David Reviews

 Biting the hand that feeds us since 2002.

Babbel
"Tiny Whale"
30s
31 October 2016
UK App Based Services

Just as the English-learning version of this ad satirised period dramas such as Downton Abbey for colouring the world's view of Britain, Babbel send up Amélie here for their French course. This 30s ad has it all: cryptic dialogue, existential musings about the metaphors in mundane things, and some lovely visual call-backs to the film involving heavy fringes and coquettish glances. And even a British bloke who manages to avoid making a fart joke about the sound of a ketchup bottle... c'est bien.

Royal British Legion
"Rethink Remembrance: Jim"

Matt said:

Medals all round.


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Babbel
"Tiny Whale"
30s
31 Oct 2016
Just as the English-learning version of this ad satirised period dramas such as Downton Abbey for colouring the world's view of Britain, Babbel send up Amélie here for their French course. This 30s ad has it all: cryptic dialogue, existential musings about the metaphors in mundane things, and some lovely visual call-backs to the film involving heavy fringes and coquettish glances. And even a British bloke who manages to avoid making a fart joke about the sound of a ketchup bottle... c'est bien.

Babbel
"Messy Dress"
30s
31 Oct 2016
Babbel send up period dramas and the rest of the world's perception of Britain in this funny ad for their language-learning app. Two elegant ladies in Edwardian costumes daintily sip tea and gossip about a high-spirited young relative who wants to play freely and not conform to the staid social norms - a well-constructed play on tropes - when a modern-day man appears and shares his own comments about the young lady's unbecoming commitment to free will.

Nike
"Da Da Ding"
2 mins 52s
12 Jul 2016
Director François Rousselet has put together a truly sparkling collection of vignettes demanding that women be seen as equals. It forms part of a message - growing in volume all the time - which is directly challenging old-fashioned patriarchal attitudes with a vigour that cannot be suppressed.

Halls
"Bear Breath"
20s
8 May 2016
This 2014 commercial for Halls has just made its way on to British TV for the first time in this abbreviated 20" edit. After consuming a lozenge, a biker's breath emerges as a cloud of polar bears... each with their own fetching moustaches. A mad, but eye-catching piece of polar fun.

Honda
"The Great Untried"
60s
30 Nov 2015
The opening of a garage door creates a world of possibilities according to this superbly crafted ad for the Honda Jazz. Once the open road lies ahead for this couple, anything and everything is worth a shot. Bach, beekeeping... throw in stargazing, archery, and kite flying and you've got enough pursuits to trump everyone in the "so what did you do at the weekend?" stakes.

Honda
"Feeling"
60s
3 May 2015
This is a ridiculously gorgeous piece of filmmaking. It's one of those commercials where you'd be really interested to know what the other treatments looked like because - with all due respect to those who were up for this - it's hard to imagine anyone came up with anything that looked quite like Johnny Hardstaff's vision.

Lurpak
"Freestyle"
60s
19 Apr 2015
It's little wonder that advertisers have taken to asking agencies if they could make something that looks a little 'Lurpak-y'. This is simply superb. Each director who's had a crack at making one of these has brought something pretty special to the table, and each in turn seems to be the apotheosis... until the next one comes along.

Honda
"The Other Side"
2 mins 55s
2 Nov 2014
This devilishly clever piece of work by W+K for Honda enables an online viewer to switch between two contrasting narratives when they watch the ad on YouTube. DAVID thoroughly recommends that you click the link and watch it as it was designed to be seen but - for your convenience - we've run off a version that switches between the two edits to give you a sense of the experience.

Tesco Bank
"Aquarium"
30s
1 Sep 2014
Another neat illustration of the benefits of a Tesco bank account. You get Clubcard points when you're purchasing and interest on money in the bank when you don't... enabling it to be described as a win-win situation. The B52s' Rock Lobster provides the soundtrack for the excited run around the aquarium and there's little doubt which of the two options the boy would prefer.

Tesco Bank
"Dog Wash"
30s
1 Sep 2014
We like this - what a fun way to demonstrate the 'win win' deal Tesco's Visa card is offering. Whether you earn points by, say, getting your dog smartened up at a grooming parlour, or hang on to your money and earn interest by washing him at home in the bath, you can't lose. Neither can the dog: he appears to love the pampering of the former and the entertainment provided by the latter.

Three
"Sorry"
30s
11 Aug 2014
Another in the 'Sorry' series by Three features the Partridge-esque presenter dolefully apologising to everyone whose working day has been interrupted by a holiday snap. As we now know, the reason for the deluge of pics sent to colleagues is down to the fact phone charges are no dearer abroad than at home with Three, though one fears for the future of humanity when its holidaymakers can't think of anything better to photograph than a cheap cocktail.

