David Reviews

 Biting the hand that feeds us since 2002.

NN
"It's Different When It's Yours"
80s
28 February 2017
Netherlands Insurance

Director Billy Pols and his producers Robert Nan and Frank Coenan were obviously given a few quid for the production to judge by the number of scenes they had to film - and they've done well to elevate a pretty mediocre idea into something that looks great.

It's one of those jobs that must have been long in the setting up and short in the execution as it moves swiftly from one scenario to another to make its nebulous point - that identity is derived from the reassurance of knowing you are well-insured. Indeed, it might as well be selling the proposition that you're better off if you've got loads of money.

But instead of noticing that, most punters are likely to be seduced by Pols's work along with cinematographer Franz Lustig's beautiful photography and come away feeling slightly better disposed towards this advertiser than they were before. And that'll do, won't it?

Road Safety
"The Carvin Family"

Matt said:

Wow. Powerful stuff.


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NN
"It's Different When It's Yours"
80s
28 Feb 2017
Director Billy Pols and his producers Robert Nan and Frank Coenan were obviously given a few quid for the production to judge by the number of scenes they had to film and they've done well to elevate a pretty mediocre idea into something that looks great. It's one of those jobs that must have been long in the setting up and short in the execution as it moves swiftly from one scenario to another.

IKEA
"Wonderful Life"
90s
21 Apr 2016
We are all involved in our own life adventure according to this charming film for IKEA. While the young couple at the heart of this film have a pretty conventional life, in their heads they see themselves as racing drivers and champion tennis players. DAVID detects the influence of the famous sequence in the Pixar film 'Up' which made much the same point and had a similarly poignant separateness by its end.

Milka
"The Biscuit Jar"
60s
6 Apr 2016
Another sugary sweet offering from Milka brings us to the fictional town of Lilaberg as a girl searches for the perfect biscuit jar. ņ la 'Toy Story', the receptacles on sale in this old-timey shop subtly try to attract her attention. She only has eyes for one, though - and we learn why when she shares an afternoon bickie with her grandfather.

Milka
"The Strongman"
90s
6 Apr 2016
Personal taste will determine whether this new ad for Milka indulges the sweet tooth or erodes it. Nonetheless, there is some lovely production design present in this tale of a little boy travelling to see his favourite circus act in the flesh. While the young 'un isn't quite as powerful as Gustavus, the strongman makes him believe otherwise with the help of a chocolate bar.

Massive Attack / Young Fathers
"Voodoo In My Blood"
5 mins 22s
23 Feb 2016
Every now and then a promo comes along which stuns with its originality and impact. More than that, it leaves you suspecting it must also have stunned everyone who worked on it because its power turns out to be greater than even they could have hoped for. Directed by Ringan Ledwidge, this promo for Massive Attack / Young Fathers featuring Rosamund Pike is one of these rare and wonderful beasts.

Persol
"Vai Paparazzo!"
2 mins 10s
13 Oct 2015
German director Wim Wenders draws on his knowledge of world cinema to perfectly evoke European cinema of the 1960s in this stylish commercial for Italian eyewear company Persol. An engaging tale, it follows the on-set action when the relationships between actors are at odds with the relationships between the characters they portray.

Gant
"They Changed The World"
60s
5 Oct 2015
What's the constant among all the world-changing people who've emerged in the last fifty years? According to this commercial for Gant, it's their shirts. Offering a stylish glimpse of revolutionary activity during the period, it sets out this claim from the viewpoint of a witness who turns out to be someone with a vested interest in this particular status quo.

Kellogg's Crunchy Nut
"Silent Ad"
60s
26 Apr 2015
There's some fantastic attention to detail in this crafty commercial for Kellogg's Crunchy Nut which spoofs 1922 horror movie Nosferatu. Our familiarity with this campaign could easily weigh down each new execution but - by coming up with ideas as strong as this - creative Hugh Todd has ensured that the audience can congratulate itself for guessing what's about to happen.

Audi
"Leap of Faith"
40s
2 Nov 2014
This superb spot demonstrates how an ad for a new car doesn't have to be a floridly bombastic bore. Instead of telling us how amazing it is for the usual nebulous reasons, this dispenses with verbal flummery and instead shows us a presumed comet blasting its way across the vast icy wastes of space... which turns out to be the new Audi hurtling towards earth.

Audi
"Leap of Faith"
20s
2 Nov 2014
A clever little pre-roll spot for the new Audi which uses to its own advantage the fact that people tend to skip online ads as fast as they can. To the sound of an engine at full throttle we see a dashboard with the speedo ratcheting up and a line explaining that the car can reach 100mph before viewers can click away.

