David Reviews

 Biting the hand that feeds us since 2002.

H & M
"Come Together"
3 mins 52s
27 November 2016
UK Clothing Retailers

There are few directors whose style is as distinctive as Wes Anderson and no self-respecting movie fan could look at this without immediately recognising it as his work. All of Anderson's familiar trickery has been deployed but don't let that fool you into thinking a square peg has been lodged into a round hole - the effect is entirely on point and is directed towards creating an utterly charming Christmas commercial.

Frequent Anderson collaborator Adrien Brody plays Conductor Ralph who has to inform his passengers that they are going to have to spend Christmas Day aboard his train.

Ralph is a man for a crisis. Displaying something of the resourcefulness which characterised Monsieur Gustave - the concierge brilliantly played by Ralph Fiennes in Anderson's 'The Grand Budapest Hotel' - the conductor draws on his knowledge and contacts to coolly assemble an improvised Christmas for all of those on board.

Imbued with the timelessness of Anderson's glorious production design, it reminds us of the true spirit of the season. After all, which Christmas are we more likely to remember? One where everything happens as it should thanks to a well-organised trudge through the rituals? Or one where you were stuck on a train with a collection of disparate souls making the best of a strange situation?

An obvious paradox is created by TV commercials nudging us towards a celebration of Christmas less concerned with consumerism. But let's suspend our disbelief for a few minutes and revel in this beautifully rendered scenario... especially as it's never felt more important to 'love thy neighbour' than it does as 2016 draws to a close.

HP
"Brothers"

Toby said:

love, love, love.


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H & M
"Come Together"
3 mins 52s
27 Nov 2016
There are few directors whose style is as distinctive as Wes Anderson and no self-respecting movie fan could look at this without immediately recognising it as his work. All of Anderson's familiar trickery has been deployed but don't let that fool you into thinking a square peg has been lodged into a round hole - the effect is entirely on point and is directed towards creating an utterly charming Christmas commercial.

Bulldog
"Awkward Elves"
60s
27 Nov 2016
Goodwill to one's fellow elf doesn't go entirely to plan in this well-performed ad for Bulldog. Two of Santa's hard-working employees discuss their love of Christmas. One of them wonders why elves don't give presents to each other. Safe to say his mate has never given it much thought. Sure enough though, the generous one has a surprise in store.

H & M
"The Road Trip"
5 mins 20s
29 Sep 2016
H & M's odd couple of David Beckham and Kevin Hart hit the road to Las Vegas... or ruin, more like. Seems like the latter has decided 'I, Beckham' would work better as a musical, and David is last to know as always. Once again identically dressed in the retailer's threads, the duo pick up from where they left off last year with two likeable performances.

Age UK
"Man on the Moon"
50s
20 Nov 2015
This film underlining the importance of John Lewis's partnership with Age UK for this year's Christmas commercial offers a further insight into the plight of old people who feel abandoned by their family and friends at this time of year... and it's been achieved by making the agency look like the bad guys!

Harvey Nichols
"Gift Face"
60s
10 Nov 2015
Harvey Nix have established themselves as the cynical face of Christmas advertising over the last few years and it's served them well but this isn't their greatest effort. It doesn't help that Curry PC World's campaign with Jeff Goldblum mines the same seam much more successfully. Still, it's a very decent effort and keeps the meme rolling.

John Lewis
"Man on the Moon"
2 mins
6 Nov 2015
The anticipation ahead of the John Lewis Christmas commercial grows and grows and this year it's been so great that the backlash began before anyone had even seen it. Those silly naysayers have - as you might expect - just been completely trumped by the film itself which is unerringly beautiful.

Very
"Step into Christmas"
60s
7 Nov 2014
Fearne Cotton and friends become glamorous Borrowers this year, shrinking down to a diminutive size and discovering a world of giant gifts courtesy of Very. The online retailer, or 'digital department store' as the press release says, has had a bumper year so it's splashed out 6.5m on its most expensive festive ad campaign to date. Funny... wouldn't have thought Fearne's jumpsuit cost that much.

Strongbow
"Rio Challenge"
30s
3 Jun 2014
Will a bunch of pasty-faced blokes manage to beat Brazil's best women's five-a-side football team? That's the challenge in this spot which shows them being introduced to the players and looking rather scared at the prospect of trying to beat them. It's been launched in partnership with Sky Sports and Strongbow, and we expect to see more of the competition entrants getting their butts kicked as the campaign develops.

