Amazon recently showed you canít go wrong with a busker and his dog. Pet food brand James Wellbeloved take this notion to heart with this beautifully animated commercial.
A young chap braves an endless downpour to save for better times ahead. Alas, generosity is hard to come by in this grim metropolis. As faceless commuters trudge by, the lad manages a few pennies each night. Still, every penny counts.
His faithful hound never wavers as the coin jar slowly but surely fills. Their goal? An escape to the country. While a shiny new motorbike is tempting, nothing compares to a dog setting paw on grass for the first time.
While the setting and human protagonist are both skilfully rendered by Passion Picturesís againstallodds, the dog earns top billing. Each subtle eye twitch and mannerism is both painstakingly done and rewarding to watch.
The brand itself doesnít appear until the closing moments, but the patient approach pays dividends. Like this caring musician, every pet owner wants the best for their four-legged friend - and the advertised pet food comes across as a wholesome treat.