David Reviews

 Biting the hand that feeds us since 2002.

Center Parcs
"The Forest is your Playground"
50s
3 January 2017
UK Resorts / Holiday Entertainments

This ad introduces a new campaign for Centre Parcs exploring the power of imagination. The 50-second spot features a family who carve out space in their hectic schedule to spend some quality time with each other, nature, and - of course - robots. Yes, that's right - robots.

As they walk through the forest, they weave a story whose characters emerge around them. A small, zippy cousin of R2-D2 springs from the undergrowth, followed by - amongst other things - the "leaf monster" and a "great forest whale" to the delight of the children involved.

It's beautifully animated. As leaves assemble themselves into a strange creature and sea mammals breach the forest floor, we're reminded that the natural world is a playground for any fertile imagination, young or old.

Presenting Center Parcs as the platform for family experiences rather than an experience in itself is shrewd. We're all familiar with the trope of transmogrification in which a weary creature is restored to its human form via a restful break, so the return to old-fashioned ideas of entertainment seems novel by comparison.

In a world where we're increasingly being made aware of our contribution to climate change, a holiday resort encouraging us to rely on our own minds for amusement sounds healthy, wholesome and eco-friendly. Not bad, given that the family presented could save a bunch of money and just drive out to their nearest forest for the day.

Arcane
"No Resolutions"

Mary said:

The things they get women to do - who thinks of this stuff?


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Center Parcs
"The Forest is your Playground"
50s
3 Jan 2017
This ad introduces a new campaign for Centre Parcs exploring the power of imagination. The 50-second spot features a family who carve out space in their hectic schedule to spend quality time with each other, nature, and - of course - robots. Yes, that's right - robots. But don't worry... these are eco-friendly, imaginary robots that live happily side by side with the great forest whales.

Center Parcs
"Bears"
60s
24 Dec 2015
A softly sung version of Cyndi Lauper's 'True Colors' accompanies a sequence depicting a family of bears who are more than ready for a holiday. Daddy bear - in particular - looks like he might go postal if he isn't given a break and the commuter who glares angrily at him doesn't appear to realise how far he's pushing his luck.

Center Parcs
"Woburn Forest"
50s
25 Dec 2013
Center Parcs have never seemed particularly appealing, but this actually looks inviting. It shows off a nice diversity of attractions - from family outdoorsy stuff to the chance to relax in spa facilities, so it astutely covers all the things you might want from a holiday while discreetly ignoring the inevitable lack of sun.

Center Parcs
"Sweet Disposition"
40s
3 Jan 2011
This ad slyly suggests we spend the money we've set aside for our children's future to take them on holiday at the advertised resort. It's a clever approach and although we've suggested it's a cynical message... it isn't. Spending quality time with our children is worth more than anything.

Center Parcs
"Feeling Free"
60s
29 Dec 2007
No wonder the family in this commercial feel like they've been set free... it appears they've been given a free rein at Center Parcs with no-one else at the resort. Even so, this depiction of a family holiday is sure to appeal to its target audience.

Center Parcs
"Remember"
30s
27 Dec 2005
What appears to be a reminiscence of the children growing up turns out to be a look back on a single day at one of Center Parcs's resorts famed for having a big bubble that protects you from the awful British weather.

Center Parcs
"Everyone Is Different"
40s
15 Sep 2003


Center Parcs
"Slice Of Time"
30s
30 Dec 2002
Set to part of the poem Leisure by William Henry Davies a man tries hard to stay on his wind surfer, a family ride bikes through a forest and a woman relaxes in a sauna. Beautifully filmed ending with a majestic swan on the shimmering lake.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.