David Reviews

 Biting the hand that feeds us since 2002.

Virgin Media
"Non-Stop Entertainment"
90s
23 March 2017
UK Broadband Providers

Sometimes more is more, and Virgin Media prove it with this full-throttle commercial. A stampede of cinematic archetypes race against one another in a high-tech tunnel; Supermen, cowgirls, and Teenage Mutant Ninja Turtles are all along for the ride. We don’t fancy the Prohibition gangsters’ chances, though - they’ve got a right Muppet at the wheel.

Meanwhile, Virgin’s spirit animal, Usain Bolt, swaps his running shoes for a souped-up roadster. Not for the first time, he’s the man to beat.

Film buffs will enjoy the visual references laced throughout, including the clown mask worn by Heath Ledger’s Joker and a Mad Max-style deathmobile. It’s a genre mash-up with extra juice.

Rogue’s Sam Brown ensures everything brims with energy and a playful sensibility. And when the racing action threatens to overwhelm, the ad shifts gear with a fun domestic denouement.

For those who such demand speed and variety from their broadband package, Virgin comes across as the dynamic option.

moneysupermarket.com
"Skeletor"

Anthony said:

Whatever next? Mumm-Ra struts to Hot Chocolate? Dungeon Master and Venger do the Macarena? What's Cyril Sneer up to these days? Yawn.


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Virgin Media
"Non-Stop Entertainment"
90s
23 Mar 2017
Sometimes more is more, and Virgin Media prove it with this full-throttle commercial. A stampede of cinematic archetypes race against one another in a high-tech tunnel; Supermen, cowgirls, and Teenage Mutant Ninja Turtles are all along for the ride. We don’t fancy the Prohibition gangsters’ chances, though - they’ve got a right Muppet at the wheel.

Waitrose
"Coming Home"
1 min 50s
13 Nov 2016
adam&eveDDB have created a greater synergy between John Lewis's and Waitrose's advertising this Christmas. It's just over a year since they took over the supermarket's account and because of the way they've implemented some of the strategy that has made their partnership with John Lewis so successful, the connection between the two seems ever more evident.

Mars Bars
"Sea of Support"
90s
13 May 2016
Every even-numbered year affords a new shot at glory for the England football team. Alas, each tournament also affords fans new ways to experience heartache as if it's a national pastime. With Euro 2016 just a few weeks away from kick off, however, Mars extol the power of belief in this amusing Channel crossing.

Lloyds Bank
"For Your Next Step"
60s
11 Mar 2016
Having released their famous black horse from its stable last year with a gallop through history, Lloyds present another arresting film depicting life's noteworthy moments. We see the beast stride through the background of various scenarios rendered in slow motion. The technique allows the emotional heft of a new born baby, a proposal in a busy street, and the last goodbye to a loved one to be skilfully amplified.

Argos
"Just Can't Wait for Christmas"
60s
6 Nov 2015
When there are five directors of photography included in the credits, you'd better believe that most of what you ultimately see has been done in camera. And when what you see is the best part of an Argos store hurtling down the side of a snowy mountain, you'd better believe it's a mighty impressive achievement.

Marks & Spencer
"The Art of Luxury"
20s
23 Oct 2015
You get the sense that Marks & Spencer's autumn campaign is going to migrate gently into their Christmas campaign... and before we know it, it'll be January and we'll all be waking up in a ditch wondering what happened. You could hardly blame them if they opted to stay with this bright and breezy series... they're certainly getting the job done.

Marks & Spencer
"The Art of Online"
20s
13 Oct 2015
Not content with sharing the art of texture, tailoring, comfort and cashmere, M&S also want to share the art of shopping with them online. It's no surprise then to discover what a stylish experience it is - whatever device we're using, wherever we're using it, and for whatever product... young, old, male, female, there's no mainstream audience it won't appeal to.

Marks & Spencer
"The Art of Texture"
20s
7 Oct 2015
Soft, shaggy, furry, fluffy - we all love a strokable texture and instinctively know when a material is good quality. The way a fabric flatteringly drapes, moulds or swishes can boost our self esteem like nothing else; something M&S imaginatively portrays as part of its excellent autumn campaign. Love the komondors - haven't seen one of those since Odelay's iconic album cover.

Marks & Spencer
"The Art of Cashmere"
30s
5 Oct 2015
More gorgeousness from the M&S fashion campaign comes our way with this spot focusing on the soft and stylish qualities of cashmere. Sheep made of knitting needles and yarn, slinkily snug mufflers and lightweight shift sweaters all serve to underline the warmth and delicacy of this wool; and the simple, gunmetal-grey lighting is immensely classy.

Marks & Spencer
"The Art of Tailoring"
20s
15 Sep 2015
Marks & Spencer take us through the development of a tailored suit with another eye-catching addition to their Autumn/Winter campaign. Precision measurements and intricate sewing are rendered in breathless fashion as the brand continue to position themselves as the home of classic design with a thoroughly modern ethos.

Marks & Spencer
"The Art Of Silhouette"
30s
13 Sep 2015
Slick, sharp silhouettes define this range of M&S Autumn/Winter fashions. Beautifully lit and graded to show off the fabrics, the emphasis is on clean lines that are smart yet easy to wear - a '70s Annie Hall vibe for today, without the ditsiness. The brand presents everything with lashings of style - very impressive considering it has to appeal to Everywoman.

