David Reviews

 Biting the hand that feeds us since 2002.

IKEA
"Welcome Home"
60s
8 October 2016
UK Furniture Retailers

IKEA tug the heartstrings with this understated, affecting ad for its lighting range. The film opens with quiet shots of a woman heading home after work at night, walking through poorly lit streets while her sons wait up and worry. A look around the room gives them an idea, and the next day the boys canvass the neighbourhood and borrow lamps from as many friends and neighbours as possible in a lovely montage that shows a diverse cross-section of the community.

Agency Mother - appropriately enough - do a great job of showing us a wide range of product (never have we seen so many lamps in such a short space of time) in a way which feels natural to the narrative. The moment when mother and son reunite, her deeply moved by his concern, is genuinely touching and gives us the emotional heart of the ad.

This isn't an ad that's easily followed if you're in the habit of burying your face in your phone when the ads come on but we rather like that about it. We suspect that many people may need to see it three or four times before they 'get it' but this may well increase the impact when they do.

Milk Tray
"The Return"

Kate said:

Meh.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 36 Results

ADD SEARCH RESULTS TO A LIST

IKEA
"Welcome Home"
60s
8 Oct 2016
IKEA tug the heartstrings with this understated, affecting ad for its lighting range. The ad opens with quiet shots of a woman heading home after work at night, walking through poorly lit streets while her son waits up and worries. A look around the room gives him an idea, and the next day he canvasses the neighbourhood and borrow lamps from as many friends and neighbours as possible to light her way home safely.

AT & T
"The Unseen"
3 mins 47s
7 Sep 2016
This US film from AT&T is a timely argument for the dangers posed by using a phone at the wheel. The message is slowly getting through that this is unacceptable behaviour, but when drivers with multiple convictions for texting are still allowed on the road it says a lot that the most powerful deterrent appears to come from the advertising industry.

Sky Sports
"Beckham's Run"
60s
22 Jul 2016
David Beckham always seems to be running somewhere, doesn't he? In this case he appears to be jogging through last football season and reminding himself of all its unlikely twists and turns. This serves to remind us that a new season will begin shortly and with Leicester having broken the mould, we surely don't know what to expect.

SSE
"Fairground"
60s
3 Oct 2015
SSE's entrancing orang-utan returns in this minute-long commercial, and this time she's discovering the lights and sights of the fairground. The wonders of dodgems, the grab-a-prize machine and the hall of mirrors are all explored, and the way her fur blows in the breeze of the faster rides is a miracle of post production.

AT & T
"It Can Wait"
3 mins 52s
20 Jul 2015
This is a slow burner but it builds the heat to an incredible ferocity and leaves you feeling as though you've been kicked in the head. Something is clearly coming and many viewers will realise what it is before it arrives... but this anticipation adds to the anxiety and makes the pay-off all the more impactful.

Mumsnet
"999 For Kids"
90s
20 Apr 2015
Mumsnet has become a powerful lobbying group over the past few years - the willingness of David Cameron and other politicians to pander to their whims is testament to that - but this is the first time they've used an advertising agency to help communicate anything. And what a piece of communication it is.

SSE
"Broadband Offer"
30s
18 Apr 2015
SSE's much-talked about CGI orang utan is back and he's brought news of an interesting development... apparently if you commit to the advertised company for your gas and electricity needs, you can have two years of free broadband. While this diversification may seem like a good idea, has no one noticed that in science fiction dystopias, there's always a single evil corporation running everything?

Road Safety
"Lights"
60s
4 Mar 2015
A man gives his friends a lift home after a night out. His face is filmed with sweat and he seems jittery. Not surprising, given that they all seem a little lairy... and not necessarily because of booze. They've taken something or other, but all will be okay if he can just get home without the police stopping him. This clever film follows his paranoia-stoked journey.

SSE
"Orang-Utan"
90s
4 Oct 2014
This ad for power company SSE provides an opportunity to look at the world through a fresh pair of eyes - those belonging to an orang-utan inconspicuously roaming the streets and studying the modern world as he goes. Had DAVID been sat at the meeting when this was first proposed, he's pretty sure he'd have been among the unimaginative nay-sayers but he's happy to report how wrong he'd have been as this is an immensely engaging piece of film.

