David Reviews

 Biting the hand that feeds us since 2002.

Argos
"Yetis"
60s
4 November 2016
UK High Street Retailers

Argos categorically settle the question of whether or not yetis exist with their colourful Christmas ad. In fact, the retailer lets five of the mythical beasts loose. Ice skates on, they navigate the snowy streets picking up all manner of festive tech, toys, and treats along the way. Despite their bulk, these Abominable Snowmen prove to be rather nifty skiers... even when a fleet of BB-8s roll with them.

After the success of last year's alpine spectacle, the retailer opts for a fuzzy twist on their extreme sports theme. There are some appealing shots of the creatures enjoying the spoils of the Argos catalogue, while 'What's This?' from the Nightmare Before Christmas will chime with anyone still in the Halloween mindset. Shaggy technicolor monsters may now shoot to the top of many a Christmas list.

Toys R Us
"Christmas"

Matt said:

I don't ever recall disliking an ad so quickly. Shot 2 did it for me.


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Argos
"Yetis"
60s
4 Nov 2016
Argos categorically settle the question of whether or not yetis exist with their colourful Christmas ad. In fact, the retailer lets five of the mythical beasts loose. Ice skates on, they navigate the snowy streets picking up all manner of festive tech, toys, and treats along the way. Despite their bulk, the Abominable Snowmen prove to be rather nifty skiers... even when a fleet of BB-8s roll with them.

Netto
"Cats"
75s
14 Jun 2016
Netto present a felinophile's dream in this bizarre commercial for the supermarket chain. As soon as a moggy wheels its shopping trolley into view and the opening miaows of the electronic soundtrack register, we're transported to a store where the customer is always, well, cat, and where mice fear to tread. The ad appropriates some of the Internet's most popular cat 'stars' in a progressively surreal series of gags.

Hostel World
"In Da Hostel with 50 Cent"
2 mins 30s
23 May 2016
Having brought Alan Partridge fans' dreams to life last year by having Chris Eubank turn his monocle to the nation's youth hostels, Hostel World now enlist the most appropriate spokesman imaginable: 50 Cent. Yes, that one. Considering his recent money troubles (we would say he doesn't have a cent to his name, but that wouldn't really work), there's an enjoyably mad sense of logic to the rapper extolling budget-friendly accommodation.

Pepephone
"Horse: Maximillian"
40s
21 May 2016
What cheesily classic tropes makes your heart pound in your chest? The energetic violins of Vivaldi's Four Seasons? A horse galloping along a beach at dawn? Ridden by... another horse? Whoa, back up there a minute! Yep, that's what we're seeing. As the music reaches a frenzied crescendo the camera pulls back to reveal horse-on-horse galloping action. All in the name of a Spanish mobile network. Dig it, baby.

Moyee
"End of Days"
45s
25 Feb 2016
The earth and everything in it will one day be no more, this initially portentous spot informs us... even the universe will finally cool and die. How unfair. But no matter! Moyee coffee is fair, so that's all right then. While we like the set-up of this ad, the punchline doesn't quite deliver... as part of the earth, and indeed the universe itself, Moyee is ineluctably in the 'unfair' camp however you look at it.

Moyee
"Rockstar"
45s
25 Feb 2016
This ad for Moyee coffee may point out the undeniable truth that life isn't fair, but it feels a tad uncomfortable that the example used here is of a "hideous" man who can have any woman he wants including "your wife and your daughter" just because he's a rock star. Partly it's because this an era where British DJs and musicians are being condemned for their past sexual proclivities towards underage girls, and partly because it suggests that women don't really have any say in the matter.

Travel Supermarket
"Towel Drop"
30s
15 Jan 2016
Travel Supermarket's über-organised German holidaymaker shows he's at the top of his game when it comes to commandeering sun loungers. While he lands his ideal spot in the sun from way up high, he explains how we too can "holiday like a German" by keeping abreast of holiday price changes with the help of the advertised website.

moneysupermarket.com
"Epic Wolf"
60s
10 Jan 2016
moneysupermarket.com's ongoing campaign seems to grow in stature with each execution and the latest instalment adds to the sense that this advertising will run and run. It must now be starting to compete with the meerkats in terms of awareness in this sector and that's quite an accolade. They aren't altering the formula much but the scale seems to edge up each time.

Travel Supermarket
"Who Rules at Holidays?"
30s
7 Jan 2016
This eye-catching film has a German tourist boasting of his compatriots' ability to organise holidays. He - it would seem - can do it standing on his head even if it makes him sound like Joe Strummer on 'Red Angel Dragnet'. He then saunters off like a man with a glass of Southern Comfort in his hand to the bar where he collects a glass of milk. Strange but certainly memorable.

