David Reviews

 Biting the hand that feeds us since 2002.

GambleAware
"Machine"
45s
2 March 2017
UK Charities

The spirit of gambling targets another vulnerable individual in this latest GambleAware ad. Standing at the back of this darkened pub, he needles a lone drinker like a jilted lover channelling his inner Ben Kingsley. He toys with his prey, threatening to pass his winnings on to “her or him, him or her” before his true form is revealed.

Anyone who has ever experienced addiction in any way will recognise that insinuating voice in their ear relentlessly justifying itself, switching tactics on a whim; alternately menacing and cajoling.

The decision to personify it as the truly terrifying Don Logan is inspired. His is the sort of personality that won't be beaten, that thrives on wearing you to an exhausted pulp with his verbal battering before even laying a finger on you. How is it possible to find the strength to resist this, day in, day out, forever?

The degree of insight that this film - and its companion piece, 'Online' - shows is outstanding. It conveys the message that compassionate understanding and help from gambleaware.org is out there if you can just make contact. Let's hope those desperate to escape the clutches of such a destructive illness see this in time.

Director Tom Tagholm maintains his impeccable standards and let's give a nod to editor Leo King as well... his contribution here is absolutely vital.

Deliveroo
"Moments"

Gary said:

It's ok as a mood film. Not a great ad tho.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-2 of 2 Results

ADD SEARCH RESULTS TO A LIST

GambleAware
"Machine"
45s
2 Mar 2017
The spirit of gambling targets another vulnerable individual in this latest GambleAware ad. Standing at the back of this darkened pub, he needles a lone drinker like a jilted lover channelling his inner Ben Kingsley. He toys with his prey, threatening to pass his winnings on to “her or him, him or her” before his true form is revealed. Unsettling and superbly acted.

GambleAware
"Online"
60s
9 Feb 2017
Online gambling can have hidden dangers beyond losing a few quid on the outcome of a football match, and this unsettling ad for GambleAware brings that home hard. The key to this film is a masterful vocal performance, as a man sitting on a young woman's desk speaks her inner thoughts aloud while she tries not to give in to the urge to gamble.

1-2 of 2 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.