David Reviews

 Biting the hand that feeds us since 2002.

Camilla Elphick
"Digital Dreamland"
64s
27 February 2017
UK Shoes

Fans of old school technology will be pinching themselves just now. As the Nokia 3310 enjoys its second coming, Windows 95 is back too. Well, sort of. Designer shoewear brand Camilla Elphick pays tribute to the venerable operating system in this frenetic ad.

They may be promoting their spring-summer 2017 collection, but we’re slap bang in the era of Minesweeper, Internet Explorer, and heartbreak over MSN---sorry, Chit Chat Messenger. As Venus and David’s relationship dissipates, the computer suffers its own fatal errors.

Soon the screen is a feverish mass of computer viruses, mutated Solitaire, and - as a treat for ‘Clueless’ fans - a dancing Paul Rudd. Even the warning messages have a dark, existential tone: “Your hopes and dreams are incompatible with reality”.

It’s a skilfully rendered nostalgia hit. It’s worth hitting pause to appreciate the layers of background text and exotic icons. Subsequent operating systems may be slicker, but the brand should hook its target audience with this playful reboot. Still, it looks like they need all the anti-virus software they can muster.

Lancôme
"My Shade My Power"

Matt said:

How dull. They might as well have been telling me what size their shoes are.


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Camilla Elphick
"Digital Dreamland"
64s
27 Feb 2017
Fans of old school technology will be pinching themselves just now. As the Nokia 3310 enjoys its second coming, Windows 95 is back too. Well, sort of. Designer shoewear brand Camilla Elphick pays tribute to the venerable operating system in this frenetic ad. They may be promoting their spring-summer 2017 collection, but we’re slap bang in another era.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.