David Reviews

 Biting the hand that feeds us since 2002.

Short Films
"We Rise"
2 mins 38s
19 January 2017
UK Short Films

This short film follows a band as they travel to and prepare for a gig. But this is a band we - the population in general - would not expect to exist. Because of our prejudices, we tend to assume folk with learning disabilities and differences such as autism aren't capable of coming together in this way. 'We Rise' challenges this assumption with energy, skill, and consummate grace.

The seven-piece outfit - Delta 7 - from Eastbourne, East Sussex, write and perform all their own material. And their passion and enthusiasm for what they do inspired young filmmaker Rosie Baldwin to write a documentary script about them. Submitting it to the Picturehouse Members Film Competition, it beat stiff competition to win first prize - and, as a result, the script was turned into a two-and-a-half minute short produced by agency McCann London and production company Craft London.

McCann subsequently produced the band's debut single The Jungle to raise money for Culture Shift, which is the charity that brought the band members together in the first place.

McCann London CD Mike Oughton says "Delta 7 create a brilliantly atmospheric sound that reminds me of post-punk band, The Fall." He's right - they do. And let's hope they're in the vanguard of a new wave of inclusivism and visibility for people we have so shamefully considered 'less than' for so long. Just as we're finally starting to put aside our prejudices against the physically disabled, so we should value and respect people who have to battle the mainstream with such resilience and love for life.

Sainsbury's
"Food Dancing"

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Short Films
"We Rise"
2 mins 38s
19 Jan 2017
This short film follows a band as they travel to and prepare for a gig. But this is a band we - the population in general - would not expect to exist. Because of our prejudices, we tend to assume folk with learning disabilities and differences such as autism aren't capable of coming together in this way. 'We Rise' challenges this assumption with energy, skill, and consummate grace.

Tom Clancy's Ghost Recon: Wildlands
"The Red Dot"
1 min 32s
19 Jan 2017
Despite shuffling off this mortal coil in 2013, Tom Clancy’s name still adorns Ubisoft’s range of tactical shooters. The latest is ‘Ghost Recon: Wildlands’, and this live-action ad directed by John McTiernan sets the scene with some feline help. While three hardmen play cards, a cat notices a red dot dancing around the room - which doesn't bode well for these three gents.

Harveys
"Extra Savings"
20s
18 Jan 2017
Harveys plonk “extra savings” on top of their existing winter discounts. We’re shown three sofas worthy of having their prices slashed while the VO emphasises each saving with terminal enthusiasm. Still, at least the retailer’s recent ads featuring mischievous customers angling for a new sofa are fresh in the memory.

Herbal Essences
"Detox"
30s
18 Jan 2017
There's the germ of an idea in this ad for Herbal Essences' 'Daily Detox' collection - the animated illustrations of hair stresses (pollution, hairspray, sweat) which add a layer to the run of the mill script. Sadly things quickly fall back on cliché, with the glossy swishes, hair-smelling, and random dancing shots typical of shampoo advertising everywhere.

Cancer Research
"Live Colonoscopy"
90s
19 Jan 2017
Some Channel 4 viewers will have been caught off-guard while watching ‘A New Life in the Sun’ on Wednesday afternoon. After all, it’s not every day you see a live colonoscopy take place. Eager to remind audiences how the charity is tackling the disease in real-time, we’re shown how a potentially cancerous bowel polyp is removed.

MQA
"Take Me There"
1 min 38s
19 Jan 2017
Audiophiles will appreciate these well-shot films for MQA. A woman hitting the treadmill and a man enjoying some light reading are joined by hip hop artist Michael Ellison and and cellist Edgar Moreau respectively. Skilful transitions and lighting convey how music fans can enjoy immersive sound with the advertised audio format.

More Than
"Doggyssentials"
42s
19 Jan 2017
More Than aim to provide, well, more for policyholders by launching a canine care package. The insurer has included everything from treats to health products in each box - and they’ve recruited the ideal delivery service. The idea taps into the popularity of subscription boxes while suggesting the insurer goes the extra mile for its customers.

Bonobo
"No Reason (ft Nick Murphy)"
4 mins 03s
19 Jan 2017
This surreal film by Oscar Hudson is 'about staying indoors'. It explores the Japanese phenomenon of hikikomori - young people so overwhelmed by life that they retreat to their bedrooms for years at a time. All the effects were done practically in camera, with the production team building eighteen almost identical rooms and props in multiple sizes.

North London Waste Authority
"A Message From The Netherlands"
30s
18 Jan 2017
This funny ad for the North London Waste Authority features a hapless young man explaining how he can't buy decent trainers since the Netherlands ran out of plastic. Instead he has to wear wooden clogs... which get him soundly rebuffed by a potential date at the bar. If only people had recycled more - then at least he could get knocked back with cool shoes on.

Dispatches
"Made in Britain"
20s
18 Jan 2017
Dispatches are investigating the cheap clothing industry in the UK, where people are being paid half the living wage to produce the latest high street fashions. This trail for the programme is skilfully animated, getting its point across with a cut paper effect and jagged graphics which sync up effectively with the soundtrack.

