David Reviews

 Biting the hand that feeds us since 2002.

Below the Belt
"The Success Man"
40s
18 December 2016
UK Skincare

This is a commercial that has to be seen to be believed. It has echoes of a famous Audi ad from the 1990s which gave voice to a young man who turned out to be a complete cock.

In both that commercial and this, the voice we hear offers a glimpse into its owner's psyche and it doesn't paint a pretty picture. Self-absorption is the order of the day as an immensely selfish philosophy is revealed.

The respective twists draw different responses. It's a relief when we discover that Audi aren't identifying the cocksure young man as a role model and we laugh at ourselves for ever imagining they were.

But any sense of surprise we have at its reveal is nothing compared to our reaction when we discover who is providing the voice in the Below the Belt ad. Our next few thoughts are:
1. How did they get away with that?
2. How did that do that?
3. Where the hell are they going to be able to show that?

It's a moot point whether those are the questions we need to be asking if this commercial is going to boost sales but it certainly puts the product on the map!


VW
"Relief"

Matt said:

Beautiful.


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Below the Belt
"The Success Man"
40s
18 Dec 2016
This is a commercial that has to be seen to be believed. It has echoes of a famous Audi ad from the 1990s which gave voice to a young man who turned out to be a complete cock. In both ads, the voice we hear offers a glimpse into its owner's psyche and it doesn't paint a pretty picture. Self-absorption is the order of the day as an immensely selfish philosophy is revealed.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.