Stella Artois Cidre
"Orchard Dance"
30s
25 May 2014
Our hero is a classier version of the Man from Del Monte as he glides gracefully around an orchard, carefully supervising the manufacture of Stella's cidre. Once the preserve of the men once called called 'tramps', cider has become a completely different drink without, in fact, changing one bit - keep that in mind next time someone tells you no one's influenced by advertising.

Kellogg's Crunchy Nut
"Henry VIII"
40s
3 Feb 2014
This has to be the strongest ad in the recent run of ads for Kellogg's Crunchy Nut because - as well as having a fun scenario - it doesn't contain a spoiler. Each of the other recent ads has contained a glimpse of the familiar packaging ahead of the reveal but this time, the only hint that Henry VIII's concentration will be disturbed is a pair of honey jars being carried by the two campaign regulars.

Lexus
"Swarm"
60s
4 Nov 2013
To the orchestral swell of a classic Hollywood-style movie, Lexus presents an utterly cinematic spot dedicated to the marvels of motion. Inspired by Night at the Museum, tiny flying craft swoop and swirl around empty places during the small hours to demonstrate the sense of freedom and possibility that driving a luxury car provides.

Barclays
"Thank You"
90s
29 Oct 2013
We sometimes forget just how successful football's Premier League is as an international brand. While a special commission is about to start examining the reasons why England is unable to challenge meaningfully at World Cups and European Championships, the country's elite competition goes from strength to strength and its universal appeal is beautifully illustrated by this lovely ad made by Academy's Seb Edwards.

CitroŽn C4
"The World"
60s
25 Jun 2013
This commercial from France moves in an unexpected direction when the astronauts floating in space suddenly begin folding our planet to create the advertised car. DAVID's schoolboy French isn't quite enough to grasp the proposition but he assumes it's not: "it costs the Earth" which would be wrong on so many levels.

Lexus
"Steps"
90s
3 May 2013
This is a very clever piece of advertising indeed. Instead of hiding the puppeteers controlling the two giant figures via the magic of post-production, they've been left visible for all to see - and the effect is so much greater than it might otherwise have been. Very sleek and very clever.

The Guardian
"Three Little Pigs"
2 mins
29 Feb 2012
This impressive commercial for The Guardian echoing a celebrated ad from the past asks how the newspaper would have covered the story told in the fairy tale about the Three Little Pigs. Interestingly, it's played with a very straight bat despite the absurdity of its subject matter.

Specsavers
"Sauna"
40s
17 Oct 2011
The Specsavers proposition is one that lends itself to humour expositions and this is a great example. When a hotel visitor tries to make his way around without the benefit of glasses from the advertised chain of opticians, he soon discovers the folly of his flawed navigation.

Philips
"What Can Light Do?"
60s
31 Aug 2011
We're invited to see what light can do in this ad for the Dutch electrical giant's new range of LED based offerings. A pathway of lights leads to the city where the displays are on an increasingly grand scale until the a whole building in the Buenos Aires skyline is lit.

Kronenbourg 1664
"Baggy Trousers"
2 mins
4 Jun 2011
Madness's Baggy Trousers gets the Kronenbourg treatment as Motorhead's Ace Of Spades did before. This feels more contrived than the previous ad but has the asset of becoming more interesting each time you watch it.

Budweiser
"Anticipation"
60s
16 Apr 2011
This commercial for the American beer builds to a crescendo at two different venues linked by a common factor... the advertised brand. It's been well put together and it unquestionably does what Budweiser wants it to do but it isn't an approach that's sufficiently different from what the brand has done before to generate any excitement.

Zurich Insurance
"It's Yours"
30s
1 Sep 2010
Have you ever noticed how retirees in television commercials lead much more interesting lives than anyone you know? Why are these people indulging in extreme sports while our elderly relatives are watching Countdown and exchanging nuggets of mild racism?

Tennent's Lager
"Football Sponsorship"
40s
17 Aug 2010
This is the best in the new series of ads for Tennent's by some considerable distance. The founder of the company comes up with a plan to cash in on the success of the new-fangled game of football... but his plans don't quite work out as he hopes.

Tennent's Lager
"Monkey Portraits"
30s
6 Jul 2010
This commercial continues the story of Hugh Tennent... allegedly the founding father of the Scottish lager. Persevering with the idea that he was a bit of a nutter, we see him painting portraits of monkeys in petticoats for the sides of the cans. Hmm.

Tennent's Lager
"Hugh"
60s
22 Jun 2010
There's a certain lack of dynamism in this ambitious new ad for Tennent's which purports to show the history of how the lager's founder travelled to Bavaria to learn about making the light-coloured beer. Should have been pacier and funnier.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.