David Reviews

 Biting the hand that feeds us since 2002.

The Jump
"Contestants"
20s
25 January 2017
UK TV Programmes

Channel 4 borrow the Ski Sunday theme tune in this trail for The Jump. A vintage-style commentator introduces four celebs eager to keep their limbs intact: Sir Bradley Wiggins, Caprice, Gareth Thomas, and Robbie Fowler. Good delivery of a tongue-in-cheek script, while there’s a cheeky nod to Robbie Fowler’s famous goal celebration referencing a different kind of white powder.

ITV Box Office
"Chris Eubank, Jr."

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The Jump
"Contestants"
20s
25 Jan 2017
Channel 4 borrow the Ski Sunday theme tune in this trail for The Jump. A vintage-style commentator introduces four celebs eager to keep their limbs intact: Sir Bradley Wiggins, Caprice, Gareth Thomas, and Robbie Fowler. Good delivery of a tongue-in-cheek script, while there’s a cheeky nod to Robbie Fowler’s famous goal celebration referencing a different kind of white powder.

The Jump
"Flying Without Wings"
50s
18 Jan 2017
This promo for Channel 4's beleaguered reality show 'The Jump' features the plangent vocals of Westlife. 'Flying Without Wings' accompanies shots of this year's batch of celebrities flying over a snowy landscape, with appropriately transcendent expressions as they perform improbable acrobatic feats.

Channel 4
"Leicester Announcers"
60s
1 Aug 2016
While the lot of LGBT people, disabled people, non-white people and women has - to a greater or lesser extent - improved since Channel 4's foundation in 1982, recent events have illustrated the underlying fragility of this progress. So what better time to celebrate the diversity found in multi-cultural Leicester?

Channel 4
"Book Shop"
20s
26 Jul 2016
We'd love to know what Dylan Moran's morose bookseller, Bernard Black, would make of chirpy Ian here. The proprietor of Tin Drum Books continues Channel 4's experiment on Leicester's Narborough Road by announcing one of the broadcaster's programmes. In this instance, it's The Job Interview - an ordeal Ian happily hasn't endured for forty-eight years.

Channel 4
"Luigi"
30s
26 Jul 2016
Channel 4's trip along Leicester's Narborough Street takes them to Luigi's barbershop, where the silver-haired snipper has a go at introducing Child Genius to the viewing masses. While the broadcaster's usual announcers needn't fear for their long-term employment, we can't help but appreciate Luigi's insistence that his hair looks good for the cameras. Most professional.

Food Network UK
"Paul Hollywood City Bakes"
30s
26 Apr 2016
Paul Hollywood is the thinking woman's crumpet on every level and he know how to use his appeal. Here, the silver fox promotes a TV option which will give his fans the opportunity to watch him explore the cuisines of other countries.... while baking the occasional loaf himself, we expect.

Mikado
"Unleash"
20s
29 Mar 2016
This bonkers spot for Mikado - a brand of chocolate-covered biscuit sticks - doesn't really explain what the snack is but equally doesn't hold back on suggesting it's irresistible. An office full of arrestingly weird people stops on the dot of 2.15 to indulge its passion for the sticks... and it's a good job everyone feels the same way or the men in white coats would be summoned immediately.

Fisherman's Friend
"Alfie Boe"
30s
29 Feb 2016
Watching this, we can't help wondering where the old script for Tunes was found! Of course, the other campaign it brings to mind is a bit more modern... the inexplicably successful Go Compare! series featuring opera singer Gio Compario. It looks a mash-up of the two and it just about gets the job done without frightening the horses.

Ffrees
"The Unbanking Revolution"
2 mins 24s
22 Nov 2015
Jon Morter is the man who persuaded the country to eschew the The X Factor's annual bid to secure the Christmas Number One by mobilising us to download a track by 'Rage Against the Machine' instead so he's a perfect spokesperson for Ffrees's anti-banking bank. Now, the questions is: how long will they remain an 'unbank' once they've persuaded us to open an account?

Channel 4
"Interviewer"
40s
4 Aug 2015
This is an edited down version of the enjoyable Channel 4 ad starring a canine reporter, but we're also treated to the sight of Krishnan Guru-Murthy getting a taste of his own medicine with terrific accuracy. When the newshound's line of questioning riles Guru-Murthy, he beats an indignant retreat. Unlike Robert Downey JR, he at least resists the urge to call his interviewer "a bottom-feeding muckraker".

Channel 4
"Underdog"
90s
16 Jul 2015
The "scrappy, feisty" station that is Channel 4 has made this lovely spot to justify its very raison d'ętre. And very eloquently it's been done too despite the fact that the interviewer in search of answers is a dog in a suit. Well-known C4 faces - from Jon Snow and Kevin McCloud to Katherine Parkinson and Gogglebox's own Siddiqui family - feed us snippets of information while our interviewer eats his microphone.

Sky Arts
"Culture"
90s
21 May 2015
A diverse selection of luminaries comment on what they like and dislike in the arts. Johnny Vegas tells us that about ten seconds of opera is enough for him, while heavy metal just isn't Katherine Jenkins's thing. Although ballet, modern and traditional, very much is. Sharon Horgan finds jazz "a tiny little bit annoying". But Sky Arts caters for all these tastes and more - which is rather marvellous, if you think about it.