Marks & Spencer
"The Art of Comfort"
20s
3 Sep 2015
Another in the new Autumn / Winter fashion campaign for Marks & Spencer focuses on lingerie. Sumptuously silken and softly padded fabrics are offset against delicate lace in complementary shades; and when a model gracefully tumbles backwards she falls onto cushioning that yields yet supports. Plus the super at the end leaves you in no doubt that this is their comfiest range to date.

Marks & Spencer
"The Art of Design"
40s
3 Sep 2015
Another excellent ad for M&S offers a persuasive case for the brand even for those who wouldn't normally go there. Fast-paced, visually inventive and packed with sass, it not only parades a host of new season's looks before our dazzled eyes but manages to convey both quality and ethical pedigree.

Lloyds Bank
"Horse Story"
90s
29 Jun 2015
Lloyds have returned to the black horse for a grand statement about how the bank has been by our side for 250 years in this moving film by Rogue's Sam Brown. It's an unashamedly emotional piece of work which aims to reconnect the bank with the customers who rely on it. The film cleverly ups the ante as it unfolds with each vignette having slightly more impact than the last.

Lloyds Bank
"Surprises"
30s
24 Feb 2015
A shoe-crazy young woman is delighted to discover that Lloyds like to surprise their current account customers with gifts from time to time. "It's on us!" they apparently said when she went to pay for her latest pair of heels. We're not quite sure how that works, but it seems they'll treat you to anything from a cupcake to plane tickets... which is nice.

Virgin Atlantic
"The Idea"
80s
4 Jan 2015
This is a very interesting approach... one that appears to take it for granted that all airlines are pretty much equal if you're among the privileged few who get to turn left once you're aboard. Instead of banging on about comfortable beds, impeccable service and staff who know what you need before you do, this terrific film by Rogue's Sam Brown asks what it says about you if you choose to fly with this airline.

Road Safety
"50th Anniversary"
60s
14 Nov 2014
It's astonishing to learn that fifty years ago - when there were far fewer cars on the road - deaths caused by drink driving were over seven times higher than they are today. The Road Safety campaign has been largely instrumental in this, and so they have good reason to celebrate this startling reduction. But that's not going to be of any help to the 230 each year who die, as this brave and sensitive film tells us.

Guinness
"Jonny"
60s
8 Nov 2014
This latest Made of More spot for Guinness focuses on rugby star Jonny Wilkinson, celebrating the qualities of the man himself rather than his sporting abilities. Not just here in the UK, but in Toulon, France, where he won the hearts of the locals during his time there. It's a very moving piece of film. Young and old alike praise him with heartfelt sincerity, staring straight into the camera to ensure we see the depth of their feeling.

Kit Kat
"Splactor"
2 mins
24 Sep 2014
Not content with using one character to showcase his talent, actor Martin Mahogany ambitiously plays two parts at the same time. Well, not quite at the same time... the two sides of his body wear different costumes and make-up so that he has to turn 180 degrees to switch character, as we learn in an explanation offered with perfect deadpan.

Guinness
"Made of Black"
1 min 50s
28 Aug 2014
Badass, hi-octane, supercharged - this is nothing if not rammed to the gills with attitude. Made for the Pan-African market, it's a slick paean to a mindset: black's not so much about the skin you're in as what's under your skin when you scratch the surface. Indeed,the spot's sheer polish and verve, fuelled by Kanye's Black Skinhead is impossible to resist... even if you're not a Guinness drinker yourself, you'll salute those who are.

Lloyds Bank
"Marriage"
60s
4 Aug 2014
These kind of work, don't they? The combination of vintage clips, stills, a tentative VO and music which could prompt you to hack your own ears off if you had to listen to it by itself somehow combine into an entity that's considerably more than the sum of its parts. Yet this still looks like the presentation you'd show to the client to get their agreement to make the actual commercial.

Lloyds Bank
"Join the Club"
60s
3 May 2014
This commercial for Lloyds Bank riffs agreeably on one of Groucho Marx's most famous utterances - the Freudian idea that he wouldn't want to join any club that would have him as a member (the principle that most of humankind uses as the basis for choosing their ideal partner). Mind you, the conclusion that "even Groucho" might have made an exception for the advertised bank account is a bit cheeky.

ADT
"What They Leave Behind"
30s
6 Jan 2014
Another of ADT's alarming ads for their service has a woman struggling to face up to 'what they leave behind'. Bearing in mind that the miscreants they're referring to are known for sometimes leaving exceptionally unpleasant deposits behind, we wonder if the subtext isn't a tad scatological.

Strongbow
"Moments of Truth"
60s
5 Jun 2013
What a total stunner of an ad. A beautifully simple, effective idea - earn your drink - brought to life in the most imaginative way possible. DAVID is a great believer in 'truthiness', and this has pint glasses of it. We've all known moments of triumph snatched from the yawning maw of disaster, and this captures the euphoria fabulously.

Morrisons
"Scones"
40s
19 Mar 2013
Not as charming as some of the others in this series, but warm-hearted all the same. When the baker says they make bread instore everyday, a little super pops up to add: "most stores", and the contrivance of a dab of scone mix on Ant Mcpartlin's nose adds to a sense that things aren't quite as spontaneous in Morrison World as the supermarket would have us believe.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.