David Reviews

 Biting the hand that feeds us since 2002.

Quaker Oats
"Moon"
2 mins
30 October 2016
UK Cereals

They say breakfast is the most important meal of the day - especially when youíre planning to blast off into space later. Who better to argue this point than Buzz Aldrin? This evocative film from Quaker Oats takes us back to the golden age of space travel, with eighty-six-year-old Aldrin musing on the past, the present, and the future.

Aldrin relates how Apollo 11 made its way to the moon with the whole of planet Earth tuning in to track its progress. Itís a story we've heard before but HLAís Tom Merilion captures some particularly poignant reminiscences from a man softened by the great age he's now reached.

Meanwhile, archive footage reminds us of the excitement associated with this journey into the unknown.

To keep their astronauts up to date with events back on terra firma, NASA turned to an unlikely news source: the World Porridge Eating Championship held in Corby, England. And now this long-forgotten transmission has been cleverly used to associate oats with one of mankindís greatest achievements.

For Aldrin, itís just one example of humanityís infinite curiosity. He encourages us to keep striving forwards. Agency AMV and director Merilion wisely show due reverence to their real-life starman by keeping him centre-stage, and the connection is all the stronger for it.

Royal British Legion
"Rethink Remembrance: Jim"

Matt said:

Medals all round.


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Quaker Oats
"Moon"
2 mins
30 Oct 2016
They say breakfast is the most important meal of the day - especially when youíre planning to blast off into space later. Who better to argue this point than Buzz Aldrin? This evocative film from Quaker Oats takes us back to the golden age of space travel, with eighty-six-year-old Aldrin musing on the past, the present, and the future.

Walkers Bugles
"Claws"
20s
4 Jul 2016
Young Gary Lineker must not have taken that "don't play with your food" discussion to heart judging by this ad for Walkers Bugles. Unfortunately, his play time is rudely interrupted by a lift full of hungry office workers eager to get their mitts on his packet. Stringing him up with ties and belts seems like a rough ride, but Mr Lineker has proven himself to be a glutton for punishment over the years.

Walkers Tear 'n' Share
"Defence"
20s
22 Feb 2016
Gary Lineker makes use of his loaded contacts list by inviting Alan Hansen and Jamie Redknapp round his gaff to watch the football. Gary being Gary, he isn't keen on the latter part of the Walkers Tear 'n' Share packet; Alan being Alan, however, is quick to notice a defensive frailty and sends his ex-Match of the Day colleague on a trip from recliner to ceiling. Basic errors, Gary - just basic errors.

Walkers
"Lionel Messi's Table Football"
30s
1 Feb 2016
Gary Lineker has found it tricky to keep hold of his bag of Walkers in recent ads, but never before has he lost out to a more illustrious figure. Lionel Messi proves to be just as adept at table football as he is at the real thing by introducing ball to trophy to poor Gary's head. Good fun, plus we can imagine Cristiano Ronaldo sitting at home insisting he could've made a better shot.

Sainsbury's
"Mog's Christmas Calamity"
3 mins 20s
12 Nov 2015
Sainsbury's Christmas commercial always comes later than the others because of the supermarket's respectful decision to defer their seasonal marketing until after Armistice Day. And for the third year running, it's been worth the wait... John Lewis's offering continues to attract the most attention but Sainsbury's is running them a close second these days and this spectacular commercial featuring Judith Kerr's much-loved Mog the Cat edges them ever closer.

Galaxy Duet
"Moon River"
20s
14 Sep 2015
Having used 'Moon River' to dreamy effect in their Audrey Hepburn spot, Galaxy presents a pleasing reworking of the track in aid of their new Duet bar. Chanelle McGuinness and Bxnjamin may dabble in different genres, but together they come up with something just as tuneful. The star power may be gone, but this ad maintains the smoothness well.

Sainsbury's
"Quesadillas"
30s
13 Jul 2015
The costume-hopping scamp from the ad reviewed recently proves to be a fussy eater, no matter what guise he's in. His resourceful mum has a culinary trick up her sleeve however thanks to Sainsbury's online recipe hub. Seems tigers are always partial to (all together now) quesadillas! Lovely performances with a cute gag to finish.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.