David Reviews

 Biting the hand that feeds us since 2002.

Subaru
"Moving Out"
60s
27 February 2017
USA Cars

This sweet ad for Subaru shows a young boy moving out of home a little earlier than expected... at least in the eyes of his parents. The reveal that he's actually grown up is a satisfying way to emphasise the longevity of the car, and director Sean Meehan delivers it with just the right amount of emotional pay-off. Parents everywhere will identify with the urge to hold onto their wee ones just that little bit longer.

Time To Change
"Mates"

Frankie said:

"Who knows - it may even persuade advertisers to pursue more nuanced and varied portrayals of male friendship in future" let's hope so!


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1-25 of 1314 Results

Subaru
"Moving Out"
60s
27 Feb 2017
This sweet ad for Subaru shows a young boy moving out of home a little earlier than expected... at least in the eyes of his parents. The reveal that he's actually grown up is a satisfying way to emphasise the longevity of the car, and director Sean Meehan delivers it with just the right amount of emotional pay-off. Parents everywhere will identify with the urge to hold onto their wee ones just that little bit longer.

MailChimp
"VeilHymn"
4 mins 35s
22 Feb 2017
MailChimp breaks into the music biz with an ambitious online promo from Veil Hymn. The ‘band’ actually comprises Blood Orange a.k.a. Devonte Hynes and Bryndon Cook, and their laidback jam is designed to ultimately redirect curious music fans to the email marketing company. Eagle-eyed viewers will also spot ‘MaleCrimp’ on a barber’s price list.

Levi's
"Sea of Blue"
60s
17 Feb 2017
At a party where everyone is absorbed in a smartphone rather than talking to people IRL, one couple mock the non-action around them by miming a call to each other. Naturally they're wearing Levi's to show they're old-school and not afraid of ruining their mobile tech by jumping in a pool. It might not be up there with the brand's strongest ads, but it's a shrewd way of suggesting individuality for the youth market.

The Atlantic
"Typecast"
2 mins 50s
16 Feb 2017
The Atlantic's first brand campaign in a decade sees esteemed actor Michael K. Williams reprising some of his best-loved characters as he explores the question of his own identity. The film shows four different versions of the actor examining whether or not he's typecast in his career and how that has affected him.

Nike
"Equality"
90s
14 Feb 2017
Having recently scooped a Grammy for Beyoncé’s politically-charged ‘Formation’ promo, director Melina Matsoukas tackles equality in this stirring Nike film. To mark Black History Month, Michael B. Jordan asks: “Is this the land history promised?” Despite the wintry aesthetic, the ad has fire in the belly.

Sonnet Insurance
"Balloon"
1 min 46s
16 Feb 2017
This charming ad for Sonnet Insurance encourages us to think positive as a balloon dodges all manner of sharp things with a smile on its face. Nexus’s Smith & Foulkes produce a sunny piece of animation, playfully rendering one near-miss after another. A well-crafted way of suggesting insurance needn’t be all doom and gloom.

Johnnie Walker
"This Land is Your Land"
1 min 40s
14 Feb 2017
This spirit-lifting ad for Johnnie Walker functions as both declaration of intent and rebuttal to the current political climate across the pond. It features a timely remake of Woody Guthrie's 'This Land is Your Land', sung in both English and Spanish by funk band Chicano Batman. The upbeat melody and lyrics sound joyful - a bold statement of identity as the band roam the streets of California in all its multicultural glory.

Hallmark Cards
"Hannah & Henry"
2 mins 02s
10 Feb 2017
This commercial for Hallmark has a sly twist which - if heeded - could massively boost the sales of the card company's Valentine's offerings. It charts the burgeoning love affair between two people who work in the same building. Painfully unaware of a mutual attraction, they appear likely to opt for love of the unrequited variety.

Febreze
"Super Bowl"
1 min 53s
10 Feb 2017
The pressure is on for odour eliminator Febreze in this Super Bowl ad. As weiner-stuffed spectators of the sport valiantly hold on to their bladders and bowel movements, the VO praises the half-time bathroom break - the moment when everyone gets to let rip and relieve themselves. But do we really believe Febreze can conquer the resulting stench?

Honda
"Thinking About Tomorrow"
60s
10 Feb 2017
Dismembered children's heads may be an unusual way to mark your first foray into live action but PES has always done things his own way. Mind you, it's not as unpleasant as it sounds - unless you really don't like Fleetwood Mac - because said children are offering an a capella version of one of the lightweight rock band's greatest hits to draw attention to a green proposition.

Kia
"Hero's Journey"
60s
2 Feb 2017
It's impossible to write about this funny commercial broadcast during the Super Bowl without noting that its star - Melissa McCarthy - catapulted herself into the front line of the battle against tyranny the same weekend. Her unforgiving impersonation of Donald Trump's Press Secretary Sean Spicer during 'Saturday Night Live' was a perfect demonstration of the power of ridicule.

Michelin
"I Need You"
1 min 34s
9 Feb 2017
The Michelin Man takes a back seat in this engaging commercial. The mascot has typically appeared as a jolly CGI creation, but not here. Instead, his likeness becomes a reassuring sign on the road - just what these particular motorists need.

