David Reviews

 Biting the hand that feeds us since 2002.

Channel 4
"Formula One"
37s
13 March 2017
UK TV Stations

This busy promo for Channel 4’s Formula One coverage draws from the cosmos as much as the racetrack. We only hear a snippet of Fleetwood Mac’s ‘The Chain’ before a supersonic audio track kicks in. With the broadcaster showing ten live races in 2017, racing fans can guarantee at least some free-to-air thrills this season.

Nike
"What Are Girls Made Of?"

Matt said:

Nice ad. Unfortunately http://bit.ly/2mMPPir


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Channel 4
"Formula One"
37s
13 Mar 2017
This busy promo for Channel 4’s Formula One coverage draws from the cosmos as much as the racetrack. We only hear a snippet of Fleetwood Mac’s ‘The Chain’ before a supersonic audio track kicks in. With the broadcaster showing ten live races in 2017, racing fans can guarantee at least some free-to-air thrills this season.

Channel 4
"Bat-Pun"
10s
3 Feb 2017
Lego Batman is back in another amusing ident for Channel 4. This time the cocky caped crusader is armed with all his usual bat-toys plus a special weapon: puns. Somewhere, Ben Affleck is crying into his muesli about being the third-best Batman this decade. Sorry Batfleck, Will Arnett's spot-on delivery has him up there with the greats.

Channel 4
"Awesome Show"
10s
2 Feb 2017
Batman thinks he’s got this Channel 4 announcer gig taped: the outspoken superhero has commandeered the station’s recording booth and wants everyone to know it. Well, at least Bats has a fallback career if he ever tires of crime-fighting. This is one of eighteen ads promoting ‘The Lego Batman Movie’.

Channel 4
"Bat-Continuity"
20s
1 Feb 2017
Lego Batman’s a busy brick at the moment. Having starred in ads for Sky and Chevrolet, he’s now introducing Channel 4 programmes. Well, that was the plan. Instead, he takes the opportunity to remind viewers there’s only one Batman. The broadcaster will be hoping the egotistical hero sticks to the script over the next few days.

Channel 4
"Alternative Facts"
40s
1 Feb 2017
Jon Snow is styled as an American news anchor in this satirical ad for Channel 4's week of programmes exploring the phenomenon of fake news. The headlines are, unfortunately, just plausible enough to give us pause before the joke hits ('Trump covers the White House in gold leaf'... we've heard weirder). We particularly enjoy the rolling banner at the bottom of the screen, featuring such breaking news articles as 'Trident accidentally nukes the moon'.

Channel 4
"We're Going on a Bear Hunt"
30s
15 Dec 2016
The makers of Christmas classic 'The Snowman and The Snowdog' have adapted children's classic 'We're Going On A Bear Hunt' for Channel 4 this festive season. This beautifully animated bumper for the half-hour special features the intrepid family climbing over pieces of the 4 logo... while a bigger creature hides from view. He's behind you!

Channel 4
"Spies Teaser"
10s
9 Dec 2016
Channel 4 leak some intriguing intel on a project airing in the new year. We don't know if the broadcaster is risking life and limb bringing us information on 'Spies', but we "already know too much" according to the on-screen text. The viewer's mission (whether they choose to accept it or not) is to sit tight until January and await further instructions.

Channel 4
"Connections to 4"
65s
29 Nov 2016
Channel 4's cultural importance has been reinvigorated by its coverage of the Paralympics and it has built on a legacy of inclusiveness at a time when we need the values it espouses more than ever. This film reminds us of the meaning of '4' as it attaches itself to those whose voices wouldn't necessarily be heard with the broadcaster's commitment to diversity.

Channel 4
"Voices of 4"
2 mins
17 Nov 2016
This film introduces another diverse cast of continuity announcers. From a drag queen introducing Gogglebox, to the UK’s only Manx Gaelic class presenting The Simpsons, they’re all connected by the number - you guessed it - four. Like Channel 4’s recent visit to Leicester's Narborough Street, these vignettes let both personalities and inclusivity shine.

Channel 4
"Fright Bites"
20s
26 Oct 2016
Channel 4 promise to deliver some short sharp shocks in this ad for their 'Fright Bites' series of short horror films. The sinister six range from four to six minutes, playing on common fears such as handsy spirits and crazy old ladies. The clown episode might be a wee bit dicey given the current epidemic of weirdos in masks scaring the pants off people, but the rest leave a lovely chill behind. Might be keeping the lights on tonight.

Channel 4
"Leicester Announcers"
60s
1 Aug 2016
While the lot of LGBT people, disabled people, non-white people and women has - to a greater or lesser extent - improved since Channel 4's foundation in 1982, recent events have illustrated the underlying fragility of this progress. So what better time to celebrate the diversity found in multi-cultural Leicester?

Channel 4
"Book Shop"
20s
26 Jul 2016
We'd love to know what Dylan Moran's morose bookseller, Bernard Black, would make of chirpy Ian here. The proprietor of Tin Drum Books continues Channel 4's experiment on Leicester's Narborough Road by announcing one of the broadcaster's programmes. In this instance, it's The Job Interview - an ordeal Ian happily hasn't endured for forty-eight years.