Vodafone
"Lake"
60s
24 May 2013
This utterly beautiful commercial for Vodafone makes its point about the network's coverage in an extremely clever fashion. A young woman enjoying the sunshine as she lies on a jetty at the foot of a lake refuses to allow a phone call to shatter her idyll... but the choice is hers. And that's the point.

Vodafone
"The Kiss"
90s
4 Apr 2013
This marks the journey of a couple embarking on a lifelong relationship; each stage punctuated by a kiss and still going strong in advanced old age. It's an immensely moving way to demonstrate that something can last forever... which turns out to be a metaphor for a mobile phone deal offering unlimited calls and and messages.

Halfords
"The Trip"
60s
16 May 2012
This lovely piece of film uses the track 'Into the Valley' by 'The Skids' in an unashamed celebration of nostalgia. The innocent non-electronic pleasures of the 1970s are used to remind us that the best memories of our childhood are often delivered when we are away from home.

Halfords
"The Trip"
80s
15 May 2012
This lovely piece of film uses the track 'Into the Valley' by 'The Skids' in an unashamed celebration of nostalgia. The innocent non-electronic pleasures of the 1970s are used to remind us that the best memories of our childhood are often delivered when we are away from home.

British Airways
"Pioneers"
90s
21 Sep 2011
This striking new ad for British Airways takes a look back at the pioneers of flight in order to emphasise the airline's heritage. It's slickly constructed but has the feel of a piece of communication that's been made for shareholders rather than punters.

British Airways
"Teaser"
20s
5 Sep 2011
BBH demonstrate their faith in social media by signalling their intent to début their new British Airways commercial on Facebook. From the looks of things, it's going to be pretty spectacular so it's just as well that they're planning to show it on television later that same day.

Guinness
"Dark Life"
60s
16 Dec 2010
Dark clouds gather above a variety of different landscapes in this Irish ad for Guinness which isn't afraid to use imagery that many will find quite disturbing. It's used to illustrate the idea that there's life in "there's more life in the dark".

Vauxhall Corsa
"Hide And Seek"
50s
16 Jan 2010
This vintage commercial demonstrated how much fun the advertised car can be. A number of the vehicles dash around the city searching for places to secrete themselves in a massive game of hide and seek.

American Airlines
"Seats"
50s
16 Jan 2010
This vintage commercial wryly speculates on what might have happened to the seats that the advertised airline has removed from its planes. Using music which could have come from Twin Peaks, the seats are spotted in the unlikeliest of places.

HSBC
"Responsibility"
60s
30 Aug 2009
A fisherman cuts his nets to release a dolphin that's managed to trap itself even though he knows he's going to lose his haul. He does it because it's the right thing to do. HSBC wants us to believe that they are capable of recognising the moral high ground.

Vodafone
"Time Theft"
90s
3 Sep 2007
A man's attempts to meet his girlfriend at lunchtime are frustratingly thwarted by the demands of his job in this dramatic ad. This is illustrated via a depiction which has him appear to arrive at their rendezvous only to find himself back in the office. His despair can be brought to an end by Vodafone.

Orange
"Mac Headroom"
10s
28 Mar 2007
My, they had some fun on this shoot. Here the idea that people are good together is explored further by a strange bit of footage in which a number of different heads emerge from the top of a body wearing a Mac.

Orange
"Mac"
10s
10 Mar 2007
Another post script to the original People Are Great Together ad (my goodness Fallon got value for money from this shoot) has a man managing to conjure a girlfriend out of his coat as he puts it on.

Orange
"Family Picnic"
20s
8 Mar 2007
The outdoor fun for the mobile network continues with a whole family appearing from a picnic blanket as the folksy song from the main ad plays. We are starting to wonder just how much footage was shot in the park that day as the number of ads emanating from it seems to be growing.

Orange
"Picnic Blanket"
20s
6 Mar 2007
There's a wonderful gentleness about this campaign even if we remain convinced that you couldn't find a more convincing portrayal of mental illness. In this post script to the main ad, we see our man conjuring friends from a picnic blanket.

Orange
"Cinema Offer"
20s
14 Feb 2007
The same technique used in the previous ad is used once again as a man sat chatting to a woman on a park bench is joined by a friend who then gains a woman of his own. the four of them then head off to the cinema, presumably planning to take advantage of Orange's two tickets for the price of one deal.

1-25 of 36 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.