David Reviews

 Biting the hand that feeds us since 2002.

E4
"Spa"
60s
30 March 2017
UK TV Stations

Knorr
"Help the Homeless"

Matt said:

It's a shame Knorr couldn't get their website updated in time.


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E4
"Spa"
60s
30 Mar 2017
E4 believes everyone deserves to unwind, and that they're the ideal place to do so. This tongue-in-cheek ad introduces us to the E4 spa - a refuge from angry mobs, comment sections, and, erm, shrinking chocolate. The fun script conveys the channel's carefree remit well: quacks nationwide will be wishing they'd come up with "colonic irrigation for your mindholes" first.

Top Gear
"Matt LeBond"
7 mins 41s
29 Mar 2017
Even Joey Tribbiani's most ardent fans will admit he was never a candidate to play James Bond (though he could pull off a mean tux). Fortunately, this excerpt from the latest series of Top Gear offers an entertaining compromise. Starring Matt LeBlanc and Chris Harris a.k.a. "Joey from Friends and a bald guy in a bad jacket", it's a scenic duel between LeBlanc's Aston Martin DB11 and Harris's Mercedes-Benz S63 AMG.

McArthur Glen Designer Outlet
"SS 17"
60s
27 Mar 2017
McArthur Glen Designer Outlet are the latest brand to unveil their spring/summer finery. These models strut their stuff to Jamie Cullum's 'Work of Art', while well-timed shifts from black-and-white to full colour provide a neat visual hook. A familiar approach, but it's a confident demonstration of what we can expect to find.

Samsung Galaxy
"This is a Smartphone"
30s
29 Mar 2017
Samsung have worked hard to regain consumer trust over recent months, and this peppy commercial now encourages us to rethink how we perceive smartphones. Thus, from the literal ashes of the Samsung Galaxy Note 7 comes the new S8 smartphone. Now if they can just stop their stores from catching fire as well...

Harveys
"Magician"
10s
29 Mar 2017
Levitating leather sofas isn't quite what this bloke had in mind when he joined the Magic Circle. Still, he manages to elevate this 10" Harveys commercial. While he waggles his wand, we're told the advertised sofa comes with a "free electric upgrade" - which captures the VO's imagination far more than the magician's abracadabra antics.

i
"Dave Sponsorship"
33s
29 Mar 2017
The i newspaper reveals its irreverent side through these Dave sponsorship idents. Given the channel's penchant for topical panel shows, it's a good match. Brevity breeds comedy as director Mark Denton crowns the title's logo with a Russian urshanka and Donald Trump's notorious weave... though the drone operator can't quite dot the, well, i.

Lavazza
"Ode to Coffee"
80s
27 Mar 2017
How do you explain this? Seriously, how? We're guessing that half of the people making this ad had their tongues in their cheeks... but the other half didn't. At times it feels like the appalling failure to make the lyrics scan is part of the joke but it's equally possible that it's just really bad. There are moments which are clearly supposed to be funny but not enough to be certain.

Hellmann's Mayonnaise
"Natural & Light"
20s
29 Mar 2017
Hellmann's have been a mayo on a mission recently. The brand have already stressed their commitment to using free range eggs and sustainable oils - now they're keeping things natural with their low-fat variant. Pacey editing and food photography ensure it's another uptempo demonstration of the condiment's versatility.

Oak Furnitureland
"Home Visit"
20s
29 Mar 2017
Oak Furnitureland customers best pay attention to the small print off the back of this commercial. It seems buying fittings from said retailer includes a surprise visit from the manager and his lackey. Home privacy issues aside, it looks like they have a new recruit ready and waiting - could young Mr Acorn's position as chief sycophant be in jeopardy?

Sky Bet
"Second Bite"
30s
28 Mar 2017
Football has long debated introducing video technology, though not quite like this. Sky Bet rejig another piece of Championship action to promote their improved Cash Out option - this time, it's Norwich City vs Brighton. Russell Martin's thirty-yard effort initially crashes against the bar... though it hits the back of the net after a quick rewind.

Miele
"Blizzard CX1"
20s
28 Mar 2017
Miele summon a sci-fi portal to show off their latest vacuum cleaner, the Blizzard CX1. Apparently, it's "for everything you love" - for this bloke, that includes looking moody in a swish apartment. The German brand posits itself as a high-end option... although their recent venture into internet-connected dishwashers may have been a step too far.

Just-Eat
"Hungry Citizens of Britain"
30s
28 Mar 2017
This is a new version of Just Eat's 'Find Your Flavour' launch from last year, with Bill Nighy's spokesegg replaced by the 'Rocky' theme tune. Some new faces are laced throughout to keep the idea fresh, including one frazzled mum in desperate need of "a bloody steak". We can see the nation's takeaway lovers responding in their droves.