Very
"Holiday Shop"
30s
10 Apr 2014
Everyone's got summer sun on their minds in this seasonal offering for Very - part of the Littlewoods retail empire. It's stylishly done and - importantly - there are a lot of different clothes on show with the music choice ensuring that this is a cut above some of their rivals' advertising at this time of year.

BT Broadband
"Sport"
60s
9 May 2013
Jake Humphrey is the face of BT's ambitious plan to compete with Sky's sports coverage, and he competently fronts this lengthy commercial advertising the new service. Robin van Persie and Gareth Bale also put in appearances... plus what sports show would be complete without a glimpse of national treasure Clare Balding?

John Lewis
"The Journey"
90s
9 Nov 2012
An utterly lovely commercial for John Lewis to mark Christmas... again. Following last year's brilliance was always going to be difficult but it cannot be doubted that they've succeeded with this wonderfully involving tale of devotion. Doff your hats to Adam&EveDDB and Mr Dougal Wilson.

Canon
"See Things Differently"
40s
27 Sep 2012
Using the advertised camera, a man is able to "see things differently". This is illustrated via some clever trick photography which showcases the potential range of images that he can capture if he uses his imagination... and the expensive bit of kit this ad is exhorting us to purchase.

Cobra Beer
"Train"
60s
1 Mar 2012
This ad for Cobra beer makes as much as it's possible to make of its Indian heritage and does it beautifully. Like a miniature version of 'Slumdog Millionaire' it's an authentic look at a country that manage to highlights its grandeur without over-glamorising it.

Green Giant
"10 Foot Tall"
30s
11 May 2011
A mum is shown serving the advertised vegetables to her two young sons in the style of a trailer for a Hollywood blockbuster. Reality is more humdrum but the idea that mums will feel ten feet tall when they serve up one of their children's 'five a day' endures.

Nike
"Total Control"
54s
31 Jan 2011
Crafty camera work reinforces the idea of ball control in this disorienting commercial for Nike. A mesmerising sequence shows a ball being passed from one player to the next across different scenes at various levels of the game.

Nokia
"Poodle Loop"
90s
10 Dec 2010
A woman samples her poodle's bark and incorporates it into a musical loop as Nokia continues its bid to re-establish its preeminence by highlighting clever creative features of its latest phone. It's a nicely judged piece of weirdness.

Nokia N8
"The Dot"
90s
30 Nov 2010
All the way through this commercial, you find yourself wondering where the advertised product fits in. When this puzzle is resolved, however, it proves genuinely astounding. A cracking piece of advertising.

Nokia
"Route 66"
70s
20 May 2010
A number of exotic and unusual journeys are undertaken with the help of the advertised device's SatNav facility. Two old boys are riding aboard bizarre mechanised unicycles while others use them as they steer elephants to their destination.

Nokia
"SatNav"
30s
9 May 2010
A number of exotic and unusual journeys are undertaken with the help of the advertised device's SatNav facility. Two old boys are riding aboard bizarre mechanised unicycles while others use them as they steer elephants to their destination.

SMA
"Mr Snuggles"
30s
5 Oct 2009
A baby manages to crawl for the first time when lured across the room to grab Mr Snuggles... his stuffed toy rabbit. SMA takes some of the credit for this because, apparently, it helps brain development.

Phileas Fogg
"Intrepid Traveller"
30s
16 Mar 2009
Phileas Fogg seems to have been away for a long time... do you think it's been around the world in eighty months? This impressive comeback ad is based on the idea that the Jules Verne character collected all the ingredients on his travels.

Renault Clio
"Le Bag"
30s
16 Feb 2009
This attempt at film noir is undermined by the shades of grey in which it is composed. It looks about as authentically monochromatic as a colour photograph which has been photocopied... which is a shame as it's not a bad idea.

Zurich Insurance
"We Help Here"
60s
20 Sep 2008
Sometimes the proposition in an ad feels too vague to yield any kind of result. This is a great example... Zurich Insurance may well have policies which can benefit consumers in each of the depicted situations but there's nothing here to persuade us that we should give them a go.

First
"Cope Without You"
20s
13 Sep 2007
First magazine is so diverting that everyone in your life is going to have to get by without you if you start reading it. Thus we see an empty seat at a work meeting and a man spreading rose petals over an empty bed as he waits in vain for his lover.

Skinny Cow
"Messy Cow"
20s
5 Jun 2006
Clever twist on the Haagen Dazs approach of showing a beautiful woman eating ice cream has the beauty spilling a little on her white blouse enabling the voiceover to label her a "messy cow" a neat tie-in with the interestingly named product.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.