E4
"Election Switch-Off"
40s
24 Apr 2015
In a bold move, E4 are switching off on May 7th in a bid to persuade youngsters to go to the polling booth instead and this lovely film drawing attention to this pro-democracy initiative features a young man who epitomises the apathy they're trying to discourage. It'll be a futile gesture if E4's normal audience hasn't registered but it's a great publicity stunt and we applaud it.

Things We Won't Say About Race
"Trevor Phillips"
20s
13 Mar 2015
This is a highly provocative trail for a programme with a long-winded title fronted by Trevor Phillips. The journalist has never been afraid to stick his head above the parapet and state his views. From time to time, he's demonstrated a strangely fluid notion of what constitutes free speech and DAVID suspects this programme will be as infuriatingly inconsistent as Phillips himself often is.

The Times
"Unquiet: Bearing Witness"
3 mins 20s
23 Nov 2014
There was an incredibly realistic sequence during last night's broadcast of Homeland on Channel 4 but it had nothing to do with the trials and tribulations of Carrie Mathison. Rather than a scene from the programme itself, it was a mesmerising version of the 'Bearing Witness' film from the excellent Unquiet series for Times newspapers that caught viewers' attention with a real-life story of imperilled journalists.

The Sunday Times
"Uncomfortable Truths"
3 mins 20s
19 Nov 2014
In the latest excellent film in the Unquiet series, we are offered a dispassionate look at the terrible business of modern slavery. By presenting the facts in this fashion, this film subtly signals the significance of The Sunday Times' role in bringing attention to this ongoing story with all its many facets. The series continues to dazzle with its (un)quiet intelligence.

The Times
"Unquiet Satirists"
7 mins 10s
22 Oct 2014
In the latest instalment of this excellent series, attention is focused on the Times's cartoonist Peter Brookes. This is as persuasive as it is fascinating... Brookes appears to march to his own editorial drum, and testimony from Channel 4's Jon Snow - among others - reveals that his independent-mindedness has been unexpectedly allowed to flourish where you'd least expect it to. This genuinely makes DAVID wonder if he's underestimated The Times.

The Sunday Times
"Bringing the World to Britain"
6 mins 45s
24 Sep 2014
Christina Lamb is - in many ways - an unlikely-looking war correspondent but if you watch this film, you'll quickly realise how little someone needs to resemble the stereotype of the battle-hardened tough guy to possess the requisite bravery and fortitude. This is a mesmerising portrait from a really excellent series and as much as its makers try to persuade us that this isn't really advertising, it possesses a tremendous power which makes you want to support the work of people like Lamb far more effectively than a 30" commercial ever could.

The Times
"Bearing Witness"
6 mins 34s
1 Sep 2014
The latest in the excellent Unquiet series for The Times examines the dangers faced by foreign correspondents in the modern era and talks about the newspaper's legacy in war reporting. It could hardly be more topical, with the dangers faced by journalists brought into focus in the most horrific way possible by the murder of James Foley.

Quest
"Advice"
30s
21 May 2014
One of several spots celebrating 25 years of the channel, in which they're reiterating their mission to "entertain, enlighten and engage" their audience. There are echoes of Channel 4's 'Face of 4' work (which, ironically, have just been revived for an X-Men promotion) but the Discovery films have enough about them to rise above any criticism because of this.

Quest
"Remembered"
30s
21 May 2014
One of several spots celebrating 25 years of the channel, in which they're reiterating their mission to "entertain, enlighten and engage" their audience. In this one, key presenters are asked how they'd like to be remembered and answers range from the simple "just as me" to "for the amazing things I haven't done yet".

Quest
"Make Your World Bigger"
30s
12 May 2014
The channel is celebrating 25 years of broadcasting by reiterating its mission to “entertain, enlighten and engage” its audience. To that end, its top presenters talk to camera about the things that drive them on to ever more challenging feats: they all seem to share an impatience to achieve something newer and better each time. Simple and effective, but are we the only ones who think Bear Grylls looks like a young Harry Enfield?

Wheeler Dealers
"Sorry"
30s
3 Sep 2013
To a plaintive bit of tinkling piano, a solemn VO apologises to some forlorn old rustbuckets destined for the wrecking yard in this amusing trail. Then he ratchets up the mood as a Lamborghini suddenly appears... it's set to be the guest vehicle on a new series called Wheeler Dealers. Perfect for the target market.

Big Bad World
"Arrival"
80s
5 Aug 2013
Blake Harrison (best known as Neil in The Inbetweeners) has funny bones - as they say in the comedy world - and he puts in a typically impressive turn in this trail for a new series called Big Bad World. You have to wait to see why he's provoking a strange response as he walks through a pub but to judge from his face, his character thinks it's because of his charisma.

Skins (E4)
"Series 7"
60s
11 Jun 2013
After all this time, Skins shows no sign of wearing thin. This stylish trail demonstrates just how far the show has come since its controversial beginnings, and the fact that this trail has had 900,000 viewings on YouTube in less than a week proves that it's as popular as ever, with a very loyal fan base.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.