Knorr
"Help the Homeless"
60s
27 Mar 2017
There must have been a certain nervousness at MullenLowe when they were charged with spreading the word about an initiative that has Knorr supporting homeless shelters. Worthy as it is, there must have been a concern that it would look exploitative and maybe even a little crass. Against that background, Rupert Murray's film is pretty marvellous.

Britain's Got Talent
"Backstage"
60s
28 Mar 2017
Slapstick is neatly used to draw attention to the wide range of acts likely to take part in this year's series of 'Britain's Got Talent' - an annual pop-pourri of eccentricity which sees performing dogs jostling for position with singers, dancers and acrobats. And and Dec start the mayhem before being untrousered by a vengeful sorcerer.

Sixt
"The Affair"
30s
27 Mar 2017
Another twisted piece of communication for the car rental company has a woman letting her married lover know that she's pregnant... while he's with his wife and children. He's unfazed though because he's able to trump her surprising news with his own revelation about the inexpensiveness of renting a BMW through Sixt.

Short Films
"Visualise This"
2 mins 25s
27 Mar 2017
Danny Capozzi's satire on client fickleness prompted a lot of laughter when we screened it at our March 2017 CraftWorks event and the director proved as engaging as his film in the Q&A which followed. While you wouldn't guess it from his understated demeanour, Capozzi is clearly something of a show-off as he uses this film to demonstrate his versatility by executing a range of different animation techniques.

Legoland Discovery Centre
"Today"
30s
28 Mar 2017
This charming ad for Legoland Discovery Centre shows children doing what they do best - letting their imagination take charge. Whether they're building racing cars or towering over a city made of bricks, these young 'uns seem to be having constructive fun at the theme park's Manchester off-shoot. Well-timed for the Easter break.

Hellmann's Mayonnaise
"Sustainably Sourced Oils"
20s
28 Mar 2017
"Sourcing our oils sustainably" doesn't exactly roll off the tongue, does it? Still, this latest Hellmann's ad does a lively job promoting the mayo's eco-friendly credentials without skimping on the food. Parent company Unilever have pledged to reduce the environmental impact from its brands, so it seems Hellmann's are bang on message.

Fairy Non-Bio
"Touching Moments"
30s
27 Mar 2017
This Fairy commercial reminds us their products aren't just suitable for babies - they can keep the whole family comfortable, as well. We see everyone from freshly bathed youngsters to sprightly granddads benefiting from Fairy's softly-softly formula. Gentle as can be, but it neatly posits the brand as a family staple.

Rag'n'Bone Man
"Skin"
4 mins 27s
27 Mar 2017
Rag'n'Bone Man delivers an a capella intro to 'Skin' against a wasteland backdrop that is as beautiful as it is austere. It sets the scene for what follows: a young boy picking his way through a post-apocalyptic small town searching for signs of any other human life. The landscape is the real star here - empty, sweeping vistas of Kazakhstan give Rag'n'Bone Man's plangent tones a different kind of depth.

Run The Jewels
"Legend Has It"
4 mins 03s
24 Mar 2017
Brian Beletic puts Run The Jewels duo Killer Mike and EL-P in a mind-melting police line-up for their latest release. The promo suggests the dice are loaded against them, especially when others in the line-up include a nun, a schoolgirl, and a guy in a full-body plaster cast. Or are we just assuming that's the case? Stick around for the ending to find out.

Dispatches
"Trump's Globe"
20s
28 Mar 2017
Donald Trump's presidency has so far felt like the world's most shambolic geography lesson. This wry Dispatches trail gathers just some of his inflammatory statements and slaps them on a globe. No sign of what exactly is happening in Sweden, mind. The programme asks how scared we should be of Trump's administration - should make for some relaxing evening viewing.

Sainsbury's
"Easter Hunt"
30s
27 Mar 2017
You're never too old for an Easter egg hunt, according to this energetic Sainsbury's ad. Sure enough, we see children and adult-sized bunnies exploring every nook and cranny in search of chocolate treats. Colourful product shots clash with the monochrome home footage, thus allowing the supermarket's Easter fare to stand out even more.

Audi
"Calling"
56s
24 Mar 2017
Drivers are encouraged to heed the call in this slick Audi Q5 commercial as a sharp-suited wanderer samples everything from dingy tattoo parlours to unspoiled countryside - with the advertised SUV proving the ideal vessel. A snippet from Cliff Martinez's 'The Neon Demon' score gives the ad a pulsing, urgent quality.

Hellmann's Mayonnaise
"Free Range Eggs"
20s
24 Mar 2017
This energetic Hellmann's commercial reveals that only bonafide free range eggs make it into their mayonnaise. Now these hungry sorts can tuck in knowing the brand are all about doing things in good taste. 2AM's resident foodie Jason Lowe ensures the brand's zest for good grub comes across loud and clear.

1-25 of 40034 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.