The Jump
"Flying Without Wings"
50s
18 Jan 2017
This promo for Channel 4's beleaguered reality show 'The Jump' features the plangent vocals of Westlife. 'Flying Without Wings' accompanies shots of this year's batch of celebrities flying over a snowy landscape, with appropriately transcendent expressions as they perform improbable acrobatic feats.

Sainsbury's
"Food Dancing"
60s
18 Jan 2017
Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client. Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

BUPA
"Care"
30s
18 Jan 2017
Bupa’s recent moving depiction of recovery added new depth to their message. This 30” commercial widens the scope by showing numerous individuals enjoying life after injury or illness. The healthcare provider believes true care goes beyond health insurance, and that their range of services can help patients return to normality sooner.

Young's
"Date Night"
20s
18 Jan 2017
Malcom the cat - who for some reason never took off like Aleksandr and Sergei despite being voiced by Rupert Everett - returns: still grumpy, still hungry, and still thwarted by his inconsiderate humans. If they'd only give him some of their dinner, Malcom moans, then he could get back to having his 'pick of the ladies' instead of focusing all his energy on fish.

Aldi
"Duck"
30s
18 Jan 2017
Aldi’s animal farm continues to grow. The supermarket tells us shoppers don’t like “big bills” in January… which doesn’t do Duncan the duck any favours. While he waddles off chastened, we’re shown how small Aldi’s grocery bill is. Decent performance from Duncan - we like to think he would’ve accepted that loaf of bread as payment.

Virgin Active
"Go There"
30s
17 Jan 2017
There's a stylish mix of animation, CG, and live action in this energetic ad for Virgin Active. An upbeat soundtrack accompanies visuals of people making the most of their gym facilities, while the shots are enhanced by animated extensions of the action. We particularly like the classic video game sound effects and scores on the woman in the yellow shirt - having an HP bar at the gym would be great.

BBC Sport
"National Pride"
60s
18 Jan 2017
BBC Creative asks a wide variety of rugby fans what makes them proudest about their teams and homelands ahead of the Six Nations. The answers range from Johnny Wilkinson to white van men to kilts and haggis, and the diversity of what makes people proud of their country is both amusing and heartening.

Marks & Spencer
"Dine In"
10s
17 Jan 2017
Marks and Sparks bring back their dine in for a tenner deal in this brief spot. The offer of an indulgently tasty ready meal with free plonk is sure to provide a pick-me-up in the middle of a dreary January, and the food photography is - as ever - something to be admired.

Quorn
"Adam Peaty"
30s
17 Jan 2017
Despite the lackluster voiceover from Olympic Gold Medalist Adam Peaty, we have to hand it to Quorn for managing to make their chunks of chicken-esque non-meat look edible in a Thai green curry. Adam doesn't sound as enthused though - that might be the least energetic exclamation of "Sound!" we've ever heard.

Nationwide
"ITV Documentary Sponsorship"
53s
18 Jan 2017
Nationwide give a voice to some budding poets as the building society sponsor ITV’s documentary strand. Each bumper consists of a micropoem - economical poetry for the Twitter generation. Sure, none of them are exactly Poet Laureate material, but there’s a low-key charm to the cast's observations about what makes a house a home.

Adidas
"Pogba: Capsule Collection"
60s
17 Jan 2017
Paul Pogba's capsule clothing collection with Adidas has been launched at an uncomfortable moment for the player following a disastrous performance on the pitch. Perhaps this stylish film with edgy black and gold visuals and an attention-grabbing soundtrack can divert attention away from the critics.

AirBnB
"Home"
30s
14 Jan 2017
AirBnB suggest a holiday through them can make a big difference. These families each discovered something new about themselves while living in someone else’s home, whether it’s a love of home cooking or an aversion to the great outdoors. Earnest, but not as memorable as HomeAway’s irreverent campaign.

Google Pixel
"Reviews"
60s
15 Jan 2017
Google's new Pixel smartphone looks impressive in this simple, slick ad which touts all its bells and whistles, including unlimited storage space plus 'a blue so blue' they created it from scratch. The ad also includes a less than subtle dig at Apple's insane decision to get rid of the headphone jack on the iPhone by emphasising that Pixel will fit your existing earbuds... shots fired.

Tor Miller
"Always"
3 mins 41s
15 Jan 2017
Brooklyn-born singer Tor Miller walks through an endless underpass in his latest release 'Always'. Besieged with doubts about his relationship, his fears are represented in the accompanying promo by identical women who accost him along the way. Is his significant other more replaceable than he wants to believe? Is he just afraid of being alone?

Trivago
"Too Many Things"
20s
16 Jan 2017
More slapstick from Trivago as their spokesperson struggles with the aftermath of a shopping spree. She manages to open her front door with her hands full, but she takes a nasty tumble. The accommodation website suggests their strength is focusing solely on hotel rooms. Not sure the, erm, stuntwork was necessary to tell us that.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.