David Reviews

 Biting the hand that feeds us since 2002.

Quaker Oats
"Moon"
2 mins
30 October 2016
UK Cereals

They say breakfast is the most important meal of the day - especially when youíre planning to blast off into space later. Who better to argue this point than Buzz Aldrin? This evocative film from Quaker Oats takes us back to the golden age of space travel, with eighty-six-year-old Aldrin musing on the past, the present, and the future.

Aldrin relates how Apollo 11 made its way to the moon with the whole of planet Earth tuning in to track its progress. Itís a story we've heard before but HLAís Tom Merilion captures some particularly poignant reminiscences from a man softened by the great age he's now reached.

Meanwhile, archive footage reminds us of the excitement associated with this journey into the unknown.

To keep their astronauts up to date with events back on terra firma, NASA turned to an unlikely news source: the World Porridge Eating Championship held in Corby, England. And now this long-forgotten transmission has been cleverly used to associate oats with one of mankindís greatest achievements.

For Aldrin, itís just one example of humanityís infinite curiosity. He encourages us to keep striving forwards. Agency AMV and director Merilion wisely show due reverence to their real-life starman by keeping him centre-stage, and the connection is all the stronger for it.

Royal British Legion
"Rethink Remembrance: Jim"

Matt said:

Medals all round.


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Quaker Oats
"Moon"
2 mins
30 Oct 2016
They say breakfast is the most important meal of the day - especially when youíre planning to blast off into space later. Who better to argue this point than Buzz Aldrin? This evocative film from Quaker Oats takes us back to the golden age of space travel, with eighty-six-year-old Aldrin musing on the past, the present, and the future.

Kit Kat Bites
"Video Game"
30s
11 Oct 2016
Following the success of their real-life 'Crossy Road' stunt, Kit Kit presents more video game antics at London's King Cross station. An ever-changing sofa of gamers enjoys blasting on-screen chocolate while passing a bag of Kit Kat Bites. Commuters, station staff, and even living statues join in the on-location fun, and it's a neat way of emphasising the confection's shareability.

Land O'Lakes
"Cooperative"
60s
16 Jun 2016
This US spot for Land O'Lakes butter has been beautifully filmed by Kevin Thomas and his cinematographer Bob Pendar-Hughes. It's just a shame the clunky rhyming copy is such a poor match for the visual aspect. Nonethless, it conjures a sense of dairy products being made with good old-fashioned American values - and, cleverly, suggests butter is a wholesome staple of a happy home.

Amazon Prime
"Swing"
60s
9 Jun 2016
Amazon presents another imaginative solution courtesy of their Prime delivery service in this diverting commercial. A doting granddad finds this epic swing session in the back garden hard going after a while, but what is one to do when your grandchild's having the time of her life? Luckily, the green-fingered gran shows she's a dab hand with the advertised website's app as she orders some creative respite for the poor man's back.

Save The Children
"Every Last Child"
60s
26 Apr 2016
This astonishing film for Save The Children (STC) is quite unlike any other charity ad we've seen. The frantic pace of the editing and its first person POV is truly visceral: not only does the spot completely immerse us in the action from the start but we feel giddy and breathless at its urgency. Right down to the super at the end assuring us that nearly every penny of our donation goes to the STC, not a single frame or image is wasted. Stunning work.

Vodafone
"Terry the Turkey"
60s
26 Nov 2015
First there was Peggy Sue, now Vodafone introduce us to Terry the Turkey. We know from the off that the bird is destined to grace the table on Christmas Day, but we get a lovely look at how Terry becomes a feathered friend for all. Once we see the snow on the ground, it looks like Terry's finally had it... but Vodafone always has a happy ending in store.

Amazon Prime
"Mini Horse"
60s
15 Nov 2015
Sonny & Cher's 'Little Man' provides the musical backdrop to this tale of a small horse struggling to integrate with his equine pals. Newly introduced, the little fella tries to make friends with his stablemates but to no avail. Looking out of her kitchen window, his owner offers an empathic sigh... but what can she do?

Verizon
"Your Car"
55s
11 Nov 2015
This pleasing ad for U.S. communications giant Verizon celebrates the bond between motorists and their four-wheeled pride and joys. Whether a car reflects the owner's personality, lifestyle, or career, Verizon wants to ensure it's a smart one too thanks to its Hum technology. The ad doesn't offer a clue what the advertised product actually does, but its personable imagery portrays the company as being on the side of car owners of all varieties.

Amazon Prime
"Injured Dog"
60s
11 Aug 2015
A man comes up with a novel solution when his injured pooch struggles to keep up during their daily walk. The poor little thing can only watch in abject misery as other dogs gamely charge around the park and his owner is clearly sympathetic to his plight. Lee Marvin's 'I Was Born Under A Wandering Star' adds to the overall sense of torpor and it all seems a bit hopeless.

Thatchers
"Slow Motion"
60s
9 Aug 2015
The scenarios chosen to represent the moment when time slows down near the Somerset farm where Thatchers is made aren't necessarily related to the rural idyll we've come to expect in advertising for cider. Sure, there's some beautiful West Country scenery and a bee caught in slow motion as it swoops towards a gorgeous-looking meadow but there's also a woman running for a bus and a man hosing his garden.

