David Reviews

 Biting the hand that feeds us since 2002.

Sport England
"This Girl Can Returns"
90s
24 February 2017
UK Lobby Groups

The bedrock of the long-awaited second instalment of Sport England's 'This Girl Can' campaign is provided by Maya Angelou's mischievous reading of her own poem 'Phenomenal Woman'. It's a perfect fit for the everywoman approach which drew so many plaudits for the original film... also directed by Somesuch's Kim Gehrig.

The new film is the same... but different. It builds on the 2015 film by coyly acknowledging its success, which was enormous. The honest and relatable depiction provided a catharsis for women who have grown up trying to live up to impossible standards and social media was ablaze with positive responses.

This looks destined to have a similar impact. Street casting delivers a tangible authenticity and it's this honesty which makes it such a compelling proposition.

We suspect there was blood, sweat and tears on both sides of the camera as the athletes toiled, and its makers worried whether they could make a film worthy of the original. Everyone can relax... you've done it.

Lancôme
"My Shade My Power"

Matt said:

How dull. They might as well have been telling me what size their shoes are.


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Sport England
"This Girl Can Returns"
90s
24 Feb 2017
The bedrock of the long-awaited second instalment of Sport England's 'This Girl Can' campaign is provided by Maya Angelou's mischievous reading of her own poem 'Phenomenal Woman'. It's a perfect fit for the everywoman approach which drew so many plaudits for the original film... also directed by Somesuch's Kim Gehrig.

Eurostar
"Travel State of Mind"
60s
20 Feb 2017
There’s plenty of joie de vivre in this 60” ad for Eurostar. These travellers discover what can happen when you just say qui. A lot, as it happens - you’ve just got to have the right mindset. Long lunches, lost and found love, and discovering one’s dancing shoes… sod the itinerary and just roll with it.

Age UK
"Man on the Moon"
50s
20 Nov 2015
This film underlining the importance of John Lewis's partnership with Age UK for this year's Christmas commercial offers a further insight into the plight of old people who feel abandoned by their family and friends at this time of year... and it's been achieved by making the agency look like the bad guys!

John Lewis
"Man on the Moon"
2 mins
6 Nov 2015
The anticipation ahead of the John Lewis Christmas commercial grows and grows and this year it's been so great that the backlash began before anyone had even seen it. Those silly naysayers have - as you might expect - just been completely trumped by the film itself which is unerringly beautiful.

John Lewis
"On The Moon"
10s
4 Nov 2015
This is a tiny teaser to whet our appetite for the main event. What's with the intriguing glimpse of the moon through the telescope? And once we know, this becomes an emotive reminder of all that the John Lewis Christmas ad stands for this year - bringing love and company into lives that inadvertently pass us by, as remote and silent as our eternal satellite.

Honda
"Stepping"
60s
2 Sep 2015
Honda tends to make commanding, challenging and intelligent ads. Some of them leave us to join the dots ourselves, others literally spell their message out - but never half-heartedly and always with chutzpah. This launch spot for the Honda HR-V communicates the brand's obsession with engineering perfectionism; marrying its mechanical precision to the movement of its human counterparts.

Sport England
"This Girl Can"
90s
12 Jan 2015
This 90-second spot is - to our minds - one hell of an achievement. Aimed at encouraging more women to just shrug off their self-consciousness and go exercise, it features an array of all shapes and sizes revelling in the sheer pleasure of what their own bodies can do; and the use of Missy Elliot's 'Get Ur Freak On' is genuinely inspired.

Vodafone
"Quotes"
60s
3 Jul 2014
This is a beautifully judged piece of work that will appeal to film and television buffs everywhere. Each of the vignettes is powered by a short recreation of an iconic moment from a film or a television series and - as well as being very funny - this is a lovely little quiz to test your knowledge. We got four out of five (admittedly the last is a gimme but see if you can get each of the other four).

Vodafone
"Spotify"
60s
4 May 2014
Sometimes there's a fine line between ideas that empower and ideas that condescend. Some may feel that this attention-grabbing ad for Vodafone has crossed this line and that it's making fun of its elderly protagonists but we couldn't go along with that verdict. The pensioners singing along to contemporary hits as they listen to them on headphones don't look as though they need anyone to stick up for them, and this representation is overwhelmingly positive.

