David Reviews

 Biting the hand that feeds us since 2002.

K-Swiss
"Kenny Powers"
5 mins
12 July 2011
Internet Sports Shoes

For a long time, virals have had the potential to feel fresher than television commercials because of the lack of spatial limitations and because they are completely unregulated.

What's proven surprising is that very few virals manage to successfully take advantage of that freedom.

Well, stand back, everyone... the featured work for K-Swiss offers a perfect illustration of how that freedom can provide a massive creative spur.

Danny McBride plays Kenny Powers (a character from HBO's Eastbound and Down) as an unlikely corporate predator. After taking over the advertised company, he applies his values and five minutes of complete hilarity ensue.

There's a fantastic attention to detail and as soon as you've finished watching, you want to watch it again.

It speaks perfectly to the values of the generation who are being targeted by K-Swiss and achieves the perfect advertising act of advertising something to a group who are utterly convinced they cannot be influenced by advertising.

Pepsi
"Santa"

Mark said:

Once again Pepsi can only define itself by reference to Coke. Coke wins again.


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K-Swiss
"Kenny Powers"
5 mins
12 Jul 2011
If you want to keep the audience's attention for five whole minutes... this is how you do it. Unlike the 'pussy' version that Creativity have at their web site, this is the full version with enough swearing to keep Malcolm Tucker happy for a full hour. Outrageously good.

K-Swiss
"Designed In California"
60s
21 Mar 2010
This lively commercial for the shoe manufacturer seems to advertise California as much as it advertises the featured trainers. It's great fun and the soundtrack enhances the general feeling of freedom and possibility.

K-Swiss
"Free Running"
30s
4 Feb 2008
An attractively filmed commercial showing a group of youngsters engaged in the modern urban pursuit of Parkour. Once all the leaping about is completed we see that the structure upon which they are playing is a concrete shoe.

K-Swiss
"Drummers"
30s
30 Jul 2007
A man dances while a pair of drummers go through their paces. All three are wearing different styles of K-Swiss shoes and the camera swirls around them as the dancer pivots. Although there is athleticism involved, this brand seems to offer a more realistic use of sportswear than their competitors.

K-Swiss
"Ball Tricks"
20s
22 Mar 2007
The most impressive element of a recent 30s ad for this brand was the fellow doing keepy-uppy with what looks like a squash ball. This shorter ad is devoted entirely to his impressive ball skills as we see him manage all manner of trickery on the end of a jetty.

K-Swiss
"Frame Ball"
30s
19 Mar 2007
K-Swiss seems to be presenting itself as providers of footwear to the those who find Nike and Adidas a bit too serious. Instead we get a group of youngsters exhibiting extraordinary skills in a more everyday setting than the stadia favoured by the aforementioned shoe companies.

K-Swiss
"Nautical"
30s
12 Feb 2007
The city streets have been transformed into tarmac waterways in this surreal ad for the sports shoe company. A young man slides down a sail and then hops from boat to boat until he's forced to take advantage of shark's head to reach his destination.

K-Swiss
"Monkey See"
30s
1 Aug 2006


K-Swiss
"Spin"
30s
27 Mar 2006
Various attractive youthful types strut their stuff with 'spinning' appearing to be the motif as they variously turn on the spot, bounce up and down and so forth. However cool the shoes may look the fact that they are available at JD Sports undermines everything. Just kidding.

K-Swiss
"Bus"
10s
1 Aug 2005
Some women aboard a London bus take out a newly bought pair of K-Swiss trainers and try them on. They are relaxed and laughing... presumably because the rest of the bus is deserted and there's no need to check the complexion of everyone with backpack.

K-Swiss
"Urban Kids"
30s
7 Mar 2005
A number of depictions of urban modern living include a pair of shoes being hurled from a tower block, a woman stepping over awkward stacks of vinyl in a record store and an aspiring artist using a stencil to spray paint a friend's t-shirt. Kids, eh?

K-Swiss
"Show Show-off"
30s
29 Mar 2004


1-12 of 12 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.