VoteVets
"Exercise"
30s
7 Feb 2017
How do the dyed-in-the-wool Trump supporters - who've managed to rationalise their way past their man's hot-headed stupidity, in-your-face corruptness, blatant racism and appalling sexism - turn a blind eye to this raw appeal from VoteVets? It doesn't condemn Trump. It gives him a chance. It reminds him of his promises and his responsibilities and asks for a response.

King's Hawaiian
"False Cabinet"
30s
2 Feb 2017
This US brand of sweet bread (not to be mistaken for the entirely different sweetbread) is so delicious that one dad reveals he has a hiding place for it. Behind the false back of a kitchen cupboard, there is a hole; through which he deposits the bag of rolls his friend was holding. But where does this mysterious hole lead? Entertaining stuff indeed.

Mexican Avocados
"Secret Society"
1 min 40s
2 Feb 2017
In this age of leaks, spoilers, and whistleblowers, clandestine organisations have it tougher than ever. Avocados from Mexico’s amusing Super Bowl commercial highlights the difficulty in keeping things under wraps. One can’t help feel sorry for this concerned leader as his acolytes vex him with supposed leaks.

Squarespace
"John Malkovich"
50s
2 Feb 2017
John Malkovich has built his reputation on being other, gently menacing versions of himself. And even as he turns from acting to fashion design, some things don't change. This Super Bowl campaign for website building service SquareSpace shows him trying to maintain his cool on discovering someone has already taken the domain name JohnMalkovich.com.

Barbie
"Dads"
75s
1 Feb 2017
We’ve known for a while that the Barbie world is changing. Having laid the groundwork in 2015’s charming ‘Imagine the Possibilities’ film, the brand now get the dads involved. “I’m a typical man’s man”, states dad number one. Not that his daughter is fussed. All that matters is having a dad to play with. What follows is a charming montage of fathers and daughters letting their imaginations guide them.

Budweiser
"How To Make It"
60s
1 Feb 2017
Budweiser's Super Bowl ad follows the journey of Adolphus Busch as he emigrates to the US to achieve his brewing dreams. He faces xenophobia, fire, and toil before he finally reaches St Louis and meets Ebert Anheuser - the man with whom he would establish AB InBev, today the world’s largest beer company. It's a timely reminder that the United States and all its corporate giants were built by one kind of person - immigrants.

Blue Apron
"Better Food, From Scratch"
60s
31 Jan 2017
This impressively-animated US ad for Blue Apron neatly explains how their service works: delivering you fresh produce grown by farmers in collaboration with chefs. The food photography and sketchy animation work well together, making the service look attractive and appealing to both environmental and culinary concerns. Shame about that voiceover, though - why is that style of delivery so popular in the States?

Budweiser
"Super Bowl Teaser"
15s
31 Jan 2017
Budweiser’s Super Bowl teaser has a timely feel to it. A man walks into a bar (no joke forthcoming) and is greeted with derision by one patron: “You don’t look like you’re from around here.” The ad promises to chart Adolphus Busch’s journey to the United States as he eyes a brewing empire. Let's see how this immigration story plays out.

Mexican Avocados
"Jon Lovitz"
30s
30 Jan 2017
Saturday Night Live alumnus Jon Lovitz tries hypnosis in Avocados From Mexico's teaser for their Super Bowl ad. But while he extols the benefits of the oily fruit in front of a swirling green background, it's a tense period for the Mexican avocado industry as President Trump’s wall looms on the horizon. Think of all those hipsters going without guacamole.

Mercedes-Benz
"Born to Be Wild"
60s
30 Jan 2017
Mercedes-Benz tap the Coen Brothers for their Super Bowl commercial. The occupants of this biker bar are enraged to find a GT Roadster blocking their rides. The mood changes when they realise it belongs to Peter Fonda. Hmm, what would his ‘Easy Rider’ character make of that? It doesn’t rank amongst the Coens’ greatest hits, but the all-Steppenwolf jukebox is a lovely touch.

Skittles
"Romance"
30s
30 Jan 2017
In contrast to their last strange Super Bowl ad featuring Steven Tyler at his most dead-eyed, this year Skittles keep things simple - and it works. We're shown a house late at night, with a guy trying to get the object of his affections to notice him. Instead of throwing pebbles at her window, however, he's decided confectionery might sweeten his chances.

MailChimp
"MailShrimp"
60s
30 Jan 2017
Who knew shrimp could hold a tune? They can if this entertaining MailChimp ad is anything to go by. A shrimp proves he’s more than just a sandwich filling by serenading a mailroom employee on his lunch break. “One day, I know I’ll become MailShrimp”, he croons. Thanks to one big chomp, the prawn achieves his bizarre goal.

MailChimp
"JailBlimp"
60s
24 Jan 2017
Another zany scenario from MailChimp sees a girl take aim at a blimp piñata. While her party guests watch in awe, she swings away. It’s a direct hit… allowing dozens of tiny prisoners to make their dash for freedom. All those hours spent tweaking the brand name in unexpected ways has paid off. Plus, you can beat jelly wobbling in mid-air.

1-25 of 1314 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.