Ritz
"Puttin on the Ritz"
40s
3 Jul 2015
Irving Berlin's 1927 song 'Puttin' On The Ritz' provides an excuse for a full-blown musical number in this impressive piece by expert chaos-monger Fredrik Bond. The production design evokes 1950s musicals and the dance moves are right for the project. Ironically, the weak link is the song itself which lacks the pizazz to earn this a full complement of stars.

Svenska Lotteriet
"Dreams"
2 mins
25 May 2015
Mikael Marcimain's lovely commercial for the Swedish lottery mines the same seam as the recent P & G work that represents mothers as the ultimate motivators - but because these young achievers appear to be providing their own incentives, it doesn't have that yukky 'pushy parent' dimension. The way in which the progress of the youngsters is depicted is quite lovely with a rising tide of emotion as we see them move from aspiration to achievement.

Swedish Armed Forces
"Balloon"
45s
13 Feb 2013
This quirky film promoting recruitment to the Swedish Armed Forces asks what we are doing with our lives as a young man embarks on an especially futile project that involves climbing inside a balloon. Instead, he could be making something of himself and learning new skills as a soldier.

Florence & The Machine
"Never Let Go"
4 mins 30s
14 Mar 2012


McDonald's
"Great Tastes Of America"
30s
4 May 2010
Every year Leo Burnett has to come up with a new way of plugging the Great Tastes of America offer from McDonald's. It can't be easy. This time around they've opted for bombast as a series of hyperbolic representations of US culture descend on the UK.

The Sun on Sunday
"Only 30p"
60s
12 Oct 2008
A clever trick is used here to illustrate the broad appeal of the newspaper. A normal copy of the paper is unfolded and unfolded until it becomes a giant sheet being read by dozens of people. A bastardised version of Depeche Mode's 'Just Can't Get Enough' accompanies the action.

MFI
"Bath Robe"
10s
1 Sep 2007
Another reminder that the sale continues in the series of ads that sought to make us believe that we will feel so at home with the furniture on offer that we will forget we are in a showroom and humiliate ourselves by stripping naked and so forth.

MFI
"Family Dinner"
10s
9 Aug 2007
Another postscript for the current MFI campaign has a family looking perplexed as they realise they have confused the homely surrounds of the showroom for their family home and cooked and sat down to a family meal.

MFI
"Teenage Strop Revisited"
30s
27 Jul 2007
Interesting response to the furore kicked up by this campaign has it dubbed in Spanish with English subtitles to alter its tone to that of a comedy spoof. Is this an admission that the campaign has hit the wrong note or an extension of the original effort? You decide.

MFI
"Bed"
10s
27 Jul 2007
A postscript to the controversial campaign for the furniture retailer has a couple waking up having fallen asleep in one of the beds in the showroom because they feel so at home there. A brief 'uh-oh' indicates the man has realised their error.

MFI
"Old Couple Row"
30s
3 Jul 2007
The latest addition in this controversial series follows the pattern of the previous ads by showing us what appears to be a nasty domestic argument before revealing the row is not happening in the home at all but is taking place in an MFI showroom.

Sony Digital Cameras
"Photo Heads"
30s
3 Jul 2007
Stunning evocation of the idea we are the sum of photos we have taken. People are shown with photos where their heads should be... apart from one sad bloke who only has one. He probably turns out to be a serial killer which suggests we should, routinely, have to show our photo albums to the police.

MFI
"Shower"
10s
29 Jun 2007
A woman feels so at home in the MFI showroom that she has quite forgotten she is not actually at home and climbed into the shower. In fact, as the manager of any MFI will tell you after having to deal with the consequences of a toddler whose been caught short... nothing is plumbed in.

MFI
"Slap"
30s
28 Jun 2007
Another quite astonishing commercial for the furniture retailer has a middle-aged oriental woman giving her husband a tirade of abuse for the grievous sin of leaving up the toilet seat after he has used it. It transpires this exchange is not happening in the privacy of their home as you might think.

MFI
"Ironing Row"
30s
27 Jun 2007
A gritty drama about a young married couple struggling with the responsibilities of adulthood? No, the latest ad for the troubled furniture retailer MFI. The furniture will make you feel so much at home that you will indulge in the very bad behaviour you normally reserve for behind closed doors.

MFI
"Teenage Tantrum"
30s
27 Jun 2007
Troubled furniture retailer MFI demonstrates they're not going down without a fight. Quite literally, in this bold commercial which starts with a teenage girl provoking a row with her parents after coming home late. At least that's what you think until it is revealed that they are in an MFI showroom.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.