Chambord
"Flamingo"
30s
14 Jul 2014
An ad as French in tone as the product it's selling: full of flirty, pouty caprice, just because it wants to be. Chambord - a raspberry liqueur - is poured into a glass of Champagne as a coltish madamoiselle stands on one leg in anticipation of its delights. Meanwhile, the proceedings are being narrated by a flamingo pondering why this human isn't using both legs.

Stride Gum
"The World's Best Lawyer"
80s
18 Jun 2014
Gags a-plenty in this brilliant commercial for Stride Gum which has a spokesperson confidently asserting his right to make any claim he likes because he's secured the services of The World's Best Lawyer. It's a beautiful two-hander with the actor playing the lawyer providing a perfect counterweight to the bombastic lead.

Honda
"Roar"
30s
13 Jun 2014
Hear the Audi Honda roar! Actually, that's a bit unfair... while this has obvious similarities to a popular ad for the German car, this has more than enough about it to dodge that kind of cheap criticism and we're genuinely ashamed of ourselves. The visibility of the workshop as the engine roars is a neat conceit and it's been cleverly executed.

Nike
"Alex Oxlade-Chamberlain"
15s
19 May 2014
One of a series of shorts made by Nike ahead of this year's World Cup which stress the extraordinary ability of England's best footballers to overcome whatever's thrown their way... provided that thing isn't eleven capable footballers from another country. Here, Arsenal's Alex Oxlade-Chamberlain is able to bang the ball into the back of the net despite all manner of strange interference.

Lurpak
"Adventure Awaits"
60s
6 Apr 2014
How good is Dougal Wilson? It isn't really a fair question, is it? It should be noted that every single execution in this campaign for Lurpak has been superb and everyone at W+K responsible for creating these commercials is operating at the summit of their powers. But this ad is a bit special and it's hard to avoid the conclusion that this is down to Wilson's phenomenal skill.

Three
"Singing Dictionary"
30s
18 Mar 2014
This wonderfully bonkers ad is even more elaborate than you initially realise. Part of a campaign to highlight the news that calls to 0800 numbers are now free with Three, it implies that no matter how obscure, silly or irrational your reason for calling a particular number, it won't cost you anything. And the Singing Dictionary line? It exists... along with five others specially created for the campaign. Genius.

Honda
"Inside Out"
30s
4 Feb 2014
This is a rather long-winded way of saying that the car in question is surprisingly spacious. From golf balls to suitcases we're taken on a seamless journey through the interiors of various items to satisfy “those who like the inside as much as the outside”. We kind of understand where Honda is going – the notion that there's more under the surface than you'd think – but it doesn't address the fact that it's volume rather than density which dictates how much you can squash into a vehicle.

Tesco
"Steak"
40s
19 Aug 2013
Another lovely compilation of stock footage and snippets of the featured food combined to create a film designed to excite people about steak. We're talking proper cuts of meat here and this ad unapologetically highlights the appeal of a really lovely slice of beef. An excellent continuation of a key campaign.

Tesco
"Strawberries"
40s
22 Jul 2013
Another helping of loveliness for the much-maligned supermarket. This new approach has made Tesco's future suddenly look a lot brighter and if W+K are allowed to continue in this vein, it won't be long before the confidence on view here is mirrored by increased revenue and profits.

Tesco
"Love Every Mouthful"
60s
21 Jul 2013
In the same week Tesco boss Philip Clarke said that the era of cheap food was at an end, blue supermarket has launched a new campaign emphasising quality rather than price and Daniel Wolfe has provided a lovely treatment of a script that ambitiously positions Tesco alongside M & S and Waitrose.

Tesco
"Egg Hunt"
30s
24 Mar 2013
Blue supermarket's Easter pitch is this charming film showing a young girl trying to find the chocolate hidden by her parents. Only when she's sat at the dining table and the delicious lamb is about to be served does she realise that a bunny is peering down at her from on high. Lovely work.

Honda
"Jump"
90s
1 Jun 2008
We've seen the live ad, now we get to see the slick version created when media deadlines are less of an issue. An impressive array of parachute-based tricks are used to spell out some of the features available in the Accord. Fortunately for all concerned, this ad works well in tandem with its live stablemate.

Honda
"Wind Tunnel"
20s
14 May 2008
Sometimes the urge to move a campaign on each time there is a new television commercial can result in advertising that is so outlandish it loses touch with its central purpose. Sadly, we may be seeing starting to see that happen with Honda. Cryptic can work but not often when it is as obscure as this.

Honda
"Clem"
20s
12 May 2008
More preparations for the parachute jump as one of the participants describes the importance of ensuring his parachute is correctly packed when wearing a heavy camera on his helmet. Apparently, it could "literally rip his head off" if it's wrong. If it did, DAVID suspects that footage would break all the records on YouTube.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.