer producing some sweet beats.

T K Maxx
"Weekend Bag"
30s
31 Mar 2016
T K Maxx once again invite customers to think beyond what they've jotted down on their shopping list with another helping of visual absurdity. While this chap initially desired only a spatula from his visit to the store, his purchase of a weekend bag whisks him off on an unexpected sojourn along the coast... and one which leads to a whole new definition of 'weekending'.

T K Maxx
"Airbed"
30s
31 Mar 2016
A seafaring follow-up to T K Maxx's 'Ridiculous Possibilities' launch features the relaxing sight of a woman drifting away on an airbed complete with duvet set. Via VO, she explains how a trip for some shampoo ended with her lugging more to the checkout counter than she previously anticipated - illustrating just how varied the store's goods are. Nice cameo from a curious seal, too.

T K Maxx
"Ceiling"
30s
23 Mar 2016
Wieden + Kennedy's work for T K Maxx gets off to a bouncy start with this surreal slice of fun starring... well, a pair of legs dangling from the ceiling. It's not a bad way to grab the audience's attention from the off. In fact, it's brave to wait a few seconds until we're given an explanation for this fleshy chandelier.

Arla Best of Both
"Yellow"
30s
8 Feb 2016
The humdrum town of Compromise receives an injection of colour and calcium in this quirky launch ad for Arla's Best of Both milk. Once the shopkeeper has a sip of tea enhanced with "B.O.B.", he's straight on the blower to the town's cast of body builders and treadmill dog walkers. A lightness of touch in both the production design and the performances helps make the brand's bid to make yellow a stalwart of the dairy aisle stand out.

Honda
"Ignition"
1 min 40s
13 Aug 2015
This stunning piece of work doesn't necessarily communicate its message in the clearest way, but its momentousness stays with you. Opening with Honda's famous ASIMO robot, it goes on to depict a 'space convoy': a display of its vehicles in the shape of a rocket to suggest Honda thinks bigger, further, and more ambitiously than any other car manufacturer.

Finish
"Who Cleans The Cleaner?"
30s
11 Aug 2015
Finish are evidently determined to defy the law of diminishing returns. After their splendid reinvigoration of the sector earlier this year, W+K have crafted another execution alive with the joy of cleaning. With stylish ingenuity, directing duo RBG6 chart a year's worth of dirty bowls, plates, and cutlery from the perspective of the dishwasher.

Finlandia
"100 Years"
2 mins 15s
13 Jun 2015
The people featured in this epic commercial for Finlandia have an aggregate age of a thousand years and their accumulated wisdom deserves respect. The grandeur of Siri Bunford's film helps to convey the idea that this is a product with gravitas and is not to be taken lightly and much of its effectiveness is bound up in its tone. But - more than that - the individual vignettes reward your attention.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.