Anchor Cheese
"Nothing Days"
60s
9 Mar 2014
Peter Capaldi once again provides a perfectly laconic VO for Anchor... this time to make the case for 'blank diary days' when we allow glorious nothingness to occupy us. This looks like it was only partially scripted - some of these set-ups look like they weren't set up at all and this 'candid camera' aspect perfectly underlines the central proposition.

O2
"Sale Race"
40s
5 Jan 2014
And they're off! An assorted pack of dogs bound out of the starting gate headed for the O2 sale - although some of the less long-limbed accept a little help along the way. Filmed in glorious slow-motion for the full effect of those ears flapping in the wind, it's a joyous bit of fun - which our turncoat cat has no qualms about being part of. One to lift the spirits in a grey January day.

Cadbury
"Unwrap"
60s
8 Nov 2013
Forget notions of a white Christmas - the inhabitants of part of an anonymous town wake up to discover their world is distinctly purple - draped, Cristo-like, in Cadbury giftwrap. This realisation leads to a mass celebration that's been so joyously filmed even hardened cynics will have a hard time tutting.

Tesco
"Bread Sticks"
30s
21 Oct 2013
Classy little analogy depicting breadsticks as precious offspring being delivered into the world. The white overalls, hats and gauzy masks worn by these Italian bakers are suggestive of doctors, while they give loving pats to the dough, which could just as easily be a newborn's bottom.

Tesco
"Passionate Smokers"
30s
12 Oct 2013
There is nothing at the start of this to even suggest it could be for a supermarket. The muffled cheering of a football crowd echoes down a gloomy shaft filmed from a disorientating angle as a man clambers down its side... and begins telling us how the fish smokehouse works. Impressive work indeed.

John le Carré
"A Delicate Truth"
1 min 40s
29 Apr 2013
It's very rare to see a book being promoted with any kind of élan so this 'trail' by Somesuch's Kim Gehrig breaks new ground. The octogenarian author provides a neat finish and his intriguingly cryptic breakdown of the story will have his legion of fans foaming at the mouth.

Asics
"Running Hood"
60s
23 Jan 2013
This is a superb piece of advertising. A young woman slipping into a new pair of trainers for her first run is rudely passed by a mysterious hooded figure but who can it be? She's determined to find out and sets off after him or her with unstoppable determination... what will she find out?

Coca Cola
"Move To The Beat"
2 mins
21 Feb 2012
Coca Cola's Olympics-themed ad features a music track from Mark Ronson and Katy B and a collection of athletes competing in this summer's games. It's good to see the soft drink giant trying something different but we suspect there might be a more coherent version of this out there.

New Look
"100 Days Of Summer"
60s
9 May 2011
Lots of the fashions available from the advertised retailer are shown off in this lengthy commercial which shows people lounging around a studio (anyone who thinks budgets are being slashed should take note... there are no trips to the Caribbean at present).

Nokia
"Poodle Loop"
90s
10 Dec 2010
A woman samples her poodle's bark and incorporates it into a musical loop as Nokia continues its bid to re-establish its preeminence by highlighting clever creative features of its latest phone. It's a nicely judged piece of weirdness.

IKEA
"You'll Always Find Me..."
60s
9 Oct 2010
Another marvellous ad for Ikea from Mother. There's not much synergy with the previous ad but that doesn't really matter as we're treated to a reworking of a classic track from the 1980s which extols the virtue of hanging around the kitchen at parties.

Don't Stop Believing
"Sing"
60s
26 Jun 2010
A new talent show coming to Channel 5 is cleverly advertised in this impressive trail. A series of singers perform a well constructed medley as their movements are cleverly choreographed to reflect the musical blend. The programme won't be as good as this trail.

Sony Digital Cameras
"Twilight Football"
1 min 52s
18 Sep 2009
Three acrobatic lads sneak into a bull ring arena and tease one of the animals with a football. They leap over the charging bull in a dramatically dangerous fashion and even appear to come unstuck a few times but it's hard to tell because of the guerilla-style photography.

Lastminute.com
"Top Secret Hotels"
10s
6 Mar 2009


Lastminute.com
"Thumb Wave: Part 3"
60s
28 Feb 2009
The third of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

Lastminute.com
"Thumb Wave: Part 2"
60s
28 Feb 2009
The second of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.