Channel 4
"Luigi"
30s
26 Jul 2016
Channel 4's trip along Leicester's Narborough Street takes them to Luigi's barbershop, where the silver-haired snipper has a go at introducing Child Genius to the viewing masses. While the broadcaster's usual announcers needn't fear for their long-term employment, we can't help but appreciate Luigi's insistence that his hair looks good for the cameras. Most professional.

Channel 4
"Accessibility"
60s
20 Jun 2016
This spot brings our attention to Channel 4's Access Services, which are designed to help people with visual or hearing disabilities. It uses a simple but effective combination of animation and live action to convey the extent to which the services can make a difference, and stars a cartoon version of Adam Hills who has his very own (very human) signer.

Channel 4
"Eden Teaser"
20s
15 Jun 2016
Channel 4 tease the tellybox's latest trip into the wilderness with this ad for Eden. Against what looks to be the imposing scenery of the Scottish Highlands, a series of supers allude to a world where the vagaries of modern life have no place. With survivalist television continuing to pique audience interest, it will be interesting to see how the channel intend to shake up the formula.

Channel 4
"Alan Carr"
40s
19 Apr 2016
There's more pep to this edition of 'Chewing the Fat with Underdog' thanks to chat show host Alan Carr becoming the interviewee for a change. While he describes his career trajectory at Channel 4, Underdog shows canines do indeed dream as he imagines life as Carr's replacement. Alas, no amount of doggy kibble will turn this interview around.

Channel 4
"21 Seconds"
40s
13 Apr 2016
This isn't our favourite C4 promo work but - to be fair - that's a high bar. In this execution of a series featuring the chat-show canine, the dogged host challenges guest Ashley Walters to extol the station's benefits in 21 seconds - a nod to the actor's So Solid Crew days. It feels like it's at least one joke too far from its original premise.

Channel 4
"Greg Davies"
40s
24 Mar 2016
Both Greg Davies and Underdog seem at a loss in this latest spot for Channel 4. Davies pretends to be ill-at-ease as he tries to talk about the impact his breakthrough had on him because Underdog has put an image in his mind that he can't shake. The in-joke has been taken a bit too far this time and the edginess seems a bit too real.

Channel 4
"Jonnie Peacock"
40s
22 Mar 2016
We get an extended glimpse at Underdog's one-to-one interviewing technique in another fun Channel 4 ad. His latest guest on 'Chewing the Fat' is Paralympic gold medallist Jonnie Peacock, and while Peacock is keen to praise the broadcaster's public support of athletes like him, Underdog's canine instincts overrides his journalistic ones when faced with an artificial leg.

Channel 4
"More Chewing The Fat"
60s
23 Mar 2016
Jonathan Ross will no doubt be wishing he could pull such an impressive roster of guests as the one Underdog enjoys. Channel 4's dog-in-residence continues to amuse and bemuse contributors such as Thomas Turgoose, Michaela Coel, and Ashley Walters (who's given an amusing reminder of his So Solid Crew days). It's not all plain sailing though - chat show veteran Alan Carr does a Bee Gees and storms off.

Channel 4
"Chewing the Fat with Underdog"
60s
11 Mar 2016
Channel 4's Flea Street reporter must have a good agent as he's now landed his own prime time chat show. The topic of conversation is once again Channel 4's open-minded reputation, while the inquisitive pooch's guests include Jon Snow, Anne-Marie Duff, and Rob Delaney - though the host's mind does tend to wander. Plenty of amusing set gags keep the entertainment value of this idea strong.

Channel 4
"Formula One Launch"
30s
10 Mar 2016
Channel 4's full-length ad for their coverage of the 2016 Formula One season takes things slow before hitting the accelerator. As sparks flutter from the tarmac and tyre trails singe the surface, Fleetwood Mac's 'The Chain' simmers in the background before its signature riff bursts into life. An eye-catching plug for the sport adorned with the broadcaster's signature visual style.

Channel 4
"F1"
10s
27 Feb 2016
The latest beneficiary of the BBC playing Pass the Parcel with its sporting rights is Channel 4, and the broadcaster teases their upcoming Formula One coverage with a slowmo snippet. F1 wouldn't be F1 without the familiar notes of Fleetwood Mac's 'The Chain', and the continuity is maintained as the sport settles into its new free-to-air home.

Channel 4
"Alien League"
40s
5 Feb 2016
This trail has been made to look as though it's a pirate broadcast interrupting other Channel 4 communication. It's not the first time this technique has been used but it still has enough novelty to grab the attention and we certainly took the trouble to find out what it's all about... looks like we can expect a new series set in the near future using the relationship between different species as a cypher for the refugee crisis.

Channel 4
"True Colours"
60s
2 Feb 2016
Channel 4 take the opportunity during the greyest months of the year to remind audiences that they are the most colourful broadcaster on the box. Clips of various programmes are shown as 'True Colours' by Studio Killers provides the musical glue. The piece shows that the station's aim to raise eyebrows and open eyes with its programming remains as true as ever.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.