Amazon Prime
"Nursery"
60s
27 Jul 2015
This spot for Amazon Prime drives home the advantages of next day delivery on orders without resorting to a bombardment of customer endorsements. Instead, we're offered a scenario many parents will recognise... a child's first day at nursery. How to balance your feelings of guilt and your child's potential sense of abandonment? There is an answer.

Trebor Mints
"Choose Your Trebor"
30s
20 Apr 2015
The age-old dispute between hard and soft mints is explored by Trebor in this nicely realised piece of family drama. A son goes against the Extra Strong family tradition by declaring his affinity for the chewier Softmint variety. The close-ups of past peppermint glories are a great set-up and the elongated howl of despair from the mint-headed father a fab touch.

Asda George
"School Photo"
30s
4 Aug 2014
A strong, confident ad highlighting the durability of the schoolwear by George at Asda. It shows pupils preparing for the annual photo having just been putting their uniforms through the wringer, and there's something likeably Grange Hill about it (for those who can remember). The 100-day claim is bold and unequivocal, and we'd imagine that parents will feel they could do a lot worse than kit out their kids with this brand.

Land Rover
"Hibernot"
60s
16 Jan 2014
Advertising quite frequently references our unreliable weather but we can't remember seeing anything quite like Land Rover's brilliant new commercial. The car itself barely gets a look in as we're led instead through a celebration of this 'grey and pleasant land' in a succession of vignettes depicting the foolhardy bravado our temperate climate appears to provoke.

Google Nexus
"Slight Hitch"
60s
11 Dec 2013
Google continues to make the Nexus an appealing alternative to Apple's dominant iPad in this clever and emotive spot. A young man who we automatically presume must be from a poor African country is trying to get a ride somewhere, without success. It isn't until he speaks that our assumptions are turned on their head, much to our embarrassment.

Google Nexus
"Oven Woe"
30s
2 Dec 2013
This is one stylish piece of advertising - on so many levels. With the tablet market still dominated by Apple, other brands tend to seem like also-rans - the choice you make when you can't get the best. But Google has shown that this needn't be the case, and that its Nexus device can offer just as much credibility and emotional heft as any iPad.

Google Nexus
"Container Ship"
60s
16 Nov 2013
Who'd have thought that a commercial for a tablet computer would be right up there among the most emotionally impactful commercials this Christmas? Beautifully using one of Slade's lesser known tracks, this is a tale demonstrating how the advertised device can bring people together at Christmas... even when they're forced to be apart.

Spitfire
"Slang"
30s
2 Aug 2013
Lovely bit of fun this. The duo's squadron leader comes over and chats away in posh 1940s officer-speak vernacular while they listen to him, completely baffled. Is he doing 'street talk'? The casting is excellent: he's jolly and chipper, with a dashing 'tashe and slight vacancy in his eyes. In fact, he'd still be funny if he didn't say a word.

Spitfire
"Inspection"
10s
2 Aug 2013
Alexander Armstrong is expecting a promotion when his squadron leader sees that he's "blinged up bad". He holds out his hands, whose fingers spell out 'landgirl' in sparkly rings. "Fo' sho," he whispers to Ben Miller standing in line beside him. They just show there's still mileage in mocking our class-ridden society yet.

Spitfire
"Scramble"
10s
2 Aug 2013
Nice little spot for the drink with the wartime name as the comedy duo tell each other how they're off pilot duties thanks to illness. In classic P.E. style, one says he has a verucca while the other, for want of anything more creative, adds that his nan's ill too. Considering how short this ad is, it feels beautifully paced.

Spitfire
"Dance"
30s
2 Aug 2013
Miller and Armstrong reprise their performance as posh RAF pilots speaking teenage vernacular in this series of ads for the bottled bitter. Here they check out girls at a dance and approve the choice of DJ while standing stiffly to attention. While it's not entirely fresh, it's well done and they carry it off with panache assisted by a strong script.

Honda Civic
"Balanced"
30s
18 Jan 2013
A neat device is used to highlight the versatility of the advertised car. Why can't a single vehicle be both powerful and practical? Agile and efficient? And so on. The questions are posed by Garrison Keillor (or "that bloke off the Honday ads" as he's better known in this country) and rather artfully answered by a flipping technique. (That's a technique that flips... not a flipping technique.)

Tassimo
"Cold Call"
30s
5 Nov 2012
A woman is called by a young man trying to sell loft insulation and takes the opportunity to knock together a coffee using the advertised machine. This is one of those ad scenarios that sits on a shelf ready to be deployed when no-one can think of anything better. Here, at least, some fun is had with the antics of the salesmen.

4Seven
"Idents"
50s
5 Sep 2012
A pair of cleverly reconstructed new idents for Channel 4. The idea of a hidden figure appearing magically from different shapes coming together is now well established and the manner of the reveal is ever more cunning... DAVID especially likes the first of these two.

Kellogg's Crunchy Nut Clusters
"Mrs Bag's Canapes"
30s
9 Apr 2012
Rob Brydon plays multiple roles in this spoof of a famously awful piece of advertising. His character is able to resist the nibbles on offer at this particular 'ambassador's party' but it's a different story when a giant pyramid of the advertised snacks come his way.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.